Airbnb Market Analytics, Statistics and Data in Oxford, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Oxford? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Oxford:
How much do Airbnb hosts make on average per month in Oxford?
The short-term rental market in Oxford shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,109 per month
- Strong performing properties (top 25%) make $4,128 or more
- Best-in-class properties (top 10%) achieve $6,848+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,101
Revenue Variations by Month
Occupancy Rates Throughout the Year in Oxford
The market in Oxford shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 58% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 30%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Oxford
Daily rates in Oxford vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $132 per night
- Strong performing properties (top 25%) secure $230 or more
- Best-in-class properties (top 10%) pull in $348+ per night
- Entry-level properties (bottom 25%) earn around $73
Daily Rate Variations by Month
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Seasonality patterns in Oxford
Peak Season (July, June, October)
- Revenue peaks at $3737.15 per month
- Occupancy rates reach 65.45%
- Daily rates average $248.20
Shoulder Season
- Revenue averages $3015.38 per month
- Occupancy maintains 54.29%
- Daily rates hold at $210.46
Low Season (February, December, January)
- Revenue drops to $1899.80 per month
- Occupancy decreases to 38.18%
- Daily rates adjust to $160.42
Is it still profitable to do Airbnb in Oxford in 2025?
Yes! Oxford demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 54% and strong monthly revenue averaging $3015 and As a mature market with 1080 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Oxford
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The bustling heart of Oxford, known for its historic architecture, shopping, and cultural attractions. This area is perfect for tourists who want to experience Oxford's vibrant atmosphere and access major landmarks easily. | Ashmolean Museum, Bodleian Library, Oxford Castle, Covered Market, University of Oxford |
| North Oxford | A picturesque and affluent area with beautiful Victorian and Edwardian architecture. It's popular with families and those looking for a quieter residential vibe while still being close to the city center. | University Parks, Port Meadow, St. Edward's School, Sumner Street, The Oxford University Museum of Natural History |
| Cowley | A lively area known for its diverse population, independent shops, and eateries. It attracts a younger crowd, especially students from nearby colleges, making it an ideal location for short-term rentals. | Cowley Road, East Oxford Farmers' Market, The Oxford Playhouse, Cultural Arts Venues |
| Jericho | A charming and bohemian part of town, known for its canals, independent coffee shops, and close-knit community feel. Jericho attracts tourists looking for a hip and laid-back experience. | Oxford Canal, The Jericho Tavern, Parks and gardens, The Old Fire Station, Art galleries |
| Summertown | A desirable suburban area just north of the city center. Summertown offers a mix of local shops, restaurants, and family-friendly parks, making it attractive to both local families and visiting professionals. | Port Meadow, Summertown shops, Restaurants and cafes, St. John's College, Local parks |
| Headington | A vibrant residential area known for its healthcare institutions and proximity to the University. It offers a good mix of student, professional, and family accommodations. | Headington Shark, Burgess Park, Oxford Brookes University, Local shops and cafes |
| Botley | A quiet suburban area that serves as a gateway to Oxford. It's ideal for families and those looking for a peaceful stay while having easy access to the city center. | Botley Park, Restaurants and pubs, Local trails and parks |
| Abingdon | A historic market town adjacent to Oxford with a charming atmosphere. It attracts visitors looking for a more relaxed stay with quaint shops and riverside walks, while still being close to Oxford. | Abingdon Abbey, The River Thames, Abingdon Market Place, Local cafes and shops |
Do you need a license for Airbnb in Oxford?
We recommend checking directly with Oxford's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Oxford
Stunning 4 bed historic townhouse in Oxfords heart
Entire Place • 4 bedrooms
Spacious 4 bedroom 5* city centre townhouse
Entire Place • 4 bedrooms
Stunning, Spacious 5 Bed House w/ Parking
Entire Place • 5 bedrooms
Beautiful Victorian Home near central Oxford
Entire Place • 4 bedrooms
Beautiful new home in Headington
Entire Place • 6 bedrooms
Beautiful Oxford Townhouse in Central Oxford
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Oxford
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Penny & Sinclair | 50 | $862,621 | 637 | 3.04/5.0 |
| Short Let Space | 33 | $581,102 | 313 | 4.72/5.0 |
| Monika | 9 | $560,656 | 292 | 4.86/5.0 |
| Vanessa | 8 | $551,088 | 725 | 4.83/5.0 |
| Mamadou & Polly | 8 | $546,190 | 1200 | 4.81/5.0 |
| Emma | 7 | $481,102 | 673 | 4.92/5.0 |
| Evie | 6 | $460,722 | 550 | 4.79/5.0 |
| Andrei | 10 | $410,625 | 710 | 3.53/5.0 |
| Alan | 13 | $377,217 | 450 | 4.55/5.0 |
| Dominic | 2 | $317,049 | 35 | 4.94/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Oxford
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (57.6%), with house and apartment & condo properties comprising 88.1% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.1% combined)
Room Capacity Distribution
Analysis of 1,080 properties in Oxford shows that 1 bedroom properties are most prevalent, making up 34.9% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 53.7% of all listings.
Key Insights
- Most common: 1 bedroom (34.9%)
- Least common: 5+ bedrooms (1.2%)
- Market concentration: 53.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,080 properties in Oxford reveals that 2 guests properties dominate the market, representing 23.2% of all listings. The average property accommodates 2.6 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 39.6% of the market.
Key Insights
- Most common capacity: 2 guests (23.2% of market)
- Least common capacity: 7 guests (2.5% of market)
- Average guest capacity: 2.6 guests per property
- Market concentration: 39.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,080 properties in Oxford, the most common availability pattern is 271-366 days (29.6% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (26.9% of properties).
Key Insights
- Most common availability window: 271-366 days (29.6%)
- Most common booking duration: 181-270 days (26.9%)
- Properties with high availability (180+ days): 55.9%
- Properties with long-term bookings (180+ days): 45.8%
Minimum Stay Distributions
1 Night
309 listings
31.7% of total
2 Nights
206 listings
21.1% of total
3 Nights
154 listings
15.8% of total
4-6 Nights
140 listings
14.4% of total
7-29 Nights
118 listings
12.1% of total
30+ Nights
48 listings
4.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 52.8%
- Mid-length stays (4-6 nights) represent 14.4% of listings
- Monthly+ stays (4.9%) suggest a stable extended-stay market
- High market flexibility with 68.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 30 Days
17 listings
1.8% of total
Flexible
195 listings
20.4% of total
Moderate
268 listings
28.1% of total
Firm
201 listings
21.1% of total
Strict
272 listings
28.5% of total
Key Insights
- Strict is the preferred policy at 28.5% of listings
- The market shows a balanced distribution between guest-friendly (48.5%) and strict (49.6%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 80 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 46 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Oxford
Below is the distribution of amenities across listings in Oxford:
Traveler Demographics
Key Insights
- Domestic travelers make up 47.7% of total guests, indicating a significant local market share.
- Primary international markets: United States (22%) and Australia (5.3%)
- English is the top language at 63.7%, followed by French (12.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.5%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Oxford. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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