Town of Onalaska Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Onalaska in 2025? Explore comprehensive Airbnb analytics for Town of Onalaska, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Onalaska, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 25 active listings.
Whether you're considering an Airbnb investment in Town of Onalaska, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Onalaska Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Onalaska Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Onalaska (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Onalaska is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Onalaska is typically January, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Onalaska across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,972+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,267 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,989 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,006, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Onalaska
Town of Onalaska Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Onalaska STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Septembersees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Onalaska:
- Best-in-class properties (Top 10%) achieve 75%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 60% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 20% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Onalaska
Average Daily Rate (ADR) Airbnb Trends in Town of Onalaska (2025)
Effective short term rental pricing strategy in Town of Onalaska involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Onalaska typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $298+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $211 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $132 per night.
Average Daily Rate (ADR) Trend by Month in Town of Onalaska
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Airbnb Seasonality Analysis & Trends in Town of Onalaska (2025)
Peak Season (January, July, August)
- Revenue averages $3,398 per month
- Occupancy rates average 46.6%
- Daily rates average $184
Shoulder Season
- Revenue averages $2,661 per month
- Occupancy maintains around 44.4%
- Daily rates hold near $179
Low Season (February, March, April)
- Revenue drops to average $1,363 per month
- Occupancy decreases to average 26.7%
- Daily rates adjust to average $177
Seasonality Insights for Town of Onalaska
- The Airbnb seasonality in Town of Onalaska shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Onalaska's highest earning potential, with monthly revenues capable of climbing to $3,605, occupancy reaching a high of 53.3%, and ADRs peaking at $188.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,086, occupancy could drop to 24.1%, and ADRs may adjust down to $172.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Onalaska.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Onalaska seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Onalaska (2025)
Exploring the top neighborhoods for short-term rentals in Town of Onalaska? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Onalaska | A scenic area known for its beautiful lake views and recreational activities. Perfect for tourists seeking outdoor adventures like fishing and boating. | Lake Onalaska, Black River State Forest, Onalaska Parks, Great River State Trail, Local fishing spots |
| Downtown Onalaska | The heart of the town featuring shops, restaurants, and local events. Great for visitors wanting to experience local culture and community. | Onalaska Public Library, Local dining and shopping, Community events and festivals, Parks and recreational areas |
| The Valley | A peaceful residential area with access to scenic views and proximity to outdoor activities, suitable for families and longer stays. | Valley View Park, Onalaska Trail System, Nature walks, Quiet residential experience |
| East Onalaska | Close to shopping centers and main roads, making it convenient for travelers looking for ease of access and amenities. | Shopping plazas, Restaurants, Convenient access to highways, Family-friendly neighborhoods |
| Holmen | Nearby town with a growing community and access to parks and outdoor activities, ideal for families and larger groups. | Holmen Park, Local festivals, Community events, Great River State Trail |
| French Island | A unique location with a more secluded feel, it offers nature parks and quiet surroundings for a relaxing stay. | French Island Marsh, Riverside parks, Local wildlife |
| West Salem | Another neighboring town with quaint charm and access to outdoor activities, perfect for weekend getaways. | Local wineries, Historic downtown, Parks and nature trails |
| La Crosse River State Trail | A popular trail for biking and hiking, attracting outdoor enthusiasts, making it a prime area for hosting guests seeking adventure. | La Crosse River Trail, Biking and hiking opportunities, Scenic views, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Town of Onalaska (2025)
While Town of Onalaska, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Onalaska to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Onalaska (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Onalaskabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Cozy, quiet place w/pool/hot tub
Entire Place • 4 bedrooms
Red Pines 2 BR VIP "Sweet" with Lake View
Entire Place • 2 bedrooms
New!! Entire Home on Lake Onalaska- Kayaks, Canoes
Entire Place • 3 bedrooms
Relaxation on the river!
Entire Place • 4 bedrooms
Emma’s Cozy Cottage
Entire Place • 2 bedrooms
Little House on the Prairie
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Onalaska (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Onalaska based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Corinna & Mike | 6 | $133,869 | 349 | 4.83/5.0 |
| Cj | 2 | $80,392 | 77 | 4.72/5.0 |
| Mindy | 1 | $75,554 | 17 | 4.88/5.0 |
| Abbie | 3 | $71,261 | 655 | 4.88/5.0 |
| Angie | 2 | $51,156 | 503 | 4.84/5.0 |
| Ben | 1 | $40,713 | 100 | 4.81/5.0 |
| Kathy | 1 | $39,378 | 217 | 4.88/5.0 |
| Lee And Erin | 1 | $35,776 | 144 | 4.94/5.0 |
| Lisa | 1 | $34,594 | 54 | 4.91/5.0 |
| Cindy | 4 | $28,938 | 72 | 4.88/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Onalaska.
Dive Deeper: Advanced Town of Onalaska STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Onalaska. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Onalaska Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Onalaska
- The Town of Onalaska Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 84% of the 25 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Onalaska, House properties are the most common (36%), reflecting the local real estate landscape.
- Houses represent a significant 36% portion, catering likely to families or larger groups.
Town of Onalaska Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Onalaska
- The dominant room capacity in Town of Onalaska is 2 bedrooms listings, making up 32% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 60.0% of the active Airbnb listings in Town of Onalaska, indicating a high concentration in these sizes.
Town of Onalaska Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Onalaska
- The most common guest capacity trend in Town of Onalaska vacation rentals is listings accommodating 2 guests (32%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 4 guests dominate the Town of Onalaska STR market, accounting for 52.0% of listings.
- 28.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Onalaska.
- On average, properties in Town of Onalaska are equipped to host 3.8 guests.
Town of Onalaska Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Onalaska
- The most common availability pattern in Town of Onalaska falls within the 271-366 days range, representing 36% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Onalaska (36%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 32.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Onalaska Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
36% of total
2 Nights
12 listings
48% of total
3 Nights
4 listings
16% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Onalaska is 2 Nights, adopted by 48% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (84.0%) of the Town of Onalaska Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 48% of Town of Onalaska hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Onalaska.
Town of Onalaska Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
29.2% of total
Moderate
10 listings
41.7% of total
Firm
2 listings
8.3% of total
Strict
5 listings
20.8% of total
Cancellation Policy Insights for Town of Onalaska
- The prevailing Airbnb cancellation policy trend in Town of Onalaska is Moderate, used by 41.7% of listings.
- The market strongly favors guest-friendly terms, with 70.9% of listings offering Flexible or Moderate policies. This suggests guests in Town of Onalaska may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 41.7% market standard in Town of Onalaska.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Onalaska.
Town of Onalaska STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Onalaska
- The overall average booking lead time for vacation rentals in Town of Onalaska is 59 days.
- Guests book furthest in advance for stays during November (average 84 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 37 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (63 days avg.) sees the longest lead times, while Winter (53 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Town of Onalaska.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 84 days out to capitalize on advance planning.
- Target marketing efforts for the Fall season well in advance (at least 63 days) to capture early planners.
- Monitor your own booking lead times against these Town of Onalaska averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Onalaska (2025)
Amenity Prevalence
Amenity Insights for Town of Onalaska
- Essential amenities in Town of Onalaska that guests expect include: Free parking on premises, Heating, Refrigerator, Hot water, Air conditioning, Smoke alarm, Carbon monoxide alarm, Wifi, Essentials, Hair dryer. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Onalaska: Free parking on premises, Heating, Refrigerator, Hot water, Air conditioning, Smoke alarm, Carbon monoxide alarm, Wifi, Essentials, Hair dryer.
- Prioritize adding missing essentials: Hair dryer.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Onalaska to stay competitive.
Town of Onalaska Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Onalaska
- The typical guest profile for Airbnb in Town of Onalaska consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and Switzerland (0.9%).
- Top languages spoken are English (82.3%) followed by Spanish (6.2%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Onalaska Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Thompson Township | 12 | $3,963 | $357.26 | 41% |
| Guilford Township | 290 | $3,863 | $332.54 | 37% |
| Town of Lafayette | 34 | $3,576 | $309.64 | 38% |