Airbnb Market Analytics, Statistics and Data in South Hams, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Hams? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Hams:
How much do Airbnb hosts make on average per month in South Hams?
The short-term rental market in South Hams shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,233 per month
- Strong performing properties (top 25%) make $3,952 or more
- Best-in-class properties (top 10%) achieve $6,753+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,152
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Hams
The market in South Hams shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 37% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Hams
Daily rates in South Hams vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $184 per night
- Strong performing properties (top 25%) secure $300 or more
- Best-in-class properties (top 10%) pull in $508+ per night
- Entry-level properties (bottom 25%) earn around $120
Daily Rate Variations by Month
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Seasonality patterns in South Hams
Peak Season (August, July, June)
- Revenue peaks at $5111.43 per month
- Occupancy rates reach 62.04%
- Daily rates average $286.33
Shoulder Season
- Revenue averages $3279.50 per month
- Occupancy maintains 40.43%
- Daily rates hold at $263.41
Low Season (December, November, January)
- Revenue drops to $1657.03 per month
- Occupancy decreases to 24.65%
- Daily rates adjust to $247.82
Is it still profitable to do Airbnb in South Hams in 2025?
Yes! South Hams demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 40% and strong monthly revenue averaging $3280 and As a mature market with 2005 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Hams
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Salcombe | A picturesque coastal town known for its stunning views, vibrant marina and water sports. It's a popular destination for boating, sailing, and enjoying the beautiful South Devon coastline, making it attractive for holiday rentals. | Salcombe Harbour, North Sands Beach, South Sands Beach, Salcombe Maritime Museum, Walking trails on the South West Coast Path |
| Kingsbridge | A charming market town located on the Kingsbridge Estuary, known for its local shops and cafes. It's an access point for the nearby beaches and countryside, making it attractive for families and visitors looking for a peaceful retreat. | Kingsbridge Estuary, Crabbers' Wharf, Kingsbridge Farmers' Market, South Hams countryside walks, Nearby beaches (e.g., Bigbury-on-Sea) |
| Dartmouth | A historic town with a rich maritime legacy, known for its stunning views of the River Dart and vibrant cultural scene. Popular with tourists for its festivals, art galleries, and excellent dining options. | Dartmouth Castle, The Britannia Royal Naval College, River Dart Cruises, Dartmouth Museum, The Dart Marina |
| Totnes | A unique and historic market town famous for its medieval buildings and vibrant arts scene. Offers a blend of history, culture, and shopping, making it ideal for visitors seeking a local experience. | Totnes Castle, Totnes Market, The River Dart, Bridgetown, Historic Riverside |
| Hope Cove | A delightful village known for its stunning beach and picturesque surroundings. It attracts visitors looking for a peaceful coastal escape, particularly families and couples. | Hope Cove Beach, Burgh Island, Coastal walks, Local pubs and restaurants, Beautiful sea views |
| Bigbury-on-Sea | A beautiful beach destination known for its expansive sandy beach and the iconic Burgh Island. It's popular among families for its safe swimming and water sports, making it ideal for holiday rentals. | Bigbury Beach, Burgh Island, Walking on the South West Coast Path, Water sports activities, Local cafes and pubs |
| Modbury | A quaint town known for its independent shops, antiques, and close proximity to the beautiful Dartmoor National Park. It offers a peaceful environment and is a hidden gem for visitors looking to explore the area. | Modbury's historic High Street, Independent shops, Close to Dartmoor, Local pubs, Nearby beaches |
| Aveton Gifford | A charming village beside the River Avon, ideal for those looking to escape to the countryside. It provides access to nature walks and is perfect for families seeking a quiet getaway. | Avon Estuary, Local nature walks, Community garden, Nearby beaches (like Bigbury), Historic village charm |
Do you need a license for Airbnb in South Hams?
We recommend checking directly with South Hams's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Hams
The Lodge
Entire Place • 6 bedrooms
Goodshelter Bay
Entire Place • 4 bedrooms
Luxury Beach House | Sleeps 12 | Family Perfection
Entire Place • 5 bedrooms
Stunning views - Parking & Spa Passes - Sleeps 12
Entire Place • 6 bedrooms
The Barn for 18 at Salcombe Farm
Entire Place • 6 bedrooms
Stunning interiors, croquet, coastline nearby
Entire Place • 7 bedrooms
Top Performing Professional Hosts in South Hams
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 130 | $3,413,999 | 710 | 2.96/5.0 |
| Finest Stays | 56 | $3,001,458 | 227 | 2.53/5.0 |
| Annie, HolidayHost Salcombe & | 42 | $2,833,667 | 1390 | 4.78/5.0 |
| Sykes Holiday Cottages | 47 | $1,186,959 | 76 | 1.13/5.0 |
| Marsdens Devon Cottages | 49 | $934,580 | 68 | 0.63/5.0 |
| Paul | 19 | $840,371 | 696 | 4.62/5.0 |
| Amanda | 16 | $748,665 | 97 | 3.28/5.0 |
| Dartside | 18 | $724,057 | 594 | 4.65/5.0 |
| Patsy | 24 | $670,353 | 360 | 4.81/5.0 |
| Bonnie | 24 | $652,872 | 364 | 4.16/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South Hams
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (92%), with house and apartment & condo properties comprising 80.0% of inventory
- Strong specialty sector (16.2%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in boutique & hotels, unique stays, others segments (13.4% combined)
Room Capacity Distribution
Analysis of 2,005 properties in South Hams shows that 2 bedrooms properties are most prevalent, making up 30.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 55.8% of all listings.
Key Insights
- Most common: 2 bedrooms (30.1%)
- Least common: 5+ bedrooms (6.4%)
- Market concentration: 55.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,005 properties in South Hams reveals that 4 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 4 guests (27.5% of market)
- Least common capacity: 1 guest (0.1% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,005 properties in South Hams, the most common availability pattern is 271-366 days (44.5% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (35.4% of properties).
Key Insights
- Most common availability window: 271-366 days (44.5%)
- Most common booking duration: 91-180 days (35.4%)
- Properties with high availability (180+ days): 79.6%
- Properties with long-term bookings (180+ days): 22.1%
Minimum Stay Distributions
1 Night
362 listings
20.2% of total
2 Nights
500 listings
27.9% of total
3 Nights
466 listings
26% of total
4-6 Nights
216 listings
12.1% of total
7-29 Nights
72 listings
4% of total
30+ Nights
174 listings
9.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 48.1%
- Mid-length stays (4-6 nights) represent 12.1% of listings
- Monthly+ stays (9.7%) suggest a stable extended-stay market
- High market flexibility with 74.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
4 listings
0.2% of total
Super Strict 60 Days
184 listings
10.6% of total
Refundable
6 listings
0.3% of total
Super Strict 30 Days
11 listings
0.6% of total
Flexible
215 listings
12.4% of total
Moderate
355 listings
20.4% of total
Firm
431 listings
24.8% of total
Strict
531 listings
30.6% of total
Key Insights
- Strict is the preferred policy at 30.6% of listings
- The market shows a balanced distribution between guest-friendly (32.8%) and strict (55.4%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 99 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 53 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in South Hams
Below is the distribution of amenities across listings in South Hams:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.6% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.8%) and Germany (1.4%)
- English is the top language at 75.4%, followed by French (10.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.7%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Hams. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
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