Airbnb Market Analytics, Statistics and Data in Wisconsin Dells, Wisconsin, United States
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Wisconsin Dells? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Wisconsin Dells:
How much do Airbnb hosts make on average per month in Wisconsin Dells?
The short-term rental market in Wisconsin Dells shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,784 per month
- Strong performing properties (top 25%) make $5,636 or more
- Best-in-class properties (top 10%) achieve $8,938+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,236
Revenue Variations by Month
Occupancy Rates Throughout the Year in Wisconsin Dells
The market in Wisconsin Dells shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 29% occupancy rates
- Strong performing properties (top 25%) achieve 50% or higher
- Best-in-class properties (top 10%) reach 67%+occupancy
- Entry-level properties (bottom 25%) average around 15%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Wisconsin Dells
Daily rates in Wisconsin Dells vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $253 per night
- Strong performing properties (top 25%) secure $372 or more
- Best-in-class properties (top 10%) pull in $490+ per night
- Entry-level properties (bottom 25%) earn around $158
Daily Rate Variations by Month
Get Live Wisconsin Dells Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Wisconsin Dells
Peak Season (July, June, August)
- Revenue peaks at $6412.89 per month
- Occupancy rates reach 53.09%
- Daily rates average $343.05
Shoulder Season
- Revenue averages $4061.93 per month
- Occupancy maintains 33.97%
- Daily rates hold at $283.92
Low Season (October, November, January)
- Revenue drops to $2654.38 per month
- Occupancy decreases to 26.22%
- Daily rates adjust to $256.43
Is it still profitable to do Airbnb in Wisconsin Dells in 2025?
Yes! Wisconsin Dells demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 34% and strong monthly revenue averaging $4062 and The market's 165 active listings indicate growing demand with plenty of opportunity for new properties. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Wisconsin Dells
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Downtown Wisconsin Dells | The heart of the Dells with shops, restaurants, and attractions nearby. This area is perfect for families and tourists who want easy access to everything the Dells has to offer. | Ripley's Believe It or Not!, Dells Army Ducks, Tommy Bartlett Exploratory, Wisconsin Dells Riverwalk, Casino Wisconsin Dells |
| Lake Delton | A beautiful area known for its stunning lake, perfect for family vacations and water activities. Attracts visitors looking for a relaxing lake experience with boating and fishing opportunities. | Lake Delton, Noah's Ark Waterpark, Riverwalk, Delton Oaks Resort, Lake Delton Boat Rentals |
| The Wilderness Resort | One of the largest waterparks and resorts in the area, this location attracts families year-round for its indoor and outdoor amenities. | Wilderness Resort Waterpark, Adventure Park, Mini Golf, Nature Trails, Spa at Wilderness |
| The Dells Parkway | A bustling area filled with attractions and entertainment options, making it ideal for tourists seeking excitement and convenience. | Ripley's Believe It or Not!, Kalahari Resort, Original Wisconsin Ducks, Dells Boat Tours, Ghost Boat |
| River Road | A scenic route along the Wisconsin River, featuring beautiful views and relaxed atmosphere, appealing to nature lovers and those seeking tranquility. | Wisconsin River, Canyon Creek, Lower Dells Boat Tour, Stand-up Paddleboarding, Fishing |
| Mirage Campground | A unique camping experience that allows guests to enjoy the outdoors while still being close to the Dells attractions, perfect for families and adventure-seekers. | Mirage Campground, Outdoor Activities, Campfires, Nature Trails, Yogi Bear's Jellystone Park |
| Polk Street | A quieter, residential area that provides a more tranquil experience while still being within reach of the bustling attractions of the Dells. | Local shops, Family-friendly attractions, Community parks, Residential experience, Proximity to attractions |
| North Dells | This area offers a combination of natural beauty and accessibility, with a variety of outdoor activities available, making it popular for adventurous tourists. | Devil's Lake State Park, Hiking Trails, Scenic Overlooks, Wildlife Viewing, Fishing Spots |
Do you need a license for Airbnb in Wisconsin Dells?
We recommend checking directly with Wisconsin Dells's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Wisconsin Dells
Large Home w/ Indoor Basketball Court + Game Room!
Entire Place • 8 bedrooms
Spacious 6BR less than 10 min walk to DT WI Dells!
Entire Place • 6 bedrooms
Dells Domain
Entire Place • 5 bedrooms
Giant Dells Vacation House - sleeps 20 - ~4k sqft
Entire Place • 8 bedrooms
Comfortable Dells home mins from everything
Entire Place • 5 bedrooms
Log Gables, Deer Run Estate, 5 Bdrm
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Wisconsin Dells
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Rich | 22 | $556,599 | 2657 | 4.64/5.0 |
| Vacasa Wisconsin | 24 | $384,805 | 227 | 3.42/5.0 |
| Joseph | 3 | $374,027 | 81 | 4.97/5.0 |
| Jesse | 6 | $370,826 | 100 | 3.94/5.0 |
| Nicholas | 3 | $368,018 | 129 | 4.93/5.0 |
| Ashley | 4 | $366,927 | 677 | 4.91/5.0 |
| Kristina | 9 | $267,302 | 420 | 3.97/5.0 |
| Mandeep | 5 | $260,938 | 239 | 4.66/5.0 |
| CVR Management | 16 | $259,541 | 246 | 3.87/5.0 |
| Lauren | 2 | $205,904 | 34 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Wisconsin Dells
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (86.1%), with apartment & condo and house properties comprising 84.9% of inventory
- Untapped potential in outdoor & mobile, others, unique stays segments (3.0% combined)
Room Capacity Distribution
Analysis of 165 properties in Wisconsin Dells shows that 1 bedroom properties are most prevalent, making up 30.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 58.8% of all listings.
Key Insights
- Most common: 1 bedroom (30.9%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 58.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 165 properties in Wisconsin Dells reveals that 8+ guests properties dominate the market, representing 51.5% of all listings. The average property accommodates 6.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 8+ guests and 6 guests make up 77.6% of the market.
Key Insights
- Most common capacity: 8+ guests (51.5% of market)
- Least common capacity: 5 guests (1.2% of market)
- Average guest capacity: 6.5 guests per property
- Market concentration: 77.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 165 properties in Wisconsin Dells, the most common availability pattern is 271-366 days (45.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.9% of properties).
Key Insights
- Most common availability window: 271-366 days (45.5%)
- Most common booking duration: 91-180 days (33.9%)
- Properties with high availability (180+ days): 79.4%
- Properties with long-term bookings (180+ days): 23.0%
Minimum Stay Distributions
1 Night
84 listings
54.2% of total
2 Nights
56 listings
36.1% of total
3 Nights
2 listings
1.3% of total
7-29 Nights
3 listings
1.9% of total
30+ Nights
10 listings
6.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 90.3%
- Mid-length stays (4-6 nights) represent 0% of listings
- Monthly+ stays (6.5%) suggest a stable extended-stay market
- High market flexibility with 91.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.7% of total
Flexible
15 listings
10% of total
Moderate
82 listings
54.7% of total
Firm
22 listings
14.7% of total
Strict
30 listings
20% of total
Key Insights
- Moderate is the preferred policy at 54.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 64.7% of the market
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Sep, averaging 79 days
- Shortest booking windows are in Feb, Nov, Mar, averaging 37 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Mar when lead times are shortest
Popular Airbnb Amenities in Wisconsin Dells
Every property in Wisconsin Dells comes standard with Air conditioning, and TV. Below shows the distribution of other amenities:
Traveler Demographics
Key Insights
- Domestic travelers make up 99.2% of total guests, indicating a dominant local market share.
- Primary international markets: Ecuador (0.2%) and Italy (0.1%)
- English is the top language at 81.6%, followed by Spanish (15.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.2%
Recommendations
- Target marketing campaigns for Chicago and Milwaukee markets
- Develop localized content for Ecuador and Italy
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Wisconsin Dells. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Town of Sugar Creek | 17 | $8,462 | $656.67 | 50% |
| Town of Wilson | 14 | $7,100 | $634.89 | 42% |
| Twin Lakes | 29 | $6,383 | $496.08 | 43% |
| Monona | 34 | $6,337 | $565.61 | 50% |
| Summit | 10 | $6,011 | $456.60 | 42% |
| Town of Geneva | 50 | $5,456 | $390.81 | 47% |
| Lake Geneva | 166 | $5,240 | $423.13 | 44% |
| McHenry | 33 | $5,151 | $479.42 | 45% |
| Town of Germantown | 57 | $5,141 | $476.76 | 37% |
| Lake Villa | 10 | $5,010 | $301.45 | 58% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights