Airbnb Market Analytics, Statistics and Data in Glasgow, Scotland, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Glasgow? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Glasgow:
How much do Airbnb hosts make on average per month in Glasgow?
The short-term rental market in Glasgow shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $2,335 per month
- Strong performing properties (top 25%) make $4,044 or more
- Best-in-class properties (top 10%) achieve $6,160+ monthly
- Entry-level properties (bottom 25%) typically earn around $1,211
Revenue Variations by Month
Occupancy Rates Throughout the Year in Glasgow
The market in Glasgow shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 57% occupancy rates
- Strong performing properties (top 25%) achieve 76% or higher
- Best-in-class properties (top 10%) reach 88%+occupancy
- Entry-level properties (bottom 25%) average around 28%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Glasgow
Daily rates in Glasgow vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $147 per night
- Strong performing properties (top 25%) secure $239 or more
- Best-in-class properties (top 10%) pull in $404+ per night
- Entry-level properties (bottom 25%) earn around $88
Daily Rate Variations by Month
Get Live Glasgow Market Intelligence 👇
Explore Real-time Analytics
Seasonality patterns in Glasgow
Peak Season (August, July, June)
- Revenue peaks at $3902.54 per month
- Occupancy rates reach 65.59%
- Daily rates average $245.58
Shoulder Season
- Revenue averages $3031.68 per month
- Occupancy maintains 52.88%
- Daily rates hold at $213.20
Low Season (December, February, January)
- Revenue drops to $1786.25 per month
- Occupancy decreases to 35.49%
- Daily rates adjust to $170.94
Is it still profitable to do Airbnb in Glasgow in 2025?
Yes! Glasgow demonstrates highly seasonal trends requiring strategic adaptation, featuring a healthy occupancy rate of 53% and strong monthly revenue averaging $3032 and As a mature market with 1373 active listings, there's strong demand despite the competition. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Glasgow
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| City Centre | The vibrant heart of Glasgow, offering a mix of shopping, dining, and cultural attractions. Perfect for visitors who want to experience the city's urban life and accessibility to major transport links. | Buchanan Street, George Square, The Lighthouse, Gallery of Modern Art, Merchant City |
| West End | Famous for its charming streets, Victorian architecture, and a bohemian atmosphere. Popular among students and tourists alike, with a plethora of cafes, bars, and parks. | Kelvingrove Art Gallery and Museum, University of Glasgow, Botanic Gardens, Byres Road, Ashton Lane |
| Southside | A diverse and trendy area featuring local cafes, bars, and parks. Appeals to families and young professionals looking for a more relaxed atmosphere away from the city buzz. | Pollok Country Park, Burrell Collection, Queens Park, Strathbungo, Shawlands |
| Merchant City | Historical and stylish area known for its upscale dining and nightlife. Attracts visitors interested in culture, shopping, and enjoying the local art scene. | Merchant Square, Tron Theatre, St. Enoch Centre, Peacock Alley, Shutterbug |
| Finnieston | A trendy neighborhood that has blossomed with amazing restaurants and bars. Known for its vibrant food scene, it's a hit with foodies and nightlife lovers. | Kelvinhall, Sauchiehall Street, SEC Centre, The SSE Hydro, Finnieston Crane |
| Glasgow Green | A large park that is ideal for relaxation and outdoor activities. Popular with those who enjoy nature close to the city and is often host to various events and festivals. | People's Palace and Winter Gardens, Doulton Fountain, Glasgow Green, Scottish Events Campus, Glasgow City FC |
| Partick | A lively local neighborhood with independent shops, eateries, and a strong community vibe. A great spot for guests looking for a genuine Glasgow experience. | Partick Thistle Football Club, Partick Library, Kelvin Walkway, Partick Station, Hayfield Retail Park |
| Bearsden | A suburban area offering a quieter retreat just outside the city. It's popular with families and those looking for easy access to the city with a suburban lifestyle. | Kilmardinny Loch, Bearsden Golf Club, Roman Baths Museum, Mugdock Country Park, Bearsden's local parks |
Do you need a license for Airbnb in Glasgow?
We recommend checking directly with Glasgow's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (18% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Glasgow
10 Bedrooms | Pool Table | Garden | Piano
Entire Place • 10 bedrooms
Luxury 5 bedroom stay in the heart of the West End
Entire Place • 5 bedrooms
Arty West End Townhouse 6 bdrm, 6 bthrm, Sleeps 10
Entire Place • 6 bedrooms
Spacious 5 Bed City Centre Town House
Entire Place • 5 bedrooms
Home of Joy - 3 bedroom home with private garden
Entire Place • 3 bedrooms
Spacious Townhouse West End 4 Bedrooms Sleeps 6
Entire Place • 4 bedrooms
Top Performing Professional Hosts in Glasgow
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| Vik | 14 | $1,248,561 | 364 | 4.48/5.0 |
| Suzy | 18 | $817,970 | 799 | 4.55/5.0 |
| William | 12 | $630,259 | 238 | 3.90/5.0 |
| Laurie | 4 | $534,431 | 96 | 3.75/5.0 |
| Alexandra | 5 | $502,307 | 429 | 4.94/5.0 |
| Kevin | 8 | $462,567 | 1493 | 4.88/5.0 |
| Jo | 8 | $455,050 | 1490 | 4.80/5.0 |
| Tommy | 8 | $450,812 | 1656 | 4.76/5.0 |
| Joy | 7 | $441,102 | 552 | 4.71/5.0 |
| Eric | 11 | $362,645 | 234 | 4.82/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Glasgow
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (70.6%), with apartment & condo and house properties comprising 93.9% of inventory
- Untapped potential in boutique & hotels, outdoor & mobile, others, unique stays segments (6.1% combined)
Room Capacity Distribution
Analysis of 1,373 properties in Glasgow shows that 1 bedroom properties are most prevalent, making up 38.3% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 68.5% of all listings.
Key Insights
- Most common: 1 bedroom (38.3%)
- Least common: 5+ bedrooms (1.1%)
- Market concentration: 68.5% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 1,373 properties in Glasgow reveals that 4 guests properties dominate the market, representing 26.7% of all listings. The average property accommodates 3.0 guests, with a clear trend towards larger guest capacities. Properties accommodating 4 guests and 2 guests make up 52.3% of the market.
Key Insights
- Most common capacity: 4 guests (26.7% of market)
- Least common capacity: 7 guests (2% of market)
- Average guest capacity: 3.0 guests per property
- Market concentration: 52.3% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 1,373 properties in Glasgow, the most common availability pattern is 91-180 days (31.4% of properties). For actual bookings, properties most frequently secure bookings for 181-270 days (31.2% of properties).
Key Insights
- Most common availability window: 91-180 days (31.4%)
- Most common booking duration: 181-270 days (31.2%)
- Properties with high availability (180+ days): 51.8%
- Properties with long-term bookings (180+ days): 50.1%
Minimum Stay Distributions
1 Night
348 listings
29.5% of total
2 Nights
389 listings
33% of total
3 Nights
155 listings
13.1% of total
4-6 Nights
86 listings
7.3% of total
7-29 Nights
116 listings
9.8% of total
30+ Nights
86 listings
7.3% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 62.5%
- Mid-length stays (4-6 nights) represent 7.3% of listings
- Monthly+ stays (7.3%) suggest a stable extended-stay market
- High market flexibility with 75.6% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Super Strict 60 Days
6 listings
0.5% of total
Refundable
5 listings
0.4% of total
Super Strict 30 Days
13 listings
1.1% of total
Non-refundable
7 listings
0.6% of total
Flexible
280 listings
23.3% of total
Moderate
343 listings
28.5% of total
Firm
203 listings
16.9% of total
Strict
346 listings
28.8% of total
Key Insights
- Strict is the preferred policy at 28.8% of listings
- The market shows a balanced distribution between guest-friendly (51.8%) and strict (45.7%) policies
- Strong market consensus around Strict policies
- Refundable policies are least common at 0.4% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
- Consider generous cancellation terms as a competitive advantage
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, Aug, averaging 86 days
- Shortest booking windows are in Oct, Jan, Feb, averaging 46 days
- Summer shows the longest average booking window at 86 days, while Winter has the shortest at 47 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 86 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Oct-Feb when lead times are shortest
Popular Airbnb Amenities in Glasgow
Below is the distribution of amenities across listings in Glasgow:
Traveler Demographics
Key Insights
- Domestic travelers make up 49.6% of total guests, indicating a significant local market share.
- Primary international markets: United States (22.9%) and Canada (6%)
- English is the top language at 68.9%, followed by French (11%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 7.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Canada
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Glasgow. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Galston | 12 | $8,160 | $649.97 | 48% |
| Fearnan | 20 | $6,454 | $429.20 | 52% |
| Gorebridge | 12 | $6,432 | $542.36 | 55% |
| Glenachulish | 34 | $6,251 | $435.39 | 46% |
| Bridge of Cally | 16 | $5,619 | $333.68 | 53% |
| Arrochar | 33 | $5,095 | $330.78 | 56% |
| Gartocharn | 14 | $4,988 | $377.47 | 48% |
| Auchtermuchty | 11 | $4,972 | $380.23 | 50% |
| Acharn | 10 | $4,907 | $271.17 | 58% |
| North Ballachulish | 33 | $4,764 | $305.70 | 48% |
How is your STR performing?
Your vacation rental may be amazing, but is it better than your competition? Enjoy the best-in-class AI-powered analytics for free!
Discover Insights