Eau Claire Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Eau Claire in 2025? Explore comprehensive Airbnb analytics for Eau Claire, Wisconsin, United States to uncover income potential. This 2025 STR market report for Eau Claire, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 73 active listings.
Whether you're considering an Airbnb investment in Eau Claire, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Eau Claire Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Eau Claire Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Eau Claire (2025)
Understanding the monthly revenue variations for Airbnb listings in Eau Claire is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Eau Claire is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Eau Claire across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,045+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,790 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,880 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,165, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Eau Claire
Eau Claire Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Eau Claire STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Eau Claire:
- Best-in-class properties (Top 10%) achieve 81%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 67% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 50%.
- Entry-level properties (Bottom 25%) average 32% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Eau Claire
Average Daily Rate (ADR) Airbnb Trends in Eau Claire (2025)
Effective short term rental pricing strategy in Eau Claire involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Eau Claire typically peaks in July and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $228+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $149 or more.
- Typical properties (Median) charge around $113 per night.
- Entry-level properties (Bottom 25%) earn around $81 per night.
Average Daily Rate (ADR) Trend by Month in Eau Claire
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Airbnb Seasonality Analysis & Trends in Eau Claire (2025)
Peak Season (July, August, June)
- Revenue averages $2,986 per month
- Occupancy rates average 64.9%
- Daily rates average $143
Shoulder Season
- Revenue averages $2,244 per month
- Occupancy maintains around 47.5%
- Daily rates hold near $138
Low Season (January, February, March)
- Revenue drops to average $1,616 per month
- Occupancy decreases to average 40.5%
- Daily rates adjust to average $141
Seasonality Insights for Eau Claire
- The Airbnb seasonality in Eau Claire shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Eau Claire's highest earning potential, with monthly revenues capable of climbing to $3,216, occupancy reaching a high of 70.7%, and ADRs peaking at $146.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,307, occupancy could drop to 37.8%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Eau Claire.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Eau Claire seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Eau Claire (2025)
Exploring the top neighborhoods for short-term rentals in Eau Claire? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Eau Claire | Heart of Eau Claire with a vibrant downtown scene, featuring great dining, entertainment, and nightlife options. Ideal for short-term stays and tourists looking to explore the city. | Pablo Center at the Confluence, Phoenix Park, Riverfront Terrace, Eau Claire Farmers Market, Downtown Restaurants and Bars |
| Chippewa River District | A scenic area along the Chippewa River popular for outdoor activities and scenic views. Great for nature lovers and those looking for a peaceful getaway. | Chippewa River State Trail, Carson Park, Eau Claire River Parkway, Kayaking and canoeing opportunities, Biking trails |
| Westside Neighborhood | Family-friendly neighborhood known for its parks and local community vibe. Attractive for families visiting the area or people looking for a quieter stay. | Pinehurst Park, Mason Park, Riverside Park, Local shops and cafes |
| North Broadway | An increasingly popular area with great access to local amenities and attractions, as well as a mix of residential and commercial spaces. | Local cafes and shops, Eau Claire Golf and Country Club, Eau Claire Children's Museum |
| Southside Neighborhood | A historic neighborhood with charming homes and easy access to parks and the river. Perfect for guests wanting a local experience. | Duncan Creek Trail, Local parks, Community events and gatherings |
| Lake Altoona | A recreational area around Altoona Lake, great for water sports and fishing. Attracts outdoor enthusiasts during the summer. | Fishing and boating on Lake Altoona, Altoona parks and trails, Picnic spots |
| Owen Park | A picturesque park area with access to nature and outdoor activities. Ideal for visitors looking for a calming environment. | Owen Park trails, Historic buildings, Community events and festivals |
| Clairemont Avenue | A centrally located area with shopping and dining options, appealing to both business travelers and tourists. | Shopping centers, Dining options, Close to highways for easy access |
Understanding Airbnb License Requirements & STR Laws in Eau Claire (2025)
While Eau Claire, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Eau Claire to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Eau Claire (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Eau Clairebased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Spacious & scenic home overlooking Chippewa River
Entire Place • 4 bedrooms
UWEC Area | Game Room | Garage Bar | Full Kitchen
Entire Place • 3 bedrooms
The Washington Historic Eau Claire Home
Entire Place • 6 bedrooms
The Kinglet
Private Room • 1 bedroom
The Green Victorian on the Bike Trail!
Entire Place • 3 bedrooms
Bellevue bnb
Entire Place • 4 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Eau Claire (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Eau Claire based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 9 | $253,868 | 690 | 4.94/5.0 |
| Ariel | 2 | $88,219 | 168 | 2.45/5.0 |
| Tiffany | 1 | $84,449 | 74 | 4.97/5.0 |
| Jonathan | 2 | $68,894 | 419 | 4.92/5.0 |
| Mat | 1 | $68,870 | 124 | 4.99/5.0 |
| Bee & Paul | 3 | $60,671 | 1066 | 4.83/5.0 |
| Adam | 3 | $57,883 | 102 | 4.94/5.0 |
| Nick | 3 | $56,832 | 892 | 4.79/5.0 |
| Giana | 5 | $56,699 | 54 | 3.84/5.0 |
| Laura | 2 | $52,231 | 316 | 4.84/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Eau Claire.
Dive Deeper: Advanced Eau Claire STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Eau Claire. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsEau Claire Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Eau Claire
- The Eau Claire Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 89% of the 73 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Eau Claire, House properties are the most common (50.7%), reflecting the local real estate landscape.
- Houses represent a significant 50.7% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique, others (combined 2.8%) offer potential for unique stay experiences.
Eau Claire Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Eau Claire
- The dominant room capacity in Eau Claire is 2 bedrooms listings, making up 31.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 53.4% of the active Airbnb listings in Eau Claire, indicating a high concentration in these sizes.
- A significant 35.6% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Eau Claire.
Eau Claire Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Eau Claire
- The most common guest capacity trend in Eau Claire vacation rentals is listings accommodating 2 guests (20.5%). This suggests the primary traveler segment is likely couples or solo travelers.
- Properties designed for 2 guests and 6 guests dominate the Eau Claire STR market, accounting for 39.7% of listings.
- 42.5% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Eau Claire.
- On average, properties in Eau Claire are equipped to host 4.6 guests.
Eau Claire Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Eau Claire
- The most common availability pattern in Eau Claire falls within the 91-180 days range, representing 45.2% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 52.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 181-270 days range is most frequent in Eau Claire (42.5%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Eau Claire Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
22 listings
31.4% of total
2 Nights
23 listings
32.9% of total
3 Nights
2 listings
2.9% of total
4-6 Nights
1 listings
1.4% of total
7-29 Nights
9 listings
12.9% of total
30+ Nights
13 listings
18.6% of total
Key Insights
- The most prevalent minimum stay requirement in Eau Claire is 2 Nights, adopted by 32.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (64.3%) of the Eau Claire Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (18.6%) caters to monthly stays (30+ nights) in Eau Claire, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 32.9% of Eau Claire hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 18.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Eau Claire.
Eau Claire Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 60 Days
1 listings
1.5% of total
Flexible
6 listings
9.2% of total
Moderate
21 listings
32.3% of total
Firm
22 listings
33.8% of total
Strict
15 listings
23.1% of total
Cancellation Policy Insights for Eau Claire
- The prevailing Airbnb cancellation policy trend in Eau Claire is Firm, used by 33.8% of listings.
- A majority (56.9%) of hosts in Eau Claire utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 33.8% market standard in Eau Claire.
- Regularly review your cancellation policy against competitors and market demand shifts in Eau Claire.
Eau Claire STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Eau Claire
- The overall average booking lead time for vacation rentals in Eau Claire is 47 days.
- Guests book furthest in advance for stays during July (average 87 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 30 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (71 days avg.) sees the longest lead times, while Winter (37 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (47 days) as a baseline for your pricing and availability strategy in Eau Claire.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 87 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 71 days) to capture early planners.
- Monitor your own booking lead times against these Eau Claire averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Eau Claire (2025)
Amenity Prevalence
Amenity Insights for Eau Claire
- Essential amenities in Eau Claire that guests expect include: Air conditioning, Smoke alarm, Wifi, Kitchen, TV, Heating. Lacking these (any) could significantly impact bookings.
- Popular amenities like Carbon monoxide alarm, Essentials, Hot water are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Eau Claire: Air conditioning, Smoke alarm, Wifi, Kitchen, TV, Heating.
- Prioritize adding missing essentials: Kitchen, TV, Heating.
- Consider adding popular differentiators like Carbon monoxide alarm or Essentials to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Eau Claire to stay competitive.
Eau Claire Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Eau Claire
- The typical guest profile for Airbnb in Eau Claire consists of primarily domestic travelers (97%), often arriving from nearby Minneapolis, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 96.6% of guests.
- Key international markets include United States (96.6%) and Canada (1%).
- Top languages spoken are English (77%) followed by Spanish (6.4%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Minneapolis and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Eau Claire Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Lakeland | 10 | $5,444 | $483.17 | 51% |
| Hastings | 17 | $5,439 | $339.00 | 47% |
| Hudson | 22 | $4,844 | $520.68 | 48% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Scandia | 11 | $4,597 | $436.71 | 42% |
| Town of Georgetown | 15 | $4,408 | $433.08 | 43% |
| Forest Lake | 23 | $4,186 | $314.02 | 45% |
| Stillwater | 52 | $4,164 | $356.65 | 45% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |