Town of Mercer Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Mercer in 2025? Explore comprehensive Airbnb analytics for Town of Mercer, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Mercer, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 42 active listings.
Whether you're considering an Airbnb investment in Town of Mercer, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Mercer Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Mercer Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Mercer (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Mercer is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Mercer is typically April, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Mercer across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,475+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,899 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,360 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,201, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Mercer
Town of Mercer Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Mercer STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Mercer:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 45% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 28%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Mercer
Average Daily Rate (ADR) Airbnb Trends in Town of Mercer (2025)
Effective short term rental pricing strategy in Town of Mercer involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Mercer typically peaks in August and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $329+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $293 or more.
- Typical properties (Median) charge around $234 per night.
- Entry-level properties (Bottom 25%) earn around $170 per night.
Average Daily Rate (ADR) Trend by Month in Town of Mercer
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Airbnb Seasonality Analysis & Trends in Town of Mercer (2025)
Peak Season (April, July, June)
- Revenue averages $4,631 per month
- Occupancy rates average 45.8%
- Daily rates average $245
Shoulder Season
- Revenue averages $2,519 per month
- Occupancy maintains around 30.0%
- Daily rates hold near $239
Low Season (January, March, November)
- Revenue drops to average $1,460 per month
- Occupancy decreases to average 21.9%
- Daily rates adjust to average $239
Seasonality Insights for Town of Mercer
- The Airbnb seasonality in Town of Mercer shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Mercer's highest earning potential, with monthly revenues capable of climbing to $5,423, occupancy reaching a high of 53.0%, and ADRs peaking at $247.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,142, occupancy could drop to 15.5%, and ADRs may adjust down to $231.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Mercer.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Mercer seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Mercer (2025)
Exploring the top neighborhoods for short-term rentals in Town of Mercer? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mercer Lake | The largest lake in the area, popular for water activities such as fishing and boating, making it an attractive spot for outdoor enthusiasts. | Mercer Lake, Fishing and boating opportunities, Hiking trails nearby, Pine Lake Park |
| Downtown Mercer | The charming downtown area offers a mix of local shops, restaurants, and community events, appealing to visitors seeking a quaint small-town experience. | Mercer Area Historical Society Museum, Local artisan shops, Dining options, Seasonal festivals |
| Bear Trap Lake | A serene and secluded location ideal for nature lovers, offers a peaceful retreat with opportunities for hiking and wildlife watching. | Bear Trap Lake, Wildlife viewing, Quiet hiking trails |
| Mullen's Lake | Known for its clear waters and scenic views, great for swimming and relaxing by the shore. A preferred spot for families. | Mullen's Lake, Public swimming area, Picnic spots |
| Shannon Lake | This area provides great fishing opportunities and a quiet setting, perfect for those looking to escape the hustle and bustle. | Shannon Lake, Fishing spots, Nature trails |
| Pine Lake | Popular for its beautiful scenery and recreational activities such as kayaking and canoeing. | Pine Lake, Kayaking and canoeing, Scenic picnic areas |
| Sandy Beach | A well-known beach area that attracts families and vacationers during the summer months, ideal for swimming and sunbathing. | Sandy Beach, Swimming area, Beach volleyball |
| Iron County | The surrounding Iron County offers a wide range of outdoor activities including snowmobiling in winter and hiking in summer, attracting adventure seekers year-round. | Snowmobiling trails, ATV routes, Hiking and biking trails, Seasonal outdoor events |
Understanding Airbnb License Requirements & STR Laws in Town of Mercer (2025)
While Town of Mercer, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Mercer to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Mercer (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Mercerbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Enjoy Modern Cabin w/ Deck, Screened Porch, Pier
Entire Place • 2 bedrooms
Hickory Dock on the Turtle Flambeau Flowage
Entire Place • 3 bedrooms
Fort Flambeau on the Flowage!
Entire Place • 7 bedrooms
Amazing, Beautiful and Scenic Waterfalls Nearby
Entire Place • 2 bedrooms
Tree-lined home w/ gas grill, firepit, & fireplace
Entire Place • 5 bedrooms
On UTV/ATV Trail & 3 Lake Chain! “The Loons Nest”
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Mercer (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Mercer based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Up North | 4 | $80,226 | 32 | 3.27/5.0 |
| Vacasa Wisconsin | 5 | $74,537 | 30 | 3.98/5.0 |
| Tim | 4 | $68,894 | 3 | 1.25/5.0 |
| Heidi | 3 | $64,019 | 54 | 4.95/5.0 |
| Derek | 1 | $57,392 | 15 | 5.00/5.0 |
| Host #449541743 | 1 | $52,156 | 17 | 5.00/5.0 |
| John | 3 | $51,557 | 78 | 4.92/5.0 |
| Evolve | 2 | $42,982 | 34 | 4.85/5.0 |
| Elizabeth | 1 | $41,952 | 9 | 5.00/5.0 |
| Corey | 1 | $33,932 | 39 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Mercer.
Dive Deeper: Advanced Town of Mercer STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Mercer. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Mercer Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Mercer
- The Town of Mercer Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 97.6% of the 42 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Mercer, Outdoor/Unique properties are the most common (52.4%), reflecting the local real estate landscape.
- Houses represent a significant 42.9% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo, others (combined 4.8%) offer potential for unique stay experiences.
Town of Mercer Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Mercer
- The dominant room capacity in Town of Mercer is 3 bedrooms listings, making up 38.1% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 71.4% of the active Airbnb listings in Town of Mercer, indicating a high concentration in these sizes.
- A significant 54.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Mercer.
Town of Mercer Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Mercer
- The most common guest capacity trend in Town of Mercer vacation rentals is listings accommodating 6 guests (52.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Town of Mercer STR market, accounting for 76.2% of listings.
- 76.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Mercer.
- On average, properties in Town of Mercer are equipped to host 6.0 guests.
Town of Mercer Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Mercer
- The most common availability pattern in Town of Mercer falls within the 271-366 days range, representing 59.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Town of Mercer (40.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Mercer Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
5 listings
12.2% of total
2 Nights
17 listings
41.5% of total
3 Nights
12 listings
29.3% of total
4-6 Nights
6 listings
14.6% of total
30+ Nights
1 listings
2.4% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Mercer is 2 Nights, adopted by 41.5% of listings. This highlights the market's preference for shorter, flexible bookings.
- Dedicated monthly rentals (30+ nights) represent a small niche (2.4%), possibly an untapped area for hosts.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 41.5% of Town of Mercer hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.2% currently do.
- A 2-night minimum appears standard (41.5%). Consider this for weekends or peak periods.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Mercer.
Town of Mercer Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
7 listings
21.2% of total
Flexible
3 listings
9.1% of total
Moderate
5 listings
15.2% of total
Firm
11 listings
33.3% of total
Strict
7 listings
21.2% of total
Cancellation Policy Insights for Town of Mercer
- The prevailing Airbnb cancellation policy trend in Town of Mercer is Firm, used by 33.3% of listings.
- A majority (54.5%) of hosts in Town of Mercer utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.3% market standard in Town of Mercer.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Mercer.
Town of Mercer STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Mercer
- The overall average booking lead time for vacation rentals in Town of Mercer is 81 days.
- Guests book furthest in advance for stays during July (average 173 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 50 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (138 days avg.) sees the longest lead times, while Winter (60 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (81 days) as a baseline for your pricing and availability strategy in Town of Mercer.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 173 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 138 days) to capture early planners.
- Monitor your own booking lead times against these Town of Mercer averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Mercer (2025)
Amenity Prevalence
Amenity Insights for Town of Mercer
- Essential amenities in Town of Mercer that guests expect include: Wifi, Smoke alarm, Free parking on premises, Heating, Hot water, TV, Kitchen. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Carbon monoxide alarm, Microwave are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Mercer: Wifi, Smoke alarm, Free parking on premises, Heating, Hot water, TV, Kitchen.
- Prioritize adding missing essentials: Wifi, Smoke alarm, Free parking on premises, Heating, Hot water, TV, Kitchen.
- Consider adding popular differentiators like Fire extinguisher or Carbon monoxide alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Mercer to stay competitive.
Town of Mercer Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Mercer
- The typical guest profile for Airbnb in Town of Mercer consists of primarily domestic travelers (98%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and Canada (0.8%).
- Top languages spoken are English (84.8%) followed by Spanish (6.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Mercer Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Lutsen | 12 | $5,430 | $386.14 | 47% |
| Lake No. 2 | 24 | $5,211 | $335.91 | 55% |
| Tofte | 14 | $5,052 | $461.98 | 37% |
| Schroeder | 10 | $5,039 | $404.98 | 51% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Morse Township | 10 | $4,546 | $329.79 | 53% |
| Lutsen Township | 165 | $4,322 | $387.87 | 39% |
| West Cook | 111 | $4,243 | $335.89 | 47% |
| Tofte Township | 39 | $4,210 | $269.63 | 51% |