Airbnb Market Analytics, Statistics and Data in Great Yarmouth, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Great Yarmouth? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Great Yarmouth:
How much do Airbnb hosts make on average per month in Great Yarmouth?
The short-term rental market in Great Yarmouth shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,603 per month
- Strong performing properties (top 25%) make $2,952 or more
- Best-in-class properties (top 10%) achieve $5,061+ monthly
- Entry-level properties (bottom 25%) typically earn around $741
Revenue Variations by Month
Occupancy Rates Throughout the Year in Great Yarmouth
The market in Great Yarmouth shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 34% occupancy rates
- Strong performing properties (top 25%) achieve 55% or higher
- Best-in-class properties (top 10%) reach 76%+occupancy
- Entry-level properties (bottom 25%) average around 16%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Great Yarmouth
Daily rates in Great Yarmouth vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $185 or more
- Best-in-class properties (top 10%) pull in $291+ per night
- Entry-level properties (bottom 25%) earn around $90
Daily Rate Variations by Month
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Seasonality patterns in Great Yarmouth
Peak Season (August, July, June)
- Revenue peaks at $3887.82 per month
- Occupancy rates reach 62.30%
- Daily rates average $187.84
Shoulder Season
- Revenue averages $2361.10 per month
- Occupancy maintains 37.80%
- Daily rates hold at $169.12
Low Season (October, December, January)
- Revenue drops to $1746.97 per month
- Occupancy decreases to 28.46%
- Daily rates adjust to $159.51
Is it still profitable to do Airbnb in Great Yarmouth in 2025?
Yes! Great Yarmouth demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 38% and solid monthly revenue averaging $2361 and As a mature market with 779 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Great Yarmouth
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| North Beach | A beautiful stretch known for its sandy shores and family-friendly environment. It attracts beachgoers looking for a relaxing retreat with plenty of outdoor activities. | North Beach Promenade, Cliff Park, Great Yarmouth Sea Life Centre, Pleasure Beach, 26th Beach, The Venetian Waterways |
| Central Beach | The heart of Great Yarmouth's tourist activities, Central Beach is where visitors can find attractions, shops, and restaurants all within walking distance of the beach. | Great Yarmouth Pier, The Pleasure Beach, Central Beach attractions, The Hippodrome Circus, Sea Life Centre, The Joyland Amusement Park |
| Southtown | An emerging area with affordable housing and proximity to the seafront, Southtown is perfect for budget-conscious tourists looking for spacious accommodations. | Southtown Primary School Park, Caister-on-Sea Beach, Great Yarmouth Racecourse, The River Yare, Shopping areas |
| Gorleston-on-Sea | A beautiful coastal area known for its less crowded beach and lovely promenade, attracting families and couples seeking a peaceful getaway. | Gorleston Beach, The Pavilion, Gorleston Cliff Gardens, Fishing boat yard, Gorleston Golf Club, The Esplanade |
| The Marina | A picturesque area with moorings and stunning views, The Marina is sought after by those who enjoy boating and waterfront activities. | Great Yarmouth Marina, Boating activities, The River Yare, Local restaurants with a view, Walking and cycling paths |
| Market Gates | A bustling shopping area in Great Yarmouth that attracts both locals and tourists, providing an urban experience and close proximity to attractions and facilities. | Market Gates Shopping Centre, Golden Mile attractions, Local eateries, Great Yarmouth Market, The Brasserie |
| Caister-on-Sea | A popular destination just north of Great Yarmouth known for its beautiful beach and family-friendly attractions, ideal for visitors looking for a quieter atmosphere. | Caister Beach, Caister Castle, The Life Boat Station, Local pubs and restaurants, Caister Holiday Park |
| Belton | A tranquil area located inland, Belton offers a unique rural appeal while still being close to the coastal attractions of Great Yarmouth. Ideal for exploring the countryside. | Belton Village, Local farms and gardens, Nature walks, Belton Church, Good local pubs |
Do you need a license for Airbnb in Great Yarmouth?
We recommend checking directly with Great Yarmouth's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Great Yarmouth
Stylish 6-Bed Cottage, Near The Norfolk Broads
Entire Place • 6 bedrooms
Logan Lodge, Great Yarmouth: for your large group!
Entire Place • 4 bedrooms
Broad Reach - 28121
Entire Place • 4 bedrooms
Amber House - Stunning 8 Bedroom House
Entire Place • 8 bedrooms
Coral House - Exquisite 7 Bedroom Property
Entire Place • 7 bedrooms
Living in a Lighthouse
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Great Yarmouth
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 65 | $1,719,610 | 154 | 1.78/5.0 |
| 2cHolidays | 113 | $1,361,490 | 930 | 3.46/5.0 |
| Jamie | 11 | $649,034 | 329 | 2.99/5.0 |
| Stef | 12 | $379,258 | 665 | 4.78/5.0 |
| Winterton Cottages | 24 | $327,743 | 364 | 4.68/5.0 |
| Stephen | 9 | $302,081 | 54 | 4.81/5.0 |
| Lindanna Properties | 8 | $279,090 | 503 | 4.55/5.0 |
| Sophie | 2 | $209,299 | 11 | 4.88/5.0 |
| Laura | 13 | $204,895 | 750 | 4.68/5.0 |
| Hollie | 1 | $192,181 | 55 | 4.91/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Great Yarmouth
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (93.1%), with house and others properties comprising 71.8% of inventory
- Untapped potential in boutique & hotels, unique stays segments (6.6% combined)
Room Capacity Distribution
Analysis of 779 properties in Great Yarmouth shows that 2 bedrooms properties are most prevalent, making up 46.2% of the market. The market tends to favor smaller properties, with 2 bedrooms and 3 bedrooms together representing 71.6% of all listings.
Key Insights
- Most common: 2 bedrooms (46.2%)
- Least common: 5+ bedrooms (3.1%)
- Market concentration: 71.6% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 779 properties in Great Yarmouth reveals that 4 guests properties dominate the market, representing 27.5% of all listings. The average property accommodates 5.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 6 guests make up 50.2% of the market.
Key Insights
- Most common capacity: 4 guests (27.5% of market)
- Least common capacity: 1 guest (0.5% of market)
- Average guest capacity: 5.0 guests per property
- Market concentration: 50.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 779 properties in Great Yarmouth, the most common availability pattern is 271-366 days (52.4% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (31.8% of properties).
Key Insights
- Most common availability window: 271-366 days (52.4%)
- Most common booking duration: 91-180 days (31.8%)
- Properties with high availability (180+ days): 83.6%
- Properties with long-term bookings (180+ days): 17.7%
Minimum Stay Distributions
1 Night
150 listings
22.3% of total
2 Nights
254 listings
37.8% of total
3 Nights
182 listings
27.1% of total
4-6 Nights
29 listings
4.3% of total
7-29 Nights
10 listings
1.5% of total
30+ Nights
47 listings
7% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 60.1%
- Mid-length stays (4-6 nights) represent 4.3% of listings
- Monthly+ stays (7%) suggest a stable extended-stay market
- High market flexibility with 87.2% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
79 listings
12.6% of total
Refundable
3 listings
0.5% of total
Super Strict 30 Days
10 listings
1.6% of total
Flexible
94 listings
15% of total
Moderate
110 listings
17.6% of total
Firm
195 listings
31.2% of total
Strict
134 listings
21.4% of total
Key Insights
- Firm is the preferred policy at 31.2% of listings
- The market shows a balanced distribution between guest-friendly (32.6%) and strict (52.6%) policies
- Strong market consensus around Firm policies
- Refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Firm policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, May, Aug, averaging 93 days
- Shortest booking windows are in Oct, Jan, Sep, averaging 61 days
- Summer shows the longest average booking window at 90 days, while Fall has the shortest at 66 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 90 days in advance
- Consider early bird discounts during Fall to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Sep when lead times are shortest
Popular Airbnb Amenities in Great Yarmouth
Below is the distribution of amenities across listings in Great Yarmouth:
Traveler Demographics
Key Insights
- Domestic travelers make up 96.1% of total guests, indicating a dominant local market share.
- Primary international markets: United States (0.7%) and Australia (0.5%)
- English is the top language at 85.7%, followed by French (6%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Great Yarmouth. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
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