Airbnb Market Analytics, Statistics and Data in North Norfolk, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in North Norfolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in North Norfolk:
How much do Airbnb hosts make on average per month in North Norfolk?
The short-term rental market in North Norfolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,490 per month
- Strong performing properties (top 25%) make $4,136 or more
- Best-in-class properties (top 10%) achieve $6,780+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,326
Revenue Variations by Month
Occupancy Rates Throughout the Year in North Norfolk
The market in North Norfolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in North Norfolk
Daily rates in North Norfolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $201 per night
- Strong performing properties (top 25%) secure $326 or more
- Best-in-class properties (top 10%) pull in $528+ per night
- Entry-level properties (bottom 25%) earn around $136
Daily Rate Variations by Month
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Seasonality patterns in North Norfolk
Peak Season (August, July, May)
- Revenue peaks at $5043.72 per month
- Occupancy rates reach 63.06%
- Daily rates average $298.45
Shoulder Season
- Revenue averages $3413.79 per month
- Occupancy maintains 42.77%
- Daily rates hold at $280.91
Low Season (November, February, January)
- Revenue drops to $2439.80 per month
- Occupancy decreases to 28.57%
- Daily rates adjust to $264.35
Is it still profitable to do Airbnb in North Norfolk in 2025?
Yes! North Norfolk demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3414 and As a mature market with 2297 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in North Norfolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Cromer | A charming coastal town known for its beautiful sandy beach, famous crab fishing, and Victorian architecture. Cromer is popular among families and beachgoers, making it a great location for Airbnb. | Cromer Pier, Cromer Museum, West Runton Beach, Royal Cromer Golf Club, Hippodrome Circus |
| Sheringham | A picturesque seaside town with a mix of sandy and pebble beaches, attractive gardens, and close proximity to the stunning North Norfolk coastal paths. Ideal for families and outdoor enthusiasts. | Sheringham Park, North Norfolk Railway, Sheringham Beach, The Mo Museum, Fishermen's Heritage Centre |
| Holkham | Home to the stunning Holkham Hall and expansive beaches. Known for its beautiful landscapes and nature walks, it attracts visitors who appreciate the great outdoors. | Holkham Hall, Holkham Beach, The Lookout, Nature trails, Wildlife watching |
| Wells-next-the-Sea | A charming seaside town with a picturesque harbor, colorful beach huts, and a lovely beach. It is vibrant and draws visitors for its scenic views and quaint shops. | Wells Beach, Wells Harbour, Holkham National Nature Reserve, St Nicholar's Church, The Albatross |
| Burnham Market | A picturesque village known for its boutique shops, cafes, and proximity to the North Norfolk coast. It attracts visitors looking for a laid-back and charming experience. | Burnham Market Village, St Mary’s Church, The Burnham Market Hall, Local artisan shops |
| Norwich | The cultural hub of East Anglia, known for its historic architecture, museums, and vibrant arts scene. It attracts city visitors and tourists exploring Norfolk's inland attractions. | Norwich Cathedral, Norwich Castle, The Forum, Elm Hill, Norwich Market |
| Blakeney | A quaint village famous for its natural beauty and wildlife, particularly the seal colonies. It is popular with nature lovers and those seeking peaceful retreats. | Blakeney Point, Blakeney Harbour, The Blakeney National Nature Reserve, St Nicholas Church, Kayaking and boat tours |
| Fakenham | Known for its market, close proximity to the coastal towns, and beautiful countryside setting. It serves as a convenient base for exploring North Norfolk. | Fakenham Racecourse, Fakenham Museum of Gas and Local History, Maltings Theatre, Local markets, Nearby nature reserves |
Do you need a license for Airbnb in North Norfolk?
We recommend checking directly with North Norfolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in North Norfolk
Sea House: Stunning Luxury Home | Norfolk Coast
Entire Place • 5 bedrooms
8 bedroom coastal retreat, sea view, beach, hottub
Entire Place • 8 bedrooms
Stunning Country Cottage with amazing views
Entire Place • 7 bedrooms
Green House Country Manor 5 miles from Cromer
Entire Place • 8 bedrooms
6 bedroom house near beach, own indoor heated pool
Entire Place • 6 bedrooms
The Old Barn
Entire Place • 4 bedrooms
Top Performing Professional Hosts in North Norfolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 297 | $8,152,205 | 1493 | 2.46/5.0 |
| Norfolk Cottages | 304 | $5,594,746 | 306 | 0.64/5.0 |
| Host & Stay | 40 | $1,094,177 | 1191 | 3.97/5.0 |
| NorfolkStays | 5 | $855,806 | 347 | 4.56/5.0 |
| Landlord Direct-Norfolk Stay | 21 | $556,876 | 299 | 4.30/5.0 |
| Michelle | 11 | $535,816 | 2371 | 4.79/5.0 |
| Alice | 6 | $520,842 | 145 | 4.97/5.0 |
| AirNorfolk | 13 | $475,879 | 243 | 4.66/5.0 |
| Jack | 1 | $413,226 | 40 | 4.98/5.0 |
| Norfolk Cottage Agency | 24 | $411,872 | 93 | 2.53/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in North Norfolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.6%), with house and apartment & condo properties comprising 83.3% of inventory
- Untapped potential in outdoor & mobile, unique stays, others segments (11.3% combined)
Room Capacity Distribution
Analysis of 2,297 properties in North Norfolk shows that 2 bedrooms properties are most prevalent, making up 36.7% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 59.1% of all listings.
Key Insights
- Most common: 2 bedrooms (36.7%)
- Least common: 5+ bedrooms (6.3%)
- Market concentration: 59.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,297 properties in North Norfolk reveals that 4 guests properties dominate the market, representing 33.1% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 52.0% of the market.
Key Insights
- Most common capacity: 4 guests (33.1% of market)
- Least common capacity: 1 guest (0% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 52.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,297 properties in North Norfolk, the most common availability pattern is 271-366 days (48.3% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27% of properties).
Key Insights
- Most common availability window: 271-366 days (48.3%)
- Most common booking duration: 91-180 days (27%)
- Properties with high availability (180+ days): 74.4%
- Properties with long-term bookings (180+ days): 26.7%
Minimum Stay Distributions
1 Night
545 listings
27.6% of total
2 Nights
557 listings
28.2% of total
3 Nights
531 listings
26.8% of total
4-6 Nights
115 listings
5.8% of total
7-29 Nights
30 listings
1.5% of total
30+ Nights
200 listings
10.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.8%
- Mid-length stays (4-6 nights) represent 5.8% of listings
- Monthly+ stays (10.1%) suggest a stable extended-stay market
- High market flexibility with 82.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
54 listings
3% of total
Refundable
6 listings
0.3% of total
Non-refundable
4 listings
0.2% of total
Super Strict 60 Days
384 listings
21.4% of total
Flexible
238 listings
13.3% of total
Moderate
348 listings
19.4% of total
Firm
359 listings
20% of total
Strict
403 listings
22.4% of total
Key Insights
- Strict is the preferred policy at 22.4% of listings
- The market shows a balanced distribution between guest-friendly (32.7%) and strict (42.4%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 100 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 60 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 68 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in North Norfolk
Below is the distribution of amenities across listings in North Norfolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1%) and Australia (0.5%)
- English is the top language at 81.1%, followed by French (8.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding North Norfolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
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