Airbnb Market Analytics, Statistics and Data in Sheboygan, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Sheboygan? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Sheboygan:
How much do Airbnb hosts make on average per month in Sheboygan?
The short-term rental market in Sheboygan shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,717 per month
- Strong performing properties (top 25%) make $4,421 or more
- Best-in-class properties (top 10%) achieve $6,606+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,474
Revenue Variations by Month
Occupancy Rates Throughout the Year in Sheboygan
The market in Sheboygan shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Sheboygan
Daily rates in Sheboygan vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $193 per night
- Strong performing properties (top 25%) secure $306 or more
- Best-in-class properties (top 10%) pull in $470+ per night
- Entry-level properties (bottom 25%) earn around $115
Daily Rate Variations by Month
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Seasonality patterns in Sheboygan
Peak Season (July, August, June)
- Revenue peaks at $5631.00 per month
- Occupancy rates reach 67.14%
- Daily rates average $305.40
Shoulder Season
- Revenue averages $3359.59 per month
- Occupancy maintains 44.15%
- Daily rates hold at $255.21
Low Season (February, December, January)
- Revenue drops to $1593.95 per month
- Occupancy decreases to 30.01%
- Daily rates adjust to $201.07
Is it still profitable to do Airbnb in Sheboygan in 2025?
Yes! Sheboygan demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $3360 and The market's 153 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Sheboygan
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Riverfront District | A scenic area featuring beautiful views of the Sheboygan River, perfect for guests looking for relaxation and outdoor activities. The Riverwalk offers access to parks, walking trails, and local restaurants. | Sheboygan Riverfront, Harbor Centre Marina, Riverwalk, John Michael Kohler Arts Center, Deland Park |
| North Beach | Known for its sandy shores and family-friendly atmosphere, North Beach is popular among tourists seeking a beach getaway. Ideal for those wanting to enjoy water sports and sunshine. | North Beach Park, Kohler-Andrae State Park, Lake Michigan, Sheboygan North Beach, Pine Haven Christian Communities |
| Downtown Sheboygan | The heart of the city with vibrant shops, restaurants, and entertainment. This area attracts tourists looking for a mix of culture and convenience, making it a hotspot for short-term rentals. | Sheboygan County Historical Museum, Bookworm Gardens, The Weill Center for the Performing Arts, Kohler Memorial Theatre, Local breweries and cafes |
| Sheboygan Falls | A quaint, charming area just outside of Sheboygan city limits that offers unique shopping experiences and a small-town vibe. It’s popular for those looking for a quieter getaway. | River Park, Sheboygan Falls Historical Society, Old Plank Road Trail, Local artisan shops, Beautiful natural scenery |
| Lake Michigan Shoreline | Featuring stunning views of Lake Michigan, this area is great for outdoor activities such as fishing, boating, and hiking. Perfect for guests who love nature and water activities. | Lighthouse Inn Lake Michigan, Kohler-Andrae State Park, Broughton Sheboygan Point Lighthouse, Lake Michigan beaches, Fishing charters |
| Elkhart Lake | Just a short drive from Sheboygan, this area is famous for its beautiful lake and recreation activities. Ideal for families and groups looking for a getaway focused on relaxation and nature. | Elkhart Lake, Road America, Pine Haven Christian Communities, Local dining and shopping, Nature trails |
| Kohler Village | Home to the famous Kohler Co. and Kohler Design Center, this area is attractive to those interested in luxury and design. Great for visitors looking for high-end experiences and fine dining. | Kohler Design Center, Whistling Straits Golf Course, Kohler Waters Spa, Kohler Arts Center, Local upscale dining |
| Open Spaces and Parks | Sheboygan is home to many open spaces, parks, and trails that attract travelers seeking outdoor recreation and family-friendly activities. Great for those wanting to embrace nature while staying near the city. | Pine Haven Christian Communities, Sheboygan Marsh, Kohler Memorial Park, Urban parks like Meyer Park, Various picnic sites and trails |
Do you need a license for Airbnb in Sheboygan?
We recommend checking directly with Sheboygan's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Sheboygan
Lakeside Luxury/ couple groups peaceful retreat
Entire Place • 5 bedrooms
Lake Michigan home with gorgeous views!
Entire Place • 5 bedrooms
Perfect Paradise: Monthly Rates Available!
Entire Place • 4 bedrooms
A Glorious Getaway Sheboygan - LUX Lake Condo
Entire Place • 4 bedrooms
Luxury 4B-2Ba Lake & Beach House
Entire Place • 4 bedrooms
4 Bedroom Beachfront Condo
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Sheboygan
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 7 | $340,917 | 968 | 4.97/5.0 |
| Danielle | 7 | $274,518 | 89 | 3.52/5.0 |
| Robin | 1 | $204,791 | 13 | 5.00/5.0 |
| Jeremy | 4 | $200,173 | 283 | 4.98/5.0 |
| Nichole | 4 | $187,502 | 137 | 4.95/5.0 |
| Evolve | 6 | $169,881 | 194 | 4.79/5.0 |
| Susan | 2 | $160,277 | 51 | 4.99/5.0 |
| Alex | 5 | $153,842 | 410 | 4.92/5.0 |
| Ginger | 4 | $152,458 | 252 | 4.90/5.0 |
| Geoff | 3 | $124,403 | 428 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Sheboygan
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.5%), with house and apartment & condo properties comprising 95.5% of inventory
- Untapped potential in boutique & hotels, unique stays, others segments (4.7% combined)
Room Capacity Distribution
Analysis of 153 properties in Sheboygan shows that 2 bedrooms properties are most prevalent, making up 30.7% of the market. The market tends to favor larger properties, with 2 bedrooms and 3 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 2 bedrooms (30.7%)
- Least common: 5+ bedrooms (5.2%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 153 properties in Sheboygan reveals that 8+ guests properties dominate the market, representing 30.1% of all listings. The average property accommodates 5.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 52.9% of the market.
Key Insights
- Most common capacity: 8+ guests (30.1% of market)
- Least common capacity: 3 guests (2.6% of market)
- Average guest capacity: 5.5 guests per property
- Market concentration: 52.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 153 properties in Sheboygan, the most common availability pattern is 181-270 days (35.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (34.6% of properties).
Key Insights
- Most common availability window: 181-270 days (35.3%)
- Most common booking duration: 91-180 days (34.6%)
- Properties with high availability (180+ days): 63.4%
- Properties with long-term bookings (180+ days): 37.3%
Minimum Stay Distributions
1 Night
38 listings
26.2% of total
2 Nights
67 listings
46.2% of total
3 Nights
14 listings
9.7% of total
4-6 Nights
1 listings
0.7% of total
7-29 Nights
7 listings
4.8% of total
30+ Nights
18 listings
12.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 72.4%
- Mid-length stays (4-6 nights) represent 0.7% of listings
- Monthly+ stays (12.4%) suggest a stable extended-stay market
- High market flexibility with 82.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Flexible
22 listings
15.1% of total
Moderate
39 listings
26.7% of total
Firm
50 listings
34.2% of total
Strict
35 listings
24% of total
Key Insights
- Firm is the preferred policy at 34.2% of listings
- The market shows a balanced distribution between guest-friendly (41.8%) and strict (58.2%) policies
- Flexible policies are least common at 15.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 92 days
- Shortest booking windows are in Feb, Mar, Jan, averaging 34 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Sheboygan
Every property in Sheboygan comes standard with Smoke alarm, and Wifi. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 97.4% of total guests, indicating a dominant local market share.
- Primary international markets: Canada (0.5%) and Germany (0.4%)
- English is the top language at 83.8%, followed by Spanish (10.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for Chicago and Madison markets
- Develop localized content for Canada and Germany
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Sheboygan. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,462 | $656.67 | 50% |
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Twin Lakes | 29 | $6,383 | $496.08 | 43% |
| Fennville | 10 | $6,263 | $405.23 | 45% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Laketown Township | 62 | $5,780 | $469.60 | 46% |
| Saugatuck Township | 145 | $5,624 | $488.80 | 43% |
| Town of Geneva | 50 | $5,456 | $390.81 | 47% |
| Lake Geneva | 166 | $5,240 | $423.13 | 44% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
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