Airbnb Market Analytics, Statistics and Data in Town of Washington, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Town of Washington? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Town of Washington:
How much do Airbnb hosts make on average per month in Town of Washington?
The short-term rental market in Town of Washington shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,556 per month
- Strong performing properties (top 25%) make $4,852 or more
- Best-in-class properties (top 10%) achieve $7,448+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,175
Revenue Variations by Month
Occupancy Rates Throughout the Year in Town of Washington
The market in Town of Washington shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 28% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 70%+occupancy
- Entry-level properties (bottom 25%) average around 14%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Town of Washington
Daily rates in Town of Washington vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $238 per night
- Strong performing properties (top 25%) secure $360 or more
- Best-in-class properties (top 10%) pull in $546+ per night
- Entry-level properties (bottom 25%) earn around $164
Daily Rate Variations by Month
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Seasonality patterns in Town of Washington
Peak Season (July, August, June)
- Revenue peaks at $5865.81 per month
- Occupancy rates reach 55.75%
- Daily rates average $362.27
Shoulder Season
- Revenue averages $3513.23 per month
- Occupancy maintains 34.32%
- Daily rates hold at $313.61
Low Season (December, March, January)
- Revenue drops to $1996.09 per month
- Occupancy decreases to 23.00%
- Daily rates adjust to $284.72
Is it still profitable to do Airbnb in Town of Washington in 2025?
Yes! Town of Washington demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $3513 and The market's 163 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Town of Washington
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Lake Arrowhead | A serene lake community perfect for both summer and winter activities. It's popular for families and outdoor enthusiasts looking for a peaceful getaway. | Lake Arrowhead, Snowmobile trails, Hiking paths, Fishing spots, Beach areas |
| Wildcat Mountain State Park | Offers stunning natural beauty with hiking trails and camping facilities, attracting nature lovers and outdoor adventurers. | Wildcat Mountain hiking trails, Camping sites, Scenic overlooks, Canoeing and kayaking, Wildlife viewing |
| Sullivan Lake | Known for its tranquil setting and water activities, it's a great spot for those who enjoy fishing, boating, and relaxing by the water. | Sullivan Lake, Fishing spots, Canoe rentals, Picnic areas, Nature trails |
| Lyndon Station | A charming rural area with a quaint town feel, appealing to those looking for a small-town experience with access to outdoor activities. | Local shops, Historical sites, Nearby hiking, Community events, Local dining options |
| Waupaca | Famous for its Chain O' Lakes, this area is ideal for water sports enthusiasts and offers a variety of recreational activities. | Waupaca Chain O' Lakes, Boating and fishing, Kayaking, Waupaca River, Local festivals |
| Ridgeway | A hidden gem with scenic landscapes and an abundance of wildlife, ideal for those looking to escape the city and enjoy nature. | Ridgeway hiking trails, Bird watching, Wildlife photography, Scenic views, Parks and nature reserves |
| Merrimac | Nestled near the Wisconsin River, Merrimac offers beautiful river views and outdoor activities, perfect for relaxation and adventure. | Wisconsin River, Kayaking and fishing, Hiking trails, Local wineries, Scenic picnic spots |
| Baraboo | Home to the stunning Devil's Lake State Park, Baraboo attracts tourists for its natural beauty, hiking, and camping opportunities. | Devil's Lake State Park, Hiking trails, Rock climbing, Scenic beauty, Circus World Museum |
Do you need a license for Airbnb in Town of Washington?
We recommend checking directly with Town of Washington's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Town of Washington
The Water's Edge
Entire Place • 4 bedrooms
Luxury Home On Eagle River Chain O' Lakes
Entire Place • 5 bedrooms
WOW! 13br 5ba Home Catfish Lake, Eagle River Chain
Entire Place • 13 bedrooms
5BR lakefront oasis with amazing views, games
Entire Place • 5 bedrooms
7BR lake home with trail access. Close to town.
Entire Place • 7 bedrooms
Winter Lake Retreat 4BR w/ Private Snowmobiling
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Town of Washington
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vacasa Wisconsin | 22 | $343,846 | 454 | 4.30/5.0 |
| Hiller | 7 | $242,066 | 36 | 4.09/5.0 |
| Jim | 5 | $220,067 | 31 | 3.98/5.0 |
| Daniel | 12 | $177,378 | 234 | 4.36/5.0 |
| Melissa | 3 | $133,145 | 86 | 4.87/5.0 |
| Stephen | 1 | $131,675 | 10 | 4.90/5.0 |
| Jason | 2 | $130,077 | 29 | 5.00/5.0 |
| Lisa | 3 | $106,244 | 34 | 4.96/5.0 |
| Amy | 1 | $96,317 | 43 | 4.74/5.0 |
| Colleen | 5 | $91,834 | 45 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Town of Washington
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.2%), with house and outdoor & mobile properties comprising 80.4% of inventory
- Strong specialty sector (35.0%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in apartment & condo, others segments (6.8% combined)
Room Capacity Distribution
Analysis of 163 properties in Town of Washington shows that 3 bedrooms properties are most prevalent, making up 20.9% of the market. The market tends to favor larger properties, with 3 bedrooms and 2 bedrooms together representing 38.7% of all listings.
Key Insights
- Most common: 3 bedrooms (20.9%)
- Least common: 1 bedroom (15.3%)
- Market concentration: 38.7% in top 2 sizes
- Market skew: Favors larger properties
Guest Capacity Distribution
Analysis of 163 properties in Town of Washington reveals that 8+ guests properties dominate the market, representing 45.4% of all listings. The average property accommodates 5.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 65.6% of the market.
Key Insights
- Most common capacity: 8+ guests (45.4% of market)
- Least common capacity: 7 guests (1.8% of market)
- Average guest capacity: 5.8 guests per property
- Market concentration: 65.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 163 properties in Town of Washington, the most common availability pattern is 271-366 days (58.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.9% of properties).
Key Insights
- Most common availability window: 271-366 days (58.3%)
- Most common booking duration: 91-180 days (31.9%)
- Properties with high availability (180+ days): 90.2%
- Properties with long-term bookings (180+ days): 11.0%
Minimum Stay Distributions
1 Night
20 listings
12.9% of total
2 Nights
72 listings
46.5% of total
3 Nights
42 listings
27.1% of total
4-6 Nights
11 listings
7.1% of total
7-29 Nights
2 listings
1.3% of total
30+ Nights
8 listings
5.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.4%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (5.2%) suggest a stable extended-stay market
- High market flexibility with 86.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
17 listings
11% of total
Flexible
14 listings
9.1% of total
Moderate
23 listings
14.9% of total
Firm
49 listings
31.8% of total
Strict
51 listings
33.1% of total
Key Insights
- Strict is the preferred policy at 33.1% of listings
- Stricter policies (Firm & Strict) dominate at 64.9% of the market
- Strong market consensus around Strict policies
- Flexible policies are least common at 9.1% of listings
Recommendations
- The market supports stricter policies, with 64.9% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 118 days
- Shortest booking windows are in Feb, Dec, Jan, averaging 47 days
- Summer shows the longest average booking window at 118 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 118 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Town of Washington
Below is the distribution of amenities across listings in Town of Washington:
Traveler Demographics
Key Insights
- Domestic travelers make up 98.6% of total guests, indicating a dominant local market share.
- Primary international markets: DC (0.3%) and Canada (0.3%)
- English is the top language at 82.3%, followed by Spanish (10.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 9.2%
Recommendations
- Target marketing campaigns for Chicago and Madison markets
- Develop localized content for DC and Canada
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Town of Washington. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Ellison Bay | 13 | $5,897 | $380.04 | 58% |
| Town of Baileys Harbor | 36 | $5,313 | $411.10 | 53% |
| Town of Jacksonport | 10 | $5,194 | $583.77 | 41% |
| Town of Nasewaupee | 34 | $5,194 | $350.14 | 51% |
| Sister Bay | 78 | $4,974 | $393.42 | 50% |
| Rowleys Bay | 16 | $4,959 | $384.56 | 48% |
| Town of Liberty Grove | 50 | $4,939 | $371.31 | 54% |
| Town of Sevastopol | 13 | $4,936 | $459.19 | 48% |
| Egg Harbor | 78 | $4,854 | $382.61 | 49% |
| Town of Townsend | 10 | $4,640 | $356.34 | 47% |
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