Phillips Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Phillips in 2025? Explore comprehensive Airbnb analytics for Phillips, Wisconsin, United States to uncover income potential. This 2025 STR market report for Phillips, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 20 active listings.
Whether you're considering an Airbnb investment in Phillips, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Phillips Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Phillips Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Phillips (2025)
Understanding the monthly revenue variations for Airbnb listings in Phillips is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Phillips is typically July, while March often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Phillips across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,428+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,109 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,130 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $593, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Phillips
Phillips Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Phillips STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while January experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Phillips:
- Best-in-class properties (Top 10%) achieve 62%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 40% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 22%.
- Entry-level properties (Bottom 25%) average 13% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Phillips
Average Daily Rate (ADR) Airbnb Trends in Phillips (2025)
Effective short term rental pricing strategy in Phillips involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Phillips typically peaks in July and dips lowest during March. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $275+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $232 or more.
- Typical properties (Median) charge around $175 per night.
- Entry-level properties (Bottom 25%) earn around $124 per night.
Average Daily Rate (ADR) Trend by Month in Phillips
Get Live Phillips Market Intelligence 👇
Explore Real-time Analytics
Airbnb Seasonality Analysis & Trends in Phillips (2025)
Peak Season (July, June, August)
- Revenue averages $2,738 per month
- Occupancy rates average 41.8%
- Daily rates average $197
Shoulder Season
- Revenue averages $1,484 per month
- Occupancy maintains around 28.5%
- Daily rates hold near $183
Low Season (January, February, March)
- Revenue drops to average $706 per month
- Occupancy decreases to average 15.8%
- Daily rates adjust to average $169
Seasonality Insights for Phillips
- The Airbnb seasonality in Phillips shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Phillips's highest earning potential, with monthly revenues capable of climbing to $3,327, occupancy reaching a high of 54.0%, and ADRs peaking at $199.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $453, occupancy could drop to 13.6%, and ADRs may adjust down to $168.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Phillips.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Phillips seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Phillips (2025)
Exploring the top neighborhoods for short-term rentals in Phillips? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Clear Lake | A serene getaway known for its beautiful natural surroundings and a great spot for water sports. Visitors enjoy a peaceful retreat while having access to both fishing and hiking. | Clear Lake, Pine Lake, Fishing and boating activities, County parks, Nature trails |
| Chequamegon National Forest | Offers a unique experience for nature lovers and outdoor enthusiasts. The forest attracts tourists year-round for camping, hiking, and winter sports. | Hiking trails, Biking routes, Campsites, Fishing spots, Wildlife viewing |
| Phillips Main Street | The heart of Phillips, this area is vibrant with local shops and eateries. Ideal for travelers who wish to experience small-town charm and hospitality. | Local restaurants, Art galleries, Historic buildings, Festivals and events, Community parks |
| Elk Lake | A quieter lakeside community perfect for families looking to spend time outdoors. The calm environment is great for fishing and kayaking. | Elk Lake, Boat rentals, Swimming areas, Picnic spots, Nature trails |
| Rowan Lake | Known for its calm waters and scenic views, Rowan Lake is ideal for vacationers wanting tranquility and water activities. | Rowan Lake, Bird watching, Fishing spots, Kayaking, Scenic picnics |
| Lakeside Resorts | Popular among travelers seeking a luxurious yet rustic experience, with direct access to lakes and recreational activities. | Lakeside cabins, Private beaches, Kayaking and swimming facilities, Scenic views, Fishing |
| Paddle & Lake Trails | Perfect for adventure seekers, this area offers beautiful trails for paddling and hiking, attracting outdoor lovers. | Paddle trails, Lake access, Biking trails, Wildlife encounters, Nature photography |
| Wild River Scenic Byway | A scenic route that draws tourists for its breathtaking views and outdoor activities. Great for road trips and nature exploration. | Scenic overlooks, Hiking trails, Picnic areas, River access, Wildlife watching |
Understanding Airbnb License Requirements & STR Laws in Phillips (2025)
While Phillips, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Phillips to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Phillips (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Phillipsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakeside Cabin on 400-acre Long Lake, Phillips WI
Entire Place • 2 bedrooms
Lakefront Vacation Home on Long Lake, Phillips WI
Entire Place • 2 bedrooms
Red Tree Lakehouse
Entire Place • 3 bedrooms
New Cabin on Long Lake, Phillips WI
Entire Place • 2 bedrooms
New waterfront cabin on 18 acres, trail access
Entire Place • 3 bedrooms
2 Bedroom - Close to the Action
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Phillips (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Phillips based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Tonya | 3 | $102,677 | 51 | 4.99/5.0 |
| Up North | 6 | $68,438 | 142 | 3.31/5.0 |
| Shannon | 3 | $44,134 | 20 | 4.83/5.0 |
| Chris | 1 | $26,776 | 22 | 4.91/5.0 |
| Seth | 1 | $18,224 | 22 | 4.91/5.0 |
| Ruthann | 1 | $18,196 | 64 | 4.91/5.0 |
| Marisa | 1 | $13,423 | 22 | 4.09/5.0 |
| Steve | 2 | $10,007 | 43 | 4.83/5.0 |
| Sandra | 1 | $5,587 | 16 | 4.81/5.0 |
| Courtney | 1 | $1,637 | 25 | 4.96/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Phillips.
Dive Deeper: Advanced Phillips STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Phillips. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsPhillips Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Phillips
- The Phillips Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 100% of the 20 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Phillips, Apartment/Condo properties are the most common (40%), reflecting the local real estate landscape.
- Houses represent a significant 30% portion, catering likely to families or larger groups.
Phillips Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Phillips
- The dominant room capacity in Phillips is 2 bedrooms listings, making up 50% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 3 bedrooms properties represent 80.0% of the active Airbnb listings in Phillips, indicating a high concentration in these sizes.
- A significant 35.0% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Phillips.
Phillips Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Phillips
- The most common guest capacity trend in Phillips vacation rentals is listings accommodating 8+ guests (35%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Phillips STR market, accounting for 60.0% of listings.
- 60.0% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Phillips.
- On average, properties in Phillips are equipped to host 6.1 guests.
Phillips Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Phillips
- The most common availability pattern in Phillips falls within the 271-366 days range, representing 55% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 95.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Phillips (45%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 5.0% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Phillips Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
7 listings
35% of total
2 Nights
9 listings
45% of total
3 Nights
2 listings
10% of total
30+ Nights
2 listings
10% of total
Key Insights
- The most prevalent minimum stay requirement in Phillips is 2 Nights, adopted by 45% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (80.0%) of the Phillips Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 2 Nights minimum stay, as 45% of Phillips hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 10% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Phillips.
Phillips Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
2 listings
11.1% of total
Moderate
4 listings
22.2% of total
Firm
12 listings
66.7% of total
Cancellation Policy Insights for Phillips
- The prevailing Airbnb cancellation policy trend in Phillips is Firm, used by 66.7% of listings.
- A majority (66.7%) of hosts in Phillips utilize Firm or Strict policies, indicating a market where hosts prioritize booking security.
Recommendations for Hosts
- Consider adopting a Firm policy to align with the 66.7% market standard in Phillips.
- Regularly review your cancellation policy against competitors and market demand shifts in Phillips.
Phillips STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Phillips
- The overall average booking lead time for vacation rentals in Phillips is 59 days.
- Guests book furthest in advance for stays during May (average 156 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in April (average 20 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (103 days avg.) sees the longest lead times, while Winter (70 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (59 days) as a baseline for your pricing and availability strategy in Phillips.
- For May stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 156 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 103 days) to capture early planners.
- Monitor your own booking lead times against these Phillips averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Phillips (2025)
Amenity Prevalence
Amenity Insights for Phillips
- Essential amenities in Phillips that guests expect include: Fire extinguisher, Refrigerator, Smoke alarm, Coffee maker, Free parking on premises, Microwave, Wifi, Dishes and silverware, Oven, Private entrance. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Phillips: Fire extinguisher, Refrigerator, Smoke alarm, Coffee maker, Free parking on premises, Microwave, Wifi, Dishes and silverware, Oven, Private entrance.
- Prioritize adding missing essentials: Dishes and silverware, Oven, Private entrance.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Phillips to stay competitive.
Phillips Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Phillips
- The typical guest profile for Airbnb in Phillips consists of primarily domestic travelers (97%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 97.0% of guests.
- Key international markets include United States (97%) and Germany (1.5%).
- Top languages spoken are English (80.6%) followed by Spanish (16.7%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Sun Prairie.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Phillips Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Silver Creek Township | 19 | $5,489 | $325.00 | 58% |
| Town of Clover | 17 | $4,811 | $253.36 | 61% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Sampson | 10 | $3,746 | $417.43 | 32% |
| Town of Lafayette | 34 | $3,576 | $309.64 | 38% |
| Town of Monroe | 15 | $3,516 | $324.69 | 36% |
| Town of Casey | 17 | $3,486 | $283.42 | 45% |
| Town of Mount Morris | 39 | $3,478 | $386.15 | 38% |