Marshfield Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Marshfield in 2025? Explore comprehensive Airbnb analytics for Marshfield, Wisconsin, United States to uncover income potential. This 2025 STR market report for Marshfield, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 23 active listings.
Whether you're considering an Airbnb investment in Marshfield, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Marshfield Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Marshfield Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Marshfield (2025)
Understanding the monthly revenue variations for Airbnb listings in Marshfield is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Marshfield is typically July, while October often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Marshfield across different performance tiers:
- Best-in-class properties (Top 10%) achieve $2,813+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,174 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,326 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $628, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Marshfield
Marshfield Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Marshfield STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while April experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Marshfield:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 68% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 46%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Marshfield
Average Daily Rate (ADR) Airbnb Trends in Marshfield (2025)
Effective short term rental pricing strategy in Marshfield involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Marshfield typically peaks in January and dips lowest during May. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $129+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $115 or more.
- Typical properties (Median) charge around $69 per night.
- Entry-level properties (Bottom 25%) earn around $51 per night.
Average Daily Rate (ADR) Trend by Month in Marshfield
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Airbnb Seasonality Analysis & Trends in Marshfield (2025)
Peak Season (July, August, June)
- Revenue averages $1,801 per month
- Occupancy rates average 49.8%
- Daily rates average $79
Shoulder Season
- Revenue averages $1,445 per month
- Occupancy maintains around 46.1%
- Daily rates hold near $80
Low Season (January, October, December)
- Revenue drops to average $1,140 per month
- Occupancy decreases to average 45.3%
- Daily rates adjust to average $81
Seasonality Insights for Marshfield
- The Airbnb seasonality in Marshfield shows moderate seasonality with distinct peak and low periods. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Marshfield's highest earning potential, with monthly revenues capable of climbing to $1,848, occupancy reaching a high of 52.4%, and ADRs peaking at $84.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,071, occupancy could drop to 35.4%, and ADRs may adjust down to $78.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Marshfield.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Marshfield seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Marshfield (2025)
Exploring the top neighborhoods for short-term rentals in Marshfield? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Marshfield | The heart of the city with easy access to local shops, dining, and entertainment. Ideal for both business and leisure travelers seeking a convenient stay. | Marshfield Area Historical Society, Wildwood Park and Zoo, Griese Park, Powers Bluff Ski Area, Central Wisconsin State Fairgrounds |
| Wildwood Park | A scenic area featuring parks and recreational opportunities. Great for families and nature lovers looking for a peaceful retreat close to nature. | Wildwood Zoo, Wildwood Park, Walking trails, Picnic areas, Nature programs |
| North Side Marshfield | A quieter residential area with a cozy feel. Attractive for families and long-term stays with easy access to the city. | Local restaurants, Family-friendly parks, Close proximity to the city center, Shopping options, Community events |
| South Side Marshfield | Home to many local amenities and parks. This area is popular for those visiting relatives or looking for extended stays. | Marshfield Mall, Pine Ridge Golf Course, Parks and recreational areas, Local cafes, Proximity to schools and hospitals |
| East Marshfield | A growing area with new developments, attractive for those looking to invest and cater to visiting professionals and families. | New residential developments, Easy access to major highways, Local dining and shops, Recreation opportunities, Community events |
| West Side Marshfield | A suburban area with a relaxed vibe, appealing to both short-term and long-term visitors who prefer a homely environment. | Community parks, Local breweries, Family-friendly activities, Shopping centers, Cafes and eateries |
| Griese Park | A community-focused area with parks and recreational facilities. Great for leisure travelers and families attending events. | Griese Park, Summer events and festivals, Walking trails, Sports facilities, Family-friendly outings |
| Marshfield Fairgrounds | Host to various events and fairs, making it a prime location for visitors attending seasonal events and festivals. | Central Wisconsin State Fair, Local seasonal events, Outdoor concerts, Community gathering spots, Fun for families and children |
Understanding Airbnb License Requirements & STR Laws in Marshfield (2025)
While Marshfield, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Marshfield to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Marshfield (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Marshfieldbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Good Morning Sunshine
Entire Place • 2 bedrooms
Modern space with historic charm
Entire Place • 4 bedrooms
HGTV STYLE Traveling Professionals
Entire Place • 2 bedrooms
Duplex 1/4 mile from Clinic
Entire Place • 3 bedrooms
2 Bedroom Suite w/ Kitchen, Marshfield
Entire Place • 2 bedrooms
Cozy 2 beds 1.5 bath home & garage
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Marshfield (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Marshfield based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dani | 1 | $33,260 | 30 | 4.90/5.0 |
| Patricia | 2 | $32,251 | 153 | 4.92/5.0 |
| Amy | 1 | $29,340 | 183 | 4.95/5.0 |
| Jenn | 2 | $23,994 | 52 | 4.72/5.0 |
| Margaret | 4 | $19,028 | 14 | 3.65/5.0 |
| Lia | 2 | $18,347 | 3 | 2.50/5.0 |
| Host #80129082 | 1 | $14,778 | 3 | 5.00/5.0 |
| Billie Jo | 1 | $13,177 | 77 | 4.75/5.0 |
| Nathan | 1 | $10,970 | 131 | 4.84/5.0 |
| Danielle | 1 | $10,156 | 5 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Marshfield.
Dive Deeper: Advanced Marshfield STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Marshfield. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMarshfield Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Marshfield
- The Marshfield Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 87% of the 23 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Marshfield, House properties are the most common (69.6%), reflecting the local real estate landscape.
- Houses represent a significant 69.6% portion, catering likely to families or larger groups.
Marshfield Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Marshfield
- The dominant room capacity in Marshfield is 2 bedrooms listings, making up 47.8% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 69.5% of the active Airbnb listings in Marshfield, indicating a high concentration in these sizes.
- A significant 26.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Marshfield.
Marshfield Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Marshfield
- The most common guest capacity trend in Marshfield vacation rentals is listings accommodating 4 guests (43.5%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the Marshfield STR market, accounting for 65.2% of listings.
- 13.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Marshfield.
- On average, properties in Marshfield are equipped to host 3.5 guests.
Marshfield Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Marshfield
- The most common availability pattern in Marshfield falls within the 271-366 days range, representing 52.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 87.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Marshfield (52.2%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 13.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Marshfield Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
4 listings
18.2% of total
2 Nights
3 listings
13.6% of total
3 Nights
3 listings
13.6% of total
4-6 Nights
1 listings
4.5% of total
7-29 Nights
2 listings
9.1% of total
30+ Nights
9 listings
40.9% of total
Key Insights
- The most prevalent minimum stay requirement in Marshfield is 30+ Nights, adopted by 40.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (40.9%) caters to monthly stays (30+ nights) in Marshfield, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 40.9% of Marshfield hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 18.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 40.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Marshfield.
Marshfield Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
26.3% of total
Firm
9 listings
47.4% of total
Strict
5 listings
26.3% of total
Cancellation Policy Insights for Marshfield
- The prevailing Airbnb cancellation policy trend in Marshfield is Firm, used by 47.4% of listings.
- A majority (73.7%) of hosts in Marshfield utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 47.4% market standard in Marshfield.
- Regularly review your cancellation policy against competitors and market demand shifts in Marshfield.
Marshfield STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Marshfield
- The overall average booking lead time for vacation rentals in Marshfield is 37 days.
- Guests book furthest in advance for stays during May (average 64 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in October (average 28 days), indicating more last-minute travel plans during this time.
- Seasonally, Spring (54 days avg.) sees the longest lead times, while Fall (34 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Marshfield.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 64 days out to capitalize on advance planning.
- Target marketing efforts for the Spring season well in advance (at least 54 days) to capture early planners.
- Monitor your own booking lead times against these Marshfield averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Marshfield (2025)
Amenity Prevalence
Amenity Insights for Marshfield
- Essential amenities in Marshfield that guests expect include: Kitchen, Wifi, Smoke alarm, Air conditioning, TV, Carbon monoxide alarm, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Free parking on premises, Cooking basics, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Marshfield: Kitchen, Wifi, Smoke alarm, Air conditioning, TV, Carbon monoxide alarm, Heating.
- Prioritize adding missing essentials: Heating.
- Consider adding popular differentiators like Free parking on premises or Cooking basics to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Marshfield to stay competitive.
Marshfield Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Marshfield
- The typical guest profile for Airbnb in Marshfield consists of primarily domestic travelers (98%), often arriving from nearby New York, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and France (0.7%).
- Top languages spoken are English (76.3%) followed by Spanish (6.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from New York and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Marshfield Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Merrimac | 13 | $4,063 | $364.56 | 48% |
| Fitchburg | 19 | $3,941 | $263.64 | 54% |