Airbnb Market Analytics, Statistics and Data in South Norfolk, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in South Norfolk? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in South Norfolk:
How much do Airbnb hosts make on average per month in South Norfolk?
The short-term rental market in South Norfolk shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,757 per month
- Strong performing properties (top 25%) make $3,241 or more
- Best-in-class properties (top 10%) achieve $5,890+ monthly
- Entry-level properties (bottom 25%) typically earn around $875
Revenue Variations by Month
Occupancy Rates Throughout the Year in South Norfolk
The market in South Norfolk shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 39% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 82%+occupancy
- Entry-level properties (bottom 25%) average around 18%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in South Norfolk
Daily rates in South Norfolk vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $139 per night
- Strong performing properties (top 25%) secure $230 or more
- Best-in-class properties (top 10%) pull in $438+ per night
- Entry-level properties (bottom 25%) earn around $98
Daily Rate Variations by Month
Get Live South Norfolk Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in South Norfolk
Peak Season (August, May, July)
- Revenue peaks at $3804.25 per month
- Occupancy rates reach 55.88%
- Daily rates average $237.33
Shoulder Season
- Revenue averages $2929.30 per month
- Occupancy maintains 42.01%
- Daily rates hold at $224.53
Low Season (April, January, February)
- Revenue drops to $2199.54 per month
- Occupancy decreases to 32.18%
- Daily rates adjust to $216.25
Is it still profitable to do Airbnb in South Norfolk in 2025?
Yes! South Norfolk demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 42% and strong monthly revenue averaging $2929 and With 465 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in South Norfolk
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Bungay | A picturesque market town with historical architecture and a charming atmosphere. It attracts visitors for its beautiful countryside and proximity to the River Waveney. | Bungay Castle, St. Mary's Church, Bungay Museum, River Waveney, Local Markets |
| Diss | A friendly market town with a scenic pond and historic buildings. It offers a relaxed pace of life and access to beautiful surrounding countryside, making it attractive for weekend getaways. | Diss Mere, Diss Museum, The Corn Hall, local parks, Diss Rail Station |
| Harleston | Known for its vibrant community and local shops. The town offers a quaint charm and is a great base for exploring nearby attractions in South Norfolk and beyond. | Harleston Arcade, The Old Grammar School, local cafes, surrounding countryside walks |
| South Norfolk Heritage Centre | A cultural hotspot with a rich history and variety of events. It attracts visitors interested in local history and culture, enhancing the appeal for short-term rentals. | Norfolk Heritage Centre, Local exhibitions, Workshops and events |
| Pulham Market | A small village known for its idyllic rural setting. It's perfect for guests looking to escape the city and enjoy tranquility amidst beautiful landscapes. | St. Mary's Church, local pubs, scenic countryside |
| Long Stratton | A pleasant town with good amenities and easy access to the A140. It’s popular among families and travelers looking for a quiet, convenient spot. | Long Stratton Church, local shops, parks and playgrounds |
| Wicklewood | A calm village atmosphere that attracts visitors wanting to relax in a rural setting. It’s close to larger towns for day trips while maintaining a peaceful feel. | local farms, countryside walks, community events |
| Necton | A small rural village offering access to the Natural beauty of Norfolk. It’s ideal for those interested in nature and outdoor activities. | Necton Church, local trails, Nature reserves nearby |
Do you need a license for Airbnb in South Norfolk?
We recommend checking directly with South Norfolk's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in South Norfolk
Stunning House Sleeps 18, Hot Tub, Pool and Tennis
Entire Place • 9 bedrooms
Beautiful 10 Bed Oak beamed Country House
Entire Place • 10 bedrooms
Lavish Tudor Estate & Gardens - Sleeps 25!
Entire Place • 13 bedrooms
Stubbs House Country Manor Norfolk Broads
Entire Place • 10 bedrooms
Luxury Georgian House With Sauna Sleeps 19-23
Entire Place • 9 bedrooms
Quirky family home, three annexes + hot tub
Entire Place • 7 bedrooms
Top Performing Professional Hosts in South Norfolk
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Cottages | 28 | $1,057,765 | 223 | 3.25/5.0 |
| Norfolk Cottages | 19 | $550,193 | 29 | 1.01/5.0 |
| Zeenath | 3 | $426,660 | 109 | 4.41/5.0 |
| 17955831 | 1 | $405,084 | 24 | 4.83/5.0 |
| Joe | 6 | $363,648 | 727 | 4.72/5.0 |
| Curated | 2 | $362,692 | 15 | 4.90/5.0 |
| Polo | 8 | $262,318 | 429 | 4.85/5.0 |
| Debbie | 5 | $247,698 | 393 | 4.98/5.0 |
| Host & Stay | 3 | $241,972 | 59 | 4.82/5.0 |
| Norfolk Holiday Rentals | 1 | $218,266 | 34 | 4.97/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in South Norfolk
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (81.1%), with house and boutique & hotels properties comprising 67.7% of inventory
- Strong specialty sector (33.3%) combining boutique hotels, unique stays, and outdoor accommodations indicates market maturity and premium opportunities
Room Capacity Distribution
Analysis of 465 properties in South Norfolk shows that 1 bedroom properties are most prevalent, making up 40.4% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 64.9% of all listings.
Key Insights
- Most common: 1 bedroom (40.4%)
- Least common: 4 bedrooms (4.3%)
- Market concentration: 64.9% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 465 properties in South Norfolk reveals that 2 guests properties dominate the market, representing 33.5% of all listings. The average property accommodates 3.5 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 58.7% of the market.
Key Insights
- Most common capacity: 2 guests (33.5% of market)
- Least common capacity: 1 guest (1.5% of market)
- Average guest capacity: 3.5 guests per property
- Market concentration: 58.7% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 465 properties in South Norfolk, the most common availability pattern is 271-366 days (41.9% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (28.8% of properties).
Key Insights
- Most common availability window: 271-366 days (41.9%)
- Most common booking duration: 91-180 days (28.8%)
- Properties with high availability (180+ days): 71.0%
- Properties with long-term bookings (180+ days): 30.8%
Minimum Stay Distributions
1 Night
140 listings
33% of total
2 Nights
150 listings
35.4% of total
3 Nights
59 listings
13.9% of total
4-6 Nights
20 listings
4.7% of total
7-29 Nights
9 listings
2.1% of total
30+ Nights
46 listings
10.8% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 68.4%
- Mid-length stays (4-6 nights) represent 4.7% of listings
- Monthly+ stays (10.8%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 30 Days
3 listings
0.8% of total
Refundable
2 listings
0.5% of total
Super Strict 60 Days
29 listings
7.4% of total
Non-refundable
3 listings
0.8% of total
Flexible
107 listings
27.2% of total
Moderate
109 listings
27.7% of total
Firm
63 listings
16% of total
Strict
77 listings
19.6% of total
Key Insights
- Moderate is the preferred policy at 27.7% of listings
- The market shows a balanced distribution between guest-friendly (54.9%) and strict (35.6%) policies
- Strong market consensus around Moderate policies
- Refundable policies are least common at 0.5% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jun, May, Aug, averaging 74 days
- Shortest booking windows are in Mar, Nov, Feb, averaging 48 days
- Summer shows the longest average booking window at 74 days, while Winter has the shortest at 56 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 74 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Feb when lead times are shortest
Popular Airbnb Amenities in South Norfolk
Below is the distribution of amenities across listings in South Norfolk:
Traveler Demographics
Key Insights
- Domestic travelers make up 94.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (1%) and Australia (0.9%)
- English is the top language at 81.5%, followed by French (8.1%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 8.2%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding South Norfolk. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights