Town of La Pointe Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States

Source: AirROI
Last updated: 2025-03-31

Is Airbnb profitable in Town of La Pointe in 2025? Explore comprehensive Airbnb analytics for Town of La Pointe, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of La Pointe, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 28 active listings.

Whether you're considering an Airbnb investment in Town of La Pointe, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of La Pointe Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.

Key Town of La Pointe Airbnb Performance Metrics Overview

Avg. Daily Rate (ADR)(?)
$432
The average rental revenue earned for an occupied room per day in Town of La Pointe.
Occupancy Rate(?)
45.5%
Moderate demand with booking opportunities.
Median Annual Revenue(?)
$35,937
Typical annual income for an Airbnb listing in Town of La Pointe. Factors like property type, size, and location influence actual earnings.
Revenue Growth YoY(?)
-28.9%
Significant decrease (-28.9%) vs. last year.
Peak Revenue Month(?)
August
The month with the highest average earnings, indicating peak season in Town of La Pointe.
Lowest Revenue Month(?)
March
The month with the lowest average earnings, indicating the low season in Town of La Pointe.
STR Regulation Level(?)
Low
Fewer regulations, offering more operational flexibility.
Active Airbnb Listings(?)
28
Total number of active short-term rentals listed.

Monthly Airbnb Revenue Variations & Income Potential in Town of La Pointe (2025)

Understanding the monthly revenue variations for Airbnb listings in Town of La Pointe is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of La Pointe is typically August, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of La Pointe across different performance tiers:

  • Best-in-class properties (Top 10%) achieve $10,919+ monthly, often utilizing dynamic pricing and superior guest experiences.
  • Strong performing properties (Top 25%) earn $6,826 or more, indicating effective management and desirable locations/amenities.
  • Typical properties (Median) generate around $3,952 per month, representing the average market performance.
  • Entry-level properties (Bottom 25%) see earnings around $2,118, often with potential for optimization.

Average Monthly Airbnb Earnings Trend in Town of La Pointe

Town of La Pointe Airbnb Occupancy Rate Trends (2025)

Maximize your bookings by understanding the Town of La Pointe STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Augustsees the highest demand (peak season occupancy), while December experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of La Pointe:

  • Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
  • Strong performing properties (Top 25%) maintain 53% or higher occupancy, suggesting good market fit and guest satisfaction.
  • Typical properties (Median) have an occupancy rate around 32%.
  • Entry-level properties (Bottom 25%) average 21% occupancy, potentially facing higher vacancy.

Average Monthly Occupancy Rate Trend in Town of La Pointe

Average Daily Rate (ADR) Airbnb Trends in Town of La Pointe (2025)

Effective short term rental pricing strategy in Town of La Pointe involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of La Pointe typically peaks in June and dips lowest during January. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:

  • Best-in-class properties (Top 10%) command rates of $719+ per night, often due to premium features or locations.
  • Strong performing properties (Top 25%) achieve nightly rates of $565 or more.
  • Typical properties (Median) charge around $389 per night.
  • Entry-level properties (Bottom 25%) earn around $286 per night.

Average Daily Rate (ADR) Trend by Month in Town of La Pointe

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Airbnb Seasonality Analysis & Trends in Town of La Pointe (2025)

Peak Season (August, July, May)
  • Revenue averages $8,244 per month
  • Occupancy rates average 52.8%
  • Daily rates average $461
Shoulder Season
  • Revenue averages $4,252 per month
  • Occupancy maintains around 32.4%
  • Daily rates hold near $446
Low Season (January, February, March)
  • Revenue drops to average $376 per month
  • Occupancy decreases to average 3.8%
  • Daily rates adjust to average $433

Seasonality Insights for Town of La Pointe

  • The Airbnb seasonality in Town of La Pointe shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
  • During the high season, the absolute peak month showcases Town of La Pointe's highest earning potential, with monthly revenues capable of climbing to $9,750, occupancy reaching a high of 71.7%, and ADRs peaking at $466.
  • Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $430.
  • Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of La Pointe.

Seasonal Strategies for Maximizing Profit

  • Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
  • Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
  • Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
  • Regularly analyze your own performance against these Town of La Pointe seasonality benchmarks and adjust your pricing and availability strategy accordingly.

Best Areas for Airbnb Investment in Town of La Pointe (2025)

Exploring the top neighborhoods for short-term rentals in Town of La Pointe? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.

Neighborhood / AreaWhy Host Here? (Target Guests & Appeal)Key Attractions & Landmarks
Little Sand Bay
A serene and scenic area in La Pointe, ideal for those seeking a peaceful retreat. Close to nature trails and beautiful beaches, it's perfect for families and couples looking for outdoor activities.
Little Sand Bay Beach, Hiking trails, Kayaking opportunities, Wildlife watching, Picnic areas
Madeline Island Ferry Line
The main access point for visitors to Madeline Island. A hub for tourists arriving for island adventures, it offers easy access to various sightseeing spots and experiences.
Madeline Island Ferry, Scenic boat rides, Gift shops, Restaurants
Big Bay State Park
A beautiful state park known for its stunning natural landscapes, hiking trails, and beaches. Attracts nature lovers and outdoor enthusiasts year-round.
Big Bay Beach, Hiking trails, Wildlife viewing, Fishing spots, Picnic areas
La Pointe Center
The central area of La Pointe providing local shops and dining options, great for visitors wanting to explore local culture and community.
Local shops, Restaurants, Community events, Art galleries
Big Bay Town Park
An expansive park that offers recreational activities and beautiful views, ideal for families and gatherings. A favorite spot for summer picnics and events.
Picnic areas, Playgrounds, Walking trails, Beach access
Raspberry Island
A charming small island accessible by boat, known for its picturesque views and tranquility. Attracts visitors looking for a unique getaway experience.
Scenic views, Beach areas, Bird watching, Nature trails
Apostle Islands National Lakeshore
Famous for its stunning natural beauty, spectacular caves, and outdoor activities such as kayaking and hiking. A major draw for adventure seekers and nature lovers.
Sea caves, Kayaking tours, Hiking trails, Scenic boat tours, Wildlife viewing
Historic La Pointe Village
A quaint village highlighting the history and culture of the area, offering a glimpse into the early days of settlement. Great for history buffs and tourists interested in local heritage.
Historical landmarks, Museums, Local heritage sites, Art exhibits

Understanding Airbnb License Requirements & STR Laws in Town of La Pointe (2025)

While Town of La Pointe, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of La Pointe to ensure full compliance before hosting.

(Source: AirROI data, 2025, finding no licensed listings among those analyzed)

Top Performing Airbnb Properties in Town of La Pointe (2025)

Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of La Pointebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.

The Boathouse Lodge on Madeline Island

The Boathouse Lodge on Madeline Island

Entire Place • 7 bedrooms

$144,643
Revenue
70.8%
Occupancy
$845.73
Daily Rate
The Barn (MN Monthly top 25 vacation rental)

The Barn (MN Monthly top 25 vacation rental)

Entire Place • 5 bedrooms

$106,233
Revenue
61.4%
Occupancy
$951.82
Daily Rate
Moss Creek Cabin in the Woods on Madeline Island

Moss Creek Cabin in the Woods on Madeline Island

Entire Place • 3 bedrooms

$67,594
Revenue
36.1%
Occupancy
$387.36
Daily Rate
Miriam`s Retreat - Overlooking Lake Superior with

Miriam`s Retreat - Overlooking Lake Superior with

Entire Place • 4 bedrooms

$56,853
Revenue
54.4%
Occupancy
$574.89
Daily Rate
3 Bears Guest Cottage at South Shore Vista Overloo

3 Bears Guest Cottage at South Shore Vista Overloo

Entire Place • 1 bedroom

$53,539
Revenue
85.2%
Occupancy
$251.73
Daily Rate
Private lakefront retreat

Private lakefront retreat

Entire Place • 3 bedrooms

$50,314
Revenue
41.2%
Occupancy
$491.08
Daily Rate

Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.

Top Performing Airbnb Hosts in Town of La Pointe (2025)

Learn from the best! This table showcases top-performing Airbnb hosts in Town of La Pointe based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.

Host NamePropertiesGrossing RevenueStay ReviewsAvg Rating
Mike19$468,8632663.78/5.0
Erin1$144,643164.94/5.0
Sanders And Gabriela1$106,233334.88/5.0
Katy1$67,594134.92/5.0
Mary Ann1$50,314114.73/5.0
Moheb1$47,125354.97/5.0
Castle Family1$45,872394.69/5.0
Sarah1$38,389824.63/5.0
Jenny1$21,896494.88/5.0
Kristin1$15,2951404.92/5.0

Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of La Pointe.

Dive Deeper: Advanced Town of La Pointe STR Market Data (2025)

Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of La Pointe. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.

Explore Advanced Metrics

Town of La Pointe Short-Term Rental Market Composition (2025): Property & Room Types

Room Type Distribution

Property Type Distribution

Market Composition Insights for Town of La Pointe

  • The Town of La Pointe Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 28 active rentals. This indicates strong guest preference for privacy and space.
  • Looking at the property type distribution in Town of La Pointe, House properties are the most common (78.6%), reflecting the local real estate landscape.
  • Houses represent a significant 78.6% portion, catering likely to families or larger groups.

Town of La Pointe Airbnb Room Capacity Analysis (2025): Bedroom Distribution

Distribution of Listings by Number of Bedrooms

Room Capacity Insights for Town of La Pointe

  • The dominant room capacity in Town of La Pointe is 3 bedrooms listings, making up 35.7% of the market. This suggests a strong demand for properties suitable for families or small groups.
  • Together, 3 bedrooms and 2 bedrooms properties represent 60.7% of the active Airbnb listings in Town of La Pointe, indicating a high concentration in these sizes.
  • A significant 60.7% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of La Pointe.

Town of La Pointe Vacation Rental Guest Capacity Trends (2025)

Distribution of Listings by Guest Capacity

Guest Capacity Insights for Town of La Pointe

  • The most common guest capacity trend in Town of La Pointe vacation rentals is listings accommodating 8+ guests (35.7%). This suggests the primary traveler segment is likely larger groups.
  • Properties designed for 8+ guests and 6 guests dominate the Town of La Pointe STR market, accounting for 64.3% of listings.
  • 64.3% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of La Pointe.
  • On average, properties in Town of La Pointe are equipped to host 5.8 guests.

Town of La Pointe Airbnb Booking Patterns (2025): Available vs. Booked Days

Available Days Distribution

Booked Days Distribution

Booking Pattern Insights for Town of La Pointe

  • The most common availability pattern in Town of La Pointe falls within the 271-366 days range, representing 64.3% of listings. This suggests many properties have significant open periods on their calendars.
  • Approximately 92.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
  • For booked days, the 31-90 days range is most frequent in Town of La Pointe (46.4%), reflecting common guest stay durations or potential owner blocking patterns.
  • A notable 7.1% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.

Town of La Pointe Airbnb Minimum Stay Requirements Analysis

Distribution of Listings by Minimum Night Requirement

1 Night (3.6%)

1 Night

1 listings

3.6% of total

2 Nights (10.7%)

2 Nights

3 listings

10.7% of total

3 Nights (71.4%)

3 Nights

20 listings

71.4% of total

4-6 Nights (10.7%)

4-6 Nights

3 listings

10.7% of total

30+ Nights (3.6%)

30+ Nights

1 listings

3.6% of total

Key Insights

  • The most prevalent minimum stay requirement in Town of La Pointe is 3 Nights, adopted by 71.4% of listings. This highlights the market's preference for longer commitments.
  • Very short stays (1-2 nights) are less common (14.3%), suggesting hosts prefer slightly longer bookings to optimize turnover.

Recommendations

  • Align with the market by considering a 3 Nights minimum stay, as 71.4% of Town of La Pointe hosts use this setting.
  • If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 3.6% currently do.
  • Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of La Pointe.

Town of La Pointe Airbnb Cancellation Policy Trends Analysis (2025)

Moderate (12.5%)

Moderate

3 listings

12.5% of total

Firm (70.8%)

Firm

17 listings

70.8% of total

Strict (16.7%)

Strict

4 listings

16.7% of total

Cancellation Policy Insights for Town of La Pointe

  • The prevailing Airbnb cancellation policy trend in Town of La Pointe is Firm, used by 70.8% of listings.
  • A majority (87.5%) of hosts in Town of La Pointe utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.

Recommendations for Hosts

  • Consider adopting a Firm policy to align with the 70.8% market standard in Town of La Pointe.
  • Regularly review your cancellation policy against competitors and market demand shifts in Town of La Pointe.

Town of La Pointe STR Booking Lead Time Analysis (2025)

Average Booking Lead Time by Month

Booking Lead Time Insights for Town of La Pointe

  • The overall average booking lead time for vacation rentals in Town of La Pointe is 119 days.
  • Guests book furthest in advance for stays during April (average 188 days), likely coinciding with peak travel demand or local events.
  • The shortest booking windows occur for stays in February (average 0 days), indicating more last-minute travel plans during this time.
  • Seasonally, Summer (145 days avg.) sees the longest lead times, while Winter (47 days avg.) has the shortest, reflecting typical travel planning cycles.

Recommendations for Hosts

  • Use the overall average lead time (119 days) as a baseline for your pricing and availability strategy in Town of La Pointe.
  • For April stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 188 days out to capitalize on advance planning.
  • During February, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
  • Target marketing efforts for the Summer season well in advance (at least 145 days) to capture early planners.
  • Monitor your own booking lead times against these Town of La Pointe averages to identify opportunities for dynamic pricing adjustments.

Popular & Essential Airbnb Amenities in Town of La Pointe (2025)

Amenity Prevalence

Amenity Insights for Town of La Pointe

  • Essential amenities in Town of La Pointe that guests expect include: Free parking on premises, Heating, Kitchen, Wifi, Smoke alarm. Lacking these (any) could significantly impact bookings.
  • Popular amenities like Carbon monoxide alarm, Essentials, Cooking basics are common but not universal. Offering these can provide a competitive edge.

Recommendations for Hosts

  • Ensure your listing includes all essential amenities for Town of La Pointe: Free parking on premises, Heating, Kitchen, Wifi, Smoke alarm.
  • Prioritize adding missing essentials: Wifi, Smoke alarm.
  • Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
  • Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
  • Regularly check competitor amenities in Town of La Pointe to stay competitive.

Town of La Pointe Airbnb Guest Demographics & Profile Analysis (2025)

Guest Origin: Domestic vs. International
Top 5 Cities of Origin
Top 5 Countries of Origin
Top 5 Languages Spoken
Guest Age Distribution (Birth Decade)

Guest Profile Summary for Town of La Pointe

  • The typical guest profile for Airbnb in Town of La Pointe consists of primarily domestic travelers (100%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
  • Domestic travelers account for 100.0% of guests.
  • Top languages spoken are English (91.3%) followed by French (4.3%).
  • A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.

Recommendations for Hosts

  • Target domestic marketing efforts towards travelers from Minneapolis and Saint Paul.
  • Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
  • Highlight unique local experiences or amenities relevant to the primary guest profile.
  • Consider seasonal promotions aligned with peak travel times for key origin markets.

Nearby Short-Term Rental Market Comparison

How does the Town of La Pointe Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.

MarketActive PropertiesMonthly RevenueDaily RateAvg. Occupancy
Silver Creek Township19$5,489$325.0058%
Lutsen12$5,430$386.1447%
Lake No. 224$5,211$335.9155%
Tofte14$5,052$461.9837%
Schroeder10$5,039$404.9851%
Town of Clover17$4,811$253.3661%
Morse Township10$4,546$329.7953%
Lutsen Township165$4,322$387.8739%
West Cook111$4,243$335.8947%
Tofte Township39$4,210$269.6351%

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