Menasha Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Menasha in 2025? Explore comprehensive Airbnb analytics for Menasha, Wisconsin, United States to uncover income potential. This 2025 STR market report for Menasha, based on AirROI data from August 2024 to July 2025, reveals key trends in the niche market of 22 active listings.
Whether you're considering an Airbnb investment in Menasha, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Menasha Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Menasha Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Menasha (2025)
Understanding the monthly revenue variations for Airbnb listings in Menasha is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Menasha is typically May, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Menasha across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,757+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,744 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,453 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,421, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Menasha
Menasha Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Menasha STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Maysees the highest demand (peak season occupancy), while November experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Menasha:
- Best-in-class properties (Top 10%) achieve 79%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 41%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Menasha
Average Daily Rate (ADR) Airbnb Trends in Menasha (2025)
Effective short term rental pricing strategy in Menasha involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Menasha typically peaks in April and dips lowest during December. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $651+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $354 or more.
- Typical properties (Median) charge around $208 per night.
- Entry-level properties (Bottom 25%) earn around $149 per night.
Average Daily Rate (ADR) Trend by Month in Menasha
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Airbnb Seasonality Analysis & Trends in Menasha (2025)
Peak Season (May, August, July)
- Revenue averages $4,798 per month
- Occupancy rates average 58.5%
- Daily rates average $298
Shoulder Season
- Revenue averages $3,012 per month
- Occupancy maintains around 43.7%
- Daily rates hold near $294
Low Season (January, February, November)
- Revenue drops to average $1,445 per month
- Occupancy decreases to average 32.8%
- Daily rates adjust to average $260
Seasonality Insights for Menasha
- The Airbnb seasonality in Menasha shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Menasha's highest earning potential, with monthly revenues capable of climbing to $5,433, occupancy reaching a high of 67.4%, and ADRs peaking at $391.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,181, occupancy could drop to 27.7%, and ADRs may adjust down to $257.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Menasha.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Menasha seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Menasha (2025)
Exploring the top neighborhoods for short-term rentals in Menasha? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Menasha | A revitalized area with modern amenities, dining options, and proximity to the waterfront. Ideal for visitors wanting to experience the local culture and events. | Menasha Historical Society, Parks along the Fox River, Local restaurants and cafes, Shopping opportunities, Art galleries |
| Menasha Utilities Park | A scenic park area that attracts outdoor enthusiasts and families alike, offering recreational activities and beautiful views. | Fox River Trail, Playgrounds, Picnic areas, Fishing spots, Walking and biking paths |
| Little Lake Butte des Morts | A serene area near the lake that provides opportunities for water recreation and relaxation, popular with nature lovers. | Lake access, Fishing and boating, Scenic views, Parks for picnicking, Wildlife watching |
| Menasha Downtown Historic District | A charming area filled with historic buildings, unique shops, and local eateries, offering a taste of Menasha's rich history. | Historic buildings, Local shops and boutiques, Restaurants, Community events, Art installations |
| Menasha Aquatic Center | Ideal for family-friendly stays with access to swimming and recreational activities during the summer months. | Swimming pools, Water slides, Family activities, Picnic areas, Summer events |
| Colburn Park | A neighborhood park offering sports facilities and green spaces, perfect for families and sports enthusiasts. | Sports fields, Walking trails, Play areas, Picnic spots, Community activities |
| Fox Valley Metro | A broader area encompassing Menasha, known for its community events and family-friendly atmosphere, attracting visitors year-round. | Community festivals, Shopping centers, Dining options, Parks, Cultural events |
| Lake Park | A tranquil neighborhood park perfect for leisure activities, walking, and enjoying the outdoors, appealing to nature seekers. | Lakeside views, Walking trails, Fishing spots, Wildlife, Picnic areas |
Understanding Airbnb License Requirements & STR Laws in Menasha (2025)
While Menasha, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Menasha to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Menasha (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Menashabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Riverfront Oasis w/ hot tub and seasonal pool
Entire Place • 5 bedrooms
Little Lake Butte des Morts Home
Entire Place • 2 bedrooms
Historic Doty Island Bungalow
Entire Place • 3 bedrooms
Oak St Retreat
Entire Place • 3 bedrooms
Broad St Riverview Retreat, River Views, Hot tub
Entire Place • 3 bedrooms
#3 Fox River Retreat #3
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Menasha (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Menasha based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ray | 3 | $89,090 | 196 | 4.92/5.0 |
| Julien | 1 | $88,887 | 9 | 5.00/5.0 |
| Katherine | 1 | $37,992 | 7 | 5.00/5.0 |
| Erin | 1 | $37,329 | 59 | 4.80/5.0 |
| Kim | 1 | $32,172 | 104 | 4.96/5.0 |
| Adria | 1 | $29,670 | 104 | 4.79/5.0 |
| Monica | 1 | $28,531 | 314 | 4.96/5.0 |
| Chad | 1 | $23,266 | 18 | 5.00/5.0 |
| Amaris | 1 | $22,043 | 10 | 4.80/5.0 |
| Nick | 1 | $18,217 | 98 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Menasha.
Dive Deeper: Advanced Menasha STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Menasha. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMenasha Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Menasha
- The Menasha Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 95.5% of the 22 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Menasha, House properties are the most common (95.5%), reflecting the local real estate landscape.
- Houses represent a significant 95.5% portion, catering likely to families or larger groups.
- Smaller segments like apartment/condo (combined 4.5%) offer potential for unique stay experiences.
Menasha Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Menasha
- The dominant room capacity in Menasha is 2 bedrooms listings, making up 45.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 81.9% of the active Airbnb listings in Menasha, indicating a high concentration in these sizes.
- A significant 50.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Menasha.
Menasha Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Menasha
- The most common guest capacity trend in Menasha vacation rentals is listings accommodating 8+ guests (36.4%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Menasha STR market, accounting for 63.7% of listings.
- 68.2% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Menasha.
- On average, properties in Menasha are equipped to host 6.2 guests.
Menasha Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Menasha
- The most common availability pattern in Menasha falls within the 271-366 days range, representing 54.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 86.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in Menasha (31.8%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 18.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Menasha Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
14.3% of total
2 Nights
3 listings
14.3% of total
3 Nights
2 listings
9.5% of total
4-6 Nights
1 listings
4.8% of total
7-29 Nights
4 listings
19% of total
30+ Nights
8 listings
38.1% of total
Key Insights
- The most prevalent minimum stay requirement in Menasha is 30+ Nights, adopted by 38.1% of listings. This highlights the market's preference for longer commitments.
- A significant segment (38.1%) caters to monthly stays (30+ nights) in Menasha, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 38.1% of Menasha hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 14.3% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 38.1% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Menasha.
Menasha Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
6 listings
28.6% of total
Moderate
4 listings
19% of total
Firm
5 listings
23.8% of total
Strict
6 listings
28.6% of total
Cancellation Policy Insights for Menasha
- The prevailing Airbnb cancellation policy trend in Menasha is Flexible, used by 28.6% of listings.
- A majority (52.4%) of hosts in Menasha utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 28.6% market standard in Menasha.
- Regularly review your cancellation policy against competitors and market demand shifts in Menasha.
Menasha STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Menasha
- The overall average booking lead time for vacation rentals in Menasha is 62 days.
- Guests book furthest in advance for stays during July (average 119 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 19 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (80 days avg.) sees the longest lead times, while Winter (35 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (62 days) as a baseline for your pricing and availability strategy in Menasha.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 119 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 80 days) to capture early planners.
- Monitor your own booking lead times against these Menasha averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Menasha (2025)
Amenity Prevalence
Amenity Insights for Menasha
- Essential amenities in Menasha that guests expect include: Wifi, Smoke alarm, Heating, TV, Free parking on premises, Kitchen, Carbon monoxide alarm, Air conditioning. Lacking these (any) could significantly impact bookings.
- Popular amenities like Refrigerator, Washer are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Menasha: Wifi, Smoke alarm, Heating, TV, Free parking on premises, Kitchen, Carbon monoxide alarm, Air conditioning.
- Prioritize adding missing essentials: Carbon monoxide alarm, Air conditioning.
- Consider adding popular differentiators like Refrigerator or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Menasha to stay competitive.
Menasha Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Menasha
- The typical guest profile for Airbnb in Menasha consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.6% of guests.
- Key international markets include United States (97.6%) and France (1.6%).
- Top languages spoken are English (78.8%) followed by Spanish (9.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Overland Park.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Menasha Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 32 | $6,231 | $580.09 | 51% |
| Town of Holland | 14 | $5,049 | $445.33 | 52% |
| Town of Wilson | 15 | $5,013 | $546.80 | 38% |
| Town of Nasewaupee | 34 | $4,910 | $379.64 | 48% |
| Rowleys Bay | 18 | $4,719 | $399.80 | 47% |
| Ellison Bay | 16 | $4,570 | $383.15 | 50% |
| Lake Ripley | 10 | $4,459 | $352.21 | 53% |
| Town of Newton | 10 | $4,427 | $433.84 | 42% |
| Town of Sturgeon Bay | 17 | $4,392 | $406.34 | 47% |
| Town of Jacksonport | 12 | $4,294 | $507.65 | 39% |