Airbnb Market Analytics, Statistics and Data in Stroud, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Stroud? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Stroud:
How much do Airbnb hosts make on average per month in Stroud?
The short-term rental market in Stroud shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,167 per month
- Strong performing properties (top 25%) make $3,800 or more
- Best-in-class properties (top 10%) achieve $7,194+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,094
Revenue Variations by Month
Occupancy Rates Throughout the Year in Stroud
The market in Stroud shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 44% occupancy rates
- Strong performing properties (top 25%) achieve 67% or higher
- Best-in-class properties (top 10%) reach 84%+occupancy
- Entry-level properties (bottom 25%) average around 23%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Stroud
Daily rates in Stroud vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $143 per night
- Strong performing properties (top 25%) secure $245 or more
- Best-in-class properties (top 10%) pull in $444+ per night
- Entry-level properties (bottom 25%) earn around $96
Daily Rate Variations by Month
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Seasonality patterns in Stroud
Peak Season (August, June, July)
- Revenue peaks at $4071.10 per month
- Occupancy rates reach 58.94%
- Daily rates average $235.17
Shoulder Season
- Revenue averages $3384.55 per month
- Occupancy maintains 45.86%
- Daily rates hold at $225.60
Low Season (March, February, January)
- Revenue drops to $2501.35 per month
- Occupancy decreases to 33.48%
- Daily rates adjust to $210.52
Is it still profitable to do Airbnb in Stroud in 2025?
Yes! Stroud demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 46% and strong monthly revenue averaging $3385 and As a mature market with 646 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Stroud
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Stroud Town Centre | The bustling heart of Stroud with a range of shops, cafes, and cultural spots. Excellent choice for tourists wanting to explore the local atmosphere and events. | Stroud Farmers Market, Stroud Subscription Rooms, Museum in the Park, Stroud Arts Festival, Stroud High Street |
| Rodborough Common | A scenic area ideal for nature lovers and hikers. Offers breathtaking views and proximity to outdoor activities, making it perfect for eco-tourism. | Rodborough Common, Cotswold Way, Local hiking trails, Viewpoints, Wildlife spotting |
| Painswick | Known as the 'Queen of the Cotswolds', Painswick is famous for its beautiful architecture and vibrant gardens. A tranquil location for those seeking relaxation and scenic views. | Painswick Rococo Garden, St Mary’s Church, Painswick Beacon, Local art galleries, Historic Painswick village |
| Slad Valley | A picturesque valley that inspired author Laurie Lee, offering rural charm and beautiful landscapes. Ideal for those wanting a peaceful countryside retreat. | Walks through the valley, Cider-making tours, Local pubs, Nature reserves, Cotswold countryside |
| Minchinhampton Common | A wonderful open space for walking, picnicking, and enjoying the stunning Cotswold scenery. Attracts families and outdoor enthusiasts. | Minchinhampton Common, Golf course, The Old Lodge, Scenic walks, Wild flowers |
| Nailsworth | A vibrant town with independent shops and a friendly community, perfect for visitors who appreciate local charm and artisanal products. | Nailsworth High Street, Local cafes, Artisan shops, Nailsworth stream, Cycling routes |
| Woodchester | Famous for its historic Woodchester Mansion and serene surroundings. Offers visitors a dive into history and nature combined. | Woodchester Mansion, Woodchester Park, Walking trails, Historic architecture, Wildlife |
| Kingscote | A rural village offering a peaceful escape from the hustle and bustle. Perfect for those looking for a traditional English village experience. | Kingscote Barn, Lovely countryside, Local pubs, Village life, Cotswold walks |
Do you need a license for Airbnb in Stroud?
We recommend checking directly with Stroud's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (1% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Stroud
Stunning contemporary house in the South Cotswolds
Entire Place • 6 bedrooms
Spacious, beautiful, boutique Cotswold House
Entire Place • 6 bedrooms
Large dog friendly country house - Old Rectory
Entire Place • 6 bedrooms
5* Character Luxury Chocolate Box Cotswold Setting
Entire Place • 6 bedrooms
Finest Retreats | ARC Painswick
Entire Place • 9 bedrooms
Country home with heated outdoor pool 8 Bedrooms
Entire Place • 8 bedrooms
Top Performing Professional Hosts in Stroud
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 37 | $1,326,904 | 296 | 3.53/5.0 |
| Rebecca | 8 | $902,236 | 353 | 4.92/5.0 |
| StayCotswold | 8 | $529,687 | 114 | 4.25/5.0 |
| Rewild Things | 4 | $497,457 | 118 | 4.99/5.0 |
| Bolthole Retreats | 11 | $465,412 | 281 | 3.98/5.0 |
| Gail | 4 | $410,388 | 313 | 4.97/5.0 |
| Clare | 3 | $299,546 | 388 | 4.92/5.0 |
| Susannah | 1 | $276,400 | 19 | 4.95/5.0 |
| Yvonne | 7 | $259,934 | 412 | 4.87/5.0 |
| Judith | 3 | $244,068 | 278 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Stroud
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (82.2%), with house and apartment & condo properties comprising 69.5% of inventory
- Strong specialty sector (21.9%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
- Untapped potential in unique stays segments (4.8% combined)
Room Capacity Distribution
Analysis of 646 properties in Stroud shows that 1 bedroom properties are most prevalent, making up 42.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 62.8% of all listings.
Key Insights
- Most common: 1 bedroom (42.6%)
- Least common: 4 bedrooms (5.4%)
- Market concentration: 62.8% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 646 properties in Stroud reveals that 2 guests properties dominate the market, representing 36.1% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 57.7% of the market.
Key Insights
- Most common capacity: 2 guests (36.1% of market)
- Least common capacity: 1 guest (1.1% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 57.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 646 properties in Stroud, the most common availability pattern is 271-366 days (33% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (29.9% of properties).
Key Insights
- Most common availability window: 271-366 days (33%)
- Most common booking duration: 91-180 days (29.9%)
- Properties with high availability (180+ days): 62.5%
- Properties with long-term bookings (180+ days): 38.7%
Minimum Stay Distributions
1 Night
195 listings
32.8% of total
2 Nights
253 listings
42.6% of total
3 Nights
70 listings
11.8% of total
4-6 Nights
22 listings
3.7% of total
7-29 Nights
4 listings
0.7% of total
30+ Nights
50 listings
8.4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 75.4%
- Mid-length stays (4-6 nights) represent 3.7% of listings
- Monthly+ stays (8.4%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
3 listings
0.5% of total
Refundable
3 listings
0.5% of total
Super Strict 30 Days
1 listings
0.2% of total
Super Strict 60 Days
40 listings
6.8% of total
Flexible
139 listings
23.6% of total
Moderate
193 listings
32.8% of total
Firm
104 listings
17.7% of total
Strict
106 listings
18% of total
Key Insights
- Moderate is the preferred policy at 32.8% of listings
- The market shows a balanced distribution between guest-friendly (56.4%) and strict (35.7%) policies
- Strong market consensus around Moderate policies
- Super Strict 30 Days policies are least common at 0.2% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Jun, averaging 84 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 44 days
- Summer shows the longest average booking window at 80 days, while Winter has the shortest at 50 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 80 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Stroud
Below is the distribution of amenities across listings in Stroud:
Traveler Demographics
Key Insights
- Domestic travelers make up 80.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (6%) and Australia (3.1%)
- English is the top language at 72.7%, followed by French (11.3%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Stroud. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
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