Airbnb Market Analytics, Statistics and Data in Blackpool, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Blackpool? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Blackpool:
How much do Airbnb hosts make on average per month in Blackpool?
The short-term rental market in Blackpool shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,170 per month
- Strong performing properties (top 25%) make $2,358 or more
- Best-in-class properties (top 10%) achieve $4,042+ monthly
- Entry-level properties (bottom 25%) typically earn around $537
Revenue Variations by Month
Occupancy Rates Throughout the Year in Blackpool
The market in Blackpool shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 25% occupancy rates
- Strong performing properties (top 25%) achieve 43% or higher
- Best-in-class properties (top 10%) reach 63%+occupancy
- Entry-level properties (bottom 25%) average around 13%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Blackpool
Daily rates in Blackpool vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $192 or more
- Best-in-class properties (top 10%) pull in $298+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Blackpool
Peak Season (August, May, June)
- Revenue peaks at $2516.09 per month
- Occupancy rates reach 44.22%
- Daily rates average $174.31
Shoulder Season
- Revenue averages $1816.16 per month
- Occupancy maintains 30.55%
- Daily rates hold at $165.69
Low Season (September, December, January)
- Revenue drops to $1116.03 per month
- Occupancy decreases to 21.59%
- Daily rates adjust to $157.94
Is it still profitable to do Airbnb in Blackpool in 2025?
Yes! Blackpool demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 31% and solid monthly revenue averaging $1816 and As a mature market with 1034 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Blackpool
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Central Blackpool | The heart of Blackpool, popular for its attractions and nightlife, making it an ideal location for tourists. | Blackpool Tower, Blackpool Pleasure Beach, The Winter Gardens, Coral Island, Promenade |
| North Shore | A quieter area with beautiful views of the coast, ideal for families and couples seeking a peaceful stay. | Gynn Square, North Pier, St. Anne's Church, Funny Girls, Blackpool Grand Theatre |
| South Shore | Known for its vibrant atmosphere and proximity to the beach, perfect for younger travelers looking for excitement. | Pleasure Beach, Sandcastle Waterpark, Blackpool South Pier, Arcades, Famous fish and chips |
| South Beach | Offers easy access to the beachfront and numerous attractions, great for tourists wanting beach access. | Blackpool Beach, South Pier, Waterloo Road, The Sandcastle, seedier pubs |
| Bispham | A charming residential area with a relaxed vibe, appealing to visitors looking for a more local experience. | Bispham Beach, Blackpool Model Village, The Gynn Square, The Cliffs |
| Cleveleys | A seaside town with stunning views and quieter beaches, attractive for families and nature lovers. | Cleveleys Promenade, The Thatch, Local shops and cafes, Beachfront parks |
| St Annes | Known for its lovely parks and quieter beach scene, appealing to families and those wanting a relaxing getaway. | St Annes Pier, Royal Lytham & St Annes Golf Club, St Annes Square, Local shops |
| Fleetwood | A charming port town ideal for visitors looking to explore the coast and nearby natural reserves. | Fleetwood Market, Marine Hall, The Fleetwood Museum, Rossall Point Observatory, The Mount |
Do you need a license for Airbnb in Blackpool?
We recommend checking directly with Blackpool's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Blackpool
Ocean View House
Entire Place • 10 bedrooms
The Ascot
Entire Place • 6 bedrooms
Empress Hall 10 bedrooms - sleeps 20 guests
Entire Place • 10 bedrooms
Winter Gardens large modern home
Entire Place • 6 bedrooms
Beach House by Sasco
Entire Place • 8 bedrooms
54 Central 6 bedroom apt - Sea view! Coral Island
Entire Place • 6 bedrooms
Top Performing Professional Hosts in Blackpool
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sasco | 62 | $1,500,723 | 988 | 3.66/5.0 |
| Amelia | 29 | $824,076 | 453 | 4.34/5.0 |
| Rene | 32 | $619,438 | 411 | 3.97/5.0 |
| Cottages | 10 | $542,750 | 85 | 2.60/5.0 |
| Charles Alexander Short Stay | 26 | $473,077 | 341 | 4.19/5.0 |
| Peter | 39 | $453,618 | 801 | 4.09/5.0 |
| Andy | 8 | $349,097 | 680 | 4.89/5.0 |
| 99292681 | 21 | $339,988 | 312 | 2.69/5.0 |
| Marcin | 10 | $307,101 | 232 | 3.85/5.0 |
| Jo | 11 | $295,032 | 179 | 4.32/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Blackpool
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (76.3%), with apartment & condo and house properties comprising 80.1% of inventory
- Strong specialty sector (19.6%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in outdoor & mobile, others, unique stays segments (1.0% combined)
Room Capacity Distribution
Analysis of 1,034 properties in Blackpool shows that 1 bedroom properties are most prevalent, making up 45.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 71.5% of all listings.
Key Insights
- Most common: 1 bedroom (45.2%)
- Least common: 4 bedrooms (4.2%)
- Market concentration: 71.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,034 properties in Blackpool reveals that 4 guests properties dominate the market, representing 24.5% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 8+ guests make up 42.4% of the market.
Key Insights
- Most common capacity: 4 guests (24.5% of market)
- Least common capacity: 1 guest (2.3% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 42.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,034 properties in Blackpool, the most common availability pattern is 271-366 days (56.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (38.6% of properties).
Key Insights
- Most common availability window: 271-366 days (56.3%)
- Most common booking duration: 31-90 days (38.6%)
- Properties with high availability (180+ days): 84.8%
- Properties with long-term bookings (180+ days): 16.7%
Minimum Stay Distributions
1 Night
446 listings
50.9% of total
2 Nights
333 listings
38% of total
3 Nights
23 listings
2.6% of total
4-6 Nights
9 listings
1% of total
7-29 Nights
13 listings
1.5% of total
30+ Nights
53 listings
6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 88.9%
- Mid-length stays (4-6 nights) represent 1% of listings
- Monthly+ stays (6%) suggest a stable extended-stay market
- High market flexibility with 91.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
30 listings
3.7% of total
Super Strict 60 Days
6 listings
0.7% of total
Super Strict 30 Days
2 listings
0.2% of total
Refundable
38 listings
4.7% of total
Flexible
128 listings
15.7% of total
Moderate
273 listings
33.6% of total
Firm
143 listings
17.6% of total
Strict
193 listings
23.7% of total
Key Insights
- Moderate is the preferred policy at 33.6% of listings
- The market shows a balanced distribution between guest-friendly (49.3%) and strict (41.3%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 97 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 53 days
- Summer shows the longest average booking window at 94 days, while Winter has the shortest at 55 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 94 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in Blackpool
Below is the distribution of amenities across listings in Blackpool:
Traveler Demographics
Key Insights
- Domestic travelers make up 92.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.5%) and Australia (0.9%)
- English is the top language at 88.1%, followed by French (4.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Blackpool. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Rhoscolyn | 16 | $4,909 | $285.28 | 44% |
| Pooley Bridge | 11 | $4,687 | $321.71 | 53% |
| Cwmann | 17 | $4,652 | $230.88 | 55% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Abbeycwmhir | 10 | $4,525 | $259.35 | 51% |
| Seascale | 11 | $4,489 | $357.98 | 45% |
| Waverton | 18 | $4,473 | $491.43 | 32% |
| Pickmere | 12 | $4,433 | $396.92 | 31% |
| Watermillock | 17 | $4,418 | $275.23 | 50% |
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