Airbnb Market Analytics, Statistics and Data in Leicester, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Leicester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Leicester:
How much do Airbnb hosts make on average per month in Leicester?
The short-term rental market in Leicester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,440 per month
- Strong performing properties (top 25%) make $2,711 or more
- Best-in-class properties (top 10%) achieve $4,702+ monthly
- Entry-level properties (bottom 25%) typically earn around $636
Revenue Variations by Month
Occupancy Rates Throughout the Year in Leicester
The market in Leicester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Leicester
Daily rates in Leicester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $111 per night
- Strong performing properties (top 25%) secure $186 or more
- Best-in-class properties (top 10%) pull in $1,181+ per night
- Entry-level properties (bottom 25%) earn around $62
Daily Rate Variations by Month
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Seasonality patterns in Leicester
Peak Season (October, November, June)
- Revenue peaks at $2698.52 per month
- Occupancy rates reach 54.51%
- Daily rates average $383.25
Shoulder Season
- Revenue averages $2060.13 per month
- Occupancy maintains 42.56%
- Daily rates hold at $272.56
Low Season (August, December, January)
- Revenue drops to $1441.80 per month
- Occupancy decreases to 34.59%
- Daily rates adjust to $131.68
Is it still profitable to do Airbnb in Leicester in 2025?
Yes! Leicester demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2060 and With 343 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Leicester
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Leicester, attracting business travelers and tourists alike. It's vibrant with shopping, dining, and entertainment options, making it ideal for short-term stays. | Highcross Shopping Centre, Leicester Cathedral, The Curve Theatre, Town Hall, King Richard III Visitor Centre |
| Stoneygate | A suburban area popular for its Victorian architecture and close proximity to the city. This area attracts families and professionals looking for a quiet but convenient living environment. | Stoneygate Road shops, Victoria Park, Leicester Botanical Garden, The Leicester Tigers |
| Knighton | An affluent area perfect for families and professionals, offering a quiet residential feel yet close to the city amenities. It's known for its parks and local schools. | Knighton Park, Allandale Road shops, Leicester University, St. Thomas's Church |
| Clarendon Park | A vibrant neighborhood with a mix of young professionals and students, close to the university. Great for those seeking a diverse community with many cafes and boutiques. | Queen's Road shops, Clarendon Park, Leicester University, The Victoria Park |
| Aylestone | Aylestone is a sought-after residential location with good transport links and a community feel, popular with families and those looking for tranquility near the river. | Aylestone Meadows, The River Soar, Aylestone Park, Local pubs and restaurants |
| Oadby | Oadby is a suburban area with excellent schools and family-friendly neighborhoods, ideal for longer-term rentals focused on families. | University of Leicester Botanic Garden, Oadby Village, Local parks, Shopping centers |
| Leicester Forest East | An appealing option for those looking for a quiet suburban life with easy access to the city, making it great for both family living and short-term stays. | Leicester Forest East Park, The local shopping facilities, Nearby nature reserves |
| West End | This area has seen significant development and is home to a rich cultural scene, attracting younger crowds and offering a variety of dining and nightlife options. | Leicester's West End, De Montfort Hall, Local restaurants, Cultural festivals |
Do you need a license for Airbnb in Leicester?
We recommend checking directly with Leicester's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Leicester
Spectacular Period Property. Large Gardens.
Entire Place • 7 bedrooms
Upperton House - Central 5 Bedroom
Entire Place • 5 bedrooms
Exquisite 5BDR Detached King Suite in Leicester
Entire Place • 5 bedrooms
Large | Quiet | Sleeps 16 | 4 bathrooms | Parking
Entire Place • 5 bedrooms
Gilmorton House
Entire Place • 4 bedrooms
Waterside House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Leicester
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Thomas | 19 | $459,693 | 950 | 4.67/5.0 |
| Uliv | 15 | $311,082 | 561 | 4.63/5.0 |
| Olly Stabler | 6 | $247,001 | 482 | 4.84/5.0 |
| Mocktar | 10 | $173,637 | 109 | 3.72/5.0 |
| Sanjay | 16 | $167,205 | 327 | 4.03/5.0 |
| Rikesh | 1 | $133,099 | 140 | 4.76/5.0 |
| Justine | 1 | $114,318 | 38 | 4.79/5.0 |
| Kasar | 4 | $113,825 | 27 | 4.12/5.0 |
| Mihir | 2 | $106,558 | 494 | 4.93/5.0 |
| A&H Prime Properties | 2 | $103,777 | 59 | 4.89/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Leicester
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (69.4%), with apartment & condo and house properties comprising 96.0% of inventory
- Untapped potential in boutique & hotels, others segments (4.1% combined)
Room Capacity Distribution
Analysis of 343 properties in Leicester shows that 1 bedroom properties are most prevalent, making up 46.1% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.2% of all listings.
Key Insights
- Most common: 1 bedroom (46.1%)
- Least common: 5+ bedrooms (4.1%)
- Market concentration: 66.2% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 343 properties in Leicester reveals that 2 guests properties dominate the market, representing 29.2% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 43.7% of the market.
Key Insights
- Most common capacity: 2 guests (29.2% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 43.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 343 properties in Leicester, the most common availability pattern is 271-366 days (50.4% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.3% of properties).
Key Insights
- Most common availability window: 271-366 days (50.4%)
- Most common booking duration: 31-90 days (30.3%)
- Properties with high availability (180+ days): 73.5%
- Properties with long-term bookings (180+ days): 27.7%
Minimum Stay Distributions
1 Night
102 listings
35.1% of total
2 Nights
78 listings
26.8% of total
3 Nights
37 listings
12.7% of total
4-6 Nights
19 listings
6.5% of total
7-29 Nights
27 listings
9.3% of total
30+ Nights
28 listings
9.6% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 61.9%
- Mid-length stays (4-6 nights) represent 6.5% of listings
- Monthly+ stays (9.6%) suggest a stable extended-stay market
- High market flexibility with 74.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
1 listings
0.4% of total
Non-refundable
2 listings
0.8% of total
Flexible
72 listings
27.3% of total
Moderate
83 listings
31.4% of total
Firm
27 listings
10.2% of total
Strict
79 listings
29.9% of total
Key Insights
- Moderate is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (58.7%) and strict (40.1%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 45 days
- Shortest booking windows are in Mar, Jan, Dec, averaging 29 days
- Summer shows the longest average booking window at 42 days, while Winter has the shortest at 30 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 42 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Dec when lead times are shortest
Popular Airbnb Amenities in Leicester
Below is the distribution of amenities across listings in Leicester:
Traveler Demographics
Key Insights
- Domestic travelers make up 79.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.5%) and Australia (1.8%)
- English is the top language at 76.6%, followed by French (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Leicester. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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