Best Places in United Kingdom to Invest in Airbnbs, Short-Term Rentals in 2025

Last updated: January 31, 2025

Discover the most lucrative short-term rental markets in United Kingdom with AirROI's comprehensive investment guide. Whether you’re an experienced property investor or just starting your Airbnb journey, through detailed analysis of key metrics across premier global, our data-driven insights reveal where smart money is flowing in the short-term rental space. Using advanced market analytics and real performance data, we’ve identified investment hotspots that combine strong rental demand, favorable regulations, and optimal revenue potential.

Read on to explore the top-performing short-term rental markets that should be on every investor’s radar in 2024.

Top Short-Term Rental Cities in United Kingdom

Rank:#1Market:LondonCountry:United KingdomProperties:40,054Monthly Revenue:$2541.76Daily Rate:$233.51Occupancy:47.35%Regulation:Low
Rank:#2Market:City of EdinburghCountry:United KingdomProperties:4,340Monthly Revenue:$4750.17Daily Rate:$280.52Occupancy:61.88%Regulation:Moderate
Rank:#3Market:East SuffolkCountry:United KingdomProperties:2,359Monthly Revenue:$2282.03Daily Rate:$351.08Occupancy:37.31%Regulation:Low
Rank:#4Market:North NorfolkCountry:United KingdomProperties:2,297Monthly Revenue:$2274.13Daily Rate:$280.07Occupancy:40.16%Regulation:Low
Rank:#5Market:North DevonCountry:United KingdomProperties:2,175Monthly Revenue:$2215.40Daily Rate:$279.98Occupancy:38.26%Regulation:Low
Rank:#6Market:LiverpoolCountry:United KingdomProperties:2,098Monthly Revenue:$1964.84Daily Rate:$183.50Occupancy:41.16%Regulation:Low
Rank:#7Market:BrightonCountry:United KingdomProperties:2,039Monthly Revenue:$2494.97Daily Rate:$221.53Occupancy:46.50%Regulation:Low
Rank:#8Market:South HamsCountry:United KingdomProperties:2,005Monthly Revenue:$2286.76Daily Rate:$269.05Occupancy:39.97%Regulation:Low
Rank:#9Market:Cotswold DistrictCountry:United KingdomProperties:1,861Monthly Revenue:$4002.83Daily Rate:$366.11Occupancy:44.07%Regulation:Low
Rank:#10Market:ManchesterCountry:United KingdomProperties:1,789Monthly Revenue:$1998.28Daily Rate:$155.42Occupancy:46.64%Regulation:Low
Rank:#11Market:BirminghamCountry:United KingdomProperties:1,774Monthly Revenue:$1330.82Daily Rate:$126.27Occupancy:42.18%Regulation:Low
Rank:#12Market:BristolCountry:United KingdomProperties:1,689Monthly Revenue:$2254.82Daily Rate:$170.37Occupancy:50.42%Regulation:Low
Rank:#13Market:ChichesterCountry:United KingdomProperties:1,577Monthly Revenue:$2761.01Daily Rate:$298.20Occupancy:39.72%Regulation:Low
Rank:#14Market:Derbyshire DalesCountry:United KingdomProperties:1,492Monthly Revenue:$3045.94Daily Rate:$268.57Occupancy:47.08%Regulation:Low
Rank:#15Market:YorkCountry:United KingdomProperties:1,426Monthly Revenue:$2810.89Daily Rate:$222.60Occupancy:48.11%Regulation:Low
Rank:#16Market:East DevonCountry:United KingdomProperties:1,394Monthly Revenue:$2015.60Daily Rate:$224.10Occupancy:42.16%Regulation:Low
Rank:#17Market:CardiffCountry:United KingdomProperties:1,381Monthly Revenue:$2344.25Daily Rate:$192.62Occupancy:43.96%Regulation:Low
Rank:#18Market:GlasgowCountry:United KingdomProperties:1,373Monthly Revenue:$2398.90Daily Rate:$177.36Occupancy:52.28%Regulation:Moderate
Rank:#19Market:City of WestminsterCountry:United KingdomProperties:1,350Monthly Revenue:$6261.02Daily Rate:$490.13Occupancy:51.79%Regulation:Low
Rank:#20Market:BelfastCountry:United KingdomProperties:1,335Monthly Revenue:$2174.63Daily Rate:$160.12Occupancy:48.33%Regulation:Low
Rank:#21Market:BournemouthCountry:United KingdomProperties:1,277Monthly Revenue:$2147.31Daily Rate:$212.73Occupancy:43.59%Regulation:Low
Rank:#22Market:ThanetCountry:United KingdomProperties:1,255Monthly Revenue:$2317.71Daily Rate:$217.86Occupancy:41.72%Regulation:Low
Rank:#23Market:LeedsCountry:United KingdomProperties:1,249Monthly Revenue:$1589.99Daily Rate:$142.91Occupancy:43.51%Regulation:Low
Rank:#24Market:New ForestCountry:United KingdomProperties:1,203Monthly Revenue:$2852.96Daily Rate:$245.27Occupancy:46.39%Regulation:Low
Rank:#25Market:King's Lynn and West NorfolkCountry:United KingdomProperties:1,191Monthly Revenue:$2334.99Daily Rate:$269.66Occupancy:40.93%Regulation:Low
Rank:#26Market:East LindseyCountry:United KingdomProperties:1,183Monthly Revenue:$1720.15Daily Rate:$195.00Occupancy:38.07%Regulation:Low
Rank:#27Market:BathCountry:United KingdomProperties:1,145Monthly Revenue:$3452.86Daily Rate:$257.57Occupancy:50.73%Regulation:Low
Rank:#28Market:CanterburyCountry:United KingdomProperties:1,107Monthly Revenue:$2397.89Daily Rate:$204.53Occupancy:45.20%Regulation:Low
Rank:#29Market:Torridge DistrictCountry:United KingdomProperties:1,098Monthly Revenue:$1780.78Daily Rate:$217.60Occupancy:37.92%Regulation:Low
Rank:#30Market:St. IvesCountry:United KingdomProperties:1,095Monthly Revenue:$2419.01Daily Rate:$276.52Occupancy:39.97%Regulation:Low
Rank:#31Market:OxfordCountry:United KingdomProperties:1,080Monthly Revenue:$2222.86Daily Rate:$166.82Occupancy:52.33%Regulation:Low
Rank:#32Market:NewquayCountry:United KingdomProperties:1,068Monthly Revenue:$2261.07Daily Rate:$244.18Occupancy:43.72%Regulation:Low
Rank:#33Market:BlackpoolCountry:United KingdomProperties:1,034Monthly Revenue:$1449.47Daily Rate:$162.89Occupancy:32.57%Regulation:Low
Rank:#34Market:RotherCountry:United KingdomProperties:995Monthly Revenue:$2640.03Daily Rate:$247.40Occupancy:41.89%Regulation:Low
Rank:#35Market:TeignbridgeCountry:United KingdomProperties:929Monthly Revenue:$2089.64Daily Rate:$203.22Occupancy:41.55%Regulation:Low
Rank:#36Market:SheffieldCountry:United KingdomProperties:884Monthly Revenue:$1524.96Daily Rate:$136.03Occupancy:43.41%Regulation:Low
Rank:#37Market:CambridgeCountry:United KingdomProperties:882Monthly Revenue:$2057.14Daily Rate:$154.86Occupancy:51.84%Regulation:Low
Rank:#38Market:NottinghamCountry:United KingdomProperties:821Monthly Revenue:$1344.94Daily Rate:$130.57Occupancy:41.51%Regulation:Low
Rank:#39Market:InvernessCountry:United KingdomProperties:784Monthly Revenue:$3067.17Daily Rate:$213.66Occupancy:53.93%Regulation:High
Rank:#40Market:SalfordCountry:United KingdomProperties:781Monthly Revenue:$1654.31Daily Rate:$141.55Occupancy:44.60%Regulation:Low
Rank:#41Market:WhitbyCountry:United KingdomProperties:781Monthly Revenue:$2454.49Daily Rate:$234.53Occupancy:41.27%Regulation:Low
Rank:#42Market:Great YarmouthCountry:United KingdomProperties:779Monthly Revenue:$1498.27Daily Rate:$173.03Occupancy:37.48%Regulation:Low
Rank:#43Market:Stratford-on-AvonCountry:United KingdomProperties:769Monthly Revenue:$2598.86Daily Rate:$236.79Occupancy:45.50%Regulation:Low
Rank:#44Market:CheltenhamCountry:United KingdomProperties:749Monthly Revenue:$2216.98Daily Rate:$213.32Occupancy:44.07%Regulation:Low
Rank:#45Market:West OxfordshireCountry:United KingdomProperties:741Monthly Revenue:$3517.89Daily Rate:$331.18Occupancy:46.45%Regulation:Low
Rank:#46Market:DoverCountry:United KingdomProperties:685Monthly Revenue:$2304.77Daily Rate:$268.71Occupancy:40.78%Regulation:Low
Rank:#47Market:LancasterCountry:United KingdomProperties:668Monthly Revenue:$1923.00Daily Rate:$174.25Occupancy:41.93%Regulation:Low
Rank:#48Market:WealdenCountry:United KingdomProperties:668Monthly Revenue:$2809.73Daily Rate:$246.56Occupancy:43.92%Regulation:Low
Rank:#49Market:PlymouthCountry:United KingdomProperties:658Monthly Revenue:$1732.74Daily Rate:$155.91Occupancy:43.95%Regulation:Low
Rank:#50Market:HastingsCountry:United KingdomProperties:648Monthly Revenue:$1807.09Daily Rate:$168.50Occupancy:42.62%Regulation:Low
Rank:#51Market:StroudCountry:United KingdomProperties:646Monthly Revenue:$2643.44Daily Rate:$227.46Occupancy:45.31%Regulation:Low
Rank:#52Market:ArunCountry:United KingdomProperties:639Monthly Revenue:$2425.54Daily Rate:$230.40Occupancy:42.79%Regulation:Low
Rank:#53Market:High PeakCountry:United KingdomProperties:600Monthly Revenue:$2779.66Daily Rate:$200.96Occupancy:51.50%Regulation:Low
Rank:#54Market:BradfordCountry:United KingdomProperties:596Monthly Revenue:$1765.07Daily Rate:$145.03Occupancy:44.46%Regulation:Low
Rank:#55Market:Newcastle upon TyneCountry:United KingdomProperties:594Monthly Revenue:$1817.64Daily Rate:$158.97Occupancy:42.69%Regulation:Low
Rank:#56Market:SouthamptonCountry:United KingdomProperties:592Monthly Revenue:$1520.78Daily Rate:$136.29Occupancy:45.45%Regulation:Low
Rank:#57Market:PortsmouthCountry:United KingdomProperties:591Monthly Revenue:$1607.00Daily Rate:$154.19Occupancy:43.07%Regulation:Low
Rank:#58Market:PooleCountry:United KingdomProperties:585Monthly Revenue:$2566.27Daily Rate:$257.43Occupancy:45.65%Regulation:Low
Rank:#59Market:Folkestone and Hythe DistrictCountry:United KingdomProperties:584Monthly Revenue:$2335.28Daily Rate:$249.97Occupancy:42.78%Regulation:Low
Rank:#60Market:South OxfordshireCountry:United KingdomProperties:579Monthly Revenue:$2397.08Daily Rate:$218.67Occupancy:45.50%Regulation:Low
Rank:#61Market:CoventryCountry:United KingdomProperties:571Monthly Revenue:$1102.29Daily Rate:$116.03Occupancy:38.83%Regulation:Low
Rank:#62Market:Milton KeynesCountry:United KingdomProperties:556Monthly Revenue:$1313.53Daily Rate:$147.18Occupancy:37.35%Regulation:Low
Rank:#63Market:Staffordshire MoorlandsCountry:United KingdomProperties:555Monthly Revenue:$2904.97Daily Rate:$261.08Occupancy:44.63%Regulation:Low
Rank:#64Market:West DevonCountry:United KingdomProperties:555Monthly Revenue:$1817.81Daily Rate:$201.42Occupancy:39.29%Regulation:Low
Rank:#65Market:ChesterCountry:United KingdomProperties:551Monthly Revenue:$2532.31Daily Rate:$190.39Occupancy:49.97%Regulation:Low
Rank:#66Market:ScarboroughCountry:United KingdomProperties:551Monthly Revenue:$1935.70Daily Rate:$200.99Occupancy:39.17%Regulation:Low
Rank:#67Market:TendringCountry:United KingdomProperties:550Monthly Revenue:$1511.76Daily Rate:$163.60Occupancy:38.04%Regulation:Low
Rank:#68Market:PenzanceCountry:United KingdomProperties:546Monthly Revenue:$2209.70Daily Rate:$194.77Occupancy:46.11%Regulation:Low
Rank:#69Market:Forest of DeanCountry:United KingdomProperties:527Monthly Revenue:$2658.81Daily Rate:$223.96Occupancy:45.64%Regulation:Low
Rank:#70Market:WeymouthCountry:United KingdomProperties:525Monthly Revenue:$2225.37Daily Rate:$205.91Occupancy:44.34%Regulation:Low
Rank:#71Market:Aberdeen CityCountry:United KingdomProperties:522Monthly Revenue:$1516.22Daily Rate:$139.03Occupancy:44.66%Regulation:Moderate
Rank:#72Market:NorwichCountry:United KingdomProperties:518Monthly Revenue:$1491.66Daily Rate:$134.50Occupancy:45.21%Regulation:Low
Rank:#73Market:TorquayCountry:United KingdomProperties:515Monthly Revenue:$1726.68Daily Rate:$213.72Occupancy:35.64%Regulation:Low
Rank:#74Market:LewesCountry:United KingdomProperties:509Monthly Revenue:$2092.93Daily Rate:$193.88Occupancy:45.41%Regulation:Low
Rank:#75Market:Cherwell DistrictCountry:United KingdomProperties:505Monthly Revenue:$2656.71Daily Rate:$226.87Occupancy:44.85%Regulation:Low
Rank:#76Market:CalderdaleCountry:United KingdomProperties:496Monthly Revenue:$1976.51Daily Rate:$160.42Occupancy:46.36%Regulation:Low
Rank:#77Market:BroadlandCountry:United KingdomProperties:490Monthly Revenue:$1991.86Daily Rate:$227.47Occupancy:41.39%Regulation:Low
Rank:#78Market:WinchesterCountry:United KingdomProperties:469Monthly Revenue:$2560.62Daily Rate:$222.25Occupancy:47.23%Regulation:Low
Rank:#79Market:South NorfolkCountry:United KingdomProperties:465Monthly Revenue:$2187.53Daily Rate:$218.28Occupancy:41.43%Regulation:Low
Rank:#80Market:AshfordCountry:United KingdomProperties:461Monthly Revenue:$2133.62Daily Rate:$218.77Occupancy:42.34%Regulation:Low
Rank:#81Market:ReadingCountry:United KingdomProperties:459Monthly Revenue:$1482.33Daily Rate:$145.37Occupancy:44.29%Regulation:Low
Rank:#82Market:Malvern HillsCountry:United KingdomProperties:447Monthly Revenue:$2189.90Daily Rate:$204.58Occupancy:44.42%Regulation:Low
Rank:#83Market:West SuffolkCountry:United KingdomProperties:447Monthly Revenue:$1970.14Daily Rate:$175.51Occupancy:44.08%Regulation:Low
Rank:#84Market:FalmouthCountry:United KingdomProperties:446Monthly Revenue:$2315.51Daily Rate:$199.87Occupancy:49.83%Regulation:Low
Rank:#85Market:WychavonCountry:United KingdomProperties:445Monthly Revenue:$2750.58Daily Rate:$245.96Occupancy:45.14%Regulation:Low
Rank:#86Market:KirkleesCountry:United KingdomProperties:441Monthly Revenue:$1747.64Daily Rate:$150.14Occupancy:42.28%Regulation:Low
Rank:#87Market:SwanseaCountry:United KingdomProperties:437Monthly Revenue:$1541.18Daily Rate:$126.78Occupancy:44.24%Regulation:Low
Rank:#88Market:ExeterCountry:United KingdomProperties:436Monthly Revenue:$1755.32Daily Rate:$137.47Occupancy:50.72%Regulation:Low
Rank:#89Market:HoveCountry:United KingdomProperties:435Monthly Revenue:$2281.71Daily Rate:$218.43Occupancy:46.83%Regulation:Low
Rank:#90Market:Mid DevonCountry:United KingdomProperties:434Monthly Revenue:$2142.31Daily Rate:$227.33Occupancy:39.70%Regulation:Low
Rank:#91Market:HorshamCountry:United KingdomProperties:433Monthly Revenue:$2462.19Daily Rate:$230.92Occupancy:44.65%Regulation:Low
Rank:#92Market:Vale of White HorseCountry:United KingdomProperties:427Monthly Revenue:$2068.59Daily Rate:$193.16Occupancy:48.44%Regulation:Low
Rank:#93Market:Breckland DistrictCountry:United KingdomProperties:423Monthly Revenue:$2205.90Daily Rate:$212.91Occupancy:41.86%Regulation:Low
Rank:#94Market:TraffordCountry:United KingdomProperties:415Monthly Revenue:$1794.42Daily Rate:$145.45Occupancy:48.50%Regulation:Low
Rank:#95Market:HarrogateCountry:United KingdomProperties:408Monthly Revenue:$2345.24Daily Rate:$208.67Occupancy:44.64%Regulation:Low
Rank:#96Market:TewkesburyCountry:United KingdomProperties:401Monthly Revenue:$2734.20Daily Rate:$260.16Occupancy:45.84%Regulation:Low
Rank:#97Market:South CambridgeshireCountry:United KingdomProperties:393Monthly Revenue:$2109.82Daily Rate:$158.48Occupancy:50.04%Regulation:Low
Rank:#98Market:KeswickCountry:United KingdomProperties:391Monthly Revenue:$3003.59Daily Rate:$326.77Occupancy:44.44%Regulation:Low
Rank:#99Market:WarwickCountry:United KingdomProperties:384Monthly Revenue:$1995.82Daily Rate:$178.40Occupancy:45.38%Regulation:Low
Rank:#100Market:ColchesterCountry:United KingdomProperties:372Monthly Revenue:$1983.10Daily Rate:$169.11Occupancy:45.28%Regulation:Low

Our Methodology

At AirROI, we leverage advanced technology to process and analyze the world’s most comprehensive short-term rental dataset, helping investors make data-driven decisions.

Data Collection

  • Real-time data aggregation from tens of millions of listings globally
  • Comprehensive tracking of market-specific performance metrics
  • Local regulatory tracking

Data Processing

  • AI-powered analysis of booking patterns
  • Advanced machine learning for trend identification
  • Forward-looking market forecasting
  • Cross-market performance benchmarking

Key Metrics We Track

  • Occupancy rates and seasonal patterns
  • Revenue performance (ADR, RevPAR)
  • Market demand indicators
  • Investment metrics (ROI, operating costs)
  • Regulatory compliance requirements

How is your STR performing?

Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!

Discover Insights

All Markets in United Kingdom