Airbnb Market Analytics, Statistics and Data in Belfast, Northern Ireland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Belfast? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Belfast:
How much do Airbnb hosts make on average per month in Belfast?
The short-term rental market in Belfast shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,154 per month
- Strong performing properties (top 25%) make $3,637 or more
- Best-in-class properties (top 10%) achieve $5,483+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,117
Revenue Variations by Month
Occupancy Rates Throughout the Year in Belfast
The market in Belfast shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 27%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Belfast
Daily rates in Belfast vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $136 per night
- Strong performing properties (top 25%) secure $198 or more
- Best-in-class properties (top 10%) pull in $271+ per night
- Entry-level properties (bottom 25%) earn around $82
Daily Rate Variations by Month
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Seasonality patterns in Belfast
Peak Season (August, June, May)
- Revenue peaks at $3332.75 per month
- Occupancy rates reach 62.68%
- Daily rates average $164.77
Shoulder Season
- Revenue averages $2699.33 per month
- Occupancy maintains 49.41%
- Daily rates hold at $155.39
Low Season (November, December, January)
- Revenue drops to $1485.53 per month
- Occupancy decreases to 30.74%
- Daily rates adjust to $141.87
Is it still profitable to do Airbnb in Belfast in 2025?
Yes! Belfast demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $2699 and As a mature market with 1335 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Belfast
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The heart of Belfast bustling with shops, restaurants, and cultural venues. Ideal for tourists who want to explore the city's main attractions with convenient access to public transport. | Titanic Belfast, City Hall, St. George's Market, Belfast Waterfront, The Ulster Museum |
| Queen's Quarter | Home to Queen's University and a vibrant student population. This area is perfect for visitors seeking a lively atmosphere with plenty of cafes, bars, and cultural experiences. | Queen's University, Botanic Gardens, Ulster Museum, The Lyric Theatre, Botanic Avenue |
| Titanic Quarter | A rapidly developing area rich in maritime history, close to the iconic Titanic Belfast. An attractive option for both business travelers and tourists interested in heritage and innovation. | Titanic Belfast, SS Nomadic, The Odyssey Complex, W5 Science and Discovery Centre, Belfast Marina |
| Belfast Cathedral Quarter | Known for its vibrant arts scene, historic buildings, and lively nightlife. A great location for those wanting to experience Belfast's creative side. | St. Anne's Cathedral, The MAC, Belfast Print Workshop, The Garrick Bar, The Dirty Onion |
| East Belfast | A residential area with a strong local community and several parks. Suitable for families and travelers looking for a quieter, more authentic experience. | Belfast Zoo, Greenway Park, Cregagh Park, The Ulster Folk and Transport Museum, Stormont Estate |
| West Belfast | Rich cultural history with a focus on the local community and social justice. Offers unique experiences tied to the city's tumultuous past. | The Peace Wall, Falls Road, Shankill Road, Black Mountain, Museum of Free Derry |
| South Belfast | A mix of urban and suburban living with access to parks and local amenities. Attractive for visitors wanting to escape the hustle and bustle of the city while remaining close to main attractions. | Ormeau Park, Dunluce Avenue, The Lyric Theatre, Riverside Theatre, Queens Sport |
| Holywood | A charming suburb of Belfast, known for its stunning coastal views, boutiques, and dining options. Great for visitors looking for a comfortable stay away from the city center while still being close to amenities. | Holywood Sea Front, Belfast Lough, Holywood Golf Club, The Old Inn, Holywood Exchange |
Do you need a license for Airbnb in Belfast?
We recommend checking directly with Belfast's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Belfast
The Muse - Luxury 5 Bedroom House
Entire Place • 5 bedrooms
Incredible Belfast views ( Sleeps 5 )
Entire Place • 3 bedrooms
Belfast City Centre, Sleeps 6
Entire Place • 2 bedrooms
Stylish City Penthouse with views - 3 bedrooms
Entire Place • 3 bedrooms
5-bedroom apartment with river views - Goliath
Entire Place • 5 bedrooms
Luxury, Sleeps 6, City Centre
Entire Place • 2 bedrooms
Top Performing Professional Hosts in Belfast
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Central | 45 | $1,474,367 | 659 | 3.51/5.0 |
| Luxus | 15 | $1,134,377 | 812 | 4.77/5.0 |
| Andrew | 48 | $604,938 | 737 | 3.84/5.0 |
| Ashleigh | 16 | $578,637 | 2338 | 4.81/5.0 |
| Castle Buildings | 9 | $564,012 | 261 | 4.87/5.0 |
| IStay | 14 | $548,349 | 292 | 3.96/5.0 |
| Short Stay NI Ltd. | 8 | $456,280 | 167 | 4.22/5.0 |
| David | 12 | $358,162 | 854 | 4.88/5.0 |
| Titanic Guest Boutique And Hou | 7 | $348,535 | 156 | 4.76/5.0 |
| Belfast City Breaks | 12 | $321,722 | 56 | 3.99/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Belfast
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (73.6%), with house and apartment & condo properties comprising 95.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (4.6% combined)
Room Capacity Distribution
Analysis of 1,335 properties in Belfast shows that 2 bedrooms properties are most prevalent, making up 38.1% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 61.6% of all listings.
Key Insights
- Most common: 2 bedrooms (38.1%)
- Least common: 5+ bedrooms (1%)
- Market concentration: 61.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,335 properties in Belfast reveals that 4 guests properties dominate the market, representing 30.9% of all listings. The average property accommodates 3.3 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 48.6% of the market.
Key Insights
- Most common capacity: 4 guests (30.9% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.3 guests per property
- Market concentration: 48.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,335 properties in Belfast, the most common availability pattern is 91-180 days (32.3% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.6% of properties).
Key Insights
- Most common availability window: 91-180 days (32.3%)
- Most common booking duration: 181-270 days (31.6%)
- Properties with high availability (180+ days): 53.5%
- Properties with long-term bookings (180+ days): 47.7%
Minimum Stay Distributions
1 Night
393 listings
31.7% of total
2 Nights
526 listings
42.5% of total
3 Nights
116 listings
9.4% of total
4-6 Nights
46 listings
3.7% of total
7-29 Nights
35 listings
2.8% of total
30+ Nights
122 listings
9.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.2%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (9.9%) suggest a stable extended-stay market
- High market flexibility with 83.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
13 listings
1.1% of total
Refundable
3 listings
0.2% of total
Non-refundable
3 listings
0.2% of total
Flexible
278 listings
23.1% of total
Moderate
433 listings
35.9% of total
Firm
181 listings
15% of total
Strict
295 listings
24.5% of total
Key Insights
- Moderate is the preferred policy at 35.9% of listings
- The market shows a balanced distribution between guest-friendly (59.0%) and strict (39.5%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 79 days
- Shortest booking windows are in Dec, Feb, Jan, averaging 43 days
- Summer shows the longest average booking window at 73 days, while Winter has the shortest at 43 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 73 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Jan when lead times are shortest
Popular Airbnb Amenities in Belfast
Below is the distribution of amenities across listings in Belfast:
Traveler Demographics
Key Insights
- Domestic travelers make up 47.4% of total guests, indicating a significant local market share.
- Primary international markets: United States (19.1%) and Ireland (13.4%)
- English is the top language at 71%, followed by French (10.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.6%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Ireland
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Belfast. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Rhoscolyn | 16 | $4,909 | $285.28 | 44% |
| Bruichladdich | 16 | $4,256 | $293.53 | 59% |
| Valley | 19 | $4,114 | $257.85 | 44% |
| Braichmelyn | 40 | $4,056 | $243.90 | 55% |
| Kilchattan Bay | 11 | $3,887 | $336.56 | 51% |
| Red Wharf Bay | 11 | $3,644 | $309.59 | 44% |
| Llanbedrgoch | 13 | $3,547 | $252.56 | 51% |
| Beaumaris | 55 | $3,376 | $391.02 | 36% |
| Skerries | 34 | $3,334 | $232.46 | 48% |
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