Airbnb Market Analytics, Statistics and Data in Malvern Hills, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Malvern Hills? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Malvern Hills:
How much do Airbnb hosts make on average per month in Malvern Hills?
The short-term rental market in Malvern Hills shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,983 per month
- Strong performing properties (top 25%) make $3,346 or more
- Best-in-class properties (top 10%) achieve $5,678+ monthly
- Entry-level properties (bottom 25%) typically earn around $972
Revenue Variations by Month
Occupancy Rates Throughout the Year in Malvern Hills
The market in Malvern Hills shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 41% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Malvern Hills
Daily rates in Malvern Hills vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $134 per night
- Strong performing properties (top 25%) secure $211 or more
- Best-in-class properties (top 10%) pull in $352+ per night
- Entry-level properties (bottom 25%) earn around $95
Daily Rate Variations by Month
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Seasonality patterns in Malvern Hills
Peak Season (August, October, May)
- Revenue peaks at $3476.79 per month
- Occupancy rates reach 56.87%
- Daily rates average $222.81
Shoulder Season
- Revenue averages $2818.72 per month
- Occupancy maintains 44.01%
- Daily rates hold at $211.28
Low Season (April, February, January)
- Revenue drops to $2206.84 per month
- Occupancy decreases to 31.73%
- Daily rates adjust to $203.40
Is it still profitable to do Airbnb in Malvern Hills in 2025?
Yes! Malvern Hills demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 44% and strong monthly revenue averaging $2819 and With 447 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Malvern Hills
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Malvern | The main town in Malvern Hills, renowned for its natural beauty, cultural history, and as a hub for festivals and events. Ideal for tourists seeking both leisure and culture. | Malvern Hills, Malvern Theatres, Worcestershire Beacon, Morgan Motor Company, Great Malvern Priory |
| Upton-upon-Severn | A historic riverside town with charming streets and a vibrant community atmosphere. Popular for festivals and outdoor activities, appealing to families and couples alike. | Upton Marina, Upton Carnival, The Old Rectory, Severn Meadows, The Malvern Hills |
| Great Malvern | Known for its beautiful Victorian architecture and scenic surroundings, Great Malvern is ideal for visitors interested in exploring the hills and local history. | Great Malvern Railway Station, The Priory, Malvern Hills Science Park, Malvern Spa, St. Anne's Well |
| Colwall | A picturesque village at the foot of the Malvern Hills, perfect for those seeking tranquility and access to walking trails and local nature. | Colwall Stone, Eastnor Castle, The Green, The Wyche Cutting, Colwall Village |
| Ledbury | A historic market town nearby, Ledbury is celebrated for its independent shops and beautiful architecture. It is perfect for travelers looking to explore countryside and history. | Ledbury Market House, St. Michael's Church, Ledbury Heritage Centre, The Painted Room, The Feathers Hotel |
| Howsell Common | A suburban area close to Malvern with easy access to outdoor pursuits and local amenities, appealing for families. | Howsell Common, Herefordshire and Worcestershire Canal, Local parks, Walking trails |
| Dymock | A small village known for its scenic views and rich heritage, ideal for visitors who enjoy rural scenery and literature (home to famous poets). | Dymock Poets, Dymock Church, Local orchards, Scenic walking routes |
| West Malvern | A quieter area on the western slopes of the Malvern Hills, popular for hiking and natural beauty. Attracts nature lovers and outdoor enthusiasts. | West Malvern Common, Local vineyards, St. James' Church, Walking paths in Malvern Hills |
Do you need a license for Airbnb in Malvern Hills?
We recommend checking directly with Malvern Hills's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Malvern Hills
Hill House at The Eades -yours, exclusively-
Entire Place • 8 bedrooms
Luxury Private Estate w/ lake & hot tub sleeps 17+
Entire Place • 6 bedrooms
Upper house farmhouse
Entire Place • 5 bedrooms
Teme Valley Manor House
Entire Place • 8 bedrooms
Natures Edge Cabin
Entire Place • 1 bedroom
Chambers Court
Entire Place • 10 bedrooms
Top Performing Professional Hosts in Malvern Hills
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 22 | $662,991 | 192 | 4.08/5.0 |
| Neil & Caroline | 4 | $396,467 | 565 | 4.90/5.0 |
| Dan | 2 | $351,952 | 327 | 4.89/5.0 |
| Host & Stay | 11 | $311,012 | 281 | 3.73/5.0 |
| Sophie | 7 | $228,676 | 207 | 4.12/5.0 |
| Ellie | 1 | $203,262 | 66 | 4.97/5.0 |
| 401015758 | 2 | $157,599 | 21 | 2.48/5.0 |
| Elliot | 6 | $152,481 | 158 | 4.90/5.0 |
| Louise | 4 | $148,653 | 206 | 4.98/5.0 |
| Krystena | 3 | $145,780 | 613 | 4.93/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Malvern Hills
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (85.2%), with house and apartment & condo properties comprising 67.1% of inventory
- Strong specialty sector (27.1%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 447 properties in Malvern Hills shows that 1 bedroom properties are most prevalent, making up 43.2% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 67.8% of all listings.
Key Insights
- Most common: 1 bedroom (43.2%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 67.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 447 properties in Malvern Hills reveals that 2 guests properties dominate the market, representing 32.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 56.4% of the market.
Key Insights
- Most common capacity: 2 guests (32.9% of market)
- Least common capacity: 1 guest (0.4% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 56.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 447 properties in Malvern Hills, the most common availability pattern is 271-366 days (32.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 271-366 days (32.9%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 65.5%
- Properties with long-term bookings (180+ days): 35.3%
Minimum Stay Distributions
1 Night
115 listings
28.1% of total
2 Nights
187 listings
45.7% of total
3 Nights
51 listings
12.5% of total
4-6 Nights
9 listings
2.2% of total
7-29 Nights
4 listings
1% of total
30+ Nights
43 listings
10.5% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 73.8%
- Mid-length stays (4-6 nights) represent 2.2% of listings
- Monthly+ stays (10.5%) suggest a stable extended-stay market
- High market flexibility with 86.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.7% of total
Super Strict 60 Days
22 listings
5.4% of total
Flexible
92 listings
22.8% of total
Moderate
146 listings
36.1% of total
Firm
64 listings
15.8% of total
Strict
77 listings
19.1% of total
Key Insights
- Moderate is the preferred policy at 36.1% of listings
- The market shows a balanced distribution between guest-friendly (58.9%) and strict (34.9%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.7% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 82 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 47 days
- Summer shows the longest average booking window at 75 days, while Fall has the shortest at 52 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 75 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Malvern Hills
Below is the distribution of amenities across listings in Malvern Hills:
Traveler Demographics
Key Insights
- Domestic travelers make up 93.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.6%) and Australia (0.8%)
- English is the top language at 79.7%, followed by French (9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Malvern Hills. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
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