Airbnb Market Analytics, Statistics and Data in City of Westminster, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in City of Westminster? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in City of Westminster:
How much do Airbnb hosts make on average per month in City of Westminster?
The short-term rental market in City of Westminster shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $7,061 per month
- Strong performing properties (top 25%) make $11,843 or more
- Best-in-class properties (top 10%) achieve $18,907+ monthly
- Entry-level properties (bottom 25%) typically earn around $3,354
Revenue Variations by Month
Occupancy Rates Throughout the Year in City of Westminster
The market in City of Westminster shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 56% occupancy rates
- Strong performing properties (top 25%) achieve 79% or higher
- Best-in-class properties (top 10%) reach 90%+occupancy
- Entry-level properties (bottom 25%) average around 26%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in City of Westminster
Daily rates in City of Westminster vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $376 per night
- Strong performing properties (top 25%) secure $571 or more
- Best-in-class properties (top 10%) pull in $882+ per night
- Entry-level properties (bottom 25%) earn around $248
Daily Rate Variations by Month
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Seasonality patterns in City of Westminster
Peak Season (June, July, December)
- Revenue peaks at $10353.29 per month
- Occupancy rates reach 63.00%
- Daily rates average $513.43
Shoulder Season
- Revenue averages $8958.28 per month
- Occupancy maintains 52.79%
- Daily rates hold at $467.77
Low Season (September, February, January)
- Revenue drops to $5702.53 per month
- Occupancy decreases to 39.65%
- Daily rates adjust to $423.31
Is it still profitable to do Airbnb in City of Westminster in 2025?
Yes! City of Westminster demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $8958 and As a mature market with 1350 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in City of Westminster
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Soho | Trendy and vibrant neighborhood known for its fashion boutiques, restaurants, and nightlife. Attracts a young and cosmopolitan crowd looking for upscale dining and shopping experiences. | Carnaby Street, Soho Theatre, Berwick Street Market, The Photographers' Gallery, Chinatown, The Prince Edward Theatre |
| Covent Garden | Famous for its historic market, street performers, and a plethora of dining options. Ideal location for tourists seeking a lively atmosphere and access to major attractions. | Covent Garden Market, Royal Opera House, London Transport Museum, St. Paul's Church, Neal's Yard, Many theatres (e.g., Lyceum Theatre) |
| Mayfair | One of London's most prestigious districts, known for its luxury hotels, high-end shopping, and exclusive restaurants. Attracts affluent travelers looking for a premium experience. | Bond Street, Hyde Park, Savile Row, The Grosvenor House, Ristorante Sette, Buckingham Palace (nearby) |
| Westminster | Home to iconic landmarks like the Houses of Parliament and Big Ben. A prime location for tourists eager to explore the political heart of the UK. | Houses of Parliament, Big Ben, Westminster Abbey, London Eye, St. James's Park, Westminster Bridge |
| Little Venice | A picturesque network of waterways and canals, offering a tranquil escape from the city's hustle and bustle. Popular for its charming cafes and boat rides. | Regent's Canal, The Waterway, Little Venice Canals, British Waterways Museum, The Local Public House, Café Laville |
| Southbank | A cultural hub along the River Thames, home to theatres, galleries, and social events. Perfect for those who want to be in the heart of cultural London. | Tate Modern, Shakespeare's Globe, Southbank Centre, London Eye, The Old Vic, Borough Market (nearby) |
| Marylebone | A stylish residential area with a village-like vibe, known for its boutiques, cafes, and proximity to luxury amenities. Attracts visitors looking for a more relaxed atmosphere. | Madame Tussauds, Regent's Park, Marylebone High Street, The Sherlock Holmes Museum, London Business School, The Wallace Collection |
| Knightsbridge | Luxury shopping destination famous for Harrods and high-end brands, often associated with affluence. A great choice for hosting upscale guests. | Harrods, Hyde Park, Victoria and Albert Museum, Natural History Museum, Brompton Oratory, The Saatchi Gallery |
Do you need a license for Airbnb in City of Westminster?
We recommend checking directly with City of Westminster's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in City of Westminster
Exquisite 6 bed house Marylebone off Regent’s park
Entire Place • 6 bedrooms
Luxury London 3-Bedroom Duplex with Pool Table 4H
Entire Place • 3 bedrooms
Spectacular Mayfair single level 3 bed flat w/AC
Entire Place • 3 bedrooms
Stunning Central London Townhouse by Oxford Street
Entire Place • 3 bedrooms
Covent Garden Penthouse - Large Terrace *Central*
Entire Place • 3 bedrooms
Spectacular Sky Villa views London Eye & Big Ben
Entire Place • 3 bedrooms
Top Performing Professional Hosts in City of Westminster
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Arcore | 22 | $3,064,938 | 515 | 4.12/5.0 |
| Dom | 26 | $2,832,240 | 2704 | 4.80/5.0 |
| Aura | 23 | $2,765,661 | 568 | 3.96/5.0 |
| Leonardo | 18 | $2,638,584 | 300 | 4.82/5.0 |
| Frankie Says | 23 | $2,090,476 | 584 | 4.21/5.0 |
| Lynn B | 5 | $1,853,313 | 119 | 4.96/5.0 |
| Saul | 8 | $1,824,002 | 75 | 4.08/5.0 |
| Alex | 15 | $1,684,936 | 1013 | 4.80/5.0 |
| London Dream Vacation | 6 | $1,653,533 | 140 | 4.90/5.0 |
| Alex | 28 | $1,517,824 | 312 | 4.27/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in City of Westminster
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (87%), with apartment & condo and house properties comprising 98.4% of inventory
- Untapped potential in boutique & hotels, others, outdoor & mobile, unique stays segments (1.7% combined)
Room Capacity Distribution
Analysis of 1,350 properties in City of Westminster shows that 1 bedroom properties are most prevalent, making up 46.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 77.3% of all listings.
Key Insights
- Most common: 1 bedroom (46.4%)
- Least common: 5+ bedrooms (0.8%)
- Market concentration: 77.3% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,350 properties in City of Westminster reveals that 4 guests properties dominate the market, representing 31% of all listings. The average property accommodates 3.8 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 53.2% of the market.
Key Insights
- Most common capacity: 4 guests (31% of market)
- Least common capacity: 1 guest (0.7% of market)
- Average guest capacity: 3.8 guests per property
- Market concentration: 53.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,350 properties in City of Westminster, the most common availability pattern is 271-366 days (32.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (30.8% of properties).
Key Insights
- Most common availability window: 271-366 days (32.4%)
- Most common booking duration: 91-180 days (30.8%)
- Properties with high availability (180+ days): 62.7%
- Properties with long-term bookings (180+ days): 38.6%
Minimum Stay Distributions
1 Night
197 listings
17.4% of total
2 Nights
292 listings
25.8% of total
3 Nights
178 listings
15.8% of total
4-6 Nights
167 listings
14.8% of total
7-29 Nights
73 listings
6.5% of total
30+ Nights
223 listings
19.7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 43.2%
- Mid-length stays (4-6 nights) represent 14.8% of listings
- Monthly+ stays (19.7%) suggest a stable extended-stay market
- High market flexibility with 59.0% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.1% of total
Super Strict 60 Days
7 listings
0.6% of total
Refundable
1 listings
0.1% of total
Super Strict 30 Days
8 listings
0.7% of total
Flexible
149 listings
13.8% of total
Moderate
199 listings
18.4% of total
Firm
257 listings
23.8% of total
Strict
457 listings
42.4% of total
Key Insights
- Strict is the preferred policy at 42.4% of listings
- Stricter policies (Firm & Strict) dominate at 66.2% of the market
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.1% of listings
Recommendations
- The market supports stricter policies, with 66.2% using Firm or Strict terms
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in May, Jun, Jul, averaging 80 days
- Shortest booking windows are in Dec, Jan, Feb, averaging 46 days
- Spring shows the longest average booking window at 72 days, while Winter has the shortest at 46 days
Recommendations
- Implement dynamic pricing strategies for Spring bookings at least 72 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Dec-Feb when lead times are shortest
Popular Airbnb Amenities in City of Westminster
Below is the distribution of amenities across listings in City of Westminster:
Traveler Demographics
Key Insights
- Domestic travelers make up 14.4% of total guests, indicating a mostly international-driven market.
- Primary international markets: United Kingdom (20.1%) and France (8.6%)
- English is the top language at 65.9%, followed by Spanish (13.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 4.7%
Recommendations
- Target marketing campaigns for New York and England markets
- Develop localized content for United Kingdom and France
- Prioritize English and Spanish language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding City of Westminster. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Dorney | 12 | $8,798 | $645.14 | 45% |
| Lambourn | 11 | $6,432 | $680.78 | 28% |
| Old Windsor | 22 | $5,182 | $339.50 | 56% |
| Flore | 10 | $4,958 | $357.85 | 43% |
| Wraysbury | 14 | $4,915 | $395.34 | 46% |
| Dinton | 11 | $4,526 | $232.69 | 58% |
| Kintbury | 12 | $4,268 | $247.81 | 56% |
| Hambleden | 24 | $4,154 | $397.83 | 42% |
| Nettlestone | 27 | $4,070 | $394.28 | 43% |
| Cotswold District | 1,861 | $4,003 | $366.11 | 44% |
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