Airbnb Market Analytics, Statistics and Data in Chester, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Chester? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Chester:

Average Daily Rate

$190

Occupancy Rate

49.97%

Annual Revenue

$30,388

Revenue Growth YoY

-0.99%

Best Month

August

Worst Month

January

Regulation

Low

Active Listings

551

How much do Airbnb hosts make on average per month in Chester?

The short-term rental market in Chester shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $2,581 per month
Strong performing properties (top 25%) make $4,091 or more
Best-in-class properties (top 10%) achieve $5,995+ monthly
Entry-level properties (bottom 25%) typically earn around $1,441

Revenue Variations by Month

Occupancy Rates Throughout the Year in Chester

The market in Chester shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 51% occupancy rates
Strong performing properties (top 25%) achieve 72% or higher
Best-in-class properties (top 10%) reach 86%+occupancy
Entry-level properties (bottom 25%) average around 29%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Chester

Daily rates in Chester vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $155 per night
Strong performing properties (top 25%) secure $208 or more
Best-in-class properties (top 10%) pull in $294+ per night
Entry-level properties (bottom 25%) earn around $114

Daily Rate Variations by Month

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Seasonality patterns in Chester

Peak Season (August, May, June)

Revenue peaks at $3657.11 per month
Occupancy rates reach 60.16%
Daily rates average $197.13

Shoulder Season

Revenue averages $3204.76 per month
Occupancy maintains 50.38%
Daily rates hold at $186.48

Low Season (October, February, January)

Revenue drops to $2065.97 per month
Occupancy decreases to 37.69%
Daily rates adjust to $173.15

Is it still profitable to do Airbnb in Chester in 2025?

Yes! Chester demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 50% and strong monthly revenue averaging $3205 and As a mature market with 551 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Chester

Area	Why Choose This Area	Key Attractions
City Centre	The heart of Chester, offering historic sites, shopping, and dining. Attracts tourists interested in exploring Chester's rich heritage and vibrant urban life.	Chester Cathedral, Chester Zoo, The Rows, Eastgate Clock, Roman Amphitheatre
Hoole	A charming suburb just outside the city with independent shops and cafes. Popular with visitors looking for a more local experience, yet still close to the city centre.	Hoole Village, Restaurants and cafes, Chester City Walls, Green Spaces, Local boutiques
Northgate	An emerging area known for its cultural events and proximity to the university, attracting students and young professionals.	Chester Northgate Development, Theatre, Bars and clubs, University of Chester, Local art galleries
Dee Banks	Picturesque riverside area offering beautiful views and leisurely walks. Ideal for families and couples looking for a peaceful retreat in Chester.	River Dee, Boating activities, The Groves, Meadow and parks, Cycling paths
Brunswick	A quiet residential area that offers easy access to the city and is popular among families. An attractive option for longer stays.	Local parks, Community centers, Shopping facilities, Public transport access, Sporting facilities
Upton	A suburban area with family-friendly amenities and parks. Ideal for travelers with children or those seeking a relaxed atmosphere.	Upton Park, Local schools, Playgrounds, Shopping centers, Greenery
Handbridge	A picturesque neighborhood with charming streets and proximity to nature. Great for travelers looking for tranquility while being near the city.	River Dee walks, Handbridge Park, Historical buildings, Local dining, The Roodee Racecourse
Westminster Park	A family-oriented area with spacious parks and recreational facilities. Appeals to those looking for family-friendly accommodations.	Westminster Park, Local amenities, Play areas, Walking paths, Sport facilities

Do you need a license for Airbnb in Chester?

$469.14

Daily Rate

Top Performing Professional Hosts in Chester

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Dan	21	$1,466,192	705	4.66/5.0
Hygge Homes	22	$828,592	1308	4.65/5.0
Noki	36	$805,863	944	4.15/5.0
53 Degrees Property	21	$684,873	463	4.68/5.0
Eastgate Living	25	$528,431	1291	4.31/5.0
Katie	9	$486,762	1178	4.23/5.0
Amy	8	$414,354	374	4.63/5.0
Thomas	6	$271,761	129	4.70/5.0
Caroline	1	$265,088	127	4.97/5.0
Chris & Sian	3	$242,141	374	4.94/5.0

Additional analytics on vacation rental, real estate, short term rental data in Chester

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (86.6%), with house and apartment & condo properties comprising 92.8% of inventory
Untapped potential in boutique & hotels, others, unique stays, outdoor & mobile segments (7.3% combined)

Room Capacity Distribution

Analysis of 551 properties in Chester shows that 1 bedroom properties are most prevalent, making up 34.7% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.1% of all listings.

Key Insights

Most common: 1 bedroom (34.7%)
Least common: 5+ bedrooms (4.2%)
Market concentration: 68.1% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 551 properties in Chester reveals that 4 guests properties dominate the market, representing 27.8% of all listings. The average property accommodates 4.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.5% of the market.

Key Insights

Most common capacity: 4 guests (27.8% of market)
Least common capacity: 1 guest (1.1% of market)
Average guest capacity: 4.1 guests per property
Market concentration: 52.5% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 551 properties in Chester, the most common availability pattern is 181-270 days (30.7% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (30.3% of properties).

Key Insights

Most common availability window: 181-270 days (30.7%)
Most common booking duration: 181-270 days (30.3%)
Properties with high availability (180+ days): 57.4%
Properties with long-term bookings (180+ days): 44.6%

Minimum Stay Distributions

1 Night (32.3%)

1 Night

163 listings

32.3% of total

2 Nights (47.3%)

2 Nights

239 listings

47.3% of total

3 Nights (9.5%)

3 Nights

48 listings

9.5% of total

4-6 Nights (3.8%)

4-6 Nights

19 listings

3.8% of total

7-29 Nights (3%)

7-29 Nights

15 listings

3% of total

30+ Nights (4.2%)

30+ Nights

21 listings

4.2% of total

Key Insights

Short stays (1-2 nights) dominate the market at 79.6%
Mid-length stays (4-6 nights) represent 3.8% of listings
Monthly+ stays (4.2%) suggest a stable extended-stay market
High market flexibility with 89.1% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Super Strict 30 Days (0.6%)

Super Strict 30 Days

3 listings

0.6% of total

Non-refundable (1.3%)

Non-refundable

6 listings

1.3% of total

Super Strict 60 Days (0.4%)

Super Strict 60 Days

2 listings

0.4% of total

Refundable (0.6%)

Refundable

3 listings

0.6% of total

Flexible (26.4%)

Flexible

125 listings

26.4% of total

Moderate (24.9%)

Moderate

118 listings

24.9% of total

Firm (18.6%)

Firm

88 listings

18.6% of total

Strict (27.1%)

Strict

128 listings

27.1% of total

Key Insights

Strict is the preferred policy at 27.1% of listings
The market shows a balanced distribution between guest-friendly (51.3%) and strict (45.7%) policies
Strong market consensus around Strict policies
Super Strict 60 Days policies are least common at 0.4% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Strict policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in Jun, Jul, May, averaging 76 days
Shortest booking windows are in Mar, Jan, Feb, averaging 43 days
Summer shows the longest average booking window at 69 days, while Winter has the shortest at 48 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 69 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Mar-Feb when lead times are shortest

Popular Airbnb Amenities in Chester

Below is the distribution of amenities across listings in Chester:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 85.3% of total guests, indicating a dominant local market share.
Primary international markets: United States (4.5%) and Australia (2.4%)
English is the top language at 82.4%, followed by French (7.4%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Australia
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Chester. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Grinton	15	$5,757	$335.88	50%
Casterton	11	$5,229	$303.41	51%
Flore	10	$4,958	$357.85	43%
Pooley Bridge	11	$4,687	$321.71	53%
Craven Arms	10	$4,621	$287.53	50%
Hayton	13	$4,560	$245.93	62%
Abbeycwmhir	10	$4,525	$259.34	51%
Seascale	11	$4,489	$357.98	45%
Waverton	18	$4,473	$491.43	32%
Pickmere	12	$4,433	$396.92	31%

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