Town of Union Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Union in 2025? Explore comprehensive Airbnb analytics for Town of Union, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Union, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 21 active listings.
Whether you're considering an Airbnb investment in Town of Union, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Union Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Union Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Union (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Union is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Union is typically July, while January often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Union across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,416+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $4,796 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $3,397 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,775, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Union
Town of Union Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Union STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Union:
- Best-in-class properties (Top 10%) achieve 71%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 52% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 36%.
- Entry-level properties (Bottom 25%) average 23% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Union
Average Daily Rate (ADR) Airbnb Trends in Town of Union (2025)
Effective short term rental pricing strategy in Town of Union involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Union typically peaks in July and dips lowest during February. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $444+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $347 or more.
- Typical properties (Median) charge around $281 per night.
- Entry-level properties (Bottom 25%) earn around $195 per night.
Average Daily Rate (ADR) Trend by Month in Town of Union
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Airbnb Seasonality Analysis & Trends in Town of Union (2025)
Peak Season (July, June, August)
- Revenue averages $5,889 per month
- Occupancy rates average 59.5%
- Daily rates average $301
Shoulder Season
- Revenue averages $3,789 per month
- Occupancy maintains around 39.9%
- Daily rates hold near $287
Low Season (January, February, December)
- Revenue drops to average $1,780 per month
- Occupancy decreases to average 21.7%
- Daily rates adjust to average $281
Seasonality Insights for Town of Union
- The Airbnb seasonality in Town of Union shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Union's highest earning potential, with monthly revenues capable of climbing to $6,660, occupancy reaching a high of 70.1%, and ADRs peaking at $307.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,402, occupancy could drop to 16.1%, and ADRs may adjust down to $272.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Union.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Union seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Union (2025)
Exploring the top neighborhoods for short-term rentals in Town of Union? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Dairyland State Park | A beautiful natural setting with opportunities for outdoor activities such as hiking, fishing, and camping. Attracts nature lovers and families looking for a peaceful getaway. | Hiking trails, Fishing spots, Picnic areas, Camping sites, Wildlife viewing |
| Union Township Park | A local park that offers recreational activities and is popular among families and local residents. Good for short-term stays close to nature. | Playgrounds, Picnic areas, Walking trails, Sports fields, Community events |
| Lake Louise | A charming lake area known for its beauty and tranquility, perfect for those seeking a relaxing retreat by the water. | Swimming, Kayaking, Fishing, Scenic views, Bird watching |
| Chippewa River | Offers river activities and scenic views, ideal for guests who enjoy fishing, kayaking, and nature excursions. | Water sports, Fishing spots, Scenic trails, Wildlife viewing, Camping areas |
| Historic Downtown | Features unique shops, local restaurants, and historical sites, making it a great spot for visitors interested in local culture and history. | Local boutiques, Restaurants, Historical buildings, Art galleries, Cultural events |
| Brule River State Forest | A natural area with abundant outdoor activities, attracting adventure seekers and those looking to explore natural beauty. | Hiking, Camping, Fishing, Wildlife observation, Scenic rivers |
| Westfield Sports Complex | Popular for sports events and activities, making it attractive for families and sports enthusiasts. | Sports facilities, Pavilions, Play areas, Walking paths, Community sports events |
| Local Farmers Market | A vibrant market featuring local produce, crafts, and food, attracting visitors interested in local foods and culture. | Fresh produce, Handmade goods, Food stalls, Live music, Community atmosphere |
Understanding Airbnb License Requirements & STR Laws in Town of Union (2025)
While Town of Union, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Union to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Union (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Unionbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
The Eagle’s Nest: 80s Flare w Sauna & River Views
Entire Place • 4 bedrooms
Waterfront, 25 minutes from Lambeau: Maison Rouge
Entire Place • 4 bedrooms
Unwind by the Lake! Hot Tub, Kayaks & Scenic Views
Entire Place • 3 bedrooms
Dogs Stay Free! Waterfront Door County Cottage
Entire Place • 1 bedroom
Southern Door County WI/Bayfront,2BR Cottage
Entire Place • 2 bedrooms
Yellow Lake Sunset Cabin
Entire Place • 3 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Union (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Union based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simple Life Rentals | 2 | $104,853 | 74 | 4.58/5.0 |
| Nick | 1 | $88,484 | 16 | 4.56/5.0 |
| Thomas | 1 | $54,815 | 27 | 4.81/5.0 |
| Dan | 1 | $51,358 | 97 | 4.93/5.0 |
| Natasha | 1 | $44,447 | 47 | 4.87/5.0 |
| Scott | 1 | $42,538 | 7 | 5.00/5.0 |
| Adam | 1 | $41,214 | 114 | 4.80/5.0 |
| Tiff | 1 | $36,545 | 24 | 4.96/5.0 |
| Ed | 1 | $34,020 | 20 | 4.90/5.0 |
| Randy And Lisa | 1 | $29,062 | 30 | 4.97/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Union.
Dive Deeper: Advanced Town of Union STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Union. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Union Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Union
- The Town of Union Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 21 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Union, House properties are the most common (57.1%), reflecting the local real estate landscape.
- Houses represent a significant 57.1% portion, catering likely to families or larger groups.
Town of Union Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Union
- The dominant room capacity in Town of Union is 2 bedrooms listings, making up 42.9% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 81.0% of the active Airbnb listings in Town of Union, indicating a high concentration in these sizes.
- A significant 47.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Union.
Town of Union Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Union
- The most common guest capacity trend in Town of Union vacation rentals is listings accommodating 8+ guests (33.3%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 6 guests dominate the Town of Union STR market, accounting for 61.9% of listings.
- 71.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Union.
- On average, properties in Town of Union are equipped to host 6.1 guests.
Town of Union Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Union
- The most common availability pattern in Town of Union falls within the 181-270 days range, representing 52.4% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.3% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Union (61.9%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 4.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Union Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
2 Nights
12 listings
60% of total
3 Nights
3 listings
15% of total
4-6 Nights
2 listings
10% of total
7-29 Nights
1 listings
5% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Union is 2 Nights, adopted by 60% of listings. This highlights the market's preference for shorter, flexible bookings.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 60% of Town of Union hosts use this setting.
- A 2-night minimum appears standard (60%). Consider this for weekends or peak periods.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Union.
Town of Union Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
3 listings
15% of total
Moderate
5 listings
25% of total
Firm
11 listings
55% of total
Strict
1 listings
5% of total
Cancellation Policy Insights for Town of Union
- The prevailing Airbnb cancellation policy trend in Town of Union is Firm, used by 55% of listings.
- A majority (60.0%) of hosts in Town of Union utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
- Strict cancellation policies are quite rare (5%), potentially making listings with this policy less competitive unless justified by high demand or property type.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 55% market standard in Town of Union.
- Using a Strict policy might deter some guests, as only 5% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Union.
Town of Union STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Union
- The overall average booking lead time for vacation rentals in Town of Union is 45 days.
- Guests book furthest in advance for stays during July (average 90 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 8 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (70 days avg.) sees the longest lead times, while Winter (30 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (45 days) as a baseline for your pricing and availability strategy in Town of Union.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 90 days out to capitalize on advance planning.
- During March, focus on last-minute booking availability and promotions, as guests book with very short notice (8 days avg.).
- Target marketing efforts for the Summer season well in advance (at least 70 days) to capture early planners.
- Monitor your own booking lead times against these Town of Union averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Union (2025)
Amenity Prevalence
Amenity Insights for Town of Union
- Essential amenities in Town of Union that guests expect include: TV, Kitchen, Free parking on premises. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Fire extinguisher, Wifi are common but not universal. Offering these can provide a competitive edge.
- Warning: Wifi is not universally provided but is considered essential globally. Ensure reliable Wifi is offered.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Union: TV, Kitchen, Free parking on premises.
- Prioritize adding missing essentials: Kitchen, Free parking on premises.
- Consider adding popular differentiators like Carbon monoxide alarm or Fire extinguisher to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Union to stay competitive.
Town of Union Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Union
- The typical guest profile for Airbnb in Town of Union consists of primarily domestic travelers (98%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or German.
- Domestic travelers account for 97.8% of guests.
- Key international markets include United States (97.8%) and United Kingdom (0.7%).
- Top languages spoken are English (90.8%) followed by German (3.1%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Chicago.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Union Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Town of Townsend | 10 | $4,181 | $349.35 | 46% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Republic Township | 12 | $3,644 | $347.58 | 44% |
| Town of Monroe | 15 | $3,516 | $324.69 | 36% |
| Town of Mount Morris | 39 | $3,478 | $386.15 | 38% |
| Town of Barksdale | 11 | $3,461 | $249.62 | 52% |
| Village of Rib Mountain | 12 | $3,441 | $384.05 | 33% |
| Town of Scott | 22 | $3,378 | $290.13 | 41% |
| Town of Rome | 71 | $3,375 | $380.72 | 37% |