Sheboygan Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Sheboygan in 2025? Explore comprehensive Airbnb analytics for Sheboygan, Wisconsin, United States to uncover income potential. This 2025 STR market report for Sheboygan, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 157 active listings.
Whether you're considering an Airbnb investment in Sheboygan, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Sheboygan Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Sheboygan Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Sheboygan (2025)
Understanding the monthly revenue variations for Airbnb listings in Sheboygan is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Sheboygan is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Sheboygan across different performance tiers:
- Best-in-class properties (Top 10%) achieve $5,848+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,023 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,511 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,384, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Sheboygan
Sheboygan Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Sheboygan STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while March experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Sheboygan:
- Best-in-class properties (Top 10%) achieve 80%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 62% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 42%.
- Entry-level properties (Bottom 25%) average 22% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Sheboygan
Average Daily Rate (ADR) Airbnb Trends in Sheboygan (2025)
Effective short term rental pricing strategy in Sheboygan involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Sheboygan typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $472+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $300 or more.
- Typical properties (Median) charge around $189 per night.
- Entry-level properties (Bottom 25%) earn around $117 per night.
Average Daily Rate (ADR) Trend by Month in Sheboygan
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Airbnb Seasonality Analysis & Trends in Sheboygan (2025)
Peak Season (July, August, June)
- Revenue averages $5,192 per month
- Occupancy rates average 60.3%
- Daily rates average $301
Shoulder Season
- Revenue averages $2,843 per month
- Occupancy maintains around 41.6%
- Daily rates hold near $257
Low Season (January, February, March)
- Revenue drops to average $1,458 per month
- Occupancy decreases to average 32.1%
- Daily rates adjust to average $193
Seasonality Insights for Sheboygan
- The Airbnb seasonality in Sheboygan shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Sheboygan's highest earning potential, with monthly revenues capable of climbing to $5,693, occupancy reaching a high of 67.5%, and ADRs peaking at $306.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,313, occupancy could drop to 31.8%, and ADRs may adjust down to $191.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Sheboygan.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Sheboygan seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Sheboygan (2025)
Exploring the top neighborhoods for short-term rentals in Sheboygan? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| North Beach | A serene neighborhood known for its stunning lakeside views and family-friendly atmosphere. Ideal for guests looking for relaxation and access to outdoor activities. | Lake Michigan, Sheboygan North Beach, North Point Park, Sheboygan River, Pine Haven Christian Home |
| Downtown Sheboygan | The bustling heart of Sheboygan, featuring a mix of dining, entertainment, and cultural attractions. Perfect for visitors wanting to explore local shops and restaurants. | Sheboygan Theatre Company, John Michael Kohler Arts Center, Deland Park, Riverfront Boardwalk, The Above and Beyond Children's Museum |
| South Pier | A vibrant area filled with marinas and waterfront activities. Great for guests interested in water sports and enjoying fresh seafood restaurants. | Sheboygan South Pier, Blue Harbor Resort, Sheboygan Marina, Lighthouse, Calumet Park |
| Deland Park | A beautiful green space offering a relaxing atmosphere ideal for families and outdoor enthusiasts. Attracts guests looking for picnicking and park activities. | Deland Park Beach, Walking Trails, Playgrounds, Picnic Areas, Sheboygan River |
| Kohler | Home to the famous Kohler Company and luxurious resorts, this area attracts upscale travelers and guests interested in golf and spa experiences. | Kohler Village Art District, Whistling Straits Golf Course, Kohler Waters Spa, The American Club, Kohler Design Center |
| Elkhart Lake | Known for its stunning lake and charming village atmosphere. A popular weekend getaway for those looking to relax and enjoy nature. | Elkhart Lake, Road America, Public Beach, Lakeside Park, Local Festivals |
| Sheboygan Falls | A quaint small town adjacent to Sheboygan offering a friendly community vibe. Great for guests looking to explore local shops and enjoy peaceful surroundings. | Bookworm Gardens, Sheboygan Falls Park, Downtown Sheboygan Falls, Lakeshore Community Health Center |
| Plymouth | A nearby town with a rich history and beautiful landscapes, providing a unique experience for guests wanting to explore beyond the city. | Plymouth Arts Center, Antique Shops, Kohler-Andrae State Park, Parkview Health Center |
Understanding Airbnb License Requirements & STR Laws in Sheboygan (2025)
While Sheboygan, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Sheboygan to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Sheboygan (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Sheboyganbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Luxury/ couple groups peaceful retreat
Entire Place • 5 bedrooms
Lake Michigan home with gorgeous views!
Entire Place • 5 bedrooms
Luxury 4B-2Ba Lake & Beach House
Entire Place • 4 bedrooms
4 Bedroom Beachfront Condo
Entire Place • 4 bedrooms
LUXE Manor With Modern, Elegant Vibes - 4,500 Sq
Entire Place • 4 bedrooms
A Glorious Getaway Sheboygan - LUX Lake Condo
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Sheboygan (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Sheboygan based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Jordan | 7 | $328,746 | 968 | 4.97/5.0 |
| Danielle | 8 | $232,438 | 90 | 3.08/5.0 |
| Robin | 1 | $209,236 | 13 | 5.00/5.0 |
| Jeremy | 4 | $189,566 | 283 | 4.98/5.0 |
| Evolve | 6 | $171,208 | 194 | 4.79/5.0 |
| Nichole | 4 | $153,573 | 137 | 4.95/5.0 |
| Alex | 5 | $147,550 | 410 | 4.92/5.0 |
| Susan | 2 | $137,353 | 51 | 4.99/5.0 |
| Ginger | 4 | $130,061 | 252 | 4.90/5.0 |
| Geoff | 3 | $129,306 | 428 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Sheboygan.
Dive Deeper: Advanced Sheboygan STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Sheboygan. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsSheboygan Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Sheboygan
- The Sheboygan Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.3% of the 157 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Sheboygan, House properties are the most common (56.7%), reflecting the local real estate landscape.
- Houses represent a significant 56.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others, unique stays (combined 4.4%) offer potential for unique stay experiences.
Sheboygan Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Sheboygan
- The dominant room capacity in Sheboygan is 3 bedrooms listings, making up 31.8% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 63.0% of the active Airbnb listings in Sheboygan, indicating a high concentration in these sizes.
- A significant 51.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Sheboygan.
Sheboygan Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Sheboygan
- The most common guest capacity trend in Sheboygan vacation rentals is listings accommodating 8+ guests (29.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Sheboygan STR market, accounting for 53.5% of listings.
- 59.9% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Sheboygan.
- On average, properties in Sheboygan are equipped to host 5.5 guests.
Sheboygan Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Sheboygan
- The most common availability pattern in Sheboygan falls within the 181-270 days range, representing 39.5% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 68.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Sheboygan (37.6%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 34.4% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Sheboygan Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
38 listings
25.2% of total
2 Nights
64 listings
42.4% of total
3 Nights
11 listings
7.3% of total
4-6 Nights
2 listings
1.3% of total
7-29 Nights
10 listings
6.6% of total
30+ Nights
26 listings
17.2% of total
Key Insights
- The most prevalent minimum stay requirement in Sheboygan is 2 Nights, adopted by 42.4% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (67.6%) of the Sheboygan Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.2%) caters to monthly stays (30+ nights) in Sheboygan, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 42.4% of Sheboygan hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 25.2% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 17.2% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Sheboygan.
Sheboygan Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
22 listings
14.9% of total
Moderate
40 listings
27% of total
Firm
50 listings
33.8% of total
Strict
36 listings
24.3% of total
Cancellation Policy Insights for Sheboygan
- The prevailing Airbnb cancellation policy trend in Sheboygan is Firm, used by 33.8% of listings.
- A majority (58.1%) of hosts in Sheboygan utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.8% market standard in Sheboygan.
- Regularly review your cancellation policy against competitors and market demand shifts in Sheboygan.
Sheboygan STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Sheboygan
- The overall average booking lead time for vacation rentals in Sheboygan is 53 days.
- Guests book furthest in advance for stays during July (average 108 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in January (average 33 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (91 days avg.) sees the longest lead times, while Winter (36 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Sheboygan.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 108 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 91 days) to capture early planners.
- Monitor your own booking lead times against these Sheboygan averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Sheboygan (2025)
Amenity Prevalence
Amenity Insights for Sheboygan
- Essential amenities in Sheboygan that guests expect include: Wifi, Smoke alarm, Hot water, Heating, Kitchen, Dishes and silverware, Refrigerator, Coffee maker, Carbon monoxide alarm, Hangers. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Sheboygan: Wifi, Smoke alarm, Hot water, Heating, Kitchen, Dishes and silverware, Refrigerator, Coffee maker, Carbon monoxide alarm, Hangers.
- Prioritize adding missing essentials: Hot water, Heating, Kitchen, Dishes and silverware, Refrigerator, Coffee maker, Carbon monoxide alarm, Hangers.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Sheboygan to stay competitive.
Sheboygan Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Sheboygan
- The typical guest profile for Airbnb in Sheboygan consists of primarily domestic travelers (98%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.7% of guests.
- Key international markets include United States (97.7%) and Canada (0.4%).
- Top languages spoken are English (79.1%) followed by Spanish (9.3%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Sheboygan Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Town of Nasewaupee | 33 | $5,178 | $353.96 | 51% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |