Airbnb Market Analytics, Statistics and Data in London, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in London? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in London:
How much do Airbnb hosts make on average per month in London?
The short-term rental market in London shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,612 per month
- Strong performing properties (top 25%) make $5,235 or more
- Best-in-class properties (top 10%) achieve $8,729+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,206
Revenue Variations by Month
Occupancy Rates Throughout the Year in London
The market in London shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 49% occupancy rates
- Strong performing properties (top 25%) achieve 75% or higher
- Best-in-class properties (top 10%) reach 89%+occupancy
- Entry-level properties (bottom 25%) average around 22%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in London
Daily rates in London vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $167 per night
- Strong performing properties (top 25%) secure $277 or more
- Best-in-class properties (top 10%) pull in $447+ per night
- Entry-level properties (bottom 25%) earn around $93
Daily Rate Variations by Month
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Seasonality patterns in London
Peak Season (June, July, May)
- Revenue peaks at $4731.68 per month
- Occupancy rates reach 58.76%
- Daily rates average $240.87
Shoulder Season
- Revenue averages $3948.81 per month
- Occupancy maintains 49.11%
- Daily rates hold at $233.24
Low Season (September, February, January)
- Revenue drops to $2485.83 per month
- Occupancy decreases to 35.40%
- Daily rates adjust to $222.30
Is it still profitable to do Airbnb in London in 2025?
Yes! London demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3949 and As a mature market with 40054 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in London
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Shoreditch | A trendy area known for its vibrant street art, eclectic bars, and vintage shops. It attracts young travelers looking for a hip urban experience with a creative flair. | Boxpark Shoreditch, Shoreditch High Street, Old Truman Brewery, Brick Lane, Columbia Road Flower Market |
| Covent Garden | Famous for its shops, street performers, and cultural venues. A prime location for tourists seeking a lively atmosphere and proximity to major London attractions. | Covent Garden Market, Royal Opera House, London Transport Museum, Neal's Yard, St. Paul's Church |
| Notting Hill | Iconic for its colorful houses and the famous Portobello Road Market. It attracts tourists interested in boutique shopping and a picturesque London experience. | Portobello Road Market, Notting Hill Carnival, Holland Park, Kensington Gardens, The Electric Cinema |
| Southbank | A cultural hub along the River Thames, known for its theaters, galleries, and riverside attractions. It's popular for its scenic views and a vibrant arts scene. | Tate Modern, London Eye, National Theatre, Southbank Centre, Borough Market |
| Soho | A lively area known for its nightlife, restaurants, and LGBTQ+ community. It attracts visitors looking for entertainment and a dynamic city life. | Soho Square, Piccadilly Circus, Chinatown, The Comedy Store, Ronnie Scott's |
| Kensington | An affluent area known for its museums, parks, and high-end shopping. Popular with families and tourists wanting a more upscale London experience. | Kensington Palace, Hyde Park, Victoria and Albert Museum, Natural History Museum, Harrods |
| Camden Town | Famous for its market, alternative culture, and music scene. Attracts both tourists and locals looking for unique shopping and vibrant nightlife. | Camden Market, Regent's Canal, The Roundhouse, Camden Locks, Electric Ballroom |
| Westminster | Home to iconic landmarks like Big Ben and the Houses of Parliament. A central location for tourists visiting key historical sites in London. | Big Ben, The Houses of Parliament, Westminster Abbey, London Eye, St. James's Park |
Do you need a license for Airbnb in London?
We recommend checking directly with London's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in London
The Park Lane Penthouse
Entire Place • 4 bedrooms
Luxury 4-Bedroom Apartment in Mayfair
Entire Place • 4 bedrooms
Finest Retreats | King Charles House
Entire Place • 2 bedrooms
Classy Cosmopolitan House in South Ken/Chelsea
Entire Place • 5 bedrooms
Stunning single level Mayfair 3 Bed flat with AC
Entire Place • 3 bedrooms
Luxury 4 Bed Knightsbridge
Entire Place • 4 bedrooms
Top Performing Professional Hosts in London
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| City Relay | 185 | $7,808,884 | 1830 | 3.81/5.0 |
| Matthew | 42 | $7,141,555 | 3037 | 4.93/5.0 |
| Shlome | 117 | $7,111,215 | 4932 | 4.66/5.0 |
| VanZyl | 59 | $6,326,232 | 3228 | 4.76/5.0 |
| Veevo Home | 53 | $6,063,767 | 677 | 4.11/5.0 |
| Concept | 103 | $4,885,880 | 1973 | 3.55/5.0 |
| 269308503 | 160 | $4,571,838 | 753 | 3.83/5.0 |
| Property By Capital | 130 | $4,443,926 | 2438 | 3.77/5.0 |
| Aura | 40 | $3,491,112 | 838 | 3.54/5.0 |
| Arcore | 31 | $3,462,470 | 859 | 4.04/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in London
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66.9%), with apartment & condo and house properties comprising 96.2% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile segments (3.8% combined)
Room Capacity Distribution
Analysis of 40,054 properties in London shows that 1 bedroom properties are most prevalent, making up 41.5% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.4% of all listings.
Key Insights
- Most common: 1 bedroom (41.5%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 64.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 40,054 properties in London reveals that 2 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 45.8% of the market.
Key Insights
- Most common capacity: 2 guests (25.3% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 45.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 40,054 properties in London, the most common availability pattern is 271-366 days (41.2% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.1% of properties).
Key Insights
- Most common availability window: 271-366 days (41.2%)
- Most common booking duration: 91-180 days (27.1%)
- Properties with high availability (180+ days): 68.0%
- Properties with long-term bookings (180+ days): 33.3%
Minimum Stay Distributions
1 Night
7870 listings
24.3% of total
2 Nights
8171 listings
25.2% of total
3 Nights
5300 listings
16.4% of total
4-6 Nights
4759 listings
14.7% of total
7-29 Nights
2656 listings
8.2% of total
30+ Nights
3622 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 49.5%
- Mid-length stays (4-6 nights) represent 14.7% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 65.9% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
184 listings
0.6% of total
Non-refundable
90 listings
0.3% of total
Refundable
89 listings
0.3% of total
Super Strict 30 Days
187 listings
0.6% of total
Flexible
4927 listings
16.8% of total
Moderate
7725 listings
26.3% of total
Firm
6615 listings
22.6% of total
Strict
9506 listings
32.4% of total
Key Insights
- Strict is the preferred policy at 32.4% of listings
- The market shows a balanced distribution between guest-friendly (43.1%) and strict (55.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Jul, averaging 74 days
- Shortest booking windows are in Sep, Feb, Jan, averaging 47 days
- Summer shows the longest average booking window at 67 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 67 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Sep-Jan when lead times are shortest
Popular Airbnb Amenities in London
Below is the distribution of amenities across listings in London:
Traveler Demographics
Key Insights
- Domestic travelers make up 31.6% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (29.8%) and France (10%)
- English is the top language at 63.4%, followed by French (12.6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.8%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding London. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
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