Airbnb Market Analytics, Statistics and Data in Stratford-on-Avon, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stratford-on-Avon? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stratford-on-Avon:
How much do Airbnb hosts make on average per month in Stratford-on-Avon?
The short-term rental market in Stratford-on-Avon shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,362 per month
- Strong performing properties (top 25%) make $4,050 or more
- Best-in-class properties (top 10%) achieve $6,487+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,273
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stratford-on-Avon
The market in Stratford-on-Avon shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 46% occupancy rates
- Strong performing properties (top 25%) achieve 69% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 24%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stratford-on-Avon
Daily rates in Stratford-on-Avon vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $152 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $458+ per night
- Entry-level properties (bottom 25%) earn around $105
Daily Rate Variations by Month
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Seasonality patterns in Stratford-on-Avon
Peak Season (June, August, May)
- Revenue peaks at $4080.56 per month
- Occupancy rates reach 57.95%
- Daily rates average $246.95
Shoulder Season
- Revenue averages $3426.95 per month
- Occupancy maintains 46.83%
- Daily rates hold at $238.23
Low Season (November, February, January)
- Revenue drops to $2286.39 per month
- Occupancy decreases to 33.13%
- Daily rates adjust to $220.47
Is it still profitable to do Airbnb in Stratford-on-Avon in 2025?
Yes! Stratford-on-Avon demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and strong monthly revenue averaging $3427 and As a mature market with 769 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stratford-on-Avon
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Historic Town Centre | The heart of Stratford-on-Avon, renowned for its Shakespearean heritage. Visitors flock here to explore the Bard's birthplace and enjoy local shops, cafes, and restaurants. | Shakespeare's Birthplace, Royal Shakespeare Theatre, Hall's Croft, Holy Trinity Church, Stratford-upon-Avon Butterfly Farm |
| Maybird Shopping Park | A popular retail destination with easy access to amenities. Attracts families and shopping enthusiasts looking for convenience and a variety of stores. | Shopping outlets, Restaurants, Cinemas, Fitness centers |
| Stratford Racecourse | Ideal for travelers interested in horse racing and outdoor events. Offers beautiful views of the countryside and opportunities for leisure activities. | Stratford Racecourse, Horse racing events, Countryside walks |
| Alcester Road | Close to the town centre, featuring a mix of residential and commercial spaces. Great for visitors looking for a quieter location with easy access to attractions. | Local restaurants, Parks, Shops |
| Clopton Bridge | A scenic area known for its picturesque views along the River Avon. Perfect for guests who enjoy nature and leisurely strolls. | Clopton Bridge, River Avon path, Parks nearby |
| Henley Street | Directly linked to Shakespeare's history, this street is lively with shops and cafes. Ideal for tourists who want to immerse themselves in the local culture. | Shakespeare's Birthplace, Local shops, Cafes |
| Bancroft Gardens | Lovely gardens near the Royal Shakespeare Theatre, great for relaxation and enjoying outdoor performances during the summer. | Royal Shakespeare Theatre, Bancroft Gardens, Outdoor events |
| Stratford-upon-Avon Canal | A charming area popular for walks and boating. Attracts nature lovers and those looking for a serene experience away from the town's hustle. | Stratford-upon-Avon Canal, Canal boat trips, Walking paths |
Do you need a license for Airbnb in Stratford-on-Avon?
We recommend checking directly with Stratford-on-Avon's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stratford-on-Avon
Countryside Escape With Natural Swimming Pool
Entire Place • 7 bedrooms
Charming, character home in tranquil rural village
Entire Place • 5 bedrooms
Ashleigh House - Snooker Table and Hot Tub
Entire Place • 10 bedrooms
New Lakeside ‘Barn’ Hot-Tub & Cinema Retreat/12
Entire Place • 6 bedrooms
Newstead, Stratford-upon-Avon
Entire Place • 4 bedrooms
Dutch Barn, Cotswolds - Minutes to Soho Farmhouse
Entire Place • 7 bedrooms
Top Performing Professional Hosts in Stratford-on-Avon
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 32 | $1,595,194 | 467 | 4.28/5.0 |
| Jane | 9 | $921,429 | 458 | 4.82/5.0 |
| Tess | 1 | $445,356 | 14 | 5.00/5.0 |
| Helen | 3 | $426,399 | 98 | 4.95/5.0 |
| StayCotswold | 8 | $392,119 | 221 | 4.86/5.0 |
| Bolthole Retreats | 18 | $374,504 | 289 | 4.01/5.0 |
| Paul | 5 | $371,065 | 456 | 4.65/5.0 |
| Gemma | 7 | $320,528 | 497 | 4.81/5.0 |
| Thom | 4 | $308,527 | 662 | 4.92/5.0 |
| Joanne | 5 | $285,197 | 40 | 4.00/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stratford-on-Avon
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.3%), with house and apartment & condo properties comprising 69.9% of inventory
- Strong specialty sector (26.8%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in others segments (3.3% combined)
Room Capacity Distribution
Analysis of 769 properties in Stratford-on-Avon shows that 1 bedroom properties are most prevalent, making up 42% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 69.7% of all listings.
Key Insights
- Most common: 1 bedroom (42%)
- Least common: 5+ bedrooms (4.3%)
- Market concentration: 69.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 769 properties in Stratford-on-Avon reveals that 2 guests properties dominate the market, representing 36% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 60.7% of the market.
Key Insights
- Most common capacity: 2 guests (36% of market)
- Least common capacity: 7 guests (0.9% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 60.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 769 properties in Stratford-on-Avon, the most common availability pattern is 271-366 days (33.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (28.9% of properties).
Key Insights
- Most common availability window: 271-366 days (33.7%)
- Most common booking duration: 181-270 days (28.9%)
- Properties with high availability (180+ days): 58.5%
- Properties with long-term bookings (180+ days): 42.4%
Minimum Stay Distributions
1 Night
221 listings
32% of total
2 Nights
325 listings
47% of total
3 Nights
73 listings
10.6% of total
4-6 Nights
21 listings
3% of total
7-29 Nights
11 listings
1.6% of total
30+ Nights
40 listings
5.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 79.0%
- Mid-length stays (4-6 nights) represent 3% of listings
- Monthly+ stays (5.8%) suggest a stable extended-stay market
- High market flexibility with 89.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
47 listings
6.7% of total
Super Strict 30 Days
9 listings
1.3% of total
Non-refundable
1 listings
0.1% of total
Refundable
2 listings
0.3% of total
Flexible
187 listings
26.7% of total
Moderate
193 listings
27.6% of total
Firm
92 listings
13.1% of total
Strict
169 listings
24.1% of total
Key Insights
- Moderate is the preferred policy at 27.6% of listings
- The market shows a balanced distribution between guest-friendly (54.3%) and strict (37.2%) policies
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.1% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 81 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 50 days
- Summer shows the longest average booking window at 78 days, while Winter has the shortest at 54 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 78 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Stratford-on-Avon
Below is the distribution of amenities across listings in Stratford-on-Avon:
Traveler Demographics
Key Insights
- Domestic travelers make up 84.8% of total guests, indicating a dominant local market share.
- Primary international markets: United States (5.5%) and Australia (2.7%)
- English is the top language at 80%, followed by French (8.4%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.4%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stratford-on-Avon. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| City of Westminster | 1,350 | $6,261 | $490.13 | 52% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
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