Airbnb Market Analytics, Statistics and Data in Bath, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bath? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bath:
How much do Airbnb hosts make on average per month in Bath?
The short-term rental market in Bath shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $3,340 per month
- Strong performing properties (top 25%) make $5,441 or more
- Best-in-class properties (top 10%) achieve $8,222+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,873
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bath
The market in Bath shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 55% occupancy rates
- Strong performing properties (top 25%) achieve 74% or higher
- Best-in-class properties (top 10%) reach 87%+occupancy
- Entry-level properties (bottom 25%) average around 31%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bath
Daily rates in Bath vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $192 per night
- Strong performing properties (top 25%) secure $294 or more
- Best-in-class properties (top 10%) pull in $480+ per night
- Entry-level properties (bottom 25%) earn around $127
Daily Rate Variations by Month
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Seasonality patterns in Bath
Peak Season (July, June, August)
- Revenue peaks at $5007.30 per month
- Occupancy rates reach 62.71%
- Daily rates average $275.47
Shoulder Season
- Revenue averages $4271.03 per month
- Occupancy maintains 52.14%
- Daily rates hold at $260.80
Low Season (November, February, January)
- Revenue drops to $2794.71 per month
- Occupancy decreases to 37.98%
- Daily rates adjust to $243.66
Is it still profitable to do Airbnb in Bath in 2025?
Yes! Bath demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 52% and strong monthly revenue averaging $4271 and As a mature market with 1145 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bath
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Bath, with stunning Georgian architecture and easy access to many of the city's attractions. Ideal for tourists looking to explore historical sites and enjoy local dining. | The Roman Baths, Bath Abbey, Pulteney Bridge, Thermae Bath Spa, The Circus, Royal Crescent |
| Bathwick | A picturesque area with beautiful views over the city and the River Avon. Popular for those wanting a quieter stay while being close to the city’s amenities. | Sydney Gardens, Bath Skyline Walk, Holburne Museum, The Bathwick Estate |
| Lansdown | An affluent residential suburb with stunning views and close proximity to the city. Attracts families and professionals looking for a peaceful retreat. | Lansdown Cemetery, The Bath Racecourse, The American Museum in Britain |
| Widcombe | A charming village-like community just a short walk from the city centre, known for its friendly atmosphere and lovely scenery. Great for visitors wanting a local experience. | St Thomas à Becket Church, The Holburne Museum, Beautiful gardens and parks |
| Oldfield Park | A vibrant area favored by students and young professionals, providing a more affordable option while still close to the city. Busy with cafes and local shops. | Oldfield Park Railway Station, Local cafes and pubs, The University of Bath |
| Combe Down | A suburb on the south side of Bath known for its historic buildings and the nearby Bath Skyline, appealing to nature lovers and those seeking quietude. | The Tump, Combe Down Stone Mines, Local countryside walking paths |
| Bishopston | A trendy area with a blend of modern and traditional, popular with families and young professionals. Offers a cozy atmosphere with easy access to the city. | Local parks, Cafes and boutiques, Community events |
| Peasedown St John | A residential area with strong community vibes and access to outdoor activities, making it appealing for families looking for larger accommodations. | Local parks, Walking trails, Community hubs |
Do you need a license for Airbnb in Bath?
We recommend checking directly with Bath's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bath
Stunning, Bath Townhouse, City Centre (AS)
Entire Place • 5 bedrooms
Beautiful Townhouse-In the very heart of the city
Entire Place • 5 bedrooms
Vineyards Townhouse
Entire Place • 6 bedrooms
Broad Street House
Entire Place • 4 bedrooms
City Centre Georgian house-Roman Baths-2 min walk
Entire Place • 6 bedrooms
Contemporary Townhouse & Studio Bath
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Bath
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Dan And Katie | 17 | $1,645,077 | 1728 | 4.85/5.0 |
| Bath Luxury Stays | 16 | $1,180,518 | 1721 | 4.62/5.0 |
| Dan | 22 | $1,104,629 | 2883 | 4.86/5.0 |
| Christopher | 17 | $953,130 | 2389 | 4.84/5.0 |
| Daniel | 10 | $934,410 | 500 | 4.85/5.0 |
| Bath Holiday Rentals | 48 | $918,514 | 2530 | 4.71/5.0 |
| Melissa | 13 | $882,363 | 2943 | 4.86/5.0 |
| Airready | 13 | $846,175 | 1555 | 4.56/5.0 |
| James | 13 | $687,840 | 362 | 4.27/5.0 |
| Georges | 7 | $564,316 | 360 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bath
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.7%), with apartment & condo and house properties comprising 88.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (5.7% combined)
Room Capacity Distribution
Analysis of 1,145 properties in Bath shows that 1 bedroom properties are most prevalent, making up 39.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.7% of all listings.
Key Insights
- Most common: 1 bedroom (39.9%)
- Least common: 5+ bedrooms (4.2%)
- Market concentration: 66.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,145 properties in Bath reveals that 2 guests properties dominate the market, representing 28.1% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 52.4% of the market.
Key Insights
- Most common capacity: 2 guests (28.1% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 52.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,145 properties in Bath, the most common availability pattern is 91-180 days (31.5% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (32.2% of properties).
Key Insights
- Most common availability window: 91-180 days (31.5%)
- Most common booking duration: 181-270 days (32.2%)
- Properties with high availability (180+ days): 51.4%
- Properties with long-term bookings (180+ days): 50.1%
Minimum Stay Distributions
1 Night
303 listings
29.4% of total
2 Nights
515 listings
50% of total
3 Nights
52 listings
5% of total
4-6 Nights
16 listings
1.6% of total
7-29 Nights
13 listings
1.3% of total
30+ Nights
131 listings
12.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.4%
- Mid-length stays (4-6 nights) represent 1.6% of listings
- Monthly+ stays (12.7%) suggest a stable extended-stay market
- High market flexibility with 84.4% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
5 listings
0.5% of total
Refundable
9 listings
0.9% of total
Super Strict 60 Days
64 listings
6.2% of total
Super Strict 30 Days
10 listings
1% of total
Flexible
113 listings
11% of total
Moderate
360 listings
35% of total
Firm
229 listings
22.3% of total
Strict
239 listings
23.2% of total
Key Insights
- Moderate is the preferred policy at 35.0% of listings
- The market shows a balanced distribution between guest-friendly (46.0%) and strict (45.5%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 79 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 50 days
- Summer shows the longest average booking window at 72 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in Bath
Below is the distribution of amenities across listings in Bath:
Traveler Demographics
Key Insights
- Domestic travelers make up 68.1% of total guests, indicating a significant local market share.
- Primary international markets: United States (14.5%) and Australia (5.3%)
- English is the top language at 74.3%, followed by French (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.1%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bath. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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