Airbnb Market Analytics, Statistics and Data in City of Edinburgh, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in City of Edinburgh? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in City of Edinburgh:
How much do Airbnb hosts make on average per month in City of Edinburgh?
The short-term rental market in City of Edinburgh shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $4,549 per month
- Strong performing properties (top 25%) make $7,289 or more
- Best-in-class properties (top 10%) achieve $11,061+ monthly
- Entry-level properties (bottom 25%) typically earn around $2,424
Revenue Variations by Month
Occupancy Rates Throughout the Year in City of Edinburgh
The market in City of Edinburgh shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 70% occupancy rates
- Strong performing properties (top 25%) achieve 84% or higher
- Best-in-class properties (top 10%) reach 93%+occupancy
- Entry-level properties (bottom 25%) average around 45%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in City of Edinburgh
Daily rates in City of Edinburgh vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $188 per night
- Strong performing properties (top 25%) secure $302 or more
- Best-in-class properties (top 10%) pull in $476+ per night
- Entry-level properties (bottom 25%) earn around $114
Daily Rate Variations by Month
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Seasonality patterns in City of Edinburgh
Peak Season (August, July, June)
- Revenue peaks at $8117.11 per month
- Occupancy rates reach 73.95%
- Daily rates average $294.19
Shoulder Season
- Revenue averages $5624.80 per month
- Occupancy maintains 62.72%
- Daily rates hold at $251.53
Low Season (March, February, January)
- Revenue drops to $2906.73 per month
- Occupancy decreases to 38.35%
- Daily rates adjust to $215.70
Is it still profitable to do Airbnb in City of Edinburgh in 2025?
Yes! City of Edinburgh demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 63% and strong monthly revenue averaging $5625 and As a mature market with 4340 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in City of Edinburgh
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Town | The historic heart of Edinburgh, filled with cobblestone streets, iconic landmarks, and rich history. It's a UNESCO World Heritage Site, attracting tourists year-round with its charm and accessibility to major attractions. | Edinburgh Castle, Royal Mile, St Giles' Cathedral, Scott Monument, Holyrood Palace |
| New Town | Famous for its Georgian architecture and vibrant cultural scene. New Town offers upscale shopping, dining, and proximity to many attractions, making it ideal for both tourists and business travelers. | Princes Street, National Gallery of Scotland, George Street, Botanic Gardens, Scott Monument |
| Leith | A vibrant waterfront district, known for its diverse culinary scene, trendy bars, and artsy vibe. The area is becoming increasingly popular with visitors looking for a local experience away from the city center. | Ocean Terminal, Royal Yacht Britannia, Leith Links, The Shore, Pilrig Park |
| Stockbridge | A picturesque village-like area with independent shops, cafes, and a sense of community. It's close to the city center but offers a more relaxed atmosphere, appealing to tourists and locals alike. | Stockbridge Market, Water of Leith Walkway, Royal Botanic Garden, St Stephen's Church |
| Bruntsfield | A trendy neighborhood known for its historic buildings, local restaurants, and beautiful parks. It's popular with young professionals and students, providing a lively atmosphere. | Bruntsfield Links, The Cameo Cinema, Local cafes and eateries, Bruntsfield Place shops |
| West End | Home to the Scottish National Gallery of Modern Art and a variety of cultural venues. This area attracts art lovers and those looking for a more sophisticated experience close to the city center. | Scottish National Gallery of Modern Art, Fountain Park, The Scotch Whisky Experience, The Usher Hall |
| Corstorphine | A suburban area with easy access to the city center and historical sites like Edinburgh Zoo. It's appealing for families and those looking for a quieter stay with amenities nearby. | Edinburgh Zoo, Corstorphine Hill, Local parks, Shopping facilities |
| Morningside | A charming neighborhood known for its independent shops, cafes, and close-knit community. It offers a great mix of local life and accessibility to the city, making it attractive for visitors. | The Morningside Library, Dominion Cinema, Local boutique shops, Morningside Park |
Do you need a license for Airbnb in City of Edinburgh?
We recommend checking directly with City of Edinburgh's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (24% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in City of Edinburgh
2 Bedroom Edinburgh with steam room!
Entire Place • 2 bedrooms
Historic Rock House with Edinburgh Views
Entire Place • 4 bedrooms
Stately Georgian Family Townhouse with Castle Views
Entire Place • 6 bedrooms
5 star Castle View Apartment Edinburgh City Centre
Entire Place • 3 bedrooms
The Old Gym (with parking)
Entire Place • 4 bedrooms
94dr
Entire Place • 6 bedrooms
Top Performing Professional Hosts in City of Edinburgh
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Joivy Scotland | 98 | $8,590,322 | 6429 | 4.42/5.0 |
| Rebecca | 52 | $3,981,671 | 8333 | 4.68/5.0 |
| Reserve | 42 | $3,739,513 | 1385 | 4.47/5.0 |
| Rentir | 41 | $3,488,350 | 2349 | 4.76/5.0 |
| Eddie | 25 | $3,245,217 | 4191 | 4.84/5.0 |
| Craig | 26 | $3,203,160 | 2132 | 4.69/5.0 |
| EHA Ltd | 24 | $2,585,126 | 3036 | 4.76/5.0 |
| Host-Ed | 24 | $2,349,156 | 1103 | 4.76/5.0 |
| Denise | 31 | $2,347,309 | 4920 | 4.76/5.0 |
| David | 35 | $2,160,720 | 2098 | 4.76/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in City of Edinburgh
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (71.9%), with apartment & condo and house properties comprising 94.8% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (5.3% combined)
Room Capacity Distribution
Analysis of 4,340 properties in City of Edinburgh shows that 1 bedroom properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 63.7% of all listings.
Key Insights
- Most common: 1 bedroom (35%)
- Least common: 5+ bedrooms (1.3%)
- Market concentration: 63.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 4,340 properties in City of Edinburgh reveals that 4 guests properties dominate the market, representing 26.9% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.2% of the market.
Key Insights
- Most common capacity: 4 guests (26.9% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 52.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 4,340 properties in City of Edinburgh, the most common availability pattern is 91-180 days (31.8% of properties). For actual bookings, properties most frequently secure bookings for 271-366 days (33.1% of properties).
Key Insights
- Most common availability window: 91-180 days (31.8%)
- Most common booking duration: 271-366 days (33.1%)
- Properties with high availability (180+ days): 37.3%
- Properties with long-term bookings (180+ days): 64.1%
Minimum Stay Distributions
1 Night
802 listings
20.6% of total
2 Nights
1520 listings
39% of total
3 Nights
629 listings
16.1% of total
4-6 Nights
278 listings
7.1% of total
7-29 Nights
124 listings
3.2% of total
30+ Nights
543 listings
13.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 59.6%
- Mid-length stays (4-6 nights) represent 7.1% of listings
- Monthly+ stays (13.9%) suggest a stable extended-stay market
- High market flexibility with 75.7% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
12 listings
0.3% of total
Super Strict 60 Days
102 listings
2.6% of total
Super Strict 30 Days
32 listings
0.8% of total
Non-refundable
14 listings
0.4% of total
Flexible
479 listings
12.3% of total
Moderate
1066 listings
27.4% of total
Firm
1054 listings
27.1% of total
Strict
1132 listings
29.1% of total
Key Insights
- Strict is the preferred policy at 29.1% of listings
- The market shows a balanced distribution between guest-friendly (39.7%) and strict (56.2%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 97 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 55 days
- Summer shows the longest average booking window at 96 days, while Winter has the shortest at 57 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 96 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in City of Edinburgh
Below is the distribution of amenities across listings in City of Edinburgh:
Traveler Demographics
Key Insights
- Domestic travelers make up 33.2% of total guests, indicating a moderate local market presence.
- Primary international markets: United States (36.4%) and Canada (7%)
- English is the top language at 67%, followed by French (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.4%
Recommendations
- Target marketing campaigns for London and England markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding City of Edinburgh. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| Casterton | 11 | $5,229 | $303.41 | 51% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.17 | 58% |
| Midlothian | 12 | $4,761 | $300.69 | 50% |
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