Airbnb Market Analytics, Statistics and Data in Falmouth, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Falmouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Falmouth:
How much do Airbnb hosts make on average per month in Falmouth?
The short-term rental market in Falmouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,475 per month
- Strong performing properties (top 25%) make $4,072 or more
- Best-in-class properties (top 10%) achieve $6,113+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,290
Revenue Variations by Month
Occupancy Rates Throughout the Year in Falmouth
The market in Falmouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 50% occupancy rates
- Strong performing properties (top 25%) achieve 70% or higher
- Best-in-class properties (top 10%) reach 85%+occupancy
- Entry-level properties (bottom 25%) average around 25%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Falmouth
Daily rates in Falmouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $159 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $351+ per night
- Entry-level properties (bottom 25%) earn around $111
Daily Rate Variations by Month
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Seasonality patterns in Falmouth
Peak Season (August, July, June)
- Revenue peaks at $4877.36 per month
- Occupancy rates reach 67.10%
- Daily rates average $213.90
Shoulder Season
- Revenue averages $3055.21 per month
- Occupancy maintains 48.87%
- Daily rates hold at $197.08
Low Season (November, February, January)
- Revenue drops to $1825.53 per month
- Occupancy decreases to 34.00%
- Daily rates adjust to $183.52
Is it still profitable to do Airbnb in Falmouth in 2025?
Yes! Falmouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 49% and strong monthly revenue averaging $3055 and With 446 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Falmouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Falmouth Town Centre | The bustling heart of Falmouth, offering a mix of shops, cafes, and restaurants. It's popular with tourists and locals alike, making it a prime spot for Airbnb hosting. | Falmouth Harbour, National Maritime Museum Cornwall, Events Square, Falmouth Art Gallery, Prince of Wales Pier |
| Gyllyngvase Beach | Known for its beautiful sandy beach and clear waters, Gyllyngvase attracts beachgoers, water sports enthusiasts, and families. Ideal for those looking to enjoy seaside activities. | Gyllyngvase Beach, Gylly Beach Cafe, Swimmers' Cove, Castle Beach, The Eden Project (nearby) |
| Pendennis Point | A historical site with stunning views of the coastline and the harbor. It's a popular walking area and attracts those interested in history and outdoor activities. | Pendennis Castle, St. Mawes Castle, Falmouth Seafront Walks, The Greenbank Hotel, Royal Cornwall Yacht Club |
| Truro Road | A residential area close to the centre and local amenities. Attracts professionals and families, making it a good spot for longer stays or family-oriented guests. | Falmouth Town Centre, Local shops and schools, Nearby parks and play areas, Cornwall College, Falmouth Rugby Club |
| Flushing | A charming village across the water from Falmouth, Flushing offers a quieter stay with picturesque streets and waterfront views. Popular for those seeking a peaceful retreat. | Kitley House, Trelissick Garden, Flushing Beach, Boating on the River Helford, The Pandora Inn |
| Penryn | A nearby market town with a growing arts scene and local charm. Attracting students and young professionals, it's a more affordable option for guests looking to explore Falmouth. | Penryn Castle, The Packet Station, Muddy Beach Cafe, Penryn River, The Arts Centre |
| Mylor Bridge | A scenic village located near Falmouth, known for its beautiful marina and access to sailing. Attracts boating enthusiasts and nature lovers. | Mylor Harbour, Carrick Roads, Mylor Sailing School, Mylor Church, Local walking trails |
| Swanpool | A fantastic location with a beach and a nature reserve. Popular for families looking to explore nearby nature while staying close to the seaside. | Swanpool Beach, Swanpool Nature Reserve, Cafe on the Beach, Kayaking and canoeing activities, The Cornish Seal Sanctuary (nearby) |
Do you need a license for Airbnb in Falmouth?
We recommend checking directly with Falmouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Falmouth
Fab Falmouth big holiday house
Entire Place • 6 bedrooms
Penthouse Apartment with Sea Views, Falmouth
Entire Place • 3 bedrooms
Tregedna Lodge
Entire Place • 5 bedrooms
Great house close to beach and town
Entire Place • 5 bedrooms
Modern beach house in Falmouth, private parking
Entire Place • 4 bedrooms
Peaceful Family Home Garden & Parking @ Helvellyn
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Falmouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Zoe | 13 | $718,840 | 758 | 4.54/5.0 |
| Melanie | 15 | $689,574 | 921 | 4.94/5.0 |
| Cottages | 9 | $399,858 | 50 | 3.12/5.0 |
| William | 6 | $390,408 | 643 | 4.79/5.0 |
| Ric | 5 | $320,214 | 216 | 4.87/5.0 |
| Ginny | 5 | $232,000 | 1677 | 4.85/5.0 |
| Miriam | 2 | $221,210 | 10 | 2.50/5.0 |
| Tim | 6 | $199,591 | 473 | 4.90/5.0 |
| Andrew | 5 | $184,056 | 170 | 3.78/5.0 |
| Nertila | 4 | $183,648 | 73 | 4.88/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Falmouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.5%), with house and apartment & condo properties comprising 82.5% of inventory
- Untapped potential in others, outdoor & mobile, unique stays segments (7.8% combined)
Room Capacity Distribution
Analysis of 446 properties in Falmouth shows that 1 bedroom properties are most prevalent, making up 38.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.1% of all listings.
Key Insights
- Most common: 1 bedroom (38.3%)
- Least common: 5+ bedrooms (2.7%)
- Market concentration: 64.1% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 446 properties in Falmouth reveals that 2 guests properties dominate the market, representing 33.9% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.6% of the market.
Key Insights
- Most common capacity: 2 guests (33.9% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 57.6% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 446 properties in Falmouth, the most common availability pattern is 181-270 days (34.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (33.6% of properties).
Key Insights
- Most common availability window: 181-270 days (34.1%)
- Most common booking duration: 91-180 days (33.6%)
- Properties with high availability (180+ days): 66.6%
- Properties with long-term bookings (180+ days): 35.2%
Minimum Stay Distributions
1 Night
67 listings
17.1% of total
2 Nights
110 listings
28.1% of total
3 Nights
107 listings
27.3% of total
4-6 Nights
61 listings
15.6% of total
7-29 Nights
16 listings
4.1% of total
30+ Nights
31 listings
7.9% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 45.2%
- Mid-length stays (4-6 nights) represent 15.6% of listings
- Monthly+ stays (7.9%) suggest a stable extended-stay market
- High market flexibility with 72.5% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.7% of total
Refundable
1 listings
0.2% of total
Super Strict 60 Days
14 listings
3.5% of total
Flexible
78 listings
19.5% of total
Moderate
103 listings
25.7% of total
Firm
126 listings
31.4% of total
Strict
76 listings
19% of total
Key Insights
- Firm is the preferred policy at 31.4% of listings
- The market shows a balanced distribution between guest-friendly (45.2%) and strict (50.4%) policies
- Strong market consensus around Firm policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, Jul, May, averaging 105 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 42 days
- Summer shows the longest average booking window at 102 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 102 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Falmouth
Below is the distribution of amenities across listings in Falmouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 85.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.5%) and Australia (2.2%)
- English is the top language at 73.8%, followed by French (10.9%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Falmouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Angle | 13 | $5,199 | $406.98 | 43% |
| Trenance | 21 | $4,912 | $486.22 | 42% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
| Ludchurch | 18 | $4,551 | $301.63 | 41% |
| Redberth | 29 | $4,110 | $230.72 | 57% |
| Perranuthnoe | 21 | $3,855 | $379.66 | 38% |
| Higher Crackington | 18 | $3,541 | $324.01 | 38% |
| Llanboidy | 10 | $3,513 | $253.82 | 42% |
| Llangennith | 30 | $3,503 | $249.58 | 52% |
| St. John | 40 | $3,449 | $230.76 | 50% |
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