Racine Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Racine in 2025? Explore comprehensive Airbnb analytics for Racine, Wisconsin, United States to uncover income potential. This 2025 STR market report for Racine, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 96 active listings.
Whether you're considering an Airbnb investment in Racine, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Racine Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Racine Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Racine (2025)
Understanding the monthly revenue variations for Airbnb listings in Racine is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Racine is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Racine across different performance tiers:
- Best-in-class properties (Top 10%) achieve $6,356+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,375 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,396, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Racine
Racine Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Racine STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Racine:
- Best-in-class properties (Top 10%) achieve 82%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 47%.
- Entry-level properties (Bottom 25%) average 28% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Racine
Average Daily Rate (ADR) Airbnb Trends in Racine (2025)
Effective short term rental pricing strategy in Racine involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Racine typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $375+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $222 or more.
- Typical properties (Median) charge around $146 per night.
- Entry-level properties (Bottom 25%) earn around $107 per night.
Average Daily Rate (ADR) Trend by Month in Racine
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Airbnb Seasonality Analysis & Trends in Racine (2025)
Peak Season (July, June, August)
- Revenue averages $4,759 per month
- Occupancy rates average 58.1%
- Daily rates average $232
Shoulder Season
- Revenue averages $3,239 per month
- Occupancy maintains around 48.4%
- Daily rates hold near $194
Low Season (January, February, March)
- Revenue drops to average $1,847 per month
- Occupancy decreases to average 35.8%
- Daily rates adjust to average $176
Seasonality Insights for Racine
- The Airbnb seasonality in Racine shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Racine's highest earning potential, with monthly revenues capable of climbing to $5,290, occupancy reaching a high of 67.2%, and ADRs peaking at $237.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,332, occupancy could drop to 33.3%, and ADRs may adjust down to $174.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Racine.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Racine seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Racine (2025)
Exploring the top neighborhoods for short-term rentals in Racine? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Mount Pleasant | A suburban area close to Lake Michigan, Mount Pleasant offers a tranquil environment with family-friendly amenities. It's a great option for travelers looking for comfort and access to nearby attractions. | Wind Point Lighthouse, Racine Zoo, Chicory Park, Sealed Air Family YMCA, Neighborhood parks |
| Downtown Racine | The heart of Racine, Downtown is bustling with shops, restaurants, and cultural sites. Ideal for guests wanting to experience local life and events in a vibrant urban setting. | Racine Art Museum, Downtown Farmers Market, Festival Hall, Racine Harbor, Lake Michigan waterfront |
| North Beach | A beautiful beach area perfect for summer travelers. North Beach is known for its clean sand and recreational activities, making it a desirable spot for beachgoers and families. | North Beach Park, Lake Michigan, Tennis courts, Picnic areas, Children's playgrounds |
| Racine’s Historic District | Rich in history with well-preserved architecture, this area attracts history buffs and those looking for unique accommodations. It's walking distance to many attractions and restaurants. | Frank Lloyd Wright's Taliesin, Racine History Museum, Old Settlers Park, Historic homes and buildings, Local boutiques |
| Burlington | Just a short drive from Racine, Burlington offers a charming small-town atmosphere. It's known for its festivals and natural beauty, making it appealing for travelers seeking a quieter stay. | Fox River Park, Burlington Historical Society, Riverside Park, Lake Geneva Horseback Riding, Local vineyards |
| Wind Point | A quiet village known for its scenic beauty and waterfront properties. It's perfect for those looking for a peaceful retreat that is still close to the city. | Wind Point Lighthouse, Lighthouse Park, Nature trails, Scenic views of Lake Michigan, Wildlife watching |
| Caledonia | Caledonia offers a suburban feel with various outdoor activities. It appeals to families and visitors wanting a relaxed atmosphere while being close to Racine's amenities. | Root River Pathway, Parks and recreation areas, Local farms, Fishing spots, Community festivals |
| Gateway Technical College Area | A hub for education and training, this area attracts business travelers and those attending events or classes. Its proximity to Racine’s attractions makes it convenient for short stays. | Gateway Technical College, Community events, Local cafes and eateries, Recreation areas, Cultural festivals |
Understanding Airbnb License Requirements & STR Laws in Racine (2025)
While Racine, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Racine to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Racine (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Racinebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakehouse w/Hot tub, Spacious and Great Lake Views
Entire Place • 6 bedrooms
The Beach House at Michigan Blvd.
Entire Place • 5 bedrooms
Gorgeous historical mansion on Lake Michigan
Entire Place • 7 bedrooms
The Beach Haven at Michigan Blvd
Entire Place • 4 bedrooms
Beautiful home with amazing Lake Michigan views
Entire Place • 4 bedrooms
The Beach house! Enjoy Beachfront Living!
Entire Place • 5 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Racine (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Racine based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Kyle Hansen | 4 | $332,918 | 305 | 4.92/5.0 |
| Christopher | 17 | $326,504 | 764 | 4.88/5.0 |
| Jamelyn | 4 | $134,877 | 815 | 4.86/5.0 |
| Mike | 2 | $130,617 | 36 | 4.96/5.0 |
| Dave & K. Dale | 1 | $125,969 | 19 | 4.84/5.0 |
| Angela | 6 | $121,910 | 809 | 4.90/5.0 |
| Mette | 1 | $117,822 | 124 | 4.96/5.0 |
| Luke | 2 | $110,517 | 128 | 4.97/5.0 |
| Cisco | 3 | $93,997 | 402 | 4.90/5.0 |
| Eric | 1 | $82,330 | 52 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Racine.
Dive Deeper: Advanced Racine STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Racine. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsRacine Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Racine
- The Racine Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.9% of the 96 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Racine, House properties are the most common (61.5%), reflecting the local real estate landscape.
- Houses represent a significant 61.5% portion, catering likely to families or larger groups.
- Smaller segments like others (combined 1.0%) offer potential for unique stay experiences.
Racine Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Racine
- The dominant room capacity in Racine is 3 bedrooms listings, making up 32.3% of the market. This suggests a strong demand for properties suitable for families or small groups.
- Together, 3 bedrooms and 2 bedrooms properties represent 57.3% of the active Airbnb listings in Racine, indicating a high concentration in these sizes.
- A significant 51.1% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Racine.
Racine Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Racine
- The most common guest capacity trend in Racine vacation rentals is listings accommodating 8+ guests (39.6%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Racine STR market, accounting for 56.3% of listings.
- 61.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Racine.
- On average, properties in Racine are equipped to host 5.9 guests.
Racine Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Racine
- The most common availability pattern in Racine falls within the 181-270 days range, representing 47.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 71.9% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Racine (46.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 30.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Racine Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
17 listings
19.8% of total
2 Nights
27 listings
31.4% of total
3 Nights
6 listings
7% of total
7-29 Nights
6 listings
7% of total
30+ Nights
30 listings
34.9% of total
Key Insights
- The most prevalent minimum stay requirement in Racine is 30+ Nights, adopted by 34.9% of listings. This highlights the market's preference for longer commitments.
- A significant segment (34.9%) caters to monthly stays (30+ nights) in Racine, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 34.9% of Racine hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 19.8% currently do.
- A 2-night minimum appears standard (31.4%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 34.9% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Racine.
Racine Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
25 listings
29.8% of total
Moderate
29 listings
34.5% of total
Firm
19 listings
22.6% of total
Strict
11 listings
13.1% of total
Cancellation Policy Insights for Racine
- The prevailing Airbnb cancellation policy trend in Racine is Moderate, used by 34.5% of listings.
- There's a relatively balanced mix between guest-friendly (64.3%) and stricter (35.7%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 34.5% market standard in Racine.
- Using a Strict policy might deter some guests, as only 13.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Racine.
Racine STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Racine
- The overall average booking lead time for vacation rentals in Racine is 53 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 35 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (72 days avg.) sees the longest lead times, while Winter (45 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (53 days) as a baseline for your pricing and availability strategy in Racine.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 72 days) to capture early planners.
- Monitor your own booking lead times against these Racine averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Racine (2025)
Amenity Prevalence
Amenity Insights for Racine
- Essential amenities in Racine that guests expect include: Air conditioning, Wifi, Heating, Smoke alarm, TV, Carbon monoxide alarm, Essentials, Coffee maker. Lacking these (any) could significantly impact bookings.
- Popular amenities like Fire extinguisher, Dishes and silverware are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Racine: Air conditioning, Wifi, Heating, Smoke alarm, TV, Carbon monoxide alarm, Essentials, Coffee maker.
- Prioritize adding missing essentials: Wifi, Heating, Smoke alarm, TV, Carbon monoxide alarm, Essentials, Coffee maker.
- Consider adding popular differentiators like Fire extinguisher or Dishes and silverware to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Racine to stay competitive.
Racine Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Racine
- The typical guest profile for Airbnb in Racine consists of primarily domestic travelers (96%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.1% of guests.
- Key international markets include United States (96.1%) and Canada (0.9%).
- Top languages spoken are English (75%) followed by Spanish (9.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Racine Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,213 | $658.36 | 50% |
| Twin Lakes | 26 | $6,719 | $515.43 | 45% |
| Town of Wilson | 13 | $6,118 | $585.55 | 38% |
| Summit | 10 | $5,464 | $466.57 | 39% |
| Fennville | 10 | $5,326 | $372.77 | 44% |
| Saugatuck Township | 140 | $5,282 | $462.94 | 43% |
| Laketown Township | 62 | $5,207 | $457.63 | 45% |
| Port Sheldon Township | 27 | $5,185 | $511.35 | 52% |
| Lake Geneva | 167 | $4,958 | $408.65 | 44% |
| Lake Villa | 10 | $4,889 | $294.85 | 57% |