Airbnb Market Analytics, Statistics and Data in East Devon, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Devon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Devon:
How much do Airbnb hosts make on average per month in East Devon?
The short-term rental market in East Devon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,080 per month
- Strong performing properties (top 25%) make $3,558 or more
- Best-in-class properties (top 10%) achieve $5,806+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,067
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Devon
The market in East Devon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 61% or higher
- Best-in-class properties (top 10%) reach 79%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Devon
Daily rates in East Devon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $162 per night
- Strong performing properties (top 25%) secure $259 or more
- Best-in-class properties (top 10%) pull in $416+ per night
- Entry-level properties (bottom 25%) earn around $112
Daily Rate Variations by Month
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Seasonality patterns in East Devon
Peak Season (August, July, June)
- Revenue peaks at $4330.22 per month
- Occupancy rates reach 60.75%
- Daily rates average $245.48
Shoulder Season
- Revenue averages $2906.47 per month
- Occupancy maintains 41.95%
- Daily rates hold at $226.37
Low Season (December, November, January)
- Revenue drops to $1821.24 per month
- Occupancy decreases to 27.56%
- Daily rates adjust to $213.04
Is it still profitable to do Airbnb in East Devon in 2025?
Yes! East Devon demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2906 and As a mature market with 1394 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Devon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Sidmouth | A picturesque seaside town known for its stunning cliffs and regency architecture. It attracts visitors looking for a charming coastal retreat and beautiful beaches. | Sidmouth Beach, Byes Riverside Park, Sidmouth Museum, The Knowle, East Devon Area of Outstanding Natural Beauty |
| Exmouth | A popular coastal resort with a long sandy beach and excellent water sports opportunities. It's ideal for families and anyone seeking outdoor activities. | Exmouth Beach, Exmouth Pavilion, Exmouth Marina, Maidenhayne Farm, The Estuary |
| Honiton | Famous for its antique shops and the gateway to the East Devon countryside, it draws visitors interested in culture and history. | Honiton Lace Museum, The Otter Valley, Allhallows Museum, Honiton Market, Blackdown Hills |
| Ottery St Mary | Rich in history with beautiful countryside views and the River Otter. Offers a quaint village atmosphere with a friendly community. | Ottery St Mary Parish Church, The Millenium Green, Wildwood Escot, Ottery St Mary Town Museum, The River Otter |
| Budleigh Salterton | A tranquil seaside town characterized by its unique pebble beach and stunning coastal scenery, perfect for relaxation. | Budleigh Salterton Beach, East Devon Heritage Coast, Budleigh Salterton Sea Pool, Dawlish Warren Nature Reserve, The Otter Estuary |
| Colyton | A charming village with a rich history and beautiful surrounding countryside, popular for visitors seeking a rural experience. | Colyton Tramway Museum, Colyton Parish Church, Nearby Axmouth and Seaton Beach, River Coly, Hawkridge Bird Sanctuary |
| Seaton | A coastal town with a scenic beach and ideal for walking and cycling along the Jurassic Coast Path. It attracts nature lovers and families. | Seaton Beach, Seaton Tramway, The Undercliff, Seaton Wetlands, Jurassic Coast |
| Lyme Regis | Famous for its historic harbor and fossil-rich cliffs, this town attracts tourists interested in geology and seaside enjoyment. | Lyme Regis Marine Aquarium, The Cobb, Lyme Regis Fossil Walks, Lyme Regis Museum, Charmouth Beach |
Do you need a license for Airbnb in East Devon?
We recommend checking directly with East Devon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Devon
Watch Hill Huge Manor House on the coast, slps 21
Entire Place • 9 bedrooms
The Coast House, sea views and hot tub, sleeps 14
Entire Place • 5 bedrooms
The Renard - 18-22 Guests
Entire Place • 9 bedrooms
The Beach House-Devon- On the beach- sleeps 20
Entire Place • 10 bedrooms
Mulberry Cottage, a luxury retreat by the coast
Entire Place • 6 bedrooms
Finest Retreats | Sussex House
Entire Place • 4 bedrooms
Top Performing Professional Hosts in East Devon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 70 | $2,035,824 | 313 | 2.52/5.0 |
| Sweetcombe | 71 | $1,407,559 | 287 | 2.29/5.0 |
| Emilie | 16 | $1,407,258 | 443 | 4.54/5.0 |
| Marsdens Devon Cottages | 54 | $1,165,996 | 134 | 1.37/5.0 |
| Hoseasons | 25 | $453,312 | 55 | 2.23/5.0 |
| Cottages | 9 | $374,398 | 52 | 4.35/5.0 |
| Finest Retreats | 2 | $353,694 | 12 | 4.93/5.0 |
| Claudia | 3 | $313,517 | 77 | 4.91/5.0 |
| Peter | 8 | $303,212 | 124 | 3.10/5.0 |
| William | 6 | $274,319 | 239 | 4.84/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Devon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (88.5%), with house and apartment & condo properties comprising 72.7% of inventory
- Strong specialty sector (19.5%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (3.2% combined)
Room Capacity Distribution
Analysis of 1,394 properties in East Devon shows that 2 bedrooms properties are most prevalent, making up 31.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.9% of all listings.
Key Insights
- Most common: 2 bedrooms (31.2%)
- Least common: 5+ bedrooms (4%)
- Market concentration: 61.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,394 properties in East Devon reveals that 4 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.4% of the market.
Key Insights
- Most common capacity: 4 guests (27.8% of market)
- Least common capacity: 1 guest (0.3% of market)
- Average guest capacity: 4.1 guests per property
- Market concentration: 53.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,394 properties in East Devon, the most common availability pattern is 271-366 days (43.7% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (43.7%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 75.7%
- Properties with long-term bookings (180+ days): 25.8%
Minimum Stay Distributions
1 Night
278 listings
23.4% of total
2 Nights
377 listings
31.8% of total
3 Nights
318 listings
26.8% of total
4-6 Nights
105 listings
8.9% of total
7-29 Nights
22 listings
1.9% of total
30+ Nights
86 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 55.2%
- Mid-length stays (4-6 nights) represent 8.9% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 82.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
166 listings
14.4% of total
Refundable
5 listings
0.4% of total
Non-refundable
8 listings
0.7% of total
Super Strict 30 Days
3 listings
0.3% of total
Flexible
220 listings
19.1% of total
Moderate
258 listings
22.4% of total
Firm
235 listings
20.4% of total
Strict
256 listings
22.2% of total
Key Insights
- Moderate is the preferred policy at 22.4% of listings
- The market shows a balanced distribution between guest-friendly (41.5%) and strict (42.6%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jul, Aug, averaging 95 days
- Shortest booking windows are in Nov, Feb, Jan, averaging 55 days
- Summer shows the longest average booking window at 92 days, while Winter has the shortest at 58 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 92 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Jan when lead times are shortest
Popular Airbnb Amenities in East Devon
Below is the distribution of amenities across listings in East Devon:
Traveler Demographics
Key Insights
- Domestic travelers make up 91.5% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.5%) and Australia (1.4%)
- English is the top language at 76.8%, followed by French (10.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Devon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
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