Airbnb Market Analytics, Statistics and Data in Birmingham, England, United Kingdom

Last updated: 2025-01-31

Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Birmingham? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Birmingham:

Average Daily Rate

$126

Occupancy Rate

42.18%

Annual Revenue

$15,970

Revenue Growth YoY

10.49%

Best Month

June

Worst Month

January

Regulation

Low

Active Listings

1774

How much do Airbnb hosts make on average per month in Birmingham?

The short-term rental market in Birmingham shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:

Typical properties (median) earn $1,490 per month
Strong performing properties (top 25%) make $2,813 or more
Best-in-class properties (top 10%) achieve $4,279+ monthly
Entry-level properties (bottom 25%) typically earn around $686

Revenue Variations by Month

Occupancy Rates Throughout the Year in Birmingham

The market in Birmingham shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:

Typical properties (median) maintain 40% occupancy rates
Strong performing properties (top 25%) achieve 65% or higher
Best-in-class properties (top 10%) reach 83%+occupancy
Entry-level properties (bottom 25%) average around 19%

Occupancy Variations by Month

Average Daily Rates Seasonal Trends in Birmingham

Daily rates in Birmingham vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:

Typical properties (median) generate $113 per night
Strong performing properties (top 25%) secure $173 or more
Best-in-class properties (top 10%) pull in $245+ per night
Entry-level properties (bottom 25%) earn around $64

Daily Rate Variations by Month

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Seasonality patterns in Birmingham

Peak Season (June, May, October)

Revenue peaks at $2355.15 per month
Occupancy rates reach 51.27%
Daily rates average $160.40

Shoulder Season

Revenue averages $2009.68 per month
Occupancy maintains 43.07%
Daily rates hold at $145.11

Low Season (December, February, January)

Revenue drops to $1321.40 per month
Occupancy decreases to 33.20%
Daily rates adjust to $129.88

Is it still profitable to do Airbnb in Birmingham in 2025?

Yes! Birmingham demonstrates moderate seasonality with good off-peak opportunities, featuring a growing occupancy rate of 43% and solid monthly revenue averaging $2010 and As a mature market with 1774 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:

Peak Season Strategy

Implement premium seasonal pricing strategies
Set longer minimum stay requirements during high-demand periods
Enforce stricter cancellation policies

Shoulder Season Strategy

Maintain competitive market-based pricing
Offer moderate-length stay incentives
Target a mix of leisure and business travelers with flexible booking terms
Focus on weekend getaway packages and mid-week business traveler promotions

Low Season Strategy

Adjust pricing to remain competitive in the market
Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
Create targeted promotional campaigns to drive occupancy

Top Places to Start Airbnb in Birmingham

Area	Why Choose This Area	Key Attractions
city centre	Birmingham's vibrant city centre is a hub for shopping, dining, and nightlife. It attracts tourists and business travelers alike, making it ideal for Airbnb hosting.	Bullring Shopping Centre, Birmingham Museum and Art Gallery, The Mailbox, Grand Central, Centenary Square
Jewellery Quarter	Famous for its historic significance and beautiful architecture, the Jewellery Quarter is a unique area that appeals to tourists interested in history and culture.	Museum of the Jewellery Quarter, St. Paul's Church, The Coffin Works, Jewellery shops and workshops, Coffin Works museum
Moseley	A trendy suburb known for its artistic community, independent shops, and vibrant nightlife. It attracts a younger crowd and is great for those looking for a local experience.	Moseley Park, Moseley Village, Independent cafes and shops, The Fighting Cocks pub, The Moseley Folk Festival
Kings Heath	An up-and-coming area with a great mix of green spaces and trendy cafes and restaurants. It's popular with families and young professionals.	Kings Heath Park, High Street with local shops, Kings Heath Farmers' Market, The Hare and Hounds, The Kings Heath Village Square
Selly Oak	Popular with students due to its proximity to the University of Birmingham. This area has a lively student vibe and plenty of amenities.	The University of Birmingham, Selly Oak Park, Local pubs and cafes, Moseley Hall Hospital, Bournville Village Green
Edgbaston	A wealthy suburb close to the city centre, known for its beautiful gardens and parks. Ideal for those seeking a more peaceful retreat near urban amenities.	Edgbaston Reservoir, Birmingham Botanical Gardens, The Priory Rooms, Famous cricket grounds, The Edgbaston Stadium
Digbeth	A creative and cultural hub that has seen a lot of regeneration. Known for street art, independent venues, and a vibrant nightlife.	The Custard Factory, Birmingham Open Media, Digbeth Dining Club, The Rainbow Venues, Canal Walks
Harborne	A charming suburb with a village feel, known for its bistros, cafes, and local shops. It's quiet yet close to Birmingham city centre.	Harborne High Street, Lightwoods Park, Local pubs and restaurants, The Harborne Farmers' Market, The Birmingham Golf Club

Do you need a license for Airbnb in Birmingham?

$456.82

Daily Rate

Top Performing Professional Hosts in Birmingham

Host Name	Properties	Grossing Revenue	Stay Reviews	Avg Rating
Your Perfect Stay™	49	$982,655	1064	4.56/5.0
Helen & Ally	41	$855,646	899	4.17/5.0
Claire	18	$592,997	476	4.88/5.0
Niall Wyndale Living	11	$471,413	300	4.64/5.0
City View Apartments	24	$440,468	734	3.87/5.0
Tudors	21	$376,399	130	3.16/5.0
Empire	31	$363,327	140	2.55/5.0
Stay	54	$340,334	441	3.62/5.0
Quality City	7	$319,262	567	4.74/5.0
Nathan	3	$285,134	64	4.88/5.0

Additional analytics on vacation rental, real estate, short term rental data in Birmingham

AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:

Show Advanced Metrics

Room Type Distribution

Property Type Distribution

Key Insights

Market dominated by entire home listings (69.8%), with apartment & condo and house properties comprising 95.5% of inventory
Untapped potential in boutique & hotels, others, outdoor & mobile segments (4.6% combined)

Room Capacity Distribution

Analysis of 1,774 properties in Birmingham shows that 1 bedroom properties are most prevalent, making up 40.6% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.9% of all listings.

Key Insights

Most common: 1 bedroom (40.6%)
Least common: 5+ bedrooms (2.8%)
Market concentration: 66.9% in top 2 sizes
Market skew: Favors smaller properties

Guest Capacity Distribution

Analysis of 1,774 properties in Birmingham reveals that 2 guests properties dominate the market, representing 25.3% of all listings. The average property accommodates 3.2 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 46.2% of the market.

Key Insights

Most common capacity: 2 guests (25.3% of market)
Least common capacity: 7 guests (3.3% of market)
Average guest capacity: 3.2 guests per property
Market concentration: 46.2% in top 2 capacity sizes
Market segmentation: Predominantly larger guest capacities

Booking and Availability Patterns

Available Days Distribution

Booked Days Distribution

Among 1,774 properties in Birmingham, the most common availability pattern is 271-366 days (43.1% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (27.7% of properties).

Key Insights

Most common availability window: 271-366 days (43.1%)
Most common booking duration: 91-180 days (27.7%)
Properties with high availability (180+ days): 70.3%
Properties with long-term bookings (180+ days): 30.9%

Minimum Stay Distributions

1 Night (35.8%)

1 Night

527 listings

35.8% of total

2 Nights (31.9%)

2 Nights

469 listings

31.9% of total

3 Nights (9%)

3 Nights

132 listings

9% of total

4-6 Nights (7.5%)

4-6 Nights

110 listings

7.5% of total

7-29 Nights (11.4%)

7-29 Nights

168 listings

11.4% of total

30+ Nights (4.4%)

30+ Nights

65 listings

4.4% of total

Key Insights

Short stays (1-2 nights) dominate the market at 67.7%
Mid-length stays (4-6 nights) represent 7.5% of listings
Monthly+ stays (4.4%) suggest a stable extended-stay market
High market flexibility with 76.7% accepting 3 nights or less

Recommendations

Set minimum stays between 2-3 nights to align with market standards
Adjust minimum stays seasonally based on demand patterns
Implement different minimum stays for weekends vs. weekdays

Cancellation Policy Distribution

Non-refundable (0.1%)

Non-refundable

1 listings

0.1% of total

Super Strict 60 Days (0.5%)

Super Strict 60 Days

7 listings

0.5% of total

Refundable (0.5%)

Refundable

7 listings

0.5% of total

Super Strict 30 Days (0.1%)

Super Strict 30 Days

1 listings

0.1% of total

Flexible (28.1%)

Flexible

368 listings

28.1% of total

Moderate (31.1%)

Moderate

407 listings

31.1% of total

Firm (12.8%)

Firm

167 listings

12.8% of total

Strict (26.8%)

Strict

351 listings

26.8% of total

Key Insights

Moderate is the preferred policy at 31.1% of listings
The market shows a balanced distribution between guest-friendly (59.2%) and strict (39.6%) policies
Strong market consensus around Moderate policies
Super Strict 30 Days policies are least common at 0.1% of listings

Recommendations

Market supports various policies - choose based on your property type and target guests
Strong market preference for Moderate policies suggests this should be your baseline
Consider generous cancellation terms as a competitive advantage

Booking Lead Time Trends

Key Insights

Peak booking lead times occur in May, Jul, Jun, averaging 52 days
Shortest booking windows are in Jan, Dec, Feb, averaging 34 days
Summer shows the longest average booking window at 47 days, while Winter has the shortest at 34 days

Recommendations

Implement dynamic pricing strategies for Summer bookings at least 47 days in advance
Consider early bird discounts during Winter to encourage longer lead times
Focus on last-minute booking promotions during Jan-Feb when lead times are shortest

Popular Airbnb Amenities in Birmingham

Below is the distribution of amenities across listings in Birmingham:

Traveler Demographics

Guest Origin Distribution

Top 5 Cities of Origin

Top 5 Countries of Origin

Top 5 Languages Spoken

Age Distribution

Key Insights

Domestic travelers make up 78.3% of total guests, indicating a dominant local market share.
Primary international markets: United States (4.2%) and Germany (1.6%)
English is the top language at 76.1%, followed by French (7.6%)
Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.9%

Recommendations

Target marketing campaigns for England and London markets
Develop localized content for United States and Germany
Prioritize English and French language support
Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
Implement seasonal promotions aligned with key market travel patterns

Nearby Markets

Explore short-term rental performance in markets surrounding Birmingham. These nearby markets offer diverse opportunities for property investors and hosts:

Market	Properties	Monthly Revenue	Daily Rate	Occupancy
Englishcombe	13	$9,337	$580.71	48%
Dorney	12	$8,798	$645.14	45%
Chew Magna	14	$6,741	$398.56	48%
Lambourn	11	$6,432	$680.78	28%
City of Westminster	1,350	$6,261	$490.13	52%
Stoke St. Michael	10	$6,129	$429.47	44%
Long Sutton	18	$6,097	$384.21	50%
Oldland Common	14	$5,212	$344.32	45%
Old Windsor	22	$5,182	$339.50	56%
Flore	10	$4,958	$357.85	43%

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