Airbnb Market Analytics, Statistics and Data in East Suffolk, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in East Suffolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in East Suffolk:
How much do Airbnb hosts make on average per month in East Suffolk?
The short-term rental market in East Suffolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,334 per month
- Strong performing properties (top 25%) make $4,088 or more
- Best-in-class properties (top 10%) achieve $7,082+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,200
Revenue Variations by Month
Occupancy Rates Throughout the Year in East Suffolk
The market in East Suffolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 35% occupancy rates
- Strong performing properties (top 25%) achieve 58% or higher
- Best-in-class properties (top 10%) reach 77%+occupancy
- Entry-level properties (bottom 25%) average around 17%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in East Suffolk
Daily rates in East Suffolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $204 per night
- Strong performing properties (top 25%) secure $414 or more
- Best-in-class properties (top 10%) pull in $770+ per night
- Entry-level properties (bottom 25%) earn around $124
Daily Rate Variations by Month
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Seasonality patterns in East Suffolk
Peak Season (August, July, May)
- Revenue peaks at $4754.07 per month
- Occupancy rates reach 56.42%
- Daily rates average $377.98
Shoulder Season
- Revenue averages $3533.50 per month
- Occupancy maintains 38.87%
- Daily rates hold at $345.09
Low Season (December, November, January)
- Revenue drops to $2471.25 per month
- Occupancy decreases to 27.19%
- Daily rates adjust to $314.12
Is it still profitable to do Airbnb in East Suffolk in 2025?
Yes! East Suffolk demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 39% and strong monthly revenue averaging $3534 and As a mature market with 2359 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in East Suffolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Southwold | A charming coastal town known for its beautiful beaches and iconic beach huts. Southwold attracts tourists year-round, offering a mix of relaxation and seaside activities. | Southwold Pier, Adnams Brewery, Southwold Beach, Sole Bay Inn, Crumble's Restaurant |
| Aldeburgh | Famous for its unique pebble beach and as the home of the Aldeburgh Festival. This picturesque town is perfect for those seeking culture, art, and stunning landscapes. | Aldeburgh Beach, The Red House, Aldeburgh Festival, Cragg Sisters Gallery, Aldeburgh Market |
| Framlingham | Known for its stunning castle and historic charm, Framlingham attracts visitors interested in history and picturesque country escapes. | Framlingham Castle, Framlingham Mere, The Market Hill, Saint Michael's Church, Framlingham College |
| Orford | A quaint village with a rich history, famous for its castle and close proximity to beautiful nature reserves. A great spot for a peaceful getaway. | Orford Castle, Orford Ness, St. Bartholomew's Church, The Butley Orford Oysterage |
| Bury St Edmunds | A historic market town known for its architecture, parks, and rich heritage. Popular for both leisure and business travelers alike. | Bury St Edmunds Abbey, St. Edmundsbury Cathedral, The Angel Hotel, Abbey Gardens, The Museum of East Anglian Life |
| Woodbridge | A picturesque town located on the River Deben, known for its historic buildings and the nearby Tide Mill. Attractive to tourists seeking a scenic riverside experience. | Woodbridge Tide Mill, The Longshed, Woodbridge Marina, Market Hill, Whisstocks Wharf |
| Dunwich | A historic village with stunning landscapes, known for its natural beauty and ancient landmarks. Popular for nature lovers and those interested in coastal exploration. | Dunwich Heath, Dunwich Beach, The Greyfriars, Dunwich Museum, Saint James's Church |
| Lowestoft | As the most easterly point in the UK, Lowestoft offers a mix of seaside fun and historical attractions, making it attractive to tourists year-round. | Lowestoft Beach, The Claremont Pier, Lowestoft Maritime Museum, Oulton Broad, Pleasurewood Hills |
Do you need a license for Airbnb in East Suffolk?
We recommend checking directly with East Suffolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in East Suffolk
Alde Bay Farm - Barn Owl Sanctuary
Entire Place • 5 bedrooms
The most beautiful house in Suffolk
Entire Place • 15 bedrooms
Coastguards
Entire Place • 3 bedrooms
The Pink House, Aldeburgh
Entire Place • 5 bedrooms
Southwold Seafront sleeps 14, Five Star sea view
Entire Place • 6 bedrooms
Kingsfield House, Aldeburgh
Entire Place • 6 bedrooms
Top Performing Professional Hosts in East Suffolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Suffolk Secrets | 451 | $11,545,657 | 817 | 1.26/5.0 |
| Stay In Suffolk | 191 | $9,435,655 | 5325 | 4.31/5.0 |
| Emma | 139 | $5,959,660 | 2761 | 4.38/5.0 |
| Cottages | 114 | $2,756,345 | 480 | 2.50/5.0 |
| 2cHolidays | 109 | $1,891,198 | 1293 | 4.01/5.0 |
| Durrants Holiday Cottages | 46 | $1,004,227 | 163 | 2.61/5.0 |
| Suffolk Hideaways | 22 | $527,189 | 25 | 1.05/5.0 |
| Worlingham Hall | 1 | $459,081 | 88 | 4.97/5.0 |
| The Suffolk Cottage Collection | 13 | $383,879 | 253 | 3.70/5.0 |
| Joni | 4 | $380,320 | 375 | 4.78/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in East Suffolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.2%), with house and apartment & condo properties comprising 79.9% of inventory
- Untapped potential in boutique & hotels, unique stays segments (7.2% combined)
Room Capacity Distribution
Analysis of 2,359 properties in East Suffolk shows that 2 bedrooms properties are most prevalent, making up 33.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 1 bedroom together representing 58.6% of all listings.
Key Insights
- Most common: 2 bedrooms (33.2%)
- Least common: 5+ bedrooms (6%)
- Market concentration: 58.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 2,359 properties in East Suffolk reveals that 4 guests properties dominate the market, representing 28.2% of all listings. The average property accommodates 4.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 47.4% of the market.
Key Insights
- Most common capacity: 4 guests (28.2% of market)
- Least common capacity: 1 guest (0.6% of market)
- Average guest capacity: 4.5 guests per property
- Market concentration: 47.4% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 2,359 properties in East Suffolk, the most common availability pattern is 271-366 days (54.3% of properties). For actual bookings, properties most frequently secure bookings for 31-90 days (30.4% of properties).
Key Insights
- Most common availability window: 271-366 days (54.3%)
- Most common booking duration: 31-90 days (30.4%)
- Properties with high availability (180+ days): 78.6%
- Properties with long-term bookings (180+ days): 22.3%
Minimum Stay Distributions
1 Night
688 listings
35.1% of total
2 Nights
648 listings
33.1% of total
3 Nights
351 listings
17.9% of total
4-6 Nights
80 listings
4.1% of total
7-29 Nights
21 listings
1.1% of total
30+ Nights
170 listings
8.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.2%
- Mid-length stays (4-6 nights) represent 4.1% of listings
- Monthly+ stays (8.7%) suggest a stable extended-stay market
- High market flexibility with 86.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Refundable
4 listings
0.2% of total
Non-refundable
7 listings
0.4% of total
Super Strict 60 Days
396 listings
20.9% of total
Super Strict 30 Days
104 listings
5.5% of total
Flexible
256 listings
13.5% of total
Moderate
336 listings
17.7% of total
Firm
349 listings
18.4% of total
Strict
443 listings
23.4% of total
Key Insights
- Strict is the preferred policy at 23.4% of listings
- The market shows a balanced distribution between guest-friendly (31.2%) and strict (41.8%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 99 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 58 days
- Summer shows the longest average booking window at 93 days, while Winter has the shortest at 65 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 93 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in East Suffolk
Below is the distribution of amenities across listings in East Suffolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 95% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1.3%) and Australia (0.7%)
- English is the top language at 78.6%, followed by French (9.7%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.0%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding East Suffolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
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