Fish Creek Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Fish Creek in 2025? Explore comprehensive Airbnb analytics for Fish Creek, Wisconsin, United States to uncover income potential. This 2025 STR market report for Fish Creek, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 70 active listings.
Whether you're considering an Airbnb investment in Fish Creek, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Fish Creek Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Fish Creek Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Fish Creek (2025)
Understanding the monthly revenue variations for Airbnb listings in Fish Creek is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Fish Creek is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Fish Creek across different performance tiers:
- Best-in-class properties (Top 10%) achieve $8,931+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $6,360 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,947 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $2,310, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Fish Creek
Fish Creek Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Fish Creek STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Fish Creek:
- Best-in-class properties (Top 10%) achieve 69%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 56% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 40%.
- Entry-level properties (Bottom 25%) average 25% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Fish Creek
Average Daily Rate (ADR) Airbnb Trends in Fish Creek (2025)
Effective short term rental pricing strategy in Fish Creek involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Fish Creek typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $614+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $459 or more.
- Typical properties (Median) charge around $306 per night.
- Entry-level properties (Bottom 25%) earn around $218 per night.
Average Daily Rate (ADR) Trend by Month in Fish Creek
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Airbnb Seasonality Analysis & Trends in Fish Creek (2025)
Peak Season (July, August, June)
- Revenue averages $9,012 per month
- Occupancy rates average 66.0%
- Daily rates average $412
Shoulder Season
- Revenue averages $4,229 per month
- Occupancy maintains around 39.5%
- Daily rates hold near $355
Low Season (January, February, March)
- Revenue drops to average $1,333 per month
- Occupancy decreases to average 19.0%
- Daily rates adjust to average $330
Seasonality Insights for Fish Creek
- The Airbnb seasonality in Fish Creek shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Fish Creek's highest earning potential, with monthly revenues capable of climbing to $10,552, occupancy reaching a high of 73.3%, and ADRs peaking at $425.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,212, occupancy could drop to 17.7%, and ADRs may adjust down to $328.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Fish Creek.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Fish Creek seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Fish Creek (2025)
Exploring the top neighborhoods for short-term rentals in Fish Creek? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Fish Creek State Park | A beautiful natural area with scenic views, hiking trails, and outdoor activities. Perfect for nature lovers and those looking for a peaceful retreat close to nature. | Hiking trails, Picnic areas, Wildlife watching, Scenic views, Fishing spots |
| Downtown Fish Creek | The charming downtown area offers a mix of shops, restaurants, and cultural experiences. Ideal for guests looking to enjoy local cuisine and shopping. | Local shops, Fish Creek market, Restaurants, Art galleries, Historic sites |
| Peninsula State Park | One of Wisconsin's most popular state parks, known for its stunning landscapes and recreational activities. Attracts families and outdoor enthusiasts. | Biking trails, Camping sites, Kayaking, Horseback riding, Scenic views |
| Ephraim Beach | A family-friendly beach destination with swimming, sunbathing, and water activities. Great for families and those looking to enjoy Door County's beaches. | Swimming, Picnic areas, Water sports, Beachfront parks, Playgrounds |
| Cana Island Lighthouse | A historic lighthouse offering tours and picturesque views. Great for history buffs and photographers. | Lighthouse tours, Photography opportunities, Scenic views, History exhibits, Fish Creek views |
| Door County Wine Trail | A popular destination for wine enthusiasts, featuring numerous wineries and tasting rooms. Attracts couples and wine lovers. | Wine tastings, Vineyard tours, Art events, Scenic drives, Local food pairings |
| Lake Michigan Shores | Stunning views of Lake Michigan, ideal for relaxation and offers water-based activities. Perfect for those looking to unwind by the lake. | Beaches, Boating, Fishing, Scenic walks, Photography opportunities |
| Baileys Harbor | A nearby charming town known for its fish boils and unique waterfront experiences. Attracts visitors looking to explore more of Door County. | Fish boils, Waterfront restaurants, Shopping, Art galleries, Maritime museum |
Understanding Airbnb License Requirements & STR Laws in Fish Creek (2025)
While Fish Creek, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Fish Creek to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Fish Creek (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Fish Creekbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Legacy, Downtown Waterfront 6BR 7BA!
Entire Place • 6 bedrooms
Cottage Row Retreat: Year Round Luxury, Fish Creek
Entire Place • 4 bedrooms
Bay On The Bluff Fish Creek
Entire Place • 4 bedrooms
Homestead Park House
Entire Place • 5 bedrooms
Newly Restored, Water View, Downtown Fish Creek
Entire Place • 4 bedrooms
Tall Pine Retreat, Fish Creek Sleeps 10- NFL DRAFT
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Fish Creek (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Fish Creek based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 18 | $930,046 | 227 | 4.70/5.0 |
| Mackenzie | 4 | $262,194 | 142 | 4.96/5.0 |
| RentDoorCounty | 6 | $257,107 | 99 | 4.01/5.0 |
| Sandra | 5 | $173,462 | 555 | 4.78/5.0 |
| Shane | 4 | $165,840 | 538 | 4.94/5.0 |
| Greg & Dan | 2 | $127,247 | 80 | 4.97/5.0 |
| Lundquist Realty | 1 | $96,416 | 17 | 5.00/5.0 |
| Paul | 1 | $94,952 | 45 | 5.00/5.0 |
| Erin | 1 | $85,163 | 25 | 5.00/5.0 |
| Michelle | 1 | $84,629 | 48 | 4.98/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Fish Creek.
Dive Deeper: Advanced Fish Creek STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Fish Creek. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsFish Creek Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Fish Creek
- The Fish Creek Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 98.6% of the 70 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Fish Creek, House properties are the most common (54.3%), reflecting the local real estate landscape.
- Houses represent a significant 54.3% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.4%) offer potential for unique stay experiences.
Fish Creek Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Fish Creek
- The dominant room capacity in Fish Creek is 2 bedrooms listings, making up 44.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 62.9% of the active Airbnb listings in Fish Creek, indicating a high concentration in these sizes.
- A significant 44.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Fish Creek.
Fish Creek Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Fish Creek
- The most common guest capacity trend in Fish Creek vacation rentals is listings accommodating 6 guests (42.9%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Fish Creek STR market, accounting for 78.6% of listings.
- 81.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Fish Creek.
- On average, properties in Fish Creek are equipped to host 6.3 guests.
Fish Creek Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Fish Creek
- The most common availability pattern in Fish Creek falls within the 181-270 days range, representing 40% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 77.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Fish Creek (45.7%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 24.3% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Fish Creek Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
12.9% of total
2 Nights
39 listings
55.7% of total
3 Nights
14 listings
20% of total
4-6 Nights
1 listings
1.4% of total
30+ Nights
7 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Fish Creek is 2 Nights, adopted by 55.7% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (68.6%) of the Fish Creek Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 55.7% of Fish Creek hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 12.9% currently do.
- A 2-night minimum appears standard (55.7%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Fish Creek.
Fish Creek Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
4.4% of total
Flexible
1 listings
1.5% of total
Moderate
5 listings
7.4% of total
Firm
30 listings
44.1% of total
Strict
29 listings
42.6% of total
Cancellation Policy Insights for Fish Creek
- The prevailing Airbnb cancellation policy trend in Fish Creek is Firm, used by 44.1% of listings.
- A majority (86.7%) of hosts in Fish Creek utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 44.1% market standard in Fish Creek.
- With 42.6% using Strict terms, this is a viable option in Fish Creek, particularly for high-value properties or during peak demand periods.
- Regularly review your cancellation policy against competitors and market demand shifts in Fish Creek.
Fish Creek STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Fish Creek
- The overall average booking lead time for vacation rentals in Fish Creek is 82 days.
- Guests book furthest in advance for stays during July (average 169 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 46 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (128 days avg.) sees the longest lead times, while Winter (55 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (82 days) as a baseline for your pricing and availability strategy in Fish Creek.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 169 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 128 days) to capture early planners.
- Monitor your own booking lead times against these Fish Creek averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Fish Creek (2025)
Amenity Prevalence
Amenity Insights for Fish Creek
- Essential amenities in Fish Creek that guests expect include: Smoke alarm, Free parking on premises, TV, Wifi. Lacking these (any) could significantly impact bookings.
- Popular amenities like Dishes and silverware, Coffee maker, Carbon monoxide alarm are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Fish Creek: Smoke alarm, Free parking on premises, TV, Wifi.
- Prioritize adding missing essentials: Free parking on premises, TV, Wifi.
- Consider adding popular differentiators like Dishes and silverware or Coffee maker to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Fish Creek to stay competitive.
Fish Creek Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Fish Creek
- The typical guest profile for Airbnb in Fish Creek consists of primarily domestic travelers (99%), often arriving from nearby Milwaukee, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and United Kingdom (0.3%).
- Top languages spoken are English (79.5%) followed by Spanish (7.6%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Milwaukee and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Fish Creek Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Rowleys Bay | 17 | $5,239 | $392.89 | 49% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Ellison Bay | 15 | $5,036 | $356.73 | 59% |
| Town of Baileys Harbor | 36 | $4,815 | $401.52 | 55% |
| Sister Bay | 77 | $4,798 | $387.07 | 49% |
| Egg Harbor | 75 | $4,655 | $372.55 | 49% |
| Town of Liberty Grove | 51 | $4,496 | $350.70 | 54% |
| Jacksonport | 19 | $4,435 | $351.06 | 56% |
| Marquette Township | 17 | $4,367 | $314.37 | 52% |
| Town of Egg Harbor | 42 | $4,258 | $318.15 | 50% |