Town of Preston Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in Wisconsin, United States
Is Airbnb profitable in Town of Preston in 2025? Explore comprehensive Airbnb analytics for Town of Preston, Wisconsin, United States to uncover income potential. This 2025 STR market report for Town of Preston, based on AirROI data from April 2024 to March 2025, reveals key trends in the niche market of 17 active listings.
Whether you're considering an Airbnb investment in Town of Preston, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the Town of Preston Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key Town of Preston Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in Town of Preston (2025)
Understanding the monthly revenue variations for Airbnb listings in Town of Preston is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in Town of Preston is typically July, while February often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in Town of Preston across different performance tiers:
- Best-in-class properties (Top 10%) achieve $7,657+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $5,358 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,876 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $1,049, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in Town of Preston
Town of Preston Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the Town of Preston STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Julysees the highest demand (peak season occupancy), while June experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in Town of Preston:
- Best-in-class properties (Top 10%) achieve 64%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 50% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 30%.
- Entry-level properties (Bottom 25%) average 15% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in Town of Preston
Average Daily Rate (ADR) Airbnb Trends in Town of Preston (2025)
Effective short term rental pricing strategy in Town of Preston involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in Town of Preston typically peaks in December and dips lowest during October. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $386+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $260 or more.
- Typical properties (Median) charge around $157 per night.
- Entry-level properties (Bottom 25%) earn around $106 per night.
Average Daily Rate (ADR) Trend by Month in Town of Preston
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Airbnb Seasonality Analysis & Trends in Town of Preston (2025)
Peak Season (July, June, May)
- Revenue averages $5,001 per month
- Occupancy rates average 30.5%
- Daily rates average $199
Shoulder Season
- Revenue averages $3,211 per month
- Occupancy maintains around 37.7%
- Daily rates hold near $195
Low Season (January, February, March)
- Revenue drops to average $2,041 per month
- Occupancy decreases to average 28.6%
- Daily rates adjust to average $190
Seasonality Insights for Town of Preston
- The Airbnb seasonality in Town of Preston shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases Town of Preston's highest earning potential, with monthly revenues capable of climbing to $6,047, occupancy reaching a high of 47.4%, and ADRs peaking at $216.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $1,644, occupancy could drop to 17.3%, and ADRs may adjust down to $178.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in Town of Preston.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these Town of Preston seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in Town of Preston (2025)
Exploring the top neighborhoods for short-term rentals in Town of Preston? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Lake Wissota | A beautiful lake area popular for fishing, boating, and outdoor activities. Ideal for guests looking to relax by the water and enjoy nature. | Lake Wissota State Park, Lake Wissota, Fishing and boating, Hiking trails, Picnic areas |
| Chippewa River | A scenic area that offers tubing, kayaking, and riverfront trails. Perfect for adventurous guests seeking outdoor recreation. | Chippewa River, Kayaking and tubing, Riverfront trails, Fishing spots, Parks along the river |
| Downtown Preston | The heart of Preston, featuring local shops, eateries, and a charming atmosphere. Great for visitors wanting to experience the local culture. | Local shops, Restaurants, Preston Historical Society, Art events, Community events |
| Mystic Falls | A natural attraction that draws visitors for its beautiful waterfalls and hiking opportunities. A must-visit for nature lovers. | Mystic Falls, Hiking trails, Scenic viewpoints, Picnic areas, Nature photography opportunities |
| Camping Areas | Preston has several excellent camping sites that attract outdoor enthusiasts. Ideal for guests looking to immerse themselves in nature. | Campgrounds, Nature walks, Outdoor activities, Wildlife viewing, Bonfire sites |
| Preston's Parks | The parks in Preston offer recreational activities, sports facilities, and green spaces for families and groups. Good for those wanting a family-friendly stay. | City parks, Playgrounds, Sports fields, Picnic areas, Walking paths |
| Historical Sites | Preston has several historical landmarks that provide insight into the local heritage. Ideal for history buffs and cultural travelers. | Historical buildings, Museums, Heritage tours, Local history, Landmarks |
| Nearby Attractions | Preston is conveniently located near larger cities and other attractions, making it easy for guests to explore beyond the town. | State parks, Nearby cities, Cultural attractions, Attractions in Chippewa Falls, Outdoor festivals |
Understanding Airbnb License Requirements & STR Laws in Town of Preston (2025)
While Town of Preston, Wisconsin, United States currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for Town of Preston to ensure full compliance before hosting.
(Source: AirROI data, 2025, finding no licensed listings among those analyzed)
Top Performing Airbnb Properties in Town of Preston (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in Town of Prestonbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Lakefront-Bar-Arcade-30 min to WI Dells-Water Toys
Entire Place • 4 bedrooms
Robins Nest Friendship Lakehouse Retreat
Entire Place • 4 bedrooms
5BR lakefront home with kayaks, dock, grill
Entire Place • 5 bedrooms
Forest Home on 8 acres
Entire Place • 3 bedrooms
Wisconsin Log Cabin near Trails and Lakes
Entire Place • 3 bedrooms
Modern Cottage in Nature | Hike | Kayak | WI Dells
Entire Place • 1 bedroom
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in Town of Preston (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in Town of Preston based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Olivia | 1 | $113,840 | 84 | 4.92/5.0 |
| Robin | 1 | $66,753 | 6 | 5.00/5.0 |
| Vacasa Wisconsin | 2 | $63,936 | 18 | 4.57/5.0 |
| David | 1 | $43,743 | 109 | 4.94/5.0 |
| Dorota | 1 | $41,682 | 13 | 5.00/5.0 |
| Kristen | 1 | $37,589 | 54 | 4.98/5.0 |
| Glen | 6 | $27,513 | 141 | 4.81/5.0 |
| Evolve | 1 | $17,761 | 33 | 4.91/5.0 |
| Ben | 1 | $16,855 | 30 | 4.87/5.0 |
| Linda | 1 | $13,925 | 255 | 4.92/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in Town of Preston.
Dive Deeper: Advanced Town of Preston STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for Town of Preston. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsTown of Preston Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for Town of Preston
- The Town of Preston Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 94.1% of the 17 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in Town of Preston, Outdoor/Unique properties are the most common (52.9%), reflecting the local real estate landscape.
- Houses represent a significant 35.3% portion, catering likely to families or larger groups.
- The presence of 11.8% Hotel/Boutique listings indicates integration with traditional hospitality.
Town of Preston Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for Town of Preston
- The dominant room capacity in Town of Preston is 1 bedroom listings, making up 41.2% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 1 bedroom and 5+ bedrooms properties represent 58.8% of the active Airbnb listings in Town of Preston, indicating a high concentration in these sizes.
- A significant 52.8% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in Town of Preston.
Town of Preston Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for Town of Preston
- The most common guest capacity trend in Town of Preston vacation rentals is listings accommodating 8+ guests (47.1%). This suggests the primary traveler segment is likely larger groups.
- Properties designed for 8+ guests and 4 guests dominate the Town of Preston STR market, accounting for 64.7% of listings.
- 70.7% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in Town of Preston.
- On average, properties in Town of Preston are equipped to host 6.4 guests.
Town of Preston Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for Town of Preston
- The most common availability pattern in Town of Preston falls within the 271-366 days range, representing 52.9% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 88.2% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 91-180 days range is most frequent in Town of Preston (35.3%), reflecting common guest stay durations or potential owner blocking patterns.
- A notable 11.8% of properties secure long booking periods (181+ days booked per year), highlighting successful long-term rental strategies or significant owner usage.
Town of Preston Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
9 listings
52.9% of total
2 Nights
5 listings
29.4% of total
30+ Nights
3 listings
17.6% of total
Key Insights
- The most prevalent minimum stay requirement in Town of Preston is 1 Night, adopted by 52.9% of listings. This highlights the market's preference for shorter, flexible bookings.
- A strong majority (82.3%) of the Town of Preston Airbnb data shows acceptance of very short stays (1-2 nights), indicating a dynamic, high-turnover market.
- A significant segment (17.6%) caters to monthly stays (30+ nights) in Town of Preston, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 1 Night minimum stay, as 52.9% of Town of Preston hosts use this setting.
- Explore offering discounts for stays of 30+ nights to attract the 17.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in Town of Preston.
Town of Preston Airbnb Cancellation Policy Trends Analysis (2025)
Super Strict 30 Days
3 listings
17.6% of total
Flexible
6 listings
35.3% of total
Moderate
2 listings
11.8% of total
Firm
4 listings
23.5% of total
Strict
2 listings
11.8% of total
Cancellation Policy Insights for Town of Preston
- The prevailing Airbnb cancellation policy trend in Town of Preston is Flexible, used by 35.3% of listings.
- There's a relatively balanced mix between guest-friendly (47.1%) and stricter (35.3%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 35.3% market standard in Town of Preston.
- Using a Strict policy might deter some guests, as only 11.8% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in Town of Preston.
Town of Preston STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for Town of Preston
- The overall average booking lead time for vacation rentals in Town of Preston is 37 days.
- Guests book furthest in advance for stays during July (average 88 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in February (average 16 days), indicating more last-minute travel plans during this time.
- Seasonally, Summer (62 days avg.) sees the longest lead times, while Winter (28 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (37 days) as a baseline for your pricing and availability strategy in Town of Preston.
- For July stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 88 days out to capitalize on advance planning.
- Target marketing efforts for the Summer season well in advance (at least 62 days) to capture early planners.
- Monitor your own booking lead times against these Town of Preston averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in Town of Preston (2025)
Amenity Prevalence
Amenity Insights for Town of Preston
- Essential amenities in Town of Preston that guests expect include: Refrigerator. Lacking these (this) could significantly impact bookings.
- Popular amenities like Hot water, Smoke alarm, Free parking on premises are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for Town of Preston: Refrigerator.
- Consider adding popular differentiators like Hot water or Smoke alarm to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in Town of Preston to stay competitive.
Town of Preston Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for Town of Preston
- The typical guest profile for Airbnb in Town of Preston consists of primarily domestic travelers (99%), often arriving from nearby Chicago, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or Spanish.
- Domestic travelers account for 98.5% of guests.
- Key international markets include United States (98.5%) and Canada (1.5%).
- Top languages spoken are English (77.8%) followed by Spanish (13.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from Chicago and Madison.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the Town of Preston Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Monona | 30 | $6,487 | $494.37 | 54% |
| Town of Germantown | 58 | $4,670 | $459.75 | 37% |
| Town of Lyndon | 36 | $4,476 | $437.40 | 36% |
| Town of Greenfield | 10 | $4,317 | $277.16 | 50% |
| Town of Trenton | 10 | $4,134 | $315.50 | 51% |
| Town of Necedah | 25 | $4,097 | $295.29 | 44% |
| Town of Marion | 45 | $4,087 | $307.97 | 42% |
| Town of Armenia | 13 | $4,067 | $472.31 | 37% |
| Town of Merrimac | 13 | $4,063 | $364.56 | 48% |
| Fitchburg | 19 | $3,941 | $263.64 | 54% |