Airbnb Market Analytics, Statistics and Data in Plymouth, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Plymouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Plymouth:
How much do Airbnb hosts make on average per month in Plymouth?
The short-term rental market in Plymouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,712 per month
- Strong performing properties (top 25%) make $3,100 or more
- Best-in-class properties (top 10%) achieve $4,907+ monthly
- Entry-level properties (bottom 25%) typically earn around $764
Revenue Variations by Month
Occupancy Rates Throughout the Year in Plymouth
The market in Plymouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 65% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Plymouth
Daily rates in Plymouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $130 per night
- Strong performing properties (top 25%) secure $205 or more
- Best-in-class properties (top 10%) pull in $459+ per night
- Entry-level properties (bottom 25%) earn around $79
Daily Rate Variations by Month
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Seasonality patterns in Plymouth
Peak Season (August, July, June)
- Revenue peaks at $3188.66 per month
- Occupancy rates reach 58.87%
- Daily rates average $302.55
Shoulder Season
- Revenue averages $2371.14 per month
- Occupancy maintains 44.20%
- Daily rates hold at $237.15
Low Season (November, December, January)
- Revenue drops to $1426.22 per month
- Occupancy decreases to 31.12%
- Daily rates adjust to $147.01
Is it still profitable to do Airbnb in Plymouth in 2025?
Yes! Plymouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2371 and As a mature market with 658 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Plymouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Hoe | Iconic waterfront area with stunning views of Plymouth Sound. Rich in maritime history and attractions, perfect for tourists looking for both relaxation and cultural experiences. | Royal Citadel, Smeaton's Tower, Mayflower Steps, The Hoe Park, Plymouth Marine Aquarium |
| Plymouth City Centre | Vibrant shopping and entertainment hub with easy accessibility. Attracts both leisure and business travelers seeking convenience and a variety of amenities. | Drake Circus Shopping Centre, Theatre Royal Plymouth, Plymouth Barbican, Royal William Yard, The Box |
| Mutley Plain | Popular residential area that offers a mix of local shops, cafes, and bars. Attracts students and young professionals due to its proximity to the university. | Plymouth University, Mutley Plain shops and cafes, The Glassworks, local markets, The Bread & Roses pub |
| Stoke Village | Charming village atmosphere with a unique, community feel. Close to the city but offers a quieter stay, appealing to families and travelers looking for a local experience. | Stoke Village shops, The Exeter Inn, local parks, Stoke Damerel Baptist Church |
| North Hill | Known for its student population and lively atmosphere, it's a great location for shorter term rentals catering to university students and young travelers. | Plymouth College of Art, Local pubs and live music venues, University of Plymouth, Aztec Restaurant |
| Royal William Yard | Stylish and historic former naval victualling yard, now a dining and shopping destination. Attracts tourists looking for an upscale experience with waterfront views. | Waterfront restaurants, The Merchants House, The Royal William Yard Market, Plymouth Boat Trips |
| Jennycliff | A picturesque coastal area offering beautiful views and outdoor activities. Ideal for those seeking a peaceful getaway close to nature and beaches. | Jennycliff Beach, Mount Batten, walks along the coastline, local cafes |
| Plympton | Suburban area with good transport links to Plymouth. Popular with families and those looking for quieter accommodation while still being close to the city. | Saltram House, Plympton Castle, Local parks, Plympton shopping facilities |
Do you need a license for Airbnb in Plymouth?
We recommend checking directly with Plymouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Plymouth
St Anne's House, Sea Views, 7 Bedrooms
Entire Place • 7 bedrooms
Ocean City Retreat (2-25 guests) with parking x3
Entire Place • 7 bedrooms
The Merchants House
Entire Place • 3 bedrooms
Ocean City x5 Flats (30 Guests)
Entire Place • 10 bedrooms
Central Penthouse - Sea Views - Private Parking
Entire Place • 4 bedrooms
4-bed botanical retreat
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Plymouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Simon | 64 | $1,328,996 | 1385 | 3.83/5.0 |
| Josiah | 13 | $776,416 | 793 | 4.48/5.0 |
| Cottages | 8 | $386,368 | 124 | 4.77/5.0 |
| William | 7 | $325,368 | 491 | 4.81/5.0 |
| Zaneta | 5 | $277,211 | 270 | 4.93/5.0 |
| Neal | 6 | $273,844 | 224 | 3.17/5.0 |
| Habita | 12 | $263,986 | 99 | 3.46/5.0 |
| James | 11 | $261,667 | 112 | 4.01/5.0 |
| Judy | 5 | $246,968 | 65 | 4.99/5.0 |
| Caroline | 4 | $162,256 | 147 | 4.75/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Plymouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 92.1% of inventory
- Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (8.0% combined)
Room Capacity Distribution
Analysis of 658 properties in Plymouth shows that 1 bedroom properties are most prevalent, making up 38.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.3%)
- Least common: 5+ bedrooms (3%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 658 properties in Plymouth reveals that 2 guests properties dominate the market, representing 26.6% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 47.7% of the market.
Key Insights
- Most common capacity: 2 guests (26.6% of market)
- Least common capacity: 1 guest (2% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 47.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 658 properties in Plymouth, the most common availability pattern is 271-366 days (38.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.1% of properties).
Key Insights
- Most common availability window: 271-366 days (38.4%)
- Most common booking duration: 91-180 days (28.1%)
- Properties with high availability (180+ days): 67.6%
- Properties with long-term bookings (180+ days): 34.3%
Minimum Stay Distributions
1 Night
197 listings
33.3% of total
2 Nights
243 listings
41.1% of total
3 Nights
91 listings
15.4% of total
4-6 Nights
24 listings
4.1% of total
7-29 Nights
10 listings
1.7% of total
30+ Nights
26 listings
4.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.4%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (4.4%) suggest a stable extended-stay market
- High market flexibility with 89.8% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.5% of total
Super Strict 60 Days
11 listings
1.9% of total
Refundable
3 listings
0.5% of total
Super Strict 30 Days
4 listings
0.7% of total
Flexible
131 listings
23% of total
Moderate
133 listings
23.4% of total
Firm
101 listings
17.8% of total
Strict
183 listings
32.2% of total
Key Insights
- Strict is the preferred policy at 32.2% of listings
- The market shows a balanced distribution between guest-friendly (46.4%) and strict (50.0%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 70 days
- Shortest booking windows are in Feb, Oct, Jan, averaging 38 days
- Summer shows the longest average booking window at 69 days, while Winter has the shortest at 40 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Plymouth
Below is the distribution of amenities across listings in Plymouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.4% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.6%) and Australia (1.7%)
- English is the top language at 77.9%, followed by French (8.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Plymouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,199 | $406.98 | 43% |
| Trenance | 21 | $4,912 | $486.22 | 42% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
| Crai | 25 | $4,327 | $438.19 | 39% |
| Llandough | 10 | $4,113 | $385.89 | 52% |
| Redberth | 29 | $4,110 | $230.72 | 57% |
| Perranuthnoe | 21 | $3,855 | $379.66 | 38% |
| Pennorth | 13 | $3,830 | $410.37 | 38% |
| Churchinford | 10 | $3,697 | $198.22 | 48% |
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