Mauston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Mauston in 2025? Explore comprehensive Airbnb analytics for Mauston, Wisconsin, United States to uncover income potential. This 2025 STR market report for Mauston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 26 active listings.
Whether you're considering an Airbnb investment in Mauston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Mauston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Mauston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Mauston (2025)
Understanding the monthly revenue variations for Airbnb listings in Mauston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Mauston is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Mauston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,657+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $3,094 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,731 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $885, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Mauston
Mauston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Mauston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Mauston:
- Best-in-class properties (Top 10%) achieve 60%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 24%.
- Entry-level properties (Bottom 25%) average 14% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Mauston
Average Daily Rate (ADR) Airbnb Trends in Mauston (2025)
Effective short term rental pricing strategy in Mauston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Mauston typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $328+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $226 or more.
- Typical properties (Median) charge around $184 per night.
- Entry-level properties (Bottom 25%) earn around $141 per night.
Average Daily Rate (ADR) Trend by Month in Mauston
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Airbnb Seasonality Analysis & Trends in Mauston (2025)
Peak Season (July, June, August)
- Revenue averages $4,109 per month
- Occupancy rates average 46.5%
- Daily rates average $222
Shoulder Season
- Revenue averages $1,944 per month
- Occupancy maintains around 24.8%
- Daily rates hold near $214
Low Season (January, February, March)
- Revenue drops to average $1,251 per month
- Occupancy decreases to average 19.8%
- Daily rates adjust to average $217
Seasonality Insights for Mauston
- The Airbnb seasonality in Mauston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Mauston's highest earning potential, with monthly revenues capable of climbing to $4,667, occupancy reaching a high of 59.9%, and ADRs peaking at $225.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,160, occupancy could drop to 14.4%, and ADRs may adjust down to $203.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Mauston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Mauston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Mauston (2025)
Exploring the top neighborhoods for short-term rentals in Mauston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Castle Rock Lake | A popular recreational area located near Mauston, known for its outdoor activities and beautiful scenery, making it an ideal spot for vacation rentals. | Castle Rock Lake, Fishing and boating, Wildlife viewing, Hiking trails |
| Dells of the Wisconsin River | This natural scenic area offers stunning landscapes and outdoor opportunities, attracting tourists wanting to experience Wisconsin’s beauty. | Dells of the Wisconsin River, Nature trails, Kayaking and canoeing, Wildlife observation |
| Lemonweir River | A peaceful area perfect for nature lovers, offering river access and nearby trails for hiking and biking, attracting those seeking a quiet getaway. | Lemonweir River, Fishing and swimming, Hiking trails |
| Mauston Historic District | The historic downtown area of Mauston features charming architecture and local shops, appealing to visitors interested in history and local culture. | Historic buildings, Local shops, Restaurants, Antique stores |
| Necedah National Wildlife Refuge | A large refuge that attracts nature enthusiasts and bird watchers, ideal for those looking to immerse themselves in Wisconsin's wildlife. | Birdwatching, Hiking trails, Wildlife photography |
| Roche-A-Cri State Park | Known for its scenic views and hiking trails, this state park is popular among outdoor enthusiasts looking for adventure and nature. | Hiking trails, Scenic views, Rock formations, Camping |
| Snowmobile Trails | During winter, Mauston and its surroundings become popular for snowmobiling, drawing in adventurous travelers seeking winter sports activities. | Snowmobiling, Winter sports, Scenic routes |
| Nearby Wisconsin Dells | A short drive from Mauston, Wisconsin Dells is a major tourist destination known for its water parks and entertainment options, very appealing for families. | Water parks, Amusement parks, Riverboat tours, Shopping |
Understanding Airbnb License Requirements & STR Laws in Mauston (2025)
While Mauston, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Mauston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Mauston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Maustonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Huge Cabin near Castle Rock Lake!!!
Entire Place • 6 bedrooms
Tranquil lake house. Near Castle Rock Lake/WIDells
Entire Place • 2 bedrooms
Castle Rock Getaway
Entire Place • 3 bedrooms
Cozy Lakehouse
Entire Place • 3 bedrooms
Mauston Church Mansion. Close to the Dells!
Entire Place • 4 bedrooms
The Lodge - New Lisbon Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Mauston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Mauston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lily | 7 | $153,738 | 65 | 4.67/5.0 |
| Katie | 1 | $101,925 | 168 | 4.92/5.0 |
| Kristin | 1 | $49,617 | 136 | 4.86/5.0 |
| Dawn | 2 | $49,078 | 192 | 4.84/5.0 |
| Nicolette | 3 | $39,065 | 170 | 4.86/5.0 |
| LeAnne | 1 | $34,817 | 52 | 4.75/5.0 |
| Daniel | 1 | $28,951 | 61 | 4.92/5.0 |
| Amy | 1 | $23,989 | 28 | 4.93/5.0 |
| Tatyana | 1 | $20,601 | 11 | 4.82/5.0 |
| Vicki | 5 | $20,356 | 137 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Mauston.
Dive Deeper: Advanced Mauston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Mauston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMauston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Mauston
- The Mauston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 80.8% of the 26 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Mauston, House properties are the most common (46.2%), reflecting the local real estate landscape.
- Houses represent a significant 46.2% portion, catering likely to families or larger groups.
Mauston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Mauston
- The dominant room capacity in Mauston is 2 bedrooms listings, making up 42.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 4 bedrooms properties represent 65.4% of the active Airbnb listings in Mauston, indicating a high concentration in these sizes.
- A significant 46.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Mauston.
Mauston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Mauston
- The most common guest capacity trend in Mauston vacation rentals is listings accommodating 6 guests (38.5%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Mauston STR market, accounting for 57.7% of listings.
- 61.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Mauston.
- On average, properties in Mauston are equipped to host 4.8 guests.
Mauston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Mauston
- The most common availability pattern in Mauston falls within the 271-366 days range, representing 57.7% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 92.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Mauston (34.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.5% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Mauston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
14 listings
58.3% of total
2 Nights
8 listings
33.3% of total
4-6 Nights
1 listings
4.2% of total
7-29 Nights
1 listings
4.2% of total
Key Insights
- The most prevalent minimum stay requirement in Mauston is 1 Night, adopted by 58.3% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (91.6%) of the Mauston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 58.3% of Mauston hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Mauston.
Mauston Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
5 listings
20.8% of total
Moderate
13 listings
54.2% of total
Firm
1 listings
4.2% of total
Strict
5 listings
20.8% of total
Cancellation Policy Insights for Mauston
- The prevailing Airbnb cancellation policy trend in Mauston is Moderate, used by 54.2% of listings.
- The market strongly favors guest-friendly terms, with 75.0% of listings offering Flexible or Moderate policies. This suggests guests in Mauston may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 54.2% market standard in Mauston.
- Regularly review your cancellation policy against competitors and market demand shifts in Mauston.
Mauston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Mauston
- The overall average booking lead time for vacation rentals in Mauston is 33 days.
- Guests book furthest in advance for stays during July (average 61 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 27 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (58 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (33 days) as a baseline for your pricing and availability strategy in Mauston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 61 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 58 days) to capture early planners.
- Monitor your own booking lead times against these Mauston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Mauston (2025)
Amenity Prevalence
Amenity Insights for Mauston
- Essential amenities in Mauston that guests expect include: Heating, Carbon monoxide alarm, Air conditioning, Wifi, Smoke alarm, Free parking on premises, Shampoo, TV. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Essentials are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Mauston: Heating, Carbon monoxide alarm, Air conditioning, Wifi, Smoke alarm, Free parking on premises, Shampoo, TV.
- Prioritize adding missing essentials: Shampoo, TV.
- Consider adding popular differentiators like Fire extinguisher or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Mauston to stay competitive.
Mauston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Mauston
- The typical guest profile for Airbnb in Mauston consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.0% of guests.
- Key international markets include United States (99%) and Puerto Rico (0.5%).
- Top languages spoken are English (75.4%) followed by Spanish (13.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Milwaukee.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Mauston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Merrimac | 13 | $4,063 | $364.56 | 48% |