Airbnb Market Analytics, Statistics and Data in Cheltenham, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Cheltenham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Cheltenham:
How much do Airbnb hosts make on average per month in Cheltenham?
The short-term rental market in Cheltenham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,173 per month
- Strong performing properties (top 25%) make $3,771 or more
- Best-in-class properties (top 10%) achieve $6,050+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,054
Revenue Variations by Month
Occupancy Rates Throughout the Year in Cheltenham
The market in Cheltenham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Cheltenham
Daily rates in Cheltenham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $151 per night
- Strong performing properties (top 25%) secure $241 or more
- Best-in-class properties (top 10%) pull in $450+ per night
- Entry-level properties (bottom 25%) earn around $101
Daily Rate Variations by Month
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Seasonality patterns in Cheltenham
Peak Season (June, March, October)
- Revenue peaks at $3294.47 per month
- Occupancy rates reach 54.97%
- Daily rates average $241.61
Shoulder Season
- Revenue averages $3021.04 per month
- Occupancy maintains 44.77%
- Daily rates hold at $227.95
Low Season (November, December, January)
- Revenue drops to $2040.85 per month
- Occupancy decreases to 32.61%
- Daily rates adjust to $218.58
Is it still profitable to do Airbnb in Cheltenham in 2025?
Yes! Cheltenham demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 45% and strong monthly revenue averaging $3021 and As a mature market with 749 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Cheltenham
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Montpellier | Charming neighborhood known for its Regency architecture and vibrant cafe culture. Popular with visitors for its boutique shops, restaurants, and proximity to parks. | Montpellier Gardens, The Wilson Art Gallery, The Promenade, Savory’s Restaurant, The Montpellier Wine Bar |
| The Suffolks | A stylish area that boasts independent boutiques, excellent eateries, and a lively atmosphere. Perfect for attracting both leisure and business travelers. | The Suffolks Square, The Colonel's Frank, Café Mocha, The Theatre of Food, The Beer Emporium |
| Pittville | Famous for its stunning Pittville Park and the Pittville Pump Room. An attractive option for families and those seeking a more relaxed stay in Cheltenham. | Pittville Park, Pittville Pump Room, Cheltenham Racecourse, The Cheltenham Spa |
| Cheltenham Spa | Known for its historic spa buildings and greenery, this area attracts wellness tourists and those wanting a peaceful retreat while still being close to town. | The Cheltenham Racecourse, Holst Birthplace Museum, Imperial Gardens, The Cheltenham Spa, Montpellier Gardens |
| Prestbury | A picturesque village setting with historical significance, offering charm and tranquility. Ideal for guests looking for a quiet setting adjacent to Cheltenham's attractions. | Prestbury Village, Prestbury Hill, The Church of St. Mary, Prestbury Park, Cotswold Way |
| Charlton Kings | Residential area with a strong community feel, lovely parks, and good schools. A great option for families visiting Cheltenham for events. | Charlton Kings Common, Sudeley Castle, Hitchkins Park, The Beeches Park |
| Bourton-on-the-Water | Considered the 'Venice of the Cotswolds', this picturesque village attracts tourists looking for quintessential English countryside experiences. | The Model Village, Birdland Park and Gardens, Bourton River, Cotswold Motor Museum |
| Bennington | A quieter, suburban area that is close enough to Cheltenham for easy access while offering a more relaxed atmosphere, attractive to families and longer stays. | Bennington Farm, Local parks, Family-friendly cafes, Suburban walks |
Do you need a license for Airbnb in Cheltenham?
We recommend checking directly with Cheltenham's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Cheltenham
Cheltenham, The Finest House in The Cotswolds!
Entire Place • 9 bedrooms
Luxurious 6 Bedroom Home With Hot Tub & Log Burner
Entire Place • 6 bedrooms
Cheltenham Victorian family home
Entire Place • 5 bedrooms
The Hewletts by Birch Stays
Entire Place • 6 bedrooms
Cheltenham stylish large house with bar & hot tub
Entire Place • 4 bedrooms
Stunning 5 Bed Regency Home
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Cheltenham
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Phil | 22 | $1,492,195 | 901 | 4.90/5.0 |
| Oliver | 13 | $942,089 | 571 | 4.85/5.0 |
| Red Kite Stays Team | 14 | $668,568 | 306 | 4.84/5.0 |
| Curb | 4 | $426,410 | 41 | 3.59/5.0 |
| James | 12 | $399,531 | 380 | 4.90/5.0 |
| Daniel | 19 | $295,074 | 62 | 2.57/5.0 |
| Fortuna Property | 8 | $280,235 | 267 | 4.82/5.0 |
| Emelye | 16 | $262,093 | 956 | 4.83/5.0 |
| Harriet | 1 | $228,976 | 66 | 4.95/5.0 |
| 1854981 | 1 | $227,361 | 0 | 0.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Cheltenham
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.6%), with house and apartment & condo properties comprising 91.2% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 749 properties in Cheltenham shows that 1 bedroom properties are most prevalent, making up 36.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.8% of all listings.
Key Insights
- Most common: 1 bedroom (36.4%)
- Least common: 4 bedrooms (4.5%)
- Market concentration: 63.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 749 properties in Cheltenham reveals that 2 guests properties dominate the market, representing 32.3% of all listings. The average property accommodates 3.4 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.1% of the market.
Key Insights
- Most common capacity: 2 guests (32.3% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.4 guests per property
- Market concentration: 56.1% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 749 properties in Cheltenham, the most common availability pattern is 271-366 days (37.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.8% of properties).
Key Insights
- Most common availability window: 271-366 days (37.4%)
- Most common booking duration: 181-270 days (26.8%)
- Properties with high availability (180+ days): 64.2%
- Properties with long-term bookings (180+ days): 37.2%
Minimum Stay Distributions
1 Night
207 listings
30.7% of total
2 Nights
297 listings
44% of total
3 Nights
52 listings
7.7% of total
4-6 Nights
40 listings
5.9% of total
7-29 Nights
29 listings
4.3% of total
30+ Nights
50 listings
7.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.7%
- Mid-length stays (4-6 nights) represent 5.9% of listings
- Monthly+ stays (7.4%) suggest a stable extended-stay market
- High market flexibility with 82.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
2 listings
0.3% of total
Super Strict 60 Days
29 listings
4.4% of total
Super Strict 30 Days
12 listings
1.8% of total
Flexible
113 listings
17.3% of total
Moderate
221 listings
33.9% of total
Firm
99 listings
15.2% of total
Strict
176 listings
27% of total
Key Insights
- Moderate is the preferred policy at 33.9% of listings
- The market shows a balanced distribution between guest-friendly (51.2%) and strict (42.2%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Mar, Jul, May, averaging 77 days
- Shortest booking windows are in Feb, Sep, Jan, averaging 44 days
- Spring shows the longest average booking window at 71 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 71 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Cheltenham
Below is the distribution of amenities across listings in Cheltenham:
Traveler Demographics
Key Insights
- Domestic travelers make up 82.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.3%) and Australia (2.3%)
- English is the top language at 76.4%, followed by French (9.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Cheltenham. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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