Airbnb Market Analytics, Statistics and Data in Scarborough, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Scarborough? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Scarborough:
How much do Airbnb hosts make on average per month in Scarborough?
The short-term rental market in Scarborough shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,887 per month
- Strong performing properties (top 25%) make $3,259 or more
- Best-in-class properties (top 10%) achieve $5,115+ monthly
- Entry-level properties (bottom 25%) typically earn around $990
Revenue Variations by Month
Occupancy Rates Throughout the Year in Scarborough
The market in Scarborough shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 56% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Scarborough
Daily rates in Scarborough vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $155 per night
- Strong performing properties (top 25%) secure $227 or more
- Best-in-class properties (top 10%) pull in $362+ per night
- Entry-level properties (bottom 25%) earn around $113
Daily Rate Variations by Month
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Seasonality patterns in Scarborough
Peak Season (August, July, June)
- Revenue peaks at $4340.60 per month
- Occupancy rates reach 63.80%
- Daily rates average $221.62
Shoulder Season
- Revenue averages $2529.88 per month
- Occupancy maintains 38.60%
- Daily rates hold at $199.51
Low Season (February, November, January)
- Revenue drops to $1326.64 per month
- Occupancy decreases to 24.99%
- Daily rates adjust to $186.46
Is it still profitable to do Airbnb in Scarborough in 2025?
Yes! Scarborough demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $2530 and As a mature market with 551 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Scarborough
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| South Bay | A popular area in Scarborough known for its picturesque beaches, vibrant promenade, and family-friendly attractions. Ideal for tourists looking for a relaxing seaside getaway. | Scarborough Beach, South Bay Promenade, Scarborough Spa, Scarborough Harbour, SEA LIFE Scarborough, Scarborough Castle |
| North Bay | Known for its beautiful beach and family attractions, North Bay offers a more tranquil atmosphere compared to South Bay. Perfect for families and those seeking outdoor activities. | North Bay Beach, Peasholm Park, Scarborough Open Air Theatre, Scarborough Cricket Club, Scarborough Surf School |
| Old Town | Rich in history and charm, Old Town features historical sites and quaint shops. It's perfect for visitors interested in culture and the arts. | Scarborough Castle, Discover Yorkshire Coast, St. Marys Church, Old Town Museums, Scarborough Art Gallery |
| West Pier | A central area with great views and easy access to local attractions. Excellent for visitors wanting to remain close to the action while enjoying coastal views. | West Pier, Scarborough Harbour, Shops and Restaurants along the pier, The Spa, Scarborough's Fishing Port |
| Peasholm Park | A stunning public park with a unique Oriental theme. A favorite for picnics, boating, and outdoor events, making it a desirable spot for families. | Peasholm Park, Model Yatch Pond, Miniature Railway, The Open Air Theatre, Boating Lake |
| Filey Road | A quieter residential area that is still close to Scarborough's major attractions. Excellent for visitors looking for a more local experience while being near the town center. | Scarborough Town Centre, local shops and cafes, Filey Road Park, Scarborough via bus or taxi, Close proximity to the beach |
| Crescent Gardens | Scenic gardens overlooking the South Bay, perfect for walks and relaxation, ideal for visitors looking to enjoy nature while being close to the beach. | Crescent Gardens, South Bay views, Scarborough's beaches, Nearby dining options, The Scarborough Fair Collection |
| The Esplanade | A beautiful coastal road with spectacular views of the sea. Popular for walking and cycling, great for those wanting a scenic experience. | The Esplanade Gardens, Seafront Cycle Path, Scarborough's best views, Nearby attractions like the Spa, Coastal walks |
Do you need a license for Airbnb in Scarborough?
We recommend checking directly with Scarborough's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Scarborough
The Spa Chalet~ Seafront Balcony~ Pool/Spa + Gym
Entire Place • 5 bedrooms
Emerald Park - with Games Room
Entire Place • 5 bedrooms
Cool house with hot tub & cinema
Entire Place • 8 bedrooms
Seaside Retreat with Bay Views - PET friendly
Entire Place • 3 bedrooms
Old Town Luxury, By The Sea - 3 en suite bedrooms.
Entire Place • 3 bedrooms
Sylvern House Scarborough
Private Room • 10 bedrooms
Top Performing Professional Hosts in Scarborough
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 49 | $1,353,636 | 228 | 2.19/5.0 |
| Dale | 36 | $813,810 | 719 | 4.37/5.0 |
| Lottie | 17 | $594,098 | 734 | 4.75/5.0 |
| Jon | 23 | $375,852 | 460 | 3.01/5.0 |
| Louise | 15 | $348,813 | 204 | 4.48/5.0 |
| Matt | 6 | $281,290 | 106 | 4.75/5.0 |
| Stephanie | 16 | $277,415 | 2187 | 4.76/5.0 |
| Cara | 11 | $275,870 | 146 | 4.83/5.0 |
| The Sands Sea Front Apartments | 14 | $254,471 | 110 | 2.42/5.0 |
| Debbie | 8 | $239,249 | 210 | 4.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Scarborough
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (90.6%), with apartment & condo and house properties comprising 92.9% of inventory
- Untapped potential in others, outdoor & mobile segments (1.8% combined)
Room Capacity Distribution
Analysis of 551 properties in Scarborough shows that 2 bedrooms properties are most prevalent, making up 34.5% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 65.0% of all listings.
Key Insights
- Most common: 2 bedrooms (34.5%)
- Least common: 4 bedrooms (6.2%)
- Market concentration: 65.0% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 551 properties in Scarborough reveals that 4 guests properties dominate the market, representing 34.8% of all listings. The average property accommodates 4.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.5% of the market.
Key Insights
- Most common capacity: 4 guests (34.8% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 4.4 guests per property
- Market concentration: 53.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 551 properties in Scarborough, the most common availability pattern is 271-366 days (43.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.2% of properties).
Key Insights
- Most common availability window: 271-366 days (43.6%)
- Most common booking duration: 91-180 days (35.2%)
- Properties with high availability (180+ days): 78.6%
- Properties with long-term bookings (180+ days): 23.0%
Minimum Stay Distributions
1 Night
92 listings
19% of total
2 Nights
199 listings
41% of total
3 Nights
103 listings
21.2% of total
4-6 Nights
11 listings
2.3% of total
7-29 Nights
10 listings
2.1% of total
30+ Nights
70 listings
14.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.0%
- Mid-length stays (4-6 nights) represent 2.3% of listings
- Monthly+ stays (14.4%) suggest a stable extended-stay market
- High market flexibility with 81.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
5 listings
1.1% of total
Super Strict 30 Days
21 listings
4.6% of total
Super Strict 60 Days
41 listings
8.9% of total
Non-refundable
9 listings
2% of total
Flexible
74 listings
16.1% of total
Moderate
110 listings
23.9% of total
Firm
115 listings
25% of total
Strict
85 listings
18.5% of total
Key Insights
- Firm is the preferred policy at 25.0% of listings
- The market shows a balanced distribution between guest-friendly (40.0%) and strict (43.5%) policies
- Strong market consensus around Firm policies
- Refundable policies are least common at 1.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 90 days
- Shortest booking windows are in Oct, Nov, Feb, averaging 48 days
- Summer shows the longest average booking window at 86 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Scarborough
Below is the distribution of amenities across listings in Scarborough:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.6%) and Australia (0.9%)
- English is the top language at 84.4%, followed by French (5.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for England and Leeds markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Scarborough. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Holy Island | 10 | $4,743 | $277.73 | 59% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Bishop Monkton | 10 | $4,208 | $285.84 | 50% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Ravensworth | 10 | $3,846 | $201.91 | 59% |
| Hutton Sessay | 14 | $3,803 | $607.74 | 25% |
| Ellingham | 15 | $3,633 | $258.29 | 55% |
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