Minocqua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Minocqua in 2025? Explore comprehensive Airbnb analytics for Minocqua, Wisconsin, United States to uncover income potential. This 2025 STR market report for Minocqua, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 54 active listings.
Whether you're considering an Airbnb investment in Minocqua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Minocqua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Minocqua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Minocqua (2025)
Understanding the monthly revenue variations for Airbnb listings in Minocqua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Minocqua is typically July, while November often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Minocqua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,004+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,331 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,421 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,283, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Minocqua
Minocqua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Minocqua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Minocqua:
- Best-in-class properties (Top 10%) achieve 73%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 16% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Minocqua
Average Daily Rate (ADR) Airbnb Trends in Minocqua (2025)
Effective short term rental pricing strategy in Minocqua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Minocqua typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $401+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $302 or more.
- Typical properties (Median) charge around $235 per night.
- Entry-level properties (Bottom 25%) earn around $187 per night.
Average Daily Rate (ADR) Trend by Month in Minocqua
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Airbnb Seasonality Analysis & Trends in Minocqua (2025)
Peak Season (July, June, August)
- Revenue averages $5,068 per month
- Occupancy rates average 52.5%
- Daily rates average $276
Shoulder Season
- Revenue averages $2,782 per month
- Occupancy maintains around 35.2%
- Daily rates hold near $257
Low Season (January, November, December)
- Revenue drops to average $1,579 per month
- Occupancy decreases to average 23.1%
- Daily rates adjust to average $263
Seasonality Insights for Minocqua
- The Airbnb seasonality in Minocqua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Minocqua's highest earning potential, with monthly revenues capable of climbing to $5,522, occupancy reaching a high of 60.6%, and ADRs peaking at $278.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,482, occupancy could drop to 22.0%, and ADRs may adjust down to $246.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Minocqua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Minocqua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Minocqua (2025)
Exploring the top neighborhoods for short-term rentals in Minocqua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Minocqua | A beautiful location for vacation rentals on the water, ideal for summer activities like boating and fishing. Attracts families and nature lovers alike. | Minocqua Public Beach, Wildwood Wildlife Park, Lake Minocqua, Boulder Junction, Minocqua Winter Park |
| Downtown Minocqua | Quaint town center with local shops, restaurants, and entertainment options. Great for tourists wanting to explore Minocqua's charming atmosphere. | Minocqua Museum, Local shops, Restaurants and cafes, Minocqua Farmer's Market, Fishing the Minocqua Chain |
| Northern Minocqua | Scenic area known for its beautiful forests and lake access. Popular for nature retreats and offers a quieter environment for vacationers. | Northern Wisconsin Trails, Hiking and biking paths, Wildlife watching, Scenic views, Nearby state parks |
| Minocqua Winter Park | A popular destination for winter sports, including skiing and snowboarding. Attracts winter sports enthusiasts and families. | Ski trails, Snowshoeing paths, Winter Park events, Minocqua Winter Park Lodge, Lakes in winter |
| Turtle Lake | Serene area with large private properties by the lake, perfect for those looking for tranquility and privacy while still being close to the amenities of Minocqua. | Turtle Lake activities, Private beaches, Fishing spots, Natural surroundings, Tranquil environment |
| Kawaga Lake | Known for its clean waters and stunning views, this area appeals to those seeking a peaceful retreat and waterfront activities. | Kawaga Lake access, Fishing, Swimming, Kayaking, Pine forests |
| Woodruff | Just south of Minocqua, it offers a variety of recreational options and is a great home base for exploring the Northwoods. | Woodruff Town Park, Biking and hiking trails, Shopping options in Woodruff, Restaurants, Nearby lakes |
| Turtle Flambeau Flowage | A little further out, this area is famous for its fishing and natural beauty, ideal for the outdoor enthusiast looking for adventure. | Fishing, Wildlife viewing, Camping, Scenic landscapes, Kayaking and canoeing |
Understanding Airbnb License Requirements & STR Laws in Minocqua (2025)
While Minocqua, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Minocqua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Minocqua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Minocquabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Cottage on Lake Minocqua
Entire Place • 4 bedrooms
New! 4 bedroom home minutes from downtown
Entire Place • 4 bedrooms
Minocqua Cedar Chalet - Fall Weekends Open!
Entire Place • 3 bedrooms
Minocqua Lake Condo B7
Entire Place • 3 bedrooms
Dragonfly Trail Retreat
Entire Place • 2 bedrooms
The Landmark of Minocqua 3 Bedroom Condo (B)
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Minocqua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Minocqua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Lakeland Rental | 14 | $206,516 | 15 | 1.29/5.0 |
| Luann | 2 | $61,240 | 72 | 4.94/5.0 |
| Dan | 2 | $60,086 | 26 | 4.65/5.0 |
| Lauren | 2 | $58,100 | 256 | 4.91/5.0 |
| Fran And Rick | 1 | $55,313 | 12 | 4.83/5.0 |
| David And Amy | 2 | $54,128 | 27 | 4.86/5.0 |
| Due North | 2 | $46,905 | 6 | 2.50/5.0 |
| Hiller | 1 | $45,713 | 7 | 4.71/5.0 |
| Mike | 1 | $40,526 | 35 | 4.94/5.0 |
| Vacasa Wisconsin | 4 | $38,702 | 53 | 4.71/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Minocqua.
Dive Deeper: Advanced Minocqua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Minocqua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsMinocqua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Minocqua
- The Minocqua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 54 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Minocqua, House properties are the most common (77.8%), reflecting the local real estate landscape.
- Houses represent a significant 77.8% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 1.9%) offer potential for unique stay experiences.
Minocqua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Minocqua
- The dominant room capacity in Minocqua is 2 bedrooms listings, making up 44.4% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 77.7% of the active Airbnb listings in Minocqua, indicating a high concentration in these sizes.
- A significant 46.3% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Minocqua.
Minocqua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Minocqua
- The most common guest capacity trend in Minocqua vacation rentals is listings accommodating 6 guests (35.2%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 6 guests and 8+ guests dominate the Minocqua STR market, accounting for 66.7% of listings.
- 70.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Minocqua.
- On average, properties in Minocqua are equipped to host 6.0 guests.
Minocqua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Minocqua
- The most common availability pattern in Minocqua falls within the 271-366 days range, representing 61.1% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 98.1% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Minocqua (38.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 1.9% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Minocqua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
3 listings
5.9% of total
2 Nights
9 listings
17.6% of total
3 Nights
19 listings
37.3% of total
4-6 Nights
4 listings
7.8% of total
7-29 Nights
11 listings
21.6% of total
30+ Nights
5 listings
9.8% of total
Key Insights
- The most prevalent minimum stay requirement in Minocqua is 3 Nights, adopted by 37.3% of listings. This highlights the market's preference for longer commitments.
Recommendations
- Align with the market by considering a 3 Nights minimum stay, as 37.3% of Minocqua hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 5.9% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 9.8% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Minocqua.
Minocqua Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
5 listings
13.9% of total
Flexible
5 listings
13.9% of total
Moderate
5 listings
13.9% of total
Firm
13 listings
36.1% of total
Strict
8 listings
22.2% of total
Cancellation Policy Insights for Minocqua
- The prevailing Airbnb cancellation policy trend in Minocqua is Firm, used by 36.1% of listings.
- A majority (58.3%) of hosts in Minocqua utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 36.1% market standard in Minocqua.
- Regularly review your cancellation policy against competitors and market demand shifts in Minocqua.
Minocqua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Minocqua
- The overall average booking lead time for vacation rentals in Minocqua is 55 days.
- Guests book furthest in advance for stays during July (average 160 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 25 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (127 days avg.) sees the longest lead times, while Winter (32 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (55 days) as a baseline for your pricing and availability strategy in Minocqua.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 160 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 127 days) to capture early planners.
- Monitor your own booking lead times against these Minocqua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Minocqua (2025)
Amenity Prevalence
Amenity Insights for Minocqua
- Essential amenities in Minocqua that guests expect include: Wifi, Smoke alarm, TV, Kitchen, Free parking on premises, Carbon monoxide alarm, Fire extinguisher, Hot water. Lacking these (any) could significantly impact bookings.
- Popular amenities like Heating, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Minocqua: Wifi, Smoke alarm, TV, Kitchen, Free parking on premises, Carbon monoxide alarm, Fire extinguisher, Hot water.
- Prioritize adding missing essentials: TV, Kitchen, Free parking on premises, Carbon monoxide alarm, Fire extinguisher, Hot water.
- Consider adding popular differentiators like Heating or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Minocqua to stay competitive.
Minocqua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Minocqua
- The typical guest profile for Airbnb in Minocqua consists of primarily domestic travelers (99%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.8% of guests.
- Key international markets include United States (98.8%) and DC (1.2%).
- Top languages spoken are English (90.9%) followed by Spanish (6.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Minocqua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Republic Township | 12 | $3,644 | $347.58 | 44% |
| Town of Monroe | 15 | $3,516 | $324.69 | 36% |
| Town of Mount Morris | 39 | $3,478 | $386.15 | 38% |
| Town of Barksdale | 11 | $3,461 | $249.62 | 52% |
| Village of Rib Mountain | 12 | $3,441 | $384.05 | 33% |
| Town of Scott | 22 | $3,378 | $290.13 | 41% |
| Town of Rome | 71 | $3,375 | $380.72 | 37% |