Airbnb Market Analytics, Statistics and Data in Norwich, England, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Norwich? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Norwich:
How much do Airbnb hosts make on average per month in Norwich?
The short-term rental market in Norwich shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,658 per month
- Strong performing properties (top 25%) make $2,893 or more
- Best-in-class properties (top 10%) achieve $4,215+ monthly
- Entry-level properties (bottom 25%) typically earn around $790
Revenue Variations by Month
Occupancy Rates Throughout the Year in Norwich
The market in Norwich shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 47% occupancy rates
- Strong performing properties (top 25%) achieve 71% or higher
- Best-in-class properties (top 10%) reach 86%+occupancy
- Entry-level properties (bottom 25%) average around 21%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Norwich
Daily rates in Norwich vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $120 per night
- Strong performing properties (top 25%) secure $162 or more
- Best-in-class properties (top 10%) pull in $214+ per night
- Entry-level properties (bottom 25%) earn around $76
Daily Rate Variations by Month
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Seasonality patterns in Norwich
Peak Season (August, July, June)
- Revenue peaks at $2427.95 per month
- Occupancy rates reach 54.69%
- Daily rates average $138.01
Shoulder Season
- Revenue averages $2097.11 per month
- Occupancy maintains 46.89%
- Daily rates hold at $132.24
Low Season (December, February, January)
- Revenue drops to $1438.54 per month
- Occupancy decreases to 36.78%
- Daily rates adjust to $123.03
Is it still profitable to do Airbnb in Norwich in 2025?
Yes! Norwich demonstrates moderate seasonality with good off-peak opportunities, featuring a healthy occupancy rate of 47% and solid monthly revenue averaging $2097 and As a mature market with 518 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Norwich
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| The Cathedral Quarter | The historic heart of Norwich, rich in medieval architecture and culture. This area attracts visitors interested in the city's heritage and its famous cathedral. | Norwich Cathedral, Norwich Castle, St. Gregory's Church, The Forum, The Museum of Norwich at the Bridewell |
| The Lanes | A charming area filled with independent shops, cafes, and boutiques. Popular with tourists seeking a unique shopping experience in a quaint setting. | The Lanes shopping area, The Book Hive, The Bicycle Shop, St Benedict's Church, Norwich Beer Festival |
| Norwich City Centre | The bustling hub of Norwich with shops, restaurants, and nightlife. Ideal for short-term stays due to its central location and accessibility to amenities. | Chapelfield Shopping Centre, Norwich Market, The Forum, Vue Cinema, The River Wensum |
| Mousehold Heath | A beautiful park area offering stunning views of the city. Attracts nature lovers and those seeking a peaceful retreat close to the city. | Mousehold Heath, The Roman Catholic Cathedral, The Norwich Eco-Collective, Grove Road Cemetery |
| Eaton | A suburban area that offers a quieter stay with access to parks and greenery. Popular with families visiting Norwich and nearby universities. | Eaton Park, University of East Anglia, Eaton Village, The Eaton Community Centre |
| Hellesdon | A residential suburb with easy access to the city center and local amenities. It’s a great option for longer stays or families. | Hellesdon Mill, The River Wensum, Local parks and recreation fields, Hellesdon Hospital |
| Thorpe Saint Andrew | Suburban area located along the River Yare, attractive for visitors who enjoy boating and riverside walks while being close to the city. | Bipartisan River Walk, Thorpe Green Common, The River Yare, Local eateries and cafes |
| Bowthorpe | Quiet residential area with local parks and good transport links to Norwich. Attractive to visitors looking for a more laid-back stay close to the city. | Bowthorpe Park, Local shops and cafes, Transport links to the city, Community gardens |
Do you need a license for Airbnb in Norwich?
We recommend checking directly with Norwich's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Norwich
Stunning Watermill on the River Yare
Entire Place • 5 bedrooms
Luxury City Centre House Central Norwich
Entire Place • 4 bedrooms
3 Bedroom City house with Cinema Room and parking
Entire Place • 3 bedrooms
Norwich City Home w/ Cinema, Games Room & Parking
Entire Place • 4 bedrooms
Beautiful 3 bed apartment in Norwich Cathedral Qtr
Entire Place • 3 bedrooms
2 minute walk to bus station Hot Tub & Cinema Room
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Norwich
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Ginger And Gold Management, | 18 | $645,008 | 633 | 4.56/5.0 |
| Tom | 35 | $462,546 | 290 | 3.40/5.0 |
| AirNorfolk | 11 | $341,094 | 1419 | 4.40/5.0 |
| NorfolkStays | 6 | $312,259 | 898 | 4.75/5.0 |
| Chris | 9 | $202,985 | 156 | 4.41/5.0 |
| Vanessa | 1 | $193,787 | 41 | 5.00/5.0 |
| Host & Stay | 12 | $186,352 | 419 | 4.25/5.0 |
| Benjamin | 18 | $183,882 | 523 | 4.46/5.0 |
| Jamie | 6 | $151,928 | 124 | 4.31/5.0 |
| Jazmine | 2 | $150,556 | 65 | 4.92/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Norwich
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (74.3%), with apartment & condo and house properties comprising 92.2% of inventory
- Untapped potential in others, outdoor & mobile segments (2.0% combined)
Room Capacity Distribution
Analysis of 518 properties in Norwich shows that 1 bedroom properties are most prevalent, making up 39.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 66.4% of all listings.
Key Insights
- Most common: 1 bedroom (39.8%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 66.4% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 518 properties in Norwich reveals that 2 guests properties dominate the market, representing 29% of all listings. The average property accommodates 3.1 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 51.2% of the market.
Key Insights
- Most common capacity: 2 guests (29% of market)
- Least common capacity: 7 guests (1.5% of market)
- Average guest capacity: 3.1 guests per property
- Market concentration: 51.2% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 518 properties in Norwich, the most common availability pattern is 271-366 days (39.8% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (25.9% of properties).
Key Insights
- Most common availability window: 271-366 days (39.8%)
- Most common booking duration: 91-180 days (25.9%)
- Properties with high availability (180+ days): 64.5%
- Properties with long-term bookings (180+ days): 37.1%
Minimum Stay Distributions
1 Night
153 listings
33.9% of total
2 Nights
145 listings
32.2% of total
3 Nights
73 listings
16.2% of total
4-6 Nights
16 listings
3.5% of total
7-29 Nights
46 listings
10.2% of total
30+ Nights
18 listings
4% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 66.1%
- Mid-length stays (4-6 nights) represent 3.5% of listings
- Monthly+ stays (4%) suggest a stable extended-stay market
- High market flexibility with 82.3% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
18 listings
4.1% of total
Non-refundable
1 listings
0.2% of total
Super Strict 30 Days
16 listings
3.7% of total
Flexible
126 listings
28.9% of total
Moderate
147 listings
33.7% of total
Firm
55 listings
12.6% of total
Strict
73 listings
16.7% of total
Key Insights
- Moderate is the preferred policy at 33.7% of listings
- Guest-friendly policies (Flexible & Moderate) dominate at 62.6% of the market
- Strong market consensus around Moderate policies
- Non-refundable policies are least common at 0.2% of listings
Recommendations
- Consider starting with a Moderate policy to align with market preferences
- Strong market preference for Moderate policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 60 days
- Shortest booking windows are in Mar, Feb, Jan, averaging 38 days
- Summer shows the longest average booking window at 58 days, while Winter has the shortest at 41 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 58 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Mar-Jan when lead times are shortest
Popular Airbnb Amenities in Norwich
Below is the distribution of amenities across listings in Norwich:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.7% of total guests, indicating a dominant local market share.
- Primary international markets: United States (4.2%) and Australia (2.2%)
- English is the top language at 74.5%, followed by French (10.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.9%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Australia
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Norwich. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Cliffe | 12 | $3,397 | $219.54 | 48% |
| Sevenoaks | 172 | $3,068 | $273.26 | 44% |
| Uttlesford | 225 | $2,629 | $223.91 | 46% |
| Koekelare | 11 | $2,573 | $250.87 | 38% |
| Gistel | 11 | $2,570 | $201.96 | 41% |
| Diksmuide | 42 | $2,566 | $276.66 | 38% |
| Braintree | 177 | $2,536 | $256.38 | 40% |
| Tonbridge and Malling | 106 | $2,453 | $202.51 | 45% |
| Tunbridge Wells | 347 | $2,447 | $241.20 | 45% |
| Canterbury | 1,107 | $2,398 | $204.53 | 45% |
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