Airbnb Market Analytics, Statistics and Data in Ashford, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Ashford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Ashford:

Average Daily Rate

$219

Occupancy Rate

42.34%

Annual Revenue

$25,603

Revenue Growth YoY

-0.46%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

461

How much do Airbnb hosts make on average per month in Ashford?

The short-term rental market in Ashford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,220 per month
Strong performing properties (top 25%) make $3,643 or more
Best-in-class properties (top 10%) achieve $5,993+ monthly
Entry-level properties (bottom 25%) typically earn around $1,040

Revenue Variations by Month

Occupancy Rates Throughout the Year in Ashford

The market in Ashford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 40% occupancy rates
Strong performing properties (top 25%) achieve 64% or higher
Best-in-class properties (top 10%) reach 82%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Ashford

Daily rates in Ashford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $152 per night
Strong performing properties (top 25%) secure $225 or more
Best-in-class properties (top 10%) pull in $391+ per night
Entry-level properties (bottom 25%) earn around $111

Daily Rate Variations by Month

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Seasonality patterns in Ashford

Peak Season (August, October, July)

Revenue peaks at $3813.86 per month
Occupancy rates reach 55.76%
Daily rates average $232.24

Shoulder Season

Revenue averages $3034.05 per month
Occupancy maintains 42.65%
Daily rates hold at $221.18

Low Season (March, February, January)

Revenue drops to $2235.85 per month
Occupancy decreases to 33.45%
Daily rates adjust to $202.96

Is it still profitable to do Airbnb in Ashford in 2025?

Yes! Ashford demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3034 and With 461 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Ashford

Area	Why Choose This Area	Key Attractions
Ashford Town Centre	The heart of Ashford, offering a mix of shopping, dining, and entertainment. Close to railway links to London, making it attractive for both tourists and business travelers.	Ashford Designer Outlet, Godinton House and Gardens, Park Mall Shopping Centre, Ashford International Rail Station, Nightingale Gardens
Godinton	A peaceful suburban area known for its beautiful gardens and family-friendly atmosphere. It's ideal for travelers looking for a quieter, residential experience.	Godinton House, Racecourse Park, Local parks and gardens, Historical walking trails
East Stour	Close to the Kent countryside, East Stour offers outdoor activities and a more tranquil retreat. Popular among nature lovers and those looking for a rural getaway.	East Stour river walks, Nearby nature reserves, Local farms and produce markets
Kent Downs	Part of an Area of Outstanding Natural Beauty, Kent Downs attracts visitors for its scenic landscapes and hiking opportunities, making it a great location for nature enthusiasts.	White Cliffs of Dover, Cycling routes, Walking trails through stunning landscapes
Orbital Park	An industrial area with growing business potential. Attracts business travelers and those involved in trade, due to its proximity to transport links and commercial facilities.	Shopping and dining facilities nearby, Easy access to M20 and A20
Ashford Borough	A broader area around Ashford, encompassing various attractions and facilities. Suitable for guests who wish to explore beyond just the town itself.	Tenterden Town, The American Golf Club, Historic sites around Ashford
Willesborough	A family-friendly area with good amenities. It features parks and local shops, making it convenient for family stays or those visiting relatives.	Willesborough Windmill, Local parks and recreation centers, Family-friendly cafes and restaurants
Singleton	A growing area just outside Ashford, ideal for those looking for a more residential experience while still being close to Ashford's amenities and attractions.	Singleton Environment Centre, Tranquil retreats in nature, Local community events

Do you need a license for Airbnb in Ashford?

$939.39

Daily Rate

Top Performing Professional Hosts in Ashford

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Cottages	33	$1,517,904	278	3.47/5.0
Original Cottages Kent & Susse	29	$733,407	78	1.65/5.0
George	6	$446,885	66	3.97/5.0
Helen & Ally	15	$360,192	167	4.28/5.0
Sammy	1	$257,907	10	5.00/5.0
Tony	3	$197,850	61	3.27/5.0
Nancy	5	$176,749	27	1.97/5.0
Andrew	3	$175,431	286	4.98/5.0
Chantelle	15	$172,796	157	2.73/5.0
Jacqueline	7	$149,143	431	4.84/5.0

Additional analytics on vacation rental, real estate, short term rental data in Ashford

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (89.2%), with house and apartment & condo properties comprising 69.6% of inventory
Strong specialty sector (25.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities

Room Capacity Distribution

Analysis of 461 properties in Ashford shows that 1 bedroom properties are most prevalent, making up 42.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.2% of all listings.

Key Insights

Most common: 1 bedroom (42.3%)
Least common: 5+ bedrooms (3.9%)
Market concentration: 69.2% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 461 properties in Ashford reveals that 2 guests properties dominate the market, representing 31.9% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.0% of the market.

Key Insights

Most common capacity: 2 guests (31.9% of market)
Least common capacity: 1 guest (1.3% of market)
Average guest capacity: 3.8 guests per property
Market concentration: 57.0% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 461 properties in Ashford, the most common availability pattern is 271-366 days (40.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.7% of properties).

Key Insights

Most common availability window: 271-366 days (40.8%)
Most common booking duration: 91-180 days (29.7%)
Properties with high availability (180+ days): 70.9%
Properties with long-term bookings (180+ days): 31.0%

Minimum Stay Distributions

1 Night (28.8%)

1 Night

116 listings

28.8% of total

2 Nights (44.4%)

2 Nights

179 listings

44.4% of total

3 Nights (15.1%)

3 Nights

61 listings

15.1% of total

4-6 Nights (4.2%)

4-6 Nights

17 listings

4.2% of total

7-29 Nights (1.5%)

7-29 Nights

6 listings

1.5% of total

30+ Nights (6%)

30+ Nights

24 listings

6% of total

Key Insights

Short stays (1-2 nights) dominate the market at 73.2%
Mid-length stays (4-6 nights) represent 4.2% of listings
Monthly+ stays (6%) suggest a stable extended-stay market
High market flexibility with 88.3% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Consider monthly stay discounts to capture the growing extended-stay market
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Refundable (1%)

Refundable

4 listings

1% of total

Non-refundable (1.3%)

Non-refundable

5 listings

1.3% of total

Super Strict 30 Days (1.8%)

Super Strict 30 Days

7 listings

1.8% of total

Super Strict 60 Days (11.4%)

Super Strict 60 Days

44 listings

11.4% of total

Flexible (23.8%)

Flexible

92 listings

23.8% of total

Moderate (27.1%)

Moderate

105 listings

27.1% of total

Firm (17.1%)

Firm

66 listings

17.1% of total

Strict (16.5%)

Strict

64 listings

16.5% of total

Key Insights

Moderate is the preferred policy at 27.1% of listings
The market shows a balanced distribution between guest-friendly (50.9%) and strict (33.6%) policies
Strong market consensus around Moderate policies
Refundable policies are least common at 1.0% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, May, Jul, averaging 81 days
Shortest booking windows are in Jan, Feb, Nov, averaging 46 days
Summer shows the longest average booking window at 76 days, while Fall has the shortest at 50 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 76 days in advance
Consider early bird discounts during Fall to encourage longer lead times
Focus on last-minute booking promotions during Jan-Nov when lead times are shortest

Popular Airbnb Amenities in Ashford

Below is the distribution of amenities across listings in Ashford:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 83.9% of total guests, indicating a dominant local market share.
Primary international markets: Netherlands (3.1%) and United States (2.6%)
English is the top language at 70.4%, followed by French (11.3%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.6%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for Netherlands and United States
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Ashford. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Dorney	12	$8,798	$645.14	45%
City of Westminster	1,350	$6,261	$490.13	52%
Old Windsor	22	$5,182	$339.50	56%
Wraysbury	14	$4,915	$395.34	46%
Hambleden	24	$4,154	$397.83	42%
Eton	27	$3,838	$269.13	49%
Bray	36	$3,632	$386.32	45%
Roedean	48	$3,581	$262.92	47%
City of London	289	$3,457	$315.42	47%
Cliffe	12	$3,397	$219.54	48%

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