Airbnb Market Analytics, Statistics and Data in Portsmouth, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Portsmouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Portsmouth:
How much do Airbnb hosts make on average per month in Portsmouth?
The short-term rental market in Portsmouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,681 per month
- Strong performing properties (top 25%) make $3,028 or more
- Best-in-class properties (top 10%) achieve $5,029+ monthly
- Entry-level properties (bottom 25%) typically earn around $730
Revenue Variations by Month
Occupancy Rates Throughout the Year in Portsmouth
The market in Portsmouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 43% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 83%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Portsmouth
Daily rates in Portsmouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $122 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $281+ per night
- Entry-level properties (bottom 25%) earn around $72
Daily Rate Variations by Month
Get Live Portsmouth Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Portsmouth
Peak Season (July, June, August)
- Revenue peaks at $2998.30 per month
- Occupancy rates reach 59.15%
- Daily rates average $185.92
Shoulder Season
- Revenue averages $2286.75 per month
- Occupancy maintains 44.35%
- Daily rates hold at $165.86
Low Season (February, December, January)
- Revenue drops to $1443.39 per month
- Occupancy decreases to 34.18%
- Daily rates adjust to $149.42
Is it still profitable to do Airbnb in Portsmouth in 2025?
Yes! Portsmouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 44% and solid monthly revenue averaging $2287 and As a mature market with 591 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Portsmouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Old Portsmouth | Historic waterfront area with cobbled streets, charming pubs, and stunning views of the Solent. Popular with tourists looking for a unique, historical experience and proximity to the sea. | Portsmouth Historic Dockyard, Spinnaker Tower, Charles Dickens' Birthplace Museum, Camber Docks, South Parade Pier |
| Southsea | Popular seaside resort known for its pebble beach, vibrant promenade, and numerous attractions. Great for families and tourists looking for beach activities and local cafes. | Southsea Castle, Clarence Pier, South Parade Pier, D-Day Story Museum, Southsea Common |
| Gunwharf Quays | Shopping outlet and entertainment complex offering designer brands, restaurants, and bars. Attracts both tourists and locals, making it a bustling area year-round. | Spinnaker Tower, Gunwharf Quays Shopping, The Vue Cinema, Waterfront dining options, The Comedy Store |
| Portsmouth City Centre | The commercial heart of the city, featuring shopping, dining, and cultural attractions. Ideal for those looking to stay in the more urban area with easy access to amenities. | Portsmouth Guildhall, City Museum, Children's Playhouse, The Kings Theatre, Shopping at Commercial Road |
| Eastney | Residential area with a relaxed vibe, offering access to beaches and parks. Attractive to visitors wanting a quieter stay away from the busier tourist spots. | Eastney Beach, Eastney Cemetery, Southsea Skatepark, The Round Tower, Fort Cumberland |
| Fratton | Up-and-coming neighborhood with a mix of residential and commercial spaces. A good option for budget-conscious travelers seeking local dining and pubs. | Fratton Park, Local pubs, Shopping on Fratton Road, Nearby parks, Community events |
| Port Solent | Marina and residential area known for its waterfront shopping and restaurants. Great for staying near the marina and enjoying waterfront activities. | Port Solent Marina, Restaurants and cafes, Cinema, Water sports activities, Walking trails |
| Cosham | Suburban area with good transport links to the city center and surrounding attractions. Appeals to those looking for a more residential experience with local amenities. | Cosham High Street, Local parks, Transport links to city center, Historical sites nearby, Quiet residential streets |
Do you need a license for Airbnb in Portsmouth?
We recommend checking directly with Portsmouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Portsmouth
Central & Cozy Ground Floor Studios
Entire Place • 1 bedroom
Eastern Parade
Entire Place • 7 bedrooms
Stunning 3 double bedroom beach front apartment
Entire Place • 3 bedrooms
Ashbys Fun Celebration Venue & Spa hire sleeps 30
Entire Place • 9 bedrooms
Coastal Comfort Getaway
Entire Place • 3 bedrooms
Large Southsea House, driveway,Contractors welcome
Entire Place • 5 bedrooms
Top Performing Professional Hosts in Portsmouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Places To Be | 22 | $485,538 | 1368 | 4.62/5.0 |
| Jane | 9 | $408,724 | 662 | 4.87/5.0 |
| Colin | 14 | $386,326 | 596 | 4.80/5.0 |
| Jay | 13 | $379,027 | 152 | 3.78/5.0 |
| Benjamin | 8 | $333,903 | 98 | 4.71/5.0 |
| Jacob | 7 | $328,524 | 481 | 4.74/5.0 |
| Charlotte | 10 | $305,737 | 731 | 4.84/5.0 |
| Kate | 6 | $227,445 | 119 | 4.85/5.0 |
| Mark | 7 | $180,398 | 1048 | 4.82/5.0 |
| Henry Adams Holiday Cottages | 2 | $179,474 | 6 | 4.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Portsmouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (66%), with apartment & condo and house properties comprising 91.4% of inventory
- Untapped potential in others, outdoor & mobile segments (2.4% combined)
Room Capacity Distribution
Analysis of 591 properties in Portsmouth shows that 1 bedroom properties are most prevalent, making up 35% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 61.4% of all listings.
Key Insights
- Most common: 1 bedroom (35%)
- Least common: 5+ bedrooms (2.9%)
- Market concentration: 61.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 591 properties in Portsmouth reveals that 4 guests properties dominate the market, representing 22.3% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 44.0% of the market.
Key Insights
- Most common capacity: 4 guests (22.3% of market)
- Least common capacity: 7 guests (2.7% of market)
- Average guest capacity: 3.2 guests per property
- Market concentration: 44.0% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 591 properties in Portsmouth, the most common availability pattern is 271-366 days (41.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.1% of properties).
Key Insights
- Most common availability window: 271-366 days (41.1%)
- Most common booking duration: 91-180 days (29.1%)
- Properties with high availability (180+ days): 71.4%
- Properties with long-term bookings (180+ days): 30.6%
Minimum Stay Distributions
1 Night
206 listings
40.1% of total
2 Nights
178 listings
34.6% of total
3 Nights
27 listings
5.3% of total
4-6 Nights
33 listings
6.4% of total
7-29 Nights
44 listings
8.6% of total
30+ Nights
26 listings
5.1% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.7%
- Mid-length stays (4-6 nights) represent 6.4% of listings
- Monthly+ stays (5.1%) suggest a stable extended-stay market
- High market flexibility with 80.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.2% of total
Super Strict 60 Days
1 listings
0.2% of total
Super Strict 30 Days
2 listings
0.4% of total
Refundable
2 listings
0.4% of total
Flexible
112 listings
22.1% of total
Moderate
169 listings
33.3% of total
Firm
95 listings
18.7% of total
Strict
125 listings
24.7% of total
Key Insights
- Moderate is the preferred policy at 33.3% of listings
- The market shows a balanced distribution between guest-friendly (55.4%) and strict (43.4%) policies
- Strong market consensus around Moderate policies
- Super Strict 60 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Aug, Jun, averaging 70 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 70 days, while Winter has the shortest at 36 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 70 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Portsmouth
Below is the distribution of amenities across listings in Portsmouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 77.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5%) and France (3.4%)
- English is the top language at 72.4%, followed by French (11.2%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and France
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Portsmouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| St Martin | 12 | $5,160 | $489.71 | 52% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights