Airbnb Market Analytics, Statistics and Data in York, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in York? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in York:
How much do Airbnb hosts make on average per month in York?
The short-term rental market in York shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,941 per month
- Strong performing properties (top 25%) make $4,558 or more
- Best-in-class properties (top 10%) achieve $6,791+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,576
Revenue Variations by Month
Occupancy Rates Throughout the Year in York
The market in York shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 52% occupancy rates
- Strong performing properties (top 25%) achieve 73% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in York
Daily rates in York vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $190 per night
- Strong performing properties (top 25%) secure $264 or more
- Best-in-class properties (top 10%) pull in $358+ per night
- Entry-level properties (bottom 25%) earn around $129
Daily Rate Variations by Month
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Seasonality patterns in York
Peak Season (May, August, July)
- Revenue peaks at $3947.62 per month
- Occupancy rates reach 58.94%
- Daily rates average $234.25
Shoulder Season
- Revenue averages $3510.61 per month
- Occupancy maintains 50.20%
- Daily rates hold at $219.30
Low Season (March, February, January)
- Revenue drops to $2082.00 per month
- Occupancy decreases to 33.26%
- Daily rates adjust to $201.54
Is it still profitable to do Airbnb in York in 2025?
Yes! York demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3511 and As a mature market with 1426 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in York
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| York City Centre | The heart of York, featuring historical landmarks, shopping, and dining. A prime location for tourists who want to explore York's rich history and attractions like the Minster and the Shambles. | York Minster, The Shambles, York Castle Museum, Jorvik Viking Centre, National Railway Museum, Clifford's Tower |
| Bishopthorpe Road | Known for its vibrant local community, independent shops, and cafes, this area attracts tourists and locals alike, making it a fantastic spot for Airbnb hosting. | Independent shops, Cafes and restaurants, Bishopthorpe Palace, York Racecourse, Cocktail bars |
| Heworth | A suburban area close to the city center, known for its parks and family-friendly environment. Ideal for families visiting York or those seeking a quieter stay. | Heworth Village, Heworth Green, York Cemetery, St. Nicholas Fields, Local parks |
| Fulford | A quaint area south of the river, popular with visitors who enjoy a scenic walk to the city centre. It's known for its historical significance and local charm. | Fulford Ings, St. Oswald's Church, Relaxing riverside walks, Local pubs, Nearby golf course |
| Acomb | A residential area with a village feel, Acomb offers a peaceful stay, yet is only a short distance from the hustle and bustle of main attractions. | Acomb Village, Local markets, Parks, Historic buildings, Community events |
| Clifton | A popular suburb known for its local attractions and proximity to the city center. It features excellent schools, parks, and a friendly community atmosphere. | Clifton Moor Retail Park, Clifton Green, Rowntree Park, Local restaurants, York St. John University |
| South Bank | A picturesque area located near the River Ouse, South Bank is favored for its scenic views and access to riverside walks, making it an attractive base for visitors. | Rowntree Park, River Ouse Walks, Local eateries, Museum Gardens, York's historic walls |
| Selby Road | An area with easy access to the city center and various amenities, Selby Road is popular with both tourists and locals looking for a convenient location near York's attractions. | Shopping facilities, Local parks, Community events, Nearby transport links, Historical sites |
Do you need a license for Airbnb in York?
We recommend checking directly with York's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in York
Apartment 5 - 4 bedroom party apartment sleeps 15
Entire Place • 4 bedrooms
Deighton Lodge York - Luxury Farmhouse Sleeps 26
Entire Place • 9 bedrooms
York Luxury Apt, Bishopthorpe Rd, Sleeps 12
Entire Place • 4 bedrooms
'Maison Parfaite YO1' - Exquisite City Townhouse
Entire Place • 4 bedrooms
Portland House city centre
Entire Place • 5 bedrooms
The Workshop, Luxury City Stay
Entire Place • 2 bedrooms
Top Performing Professional Hosts in York
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| York Boutique | 65 | $2,255,001 | 3097 | 4.54/5.0 |
| WelcomeLets | 79 | $1,687,802 | 1171 | 4.24/5.0 |
| Stays | 141 | $1,666,239 | 3887 | 4.53/5.0 |
| Cottages | 25 | $1,315,277 | 615 | 4.18/5.0 |
| Goodramgate | 24 | $1,248,021 | 1257 | 4.70/5.0 |
| Violet Homes | 18 | $1,237,370 | 2080 | 4.88/5.0 |
| Yorcation | 23 | $1,216,905 | 252 | 3.88/5.0 |
| Jerry | 19 | $1,090,903 | 1215 | 4.78/5.0 |
| Nick | 20 | $783,525 | 382 | 4.37/5.0 |
| York | 11 | $712,503 | 230 | 4.74/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in York
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.3%), with apartment & condo and house properties comprising 94.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.9% combined)
Room Capacity Distribution
Analysis of 1,426 properties in York shows that 2 bedrooms properties are most prevalent, making up 36.3% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 70.1% of all listings.
Key Insights
- Most common: 2 bedrooms (36.3%)
- Least common: 5+ bedrooms (1.9%)
- Market concentration: 70.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,426 properties in York reveals that 4 guests properties dominate the market, representing 34.2% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 60.2% of the market.
Key Insights
- Most common capacity: 4 guests (34.2% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 60.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,426 properties in York, the most common availability pattern is 271-366 days (30.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (30.3%)
- Most common booking duration: 181-270 days (26.9%)
- Properties with high availability (180+ days): 55.4%
- Properties with long-term bookings (180+ days): 45.8%
Minimum Stay Distributions
1 Night
434 listings
32.4% of total
2 Nights
600 listings
44.7% of total
3 Nights
87 listings
6.5% of total
4-6 Nights
22 listings
1.6% of total
7-29 Nights
21 listings
1.6% of total
30+ Nights
177 listings
13.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 77.1%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (13.2%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
8 listings
0.6% of total
Super Strict 60 Days
31 listings
2.4% of total
Refundable
18 listings
1.4% of total
Non-refundable
16 listings
1.2% of total
Flexible
177 listings
13.5% of total
Moderate
370 listings
28.2% of total
Firm
274 listings
20.9% of total
Strict
416 listings
31.8% of total
Key Insights
- Strict is the preferred policy at 31.8% of listings
- The market shows a balanced distribution between guest-friendly (41.7%) and strict (52.7%) policies
- Strong market consensus around Strict policies
- Super Strict 30 Days policies are least common at 0.6% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 80 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 48 days
- Summer shows the longest average booking window at 76 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in York
Below is the distribution of amenities across listings in York:
Traveler Demographics
Key Insights
- Domestic travelers make up 73.3% of total guests, indicating a dominant local market share.
- Primary international markets: United States (11.1%) and Australia (4.7%)
- English is the top language at 76.1%, followed by French (7.8%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding York. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Grinton | 15 | $5,757 | $335.88 | 50% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hayton | 13 | $4,560 | $245.93 | 62% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
| Whitbourne | 10 | $4,387 | $227.62 | 58% |
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