Viroqua Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Viroqua in 2025? Explore comprehensive Airbnb analytics for Viroqua, Wisconsin, United States to uncover income potential. This 2025 STR market report for Viroqua, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 29 active listings.
Whether you're considering an Airbnb investment in Viroqua, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Viroqua Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Viroqua Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Viroqua (2025)
Understanding the monthly revenue variations for Airbnb listings in Viroqua is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Viroqua is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Viroqua across different performance tiers:
- Best-in-class properties (Top 10%) achieve $4,333+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,834 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $2,042 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,423, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Viroqua
Viroqua Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Viroqua STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while February experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Viroqua:
- Best-in-class properties (Top 10%) achieve 85%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 74% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 55%.
- Entry-level properties (Bottom 25%) average 34% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Viroqua
Average Daily Rate (ADR) Airbnb Trends in Viroqua (2025)
Effective short term rental pricing strategy in Viroqua involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Viroqua typically peaks in January and dips lowest during April. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $230+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $177 or more.
- Typical properties (Median) charge around $115 per night.
- Entry-level properties (Bottom 25%) earn around $95 per night.
Average Daily Rate (ADR) Trend by Month in Viroqua
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Airbnb Seasonality Analysis & Trends in Viroqua (2025)
Peak Season (July, June, August)
- Revenue averages $3,087 per month
- Occupancy rates average 67.8%
- Daily rates average $135
Shoulder Season
- Revenue averages $2,400 per month
- Occupancy maintains around 53.6%
- Daily rates hold near $141
Low Season (January, February, March)
- Revenue drops to average $1,528 per month
- Occupancy decreases to average 42.5%
- Daily rates adjust to average $150
Seasonality Insights for Viroqua
- The Airbnb seasonality in Viroqua shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Viroqua's highest earning potential, with monthly revenues capable of climbing to $3,258, occupancy reaching a high of 71.1%, and ADRs peaking at $154.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,284, occupancy could drop to 36.0%, and ADRs may adjust down to $134.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Viroqua.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Viroqua seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Viroqua (2025)
Exploring the top neighborhoods for short-term rentals in Viroqua? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Downtown Viroqua | The heart of Viroqua, featuring local shops, restaurants, and a vibrant community atmosphere. Ideal for guests wanting to experience the local culture. | Viroqua Food Co-op, Vernon County Historical Society, The Driftless Area Wetlands Centre, Local boutiques, Arts and crafts shops |
| La Crosse River State Trail | A scenic area for outdoor enthusiasts, offering trails for biking and hiking along the river, drawing in nature lovers and adventure seekers. | La Crosse River State Trail, Water activities on the river, Picnic spots along the trail, Wildlife viewing, Outdoor festivals |
| Wildcat Mountain State Park | A beautiful natural park nearby, perfect for those looking to enjoy outdoor adventures such as hiking and camping. Great for those wanting a nature retreat away from the city. | Hiking trails, Scenic overlooks, Camping sites, Picnic areas, Wildlife watching |
| Viroqua's Farmers Market | A community staple that attracts locals and tourists alike. Hosting an Airbnb nearby can cater to visitors wanting to experience local produce and crafts. | Local produce stands, Crafts and artisan goods, Food trucks, Community gatherings, Live music |
| Vernon County Fairgrounds | Hosts annual events and fairs, attracting visitors from surrounding areas. An ideal spot for short-term rentals during events. | Annual county fair, Car shows, Concerts, Community events, Exhibitions |
| Kickapoo Valley Reserve | A stunning natural reserve offering various outdoor activities such as canoeing and hiking. Appeals to eco-tourists and adventure seekers. | Canoeing and kayaking, Hiking trails, Wildlife observation, Cultural events, Educational programs |
| Local Wineries | Viroqua is surrounded by picturesque wineries, offering tastings and tours. It's great for those seeking a relaxing getaway with a wine experience. | Tasting rooms, Vineyard tours, Wine festivals, Scenic views, Culinary events |
| Viroqua Public Library | A peaceful spot with community programs and events, suitable for guests looking for quiet surroundings and local knowledge. | Community events, Literary programs, Meeting spaces, Art exhibitions, Children's activities |
Understanding Airbnb License Requirements & STR Laws in Viroqua (2025)
While Viroqua, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Viroqua to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Viroqua (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Viroquabased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Viroqua Victorian Home
Entire Place • 5 bedrooms
Historical Hazen House
Entire Place • 5 bedrooms
Pet Friendly, Large Family Home
Entire Place • 4 bedrooms
Charming Historic Home est. 1898
Entire Place • 4 bedrooms
This big old charming house Viroqua
Entire Place • 4 bedrooms
Cabin-Driftless/Near Lakes/Streams/Pet Friendly
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Viroqua (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Viroqua based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Theresa | 5 | $118,516 | 1004 | 4.94/5.0 |
| Kris | 2 | $76,871 | 462 | 4.94/5.0 |
| Jim | 1 | $51,247 | 102 | 4.85/5.0 |
| Renae | 2 | $48,723 | 629 | 4.93/5.0 |
| Julie | 1 | $40,014 | 39 | 4.97/5.0 |
| Lucy | 1 | $39,215 | 225 | 4.97/5.0 |
| Stacie | 1 | $36,481 | 75 | 4.99/5.0 |
| Makenzie | 1 | $33,633 | 169 | 4.96/5.0 |
| Angela | 1 | $33,584 | 58 | 4.90/5.0 |
| Amy | 1 | $29,771 | 43 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Viroqua.
Dive Deeper: Advanced Viroqua STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Viroqua. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsViroqua Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Viroqua
- The Viroqua Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 96.6% of the 29 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Viroqua, Apartment/Condo properties are the most common (48.3%), reflecting the local real estate landscape.
- Houses represent a significant 34.5% portion, catering likely to families or larger groups.
- Smaller segments like hotel/boutique (combined 3.4%) offer potential for unique stay experiences.
Viroqua Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Viroqua
- The dominant room capacity in Viroqua is 2 bedrooms listings, making up 34.5% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 65.5% of the active Airbnb listings in Viroqua, indicating a high concentration in these sizes.
- A significant 27.5% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Viroqua.
Viroqua Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Viroqua
- The most common guest capacity trend in Viroqua vacation rentals is listings accommodating 8+ guests (24.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Viroqua STR market, accounting for 44.8% of listings.
- 34.4% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Viroqua.
- On average, properties in Viroqua are equipped to host 4.8 guests.
Viroqua Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Viroqua
- The most common availability pattern in Viroqua falls within the 181-270 days range, representing 37.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 51.7% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Viroqua (41.4%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 48.2% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Viroqua Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
13 listings
44.8% of total
2 Nights
13 listings
44.8% of total
3 Nights
1 listings
3.4% of total
7-29 Nights
1 listings
3.4% of total
30+ Nights
1 listings
3.4% of total
Key Insights
- The most prevalent minimum stay requirement in Viroqua is 1 Night, adopted by 44.8% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (89.6%) of the Viroqua Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 44.8% of Viroqua hosts use this setting.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Viroqua.
Viroqua Airbnb Cancellation Policy Trends Analysis (2025)
Flexible
7 listings
25.9% of total
Moderate
13 listings
48.1% of total
Firm
4 listings
14.8% of total
Strict
3 listings
11.1% of total
Cancellation Policy Insights for Viroqua
- The prevailing Airbnb cancellation policy trend in Viroqua is Moderate, used by 48.1% of listings.
- The market strongly favors guest-friendly terms, with 74.0% of listings offering Flexible or Moderate policies. This suggests guests in Viroqua may expect booking flexibility.
Recommendations for Hosts
- Consider adopting a Moderate policy to align with the 48.1% market standard in Viroqua.
- Using a Strict policy might deter some guests, as only 11.1% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Viroqua.
Viroqua STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Viroqua
- The overall average booking lead time for vacation rentals in Viroqua is 54 days.
- Guests book furthest in advance for stays during June (average 100 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in March (average 23 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (77 days avg.) sees the longest lead times, while Winter (29 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (54 days) as a baseline for your pricing and availability strategy in Viroqua.
- For June stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 100 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 77 days) to capture early planners.
- Monitor your own booking lead times against these Viroqua averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Viroqua (2025)
Amenity Prevalence
Amenity Insights for Viroqua
- Essential amenities in Viroqua that guests expect include: Wifi, Hot water, Air conditioning, Smoke alarm, Heating, Coffee maker, Dishes and silverware, Cooking basics, Essentials, Refrigerator. Lacking these (any) could significantly impact bookings.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Viroqua: Wifi, Hot water, Air conditioning, Smoke alarm, Heating, Coffee maker, Dishes and silverware, Cooking basics, Essentials, Refrigerator.
- Prioritize adding missing essentials: Coffee maker, Dishes and silverware, Cooking basics, Essentials, Refrigerator.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Viroqua to stay competitive.
Viroqua Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Viroqua
- The typical guest profile for Airbnb in Viroqua consists of primarily domestic travelers (100%), often arriving from nearby Madison, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 99.5% of guests.
- Key international markets include United States (99.5%) and United Kingdom (0.2%).
- Top languages spoken are English (70.7%) followed by Spanish (16.5%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Madison and Minneapolis.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Viroqua Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| East Galena Township | 41 | $4,229 | $311.04 | 41% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Merrimac | 13 | $4,063 | $364.56 | 48% |