Airbnb Market Analytics, Statistics and Data in West Suffolk, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in West Suffolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in West Suffolk:
How much do Airbnb hosts make on average per month in West Suffolk?
The short-term rental market in West Suffolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,893 per month
- Strong performing properties (top 25%) make $3,270 or more
- Best-in-class properties (top 10%) achieve $5,344+ monthly
- Entry-level properties (bottom 25%) typically earn around $885
Revenue Variations by Month
Occupancy Rates Throughout the Year in West Suffolk
The market in West Suffolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 42% occupancy rates
- Strong performing properties (top 25%) achieve 66% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in West Suffolk
Daily rates in West Suffolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $194 or more
- Best-in-class properties (top 10%) pull in $317+ per night
- Entry-level properties (bottom 25%) earn around $91
Daily Rate Variations by Month
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Seasonality patterns in West Suffolk
Peak Season (August, May, October)
- Revenue peaks at $3003.22 per month
- Occupancy rates reach 54.19%
- Daily rates average $189.26
Shoulder Season
- Revenue averages $2612.74 per month
- Occupancy maintains 43.98%
- Daily rates hold at $179.92
Low Season (November, February, January)
- Revenue drops to $1671.53 per month
- Occupancy decreases to 32.89%
- Daily rates adjust to $166.27
Is it still profitable to do Airbnb in West Suffolk in 2025?
Yes! West Suffolk demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2613 and With 447 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in West Suffolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bury St Edmunds | Historic market town known for its beautiful architecture, rich history, and vibrant cultural scene. Attracts tourists interested in visiting historic sites and enjoying fine dining and shopping. | Bury St Edmunds Abbey, Theatre Royal, St Edmundsbury Cathedral, Angel Hill, Abbey Gardens |
| Newmarket | Famous as the home of horse racing, Newmarket attracts racing enthusiasts and visitors interested in exploring its equestrian heritage. Offers a unique experience for guests looking for something different. | Newmarket Racecourses, National Heritage Centre for Horseracing and Sporting Art, The Palace House, The Jockey Club Rooms |
| Sudbury | Quaint market town known for its historic buildings and the nearby Gainsborough's House museum. Attracts visitors interested in art and local history. | Gainsborough's House, St Peter's Church, The Croft, The Market Hill |
| Haverhill | Growing town with a mix of historic charm and modern conveniences. Offers good access to Cambridge and is an affordable option for visitors to the region. | Haverhill Arts Centre, Castle Manor Academy, Chapel of St Mary, The Stour Valley Path |
| Bottisham | Located close to the picturesque countryside and offers a quiet retreat for visitors looking to explore the rural landscape of East Anglia. | Bottisham Village College, Nearby nature reserves, Birdwatching spots, Cycling routes |
| Risby | A small village near Bury St Edmunds, ideal for guests seeking a peaceful countryside stay while being close to local attractions. | Risby Village Store, St Mary's Church, Local walking trails |
| Long Melford | Charming village famous for its historic architecture, particularly the grand Long Melford Hall, and attracts guests interested in medieval history and nearby countryside walks. | Long Melford Hall, Holy Trinity Church, The Old Unicorn, Local antique shops |
| West Row | A peaceful village near the Fens with beautiful nature walks and a close-knit community feel. Perfect for guests wanting a relaxing getaway. | West Row Village Hall, Nearby nature reserves, Biking routes, Fenland waterways |
Do you need a license for Airbnb in West Suffolk?
We recommend checking directly with West Suffolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in West Suffolk
Walnut Tree Barn
Entire Place • 4 bedrooms
Gardener's Cottage - Nowton Park
Entire Place • 4 bedrooms
Whole Glamping Site - 6 Tents with 6 Shower Rooms
Entire Place • 6 bedrooms
Cosy farmhouse in quiet village
Entire Place • 5 bedrooms
A private luxury city escape 70 miles from London.
Entire Place • 5 bedrooms
Blossom Cottage
Entire Place • 3 bedrooms
Top Performing Professional Hosts in West Suffolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 9 | $723,729 | 137 | 4.34/5.0 |
| Kathryn | 11 | $435,367 | 251 | 4.86/5.0 |
| Suffolk Secrets | 7 | $429,695 | 28 | 2.78/5.0 |
| David Burr | 8 | $323,917 | 110 | 3.55/5.0 |
| Michelle | 3 | $215,649 | 23 | 3.29/5.0 |
| Alex | 3 | $203,759 | 150 | 4.94/5.0 |
| Aaron | 6 | $176,331 | 507 | 4.87/5.0 |
| Emily | 3 | $166,517 | 65 | 4.94/5.0 |
| Robert | 1 | $154,273 | 18 | 4.94/5.0 |
| Lucinda | 5 | $153,326 | 223 | 4.96/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in West Suffolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.1%), with house and apartment & condo properties comprising 69.4% of inventory
- Strong specialty sector (22.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (2.5% combined)
Room Capacity Distribution
Analysis of 447 properties in West Suffolk shows that 1 bedroom properties are most prevalent, making up 41.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (41.4%)
- Least common: 4 bedrooms (3.4%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 447 properties in West Suffolk reveals that 2 guests properties dominate the market, representing 30% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 55.9% of the market.
Key Insights
- Most common capacity: 2 guests (30% of market)
- Least common capacity: 7 guests (1.1% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 55.9% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 447 properties in West Suffolk, the most common availability pattern is 271-366 days (37.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28% of properties).
Key Insights
- Most common availability window: 271-366 days (37.8%)
- Most common booking duration: 91-180 days (28%)
- Properties with high availability (180+ days): 65.3%
- Properties with long-term bookings (180+ days): 36.5%
Minimum Stay Distributions
1 Night
154 listings
38.4% of total
2 Nights
162 listings
40.4% of total
3 Nights
44 listings
11% of total
4-6 Nights
5 listings
1.2% of total
7-29 Nights
9 listings
2.2% of total
30+ Nights
27 listings
6.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 78.8%
- Mid-length stays (4-6 nights) represent 1.2% of listings
- Monthly+ stays (6.7%) suggest a stable extended-stay market
- High market flexibility with 89.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Super Strict 30 Days
2 listings
0.5% of total
Super Strict 60 Days
15 listings
3.8% of total
Flexible
124 listings
31.7% of total
Moderate
107 listings
27.4% of total
Firm
59 listings
15.1% of total
Strict
83 listings
21.2% of total
Key Insights
- Flexible is the preferred policy at 31.7% of listings
- The market shows a balanced distribution between guest-friendly (59.1%) and strict (36.3%) policies
- Strong market consensus around Flexible policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Flexible policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 75 days
- Shortest booking windows are in Mar, Jan, Feb, averaging 42 days
- Summer shows the longest average booking window at 68 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 68 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in West Suffolk
Below is the distribution of amenities across listings in West Suffolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6.3%) and Australia (1.5%)
- English is the top language at 79%, followed by French (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding West Suffolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Appleby | 10 | $4,613 | $327.62 | 46% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Aldbrough | 14 | $3,919 | $364.36 | 35% |
| Southburn | 18 | $3,903 | $222.68 | 48% |
| Eton | 27 | $3,838 | $269.13 | 49% |
| Bray | 36 | $3,632 | $386.32 | 45% |
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