West Midlands Airbnb Market Analysis 2025: Short Term Rental Data & Vacation Rental Statistics in England, United Kingdom
Is Airbnb profitable in West Midlands in 2025? Explore comprehensive Airbnb analytics for West Midlands, England, United Kingdom to uncover income potential. This 2025 STR market report for West Midlands, based on AirROI data from December 2024 to November 2025, reveals key trends in the market of 252 active listings.
Whether you're considering an Airbnb investment in West Midlands, optimizing your existing vacation rental, or exploring rental arbitrage opportunities, understanding the West Midlands Airbnb data is crucial. Leveraging the low regulation environment is key to maximizing your short term rental income potential. Let's dive into the specifics.
Key West Midlands Airbnb Performance Metrics Overview
Monthly Airbnb Revenue Variations & Income Potential in West Midlands (2025)
Understanding the monthly revenue variations for Airbnb listings in West Midlands is key to maximizing your short term rental income potential. Seasonality significantly impacts earnings. Our analysis, based on data from the past 12 months, shows that the peak revenue month for STRs in West Midlands is typically June, while May often presents the lowest earnings, highlighting opportunities for strategic pricing adjustments during shoulder and low seasons. Explore the typical Airbnb income in West Midlands across different performance tiers:
- Best-in-class properties (Top 10%) achieve $3,624+ monthly, often utilizing dynamic pricing and superior guest experiences.
- Strong performing properties (Top 25%) earn $2,318 or more, indicating effective management and desirable locations/amenities.
- Typical properties (Median) generate around $1,312 per month, representing the average market performance.
- Entry-level properties (Bottom 25%) see earnings around $630, often with potential for optimization.
Average Monthly Airbnb Earnings Trend in West Midlands
West Midlands Airbnb Occupancy Rate Trends (2025)
Maximize your bookings by understanding the West Midlands STR occupancy trends. Seasonal demand shifts significantly influence how often properties are booked. Typically, Junesees the highest demand (peak season occupancy), while May experiences the lowest (low season). Effective strategies, like adjusting minimum stays or offering promotions, can boost occupancy during slower periods. Here's how different property tiers perform in West Midlands:
- Best-in-class properties (Top 10%) achieve 70%+ occupancy, indicating high desirability and potentially optimized availability.
- Strong performing properties (Top 25%) maintain 54% or higher occupancy, suggesting good market fit and guest satisfaction.
- Typical properties (Median) have an occupancy rate around 34%.
- Entry-level properties (Bottom 25%) average 18% occupancy, potentially facing higher vacancy.
Average Monthly Occupancy Rate Trend in West Midlands
Average Daily Rate (ADR) Airbnb Trends in West Midlands (2025)
Effective short term rental pricing strategy in West Midlands involves understanding monthly ADR fluctuations. The Average Daily Rate (ADR) for Airbnb in West Midlands typically peaks in July and dips lowest during August. Leveraging Airbnb dynamic pricing tools or strategies based on this seasonality can significantly boost revenue. Here's a look at the typical nightly rates achieved:
- Best-in-class properties (Top 10%) command rates of $231+ per night, often due to premium features or locations.
- Strong performing properties (Top 25%) achieve nightly rates of $179 or more.
- Typical properties (Median) charge around $134 per night.
- Entry-level properties (Bottom 25%) earn around $96 per night.
Average Daily Rate (ADR) Trend by Month in West Midlands
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Airbnb Seasonality Analysis & Trends in West Midlands (2025)
Peak Season (June, July, October)
- Revenue averages $1,998 per month
- Occupancy rates average 44.0%
- Daily rates average $146
Shoulder Season
- Revenue averages $975 per month
- Occupancy maintains around 21.0%
- Daily rates hold near $145
Low Season (March, April, December)
- Revenue drops to average $0 per month
- Occupancy decreases to average 0.0%
- Daily rates adjust to average $146
Seasonality Insights for West Midlands
- The Airbnb seasonality in West Midlands shows highly seasonal trends requiring careful strategy. While the sections above show seasonal averages, it's also insightful to look at the extremes:
- During the high season, the absolute peak month showcases West Midlands's highest earning potential, with monthly revenues capable of climbing to $2,045, occupancy reaching a high of 48.2%, and ADRs peaking at $150.
- Conversely, the slowest single month of the year, typically falling within the low season, marks the market's lowest point. In this month, revenue might dip to $0, occupancy could drop to 0.0%, and ADRs may adjust down to $143.
- Understanding both the seasonal averages and these monthly peaks and troughs in revenue, occupancy, and ADR is crucial for maximizing your Airbnb profit potential in West Midlands.
Seasonal Strategies for Maximizing Profit
- Peak Season: Maximize revenue through premium pricing and potentially longer minimum stays. Ensure high availability.
- Low Season: Offer competitive pricing, special promotions (e.g., extended stay discounts), and flexible cancellation policies. Target off-season travelers like remote workers or budget-conscious guests.
- Shoulder Seasons: Implement dynamic pricing that balances peak and low rates. Target weekend travelers or specific events. Offer slightly more flexible terms than peak season.
- Regularly analyze your own performance against these West Midlands seasonality benchmarks and adjust your pricing and availability strategy accordingly.
Best Areas for Airbnb Investment in West Midlands (2025)
Exploring the top neighborhoods for short-term rentals in West Midlands? This section highlights key areas, outlining why they are attractive for hosts and guests, along with notable local attractions. Consider these locations based on your target guest profile and investment strategy.
| Neighborhood / Area | Why Host Here? (Target Guests & Appeal) | Key Attractions & Landmarks |
|---|---|---|
| Birmingham City Centre | The vibrant heart of Birmingham, known for its shopping, dining, and cultural attractions. A hotspot for both business and leisure travelers due to its central location and excellent transport links. | Bullring Shopping Centre, Birmingham Museum and Art Gallery, Library of Birmingham, Brindleyplace, Birmingham Symphony Hall, Jewellery Quarter |
| Coventry | A city with rich historical significance and modern amenities, popular with both tourists and students. It's also a key location for business due to its proximity to major transport routes. | Coventry Cathedral, War Memorial Park, Coventry Transport Museum, Herbert Art Gallery and Museum, Godiva Statue, Coombe Abbey Park |
| Wolverhampton | A growing city with a mix of urban and suburban living. Offers excellent access for commuters and a variety of local attractions, making it appealing for short-term rentals. | Wolverhampton Art Gallery, West Park, Molineux Stadium, Wolverhampton Grand Theatre, Bilston Craft Gallery, Bantock House Museum |
| Solihull | A desirable suburban area known for its affluent neighborhoods and proximity to Birmingham. Attracts families and business travelers looking for a quieter stay with easy access to the city. | Touchwood Shopping Centre, Solihull Town Centre, Malvern Park, Elmdon Park, Birmingham Airport, National Motorcycle Museum |
| Stratford-upon-Avon | The birthplace of William Shakespeare, this picturesque town is a major tourist destination, attracting visitors year-round to its rich history and cultural events. | Shakespeare's Birthplace, Royal Shakespeare Theatre, Anne Hathaway's Cottage, Stratford Butterfly Farm, Stratford-upon-Avon Canal, Historic Market Town |
| Dudley | Home to a rich industrial heritage and a variety of attractions, Dudley is a less explored gem in the West Midlands, ideal for unique Airbnb hosting opportunities. | Dudley Zoo, Black Country Living Museum, Dudley Castle, The Red House Glass Cone, Himley Hall and Park, Dudley Canal Trust |
| Lichfield | A historic cathedral city with charming countryside and a strong local culture. Attracts tourists interested in history but also offers peace and tranquility. | Lichfield Cathedral, The Samuel Johnson Birthplace Museum, Beacon Park, Lichfield Guildhall, St Chad's Cathedral, Erasmus Darwin House |
| West Bromwich | An urban area with diverse cultural offerings and proximity to Birmingham. Popular with families and individuals seeking affordable options in the West Midlands. | Sandwell Valley Country Park, Tipton Green, The Public, West Bromwich Albion Football Club, Lysias Trust, Newton Road Cemetery |
Understanding Airbnb License Requirements & STR Laws in West Midlands (2025)
While West Midlands, England, United Kingdom currently shows low STR regulations, specific Airbnb license requirements might still exist or change. Always verify the latest short term rental regulations and Airbnb license requirements directly with local government authorities for West Midlands to ensure full compliance before hosting.
(Source: AirROI data, 2025, based on 0% licensed listings)
Top Performing Airbnb Properties in West Midlands (2025)
Benchmark your potential! Explore examples of top-performing Airbnb properties in West Midlandsbased on Trailing Twelve Month (TTM) revenue. Analyze their characteristics, revenue, occupancy rate, and ADR to understand what drives success in this market.
Luxury Solihull 6 bed 3 bath. 16 gsts. JLR HS2 BHX
Entire Place • 6 bedrooms
Cohost Partners Central 2BR Comfort Stay
Entire Place • 2 bedrooms
#28 Luxury 5bdr house sleeps 11 Bham CC parking
Entire Place • 5 bedrooms
Windsor Manor: Luxury 5-bed Retreat in Solihull
Entire Place • 4 bedrooms
Contractors House Sleeps 26
Entire Place • 7 bedrooms
Luxury City Stay | Netflix | Parking | Comfort
Entire Place • 2 bedrooms
Note: Performance varies based on location, size, amenities, seasonality, and management quality. Data reflects the past 12 months.
Top Performing Airbnb Hosts in West Midlands (2025)
Learn from the best! This table showcases top-performing Airbnb hosts in West Midlands based on the number of properties managed and estimated total revenue over the past year. Analyze their scale and performance metrics.
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Sophie | 9 | $195,008 | 249 | 4.85/5.0 |
| Your Perfect Stay™ | 5 | $88,960 | 38 | 4.92/5.0 |
| Claire | 6 | $80,030 | 120 | 4.81/5.0 |
| YM3 Living | 4 | $78,985 | 98 | 4.95/5.0 |
| Cohost Partners | 3 | $68,226 | 25 | 4.62/5.0 |
| Made 2 Stay | 2 | $67,341 | 7 | 4.67/5.0 |
| Helen & Ally | 4 | $52,745 | 42 | 4.55/5.0 |
| Rocketbnb | 3 | $52,335 | 25 | 4.27/5.0 |
| Shamil | 4 | $48,990 | 45 | 4.37/5.0 |
| Danny At ShortStay | 2 | $41,219 | 6 | 5.00/5.0 |
Analyzing the strategies of top hosts, such as their property selection, pricing, and guest communication, can offer valuable lessons for optimizing your own Airbnb operations in West Midlands.
Dive Deeper: Advanced West Midlands STR Market Data (2025)
Ready to unlock more insights? AirROI provides access to advanced metrics and comprehensive Airbnb data for West Midlands. Explore detailed analytics beyond this report to refine your investment strategy, optimize pricing, and maximize your vacation rental profits.
Explore Advanced MetricsWest Midlands Short-Term Rental Market Composition (2025): Property & Room Types
Room Type Distribution
Property Type Distribution
Market Composition Insights for West Midlands
- The West Midlands Airbnb market composition is heavily skewed towards Entire Home/Apt listings, which make up 88.5% of the 252 active rentals. This indicates strong guest preference for privacy and space.
- Looking at the property type distribution in West Midlands, Apartment/Condo properties are the most common (56%), reflecting the local real estate landscape.
- Houses represent a significant 43.3% portion, catering likely to families or larger groups.
- Smaller segments like outdoor/unique, hotel/boutique (combined 0.8%) offer potential for unique stay experiences.
West Midlands Airbnb Room Capacity Analysis (2025): Bedroom Distribution
Distribution of Listings by Number of Bedrooms
Room Capacity Insights for West Midlands
- The dominant room capacity in West Midlands is 2 bedrooms listings, making up 31.3% of the market. This suggests a strong demand for properties suitable for couples or solo travelers.
- Together, 2 bedrooms and 1 bedroom properties represent 59.5% of the active Airbnb listings in West Midlands, indicating a high concentration in these sizes.
- A significant 29.4% of listings offer 3+ bedrooms, catering to larger groups and families seeking more space in West Midlands.
West Midlands Vacation Rental Guest Capacity Trends (2025)
Distribution of Listings by Guest Capacity
Guest Capacity Insights for West Midlands
- The most common guest capacity trend in West Midlands vacation rentals is listings accommodating 4 guests (21.8%). This suggests the primary traveler segment is likely small families or groups.
- Properties designed for 4 guests and 2 guests dominate the West Midlands STR market, accounting for 37.7% of listings.
- 33.8% of properties accommodate 6+ guests, serving the market segment for larger families or group travel in West Midlands.
- On average, properties in West Midlands are equipped to host 4.3 guests.
West Midlands Airbnb Booking Patterns (2025): Available vs. Booked Days
Available Days Distribution
Booked Days Distribution
Booking Pattern Insights for West Midlands
- The most common availability pattern in West Midlands falls within the 271-366 days range, representing 78.6% of listings. This suggests many properties have significant open periods on their calendars.
- Approximately 100.0% of listings show high availability (181+ days open annually), indicating potential for increased bookings or specific owner usage patterns.
- For booked days, the 31-90 days range is most frequent in West Midlands (52%), reflecting common guest stay durations or potential owner blocking patterns.
West Midlands Airbnb Minimum Stay Requirements Analysis
Distribution of Listings by Minimum Night Requirement
1 Night
57 listings
22.6% of total
2 Nights
58 listings
23% of total
3 Nights
8 listings
3.2% of total
4-6 Nights
19 listings
7.5% of total
7-29 Nights
33 listings
13.1% of total
30+ Nights
77 listings
30.6% of total
Key Insights
- The most prevalent minimum stay requirement in West Midlands is 30+ Nights, adopted by 30.6% of listings. This highlights the market's preference for longer commitments.
- A significant segment (30.6%) caters to monthly stays (30+ nights) in West Midlands, pointing to opportunities in the extended-stay market.
Recommendations
- Align with the market by considering a 30+ Nights minimum stay, as 30.6% of West Midlands hosts use this setting.
- If feasible, allowing 1-night stays, especially midweek or during low season, could capture last-minute bookings, as only 22.6% currently do.
- Explore offering discounts for stays of 30+ nights to attract the 30.6% of the market seeking extended stays.
- Adjust minimum nights based on seasonality – potentially shorter during low season and longer during peak demand periods in West Midlands.
West Midlands Airbnb Cancellation Policy Trends Analysis (2025)
Non-refundable
1 listings
0.4% of total
Limited
3 listings
1.2% of total
Super Strict 30 Days
1 listings
0.4% of total
Flexible
107 listings
42.5% of total
Moderate
64 listings
25.4% of total
Firm
46 listings
18.3% of total
Strict
30 listings
11.9% of total
Cancellation Policy Insights for West Midlands
- The prevailing Airbnb cancellation policy trend in West Midlands is Flexible, used by 42.5% of listings.
- There's a relatively balanced mix between guest-friendly (67.9%) and stricter (30.2%) policies, offering choices for different guest needs.
Recommendations for Hosts
- Consider adopting a Flexible policy to align with the 42.5% market standard in West Midlands.
- Using a Strict policy might deter some guests, as only 11.9% of listings use it. Evaluate if potential revenue protection outweighs possible lower booking rates.
- Regularly review your cancellation policy against competitors and market demand shifts in West Midlands.
West Midlands STR Booking Lead Time Analysis (2025)
Average Booking Lead Time by Month
Booking Lead Time Insights for West Midlands
- The overall average booking lead time for vacation rentals in West Midlands is 19 days.
- Guests book furthest in advance for stays during November (average 33 days), likely coinciding with peak travel demand or local events.
- The shortest booking windows occur for stays in December (average 0 days), indicating more last-minute travel plans during this time.
- Seasonally, Fall (28 days avg.) sees the longest lead times, while Winter (0 days avg.) has the shortest, reflecting typical travel planning cycles.
Recommendations for Hosts
- Use the overall average lead time (19 days) as a baseline for your pricing and availability strategy in West Midlands.
- For November stays, consider implementing length-of-stay discounts or slightly higher rates for bookings made less than 33 days out to capitalize on advance planning.
- During December, focus on last-minute booking availability and promotions, as guests book with very short notice (0 days avg.).
- Target marketing efforts for the Fall season well in advance (at least 28 days) to capture early planners.
- Monitor your own booking lead times against these West Midlands averages to identify opportunities for dynamic pricing adjustments.
Popular & Essential Airbnb Amenities in West Midlands (2025)
Amenity Prevalence
Amenity Insights for West Midlands
- Essential amenities in West Midlands that guests expect include: Wifi, Kitchen, Smoke alarm. Lacking these (any) could significantly impact bookings.
- Popular amenities like TV, Washer, Heating are common but not universal. Offering these can provide a competitive edge.
Recommendations for Hosts
- Ensure your listing includes all essential amenities for West Midlands: Wifi, Kitchen, Smoke alarm.
- Prioritize adding missing essentials: Wifi, Kitchen, Smoke alarm.
- Consider adding popular differentiators like TV or Washer to increase appeal.
- Highlight unique or less common amenities you offer (e.g., hot tub, dedicated workspace, EV charger) in your listing description and photos.
- Regularly check competitor amenities in West Midlands to stay competitive.
West Midlands Airbnb Guest Demographics & Profile Analysis (2025)
Guest Profile Summary for West Midlands
- The typical guest profile for Airbnb in West Midlands consists of primarily domestic travelers (79%), often arriving from nearby England, typically belonging to the Post-2000s (Gen Z/Alpha) group (50%), primarily speaking English or French.
- Domestic travelers account for 78.9% of guests.
- Key international markets include United Kingdom (78.9%) and United States (3.9%).
- Top languages spoken are English (62%) followed by French (4.9%).
- A significant demographic segment is the Post-2000s (Gen Z/Alpha) group, representing 50% of guests.
Recommendations for Hosts
- Target domestic marketing efforts towards travelers from England and London.
- Tailor amenities and listing descriptions to appeal to the dominant Post-2000s (Gen Z/Alpha) demographic (e.g., highlight fast WiFi, smart home features, local guides).
- Highlight unique local experiences or amenities relevant to the primary guest profile.
- Consider seasonal promotions aligned with peak travel times for key origin markets.
Nearby Short-Term Rental Market Comparison
How does the West Midlands Airbnb market stack up against its neighbors? Compare key performance metrics like average monthly revenue, ADR, and occupancy rates in surrounding areas to understand the broader regional STR landscape.
| Market | Active Properties | Monthly Revenue | Daily Rate | Avg. Occupancy |
|---|---|---|---|---|
| Chew Magna | 13 | $7,347 | $432.78 | 45% |
| Dorney | 12 | $7,123 | $693.25 | 43% |
| Englishcombe | 15 | $6,585 | $523.86 | 53% |
| City of Westminster | 1,503 | $6,396 | $527.02 | 51% |
| Wraysbury | 15 | $6,261 | $502.57 | 49% |
| Long Sutton | 17 | $6,208 | $412.77 | 43% |
| Lambourn | 12 | $6,079 | $683.58 | 30% |
| Ashley | 13 | $5,387 | $362.18 | 55% |
| Freshford | 12 | $5,125 | $309.55 | 56% |
| Grosmont | 11 | $5,059 | $468.70 | 54% |