Airbnb Market Analytics, Statistics and Data in Bournemouth, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Bournemouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Bournemouth:
How much do Airbnb hosts make on average per month in Bournemouth?
The short-term rental market in Bournemouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,164 per month
- Strong performing properties (top 25%) make $3,901 or more
- Best-in-class properties (top 10%) achieve $6,419+ monthly
- Entry-level properties (bottom 25%) typically earn around $982
Revenue Variations by Month
Occupancy Rates Throughout the Year in Bournemouth
The market in Bournemouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 63% or higher
- Best-in-class properties (top 10%) reach 80%+occupancy
- Entry-level properties (bottom 25%) average around 20%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Bournemouth
Daily rates in Bournemouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $156 per night
- Strong performing properties (top 25%) secure $236 or more
- Best-in-class properties (top 10%) pull in $438+ per night
- Entry-level properties (bottom 25%) earn around $103
Daily Rate Variations by Month
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Seasonality patterns in Bournemouth
Peak Season (August, July, June)
- Revenue peaks at $4661.02 per month
- Occupancy rates reach 62.35%
- Daily rates average $288.12
Shoulder Season
- Revenue averages $3028.47 per month
- Occupancy maintains 42.52%
- Daily rates hold at $245.81
Low Season (November, December, January)
- Revenue drops to $1973.33 per month
- Occupancy decreases to 33.68%
- Daily rates adjust to $199.38
Is it still profitable to do Airbnb in Bournemouth in 2025?
Yes! Bournemouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 43% and strong monthly revenue averaging $3028 and As a mature market with 1277 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Bournemouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bournemouth Beach | This picturesque beach attracts both locals and tourists with its stunning coastline and vibrant atmosphere. Ideal for those looking to enjoy sun, sand, and sea activities. | Bournemouth Pier, Bournemouth Oceanarium, Boscombe Beach, The Bournemouth Eye, The Ocean Lounge, Durley Chine Beach |
| Westbourne | A charming suburb with a mix of boutiques, cafes, and beautiful gardens. Westbourne is perfect for visitors seeking a more relaxed and quaint experience away from the main tourist areas. | Westbourne Arcade, Alum Chine Beach, The Go Ape Adventure Park, The Lower Gardens, The Pavilion Theatre |
| Boscombe | A trendy area known for its vibrant surf culture and artistic community. Boscombe offers a unique atmosphere with access to beautiful beaches and local events. | Boscombe Pier, The Vintage Kilo Sale, Boscombe Chine Gardens, Surf Schools, Boscombe Music Festival |
| Christchurch | Just a short distance from Bournemouth, Christchurch offers a historic town atmosphere with beautiful parks and waterfront views. Attractive for those wanting a quieter retreat close to the beach. | Christchurch Priory, Avon Beach, Hengistbury Head, Christchurch Harbour, The Red House Museum |
| Lansdowne | Close to the town center and the train station, Lansdowne is great for business travelers and those looking for convenient access to nightlife and restaurants. | Bournemouth International Centre, Lower Gardens, The Pavilion Theatre, Local Restaurants and Bars |
| East Cliff | A picturesque area of Bournemouth known for its Victorian architecture and stunning sea views. East Cliff is perfect for families and couples seeking a romantic getaway. | East Cliff Lift, The Russell-Cotes Art Gallery & Museum, The Overcliff, Durdle Door |
| Southbourne | A residential area with laid-back vibes and access to less crowded beaches. Ideal for families and visitors looking for a peaceful holiday experience. | Southbourne Beach, The Grove Hotel, The Southbourne Market, The Cliff Lift |
| Canford Cliffs | A tranquil neighborhood known for its upscale homes and proximity to stunning beaches. Canford Cliffs attracts those looking for luxury and exclusivity in their vacation rental. | Canford Cliffs Beach, Bournemouth Gardens, Branksome Chine, The Sandbanks Ferry |
Do you need a license for Airbnb in Bournemouth?
We recommend checking directly with Bournemouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Bournemouth
Mansion by the Sea, 12BR/12BA, Perfect for Events
Entire Place • 12 bedrooms
Massive 8 bedroom House Sleep 20+ Accepts Groups
Entire Place • 8 bedrooms
The Beach House (Sleeps 20 & 4 mins to the Beach)
Entire Place • 7 bedrooms
Modern House with large garden near to beach
Entire Place • 5 bedrooms
BOURNECOAST: MANOR HOUSE-POOL-SPA-CINEMA ROOM-8399
Entire Place • 9 bedrooms
Incredible sea views and heated outdoor pool
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Bournemouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joe | 41 | $2,092,237 | 1130 | 4.65/5.0 |
| Jon | 35 | $1,531,508 | 2135 | 4.87/5.0 |
| Bournecoast Holiday Agents | 66 | $1,419,071 | 1147 | 3.67/5.0 |
| Chanine | 17 | $757,706 | 293 | 4.20/5.0 |
| Grandeur Property | 25 | $561,798 | 510 | 3.94/5.0 |
| Grace | 4 | $531,106 | 119 | 4.96/5.0 |
| Jemma | 9 | $512,164 | 557 | 4.97/5.0 |
| Sophie | 1 | $472,296 | 22 | 4.86/5.0 |
| Amy | 9 | $396,224 | 379 | 4.62/5.0 |
| Ria | 15 | $367,409 | 217 | 3.83/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Bournemouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (80.4%), with apartment & condo and house properties comprising 90.6% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (3.2% combined)
Room Capacity Distribution
Analysis of 1,277 properties in Bournemouth shows that 1 bedroom properties are most prevalent, making up 40.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.8% of all listings.
Key Insights
- Most common: 1 bedroom (40.8%)
- Least common: 4 bedrooms (4.4%)
- Market concentration: 68.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,277 properties in Bournemouth reveals that 4 guests properties dominate the market, representing 26.2% of all listings. The average property accommodates 3.9 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 49.8% of the market.
Key Insights
- Most common capacity: 4 guests (26.2% of market)
- Least common capacity: 7 guests (1.7% of market)
- Average guest capacity: 3.9 guests per property
- Market concentration: 49.8% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,277 properties in Bournemouth, the most common availability pattern is 271-366 days (42.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (42.6%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 73.7%
- Properties with long-term bookings (180+ days): 27.7%
Minimum Stay Distributions
1 Night
276 listings
25.6% of total
2 Nights
437 listings
40.5% of total
3 Nights
121 listings
11.2% of total
4-6 Nights
83 listings
7.7% of total
7-29 Nights
84 listings
7.8% of total
30+ Nights
77 listings
7.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.1%
- Mid-length stays (4-6 nights) represent 7.7% of listings
- Monthly+ stays (7.1%) suggest a stable extended-stay market
- High market flexibility with 77.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
5 listings
0.5% of total
Super Strict 60 Days
9 listings
0.9% of total
Super Strict 30 Days
6 listings
0.6% of total
Refundable
6 listings
0.6% of total
Flexible
220 listings
20.9% of total
Moderate
349 listings
33.1% of total
Firm
220 listings
20.9% of total
Strict
238 listings
22.6% of total
Key Insights
- Moderate is the preferred policy at 33.1% of listings
- The market shows a balanced distribution between guest-friendly (54.0%) and strict (43.5%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 76 days
- Shortest booking windows are in Feb, Nov, Jan, averaging 38 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Feb-Jan when lead times are shortest
Popular Airbnb Amenities in Bournemouth
Below is the distribution of amenities across listings in Bournemouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 87.2% of total guests, indicating a dominant local market share.
- Primary international markets: United States (2.3%) and Germany (1.5%)
- English is the top language at 77.9%, followed by French (7.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Bournemouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
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