Airbnb Market Analytics, Statistics and Data in Swansea, Wales, United Kingdom
Last updated: 2025-01-31
Looking to make more money with hosting or rental arbitraging Airbnbs, short-term rentals, vacation rentals in Swansea? AirROI have just the data insights! Over the last twelve months from February 2024 to January 2025, we've uncovered key trends and opportunities that successful hosts are leveraging in Swansea:
How much do Airbnb hosts make on average per month in Swansea?
The short-term rental market in Swansea shows distinct revenue patterns across different property tiers. Our analysis reveals that successful properties combine strategic pricing with quality management to maximize earnings potential. Market data demonstrates clear revenue differentiation among properties:
- Typical properties (median) earn $1,468 per month
- Strong performing properties (top 25%) make $2,887 or more
- Best-in-class properties (top 10%) achieve $4,573+ monthly
- Entry-level properties (bottom 25%) typically earn around $617
Revenue Variations by Month
Occupancy Rates Throughout the Year in Swansea
The market in Swansea shows distinct occupancy patterns influenced by seasonal trends and local dynamics. Properties that maintain high guest satisfaction scores and implement strategic pricing consistently achieve stronger occupancy rates. Current market data shows:
- Typical properties (median) maintain 40% occupancy rates
- Strong performing properties (top 25%) achieve 64% or higher
- Best-in-class properties (top 10%) reach 81%+occupancy
- Entry-level properties (bottom 25%) average around 19%
Occupancy Variations by Month
Average Daily Rates Seasonal Trends in Swansea
Daily rates in Swansea vary based on seasonality, property quality, and market dynamics. Properties that effectively balance competitive pricing with strong amenities typically command higher rates. Market analysis shows the following rate structure:
- Typical properties (median) generate $110 per night
- Strong performing properties (top 25%) secure $168 or more
- Best-in-class properties (top 10%) pull in $240+ per night
- Entry-level properties (bottom 25%) earn around $70
Daily Rate Variations by Month
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Seasonality patterns in Swansea
Peak Season (August, June, July)
- Revenue peaks at $2685.53 per month
- Occupancy rates reach 57.09%
- Daily rates average $145.39
Shoulder Season
- Revenue averages $2070.47 per month
- Occupancy maintains 42.49%
- Daily rates hold at $137.16
Low Season (December, February, January)
- Revenue drops to $1302.07 per month
- Occupancy decreases to 29.71%
- Daily rates adjust to $132.23
Is it still profitable to do Airbnb in Swansea in 2025?
Yes! Swansea demonstrates highly seasonal trends requiring strategic adaptation, featuring a growing occupancy rate of 42% and solid monthly revenue averaging $2070 and With 437 active listings, the market shows established demand while maintaining room for growth. There's also room for profit through rental arbitrage strategies, if you can identify competitively priced properties. To maximize your return on investment, consider employing the following strategies:
Peak Season Strategy
- Implement premium seasonal pricing strategies
- Set longer minimum stay requirements during high-demand periods
- Enforce stricter cancellation policies
Shoulder Season Strategy
- Maintain competitive market-based pricing
- Offer moderate-length stay incentives
- Target a mix of leisure and business travelers with flexible booking terms
- Focus on weekend getaway packages and mid-week business traveler promotions
Low Season Strategy
- Adjust pricing to remain competitive in the market
- Target different guest segments (business travelers, long-term stays, holiday visitors, event attendees, remote workers)
- Create targeted promotional campaigns to drive occupancy
Top Places to Start Airbnb in Swansea
| Area | Why Choose This Area | Key Attractions |
|---|---|---|
| Mumbles | Charming seaside village known for its picturesque waterfront and vibrant café culture. Ideal for tourists wanting to explore the Gower Peninsula with access to beautiful beaches and parks. | Mumbles Pier, Oystermouth Castle, Swansea Bay, Giovanni's Restaurant, The Mumbles Hill Nature Reserve |
| City Centre | The heart of Swansea featuring shopping, dining, and cultural attractions. Perfect for guests who want to be close to urban amenities and night life. | Swansea Market, The grand Theatre, Swansea Museum, National Waterfront Museum, Castle Square |
| SA1 Waterfront | A revitalised area with modern apartments and scenic views of the Marina. Attracts guests who appreciate waterfront living and easy access to city attractions. | Swansea Marina, The Sail Bridge, The waterfront area, Restaurants and bars along the marina, Cinco's Tapas |
| Gower Peninsula | Famous for its stunning natural beauty and coastal paths. Ideal for nature lovers and those seeking outdoor activities like hiking and surfing. | Rhossili Bay, Gower Heritage Centre, Gower Coastal Walks, Three Cliffs Bay, Oxwich Bay |
| Uplands | A trendy area known for its vibrant nightlife and eclectic mix of shops and food options. Popular with younger crowds and those looking for a more local experience. | The Uplands Market, Llangyfelach Road Restaurants, Coffi and Cafe Culture, Brangwyn Hall, Theatr Gwaun |
| Killay | A suburban area with family-friendly amenities and access to parks. Great for guests looking for a quieter stay with local conveniences. | Killay Shopping Centre, Cwmdonkin Park, Langland Bay golf club, Parkland areas, Local eateries |
| Swansea Bay | A beautiful coastline with sandy beaches and plenty of outdoor activities. Perfect for families and tourists looking for sun and fun by the sea. | Swansea Beach, Clyne Gardens, Blackpill Lido, Bike paths along the bay, Beach cafes |
| Port Talbot | Close proximity to Swansea and includes attractions like Aberavon Beach. Good for guests looking for beach access without being in the city centre. | Aberavon Beach, Margam Country Park, Cwmavon Park, Port Talbot Waterfront, Talbot Memorial Park |
Do you need a license for Airbnb in Swansea?
We recommend checking directly with Swansea's local government regarding short-term rental licensing requirements. Current market data shows limited licensing information (0% of listings), making it essential to verify current regulations before starting your Airbnb business.
Top Performing Airbnb Properties in Swansea
The Pink House Mumbles
Entire Place • 3 bedrooms
Sea view penthouse apartment
Entire Place • 2 bedrooms
Impressive Beach View Duplex Penthouse
Entire Place • 3 bedrooms
The Chaffhouse - 4 Bedroom - Llangennith
Entire Place • 4 bedrooms
Perfect City Base (Sleeping 13)
Entire Place • 4 bedrooms
Ship Cottage, Pwll Du Bay, Gower
Entire Place • 3 bedrooms
Top Performing Professional Hosts in Swansea
| Host Name | Properties | Grossing Revenue | Stay Reviews | Avg Rating |
|---|---|---|---|---|
| KG Short Stay | 70 | $728,609 | 1214 | 4.06/5.0 |
| Tailored Accommodation | 11 | $435,861 | 115 | 4.37/5.0 |
| Just Stay Wales | 8 | $343,911 | 321 | 4.81/5.0 |
| Joe | 5 | $327,813 | 580 | 4.67/5.0 |
| StayRight | 14 | $323,226 | 125 | 3.72/5.0 |
| Celine | 10 | $299,667 | 198 | 3.89/5.0 |
| Bay | 7 | $264,663 | 77 | 4.97/5.0 |
| Nicola | 42 | $215,635 | 3143 | 4.33/5.0 |
| Joseph | 3 | $165,802 | 71 | 4.88/5.0 |
| Katie | 3 | $127,124 | 216 | 4.72/5.0 |
Additional analytics on vacation rental, real estate, short term rental data in Swansea
AirROI also have other key metrics and comprehensive data for your vacation rental, real estate needs. Go explore the advanced metrics that can help you make informed decisions:
Room Type Distribution
Property Type Distribution
Key Insights
- Market dominated by entire home listings (79.6%), with house and apartment & condo properties comprising 92.2% of inventory
- Untapped potential in others, outdoor & mobile, boutique & hotels, unique stays segments (7.8% combined)
Room Capacity Distribution
Analysis of 437 properties in Swansea shows that 1 bedroom properties are most prevalent, making up 31.8% of the market. The market tends to favor smaller properties, with 1 bedroom and 2 bedrooms together representing 54.7% of all listings.
Key Insights
- Most common: 1 bedroom (31.8%)
- Least common: 5+ bedrooms (2.1%)
- Market concentration: 54.7% in top 2 sizes
- Market skew: Favors smaller properties
Guest Capacity Distribution
Analysis of 437 properties in Swansea reveals that 2 guests properties dominate the market, representing 26.5% of all listings. The average property accommodates 3.7 guests, with a clear trend towards larger guest capacities. Properties accommodating 2 guests and 4 guests make up 48.5% of the market.
Key Insights
- Most common capacity: 2 guests (26.5% of market)
- Least common capacity: 1 guest (0.9% of market)
- Average guest capacity: 3.7 guests per property
- Market concentration: 48.5% in top 2 capacity sizes
- Market segmentation: Predominantly larger guest capacities
Booking and Availability Patterns
Available Days Distribution
Booked Days Distribution
Among 437 properties in Swansea, the most common availability pattern is 181-270 days (36.6% of properties). For actual bookings, properties most frequently secure bookings for 91-180 days (36.2% of properties).
Key Insights
- Most common availability window: 181-270 days (36.6%)
- Most common booking duration: 91-180 days (36.2%)
- Properties with high availability (180+ days): 70.0%
- Properties with long-term bookings (180+ days): 32.0%
Minimum Stay Distributions
1 Night
131 listings
34% of total
2 Nights
155 listings
40.3% of total
3 Nights
26 listings
6.8% of total
4-6 Nights
27 listings
7% of total
7-29 Nights
3 listings
0.8% of total
30+ Nights
43 listings
11.2% of total
Key Insights
- Short stays (1-2 nights) dominate the market at 74.3%
- Mid-length stays (4-6 nights) represent 7% of listings
- Monthly+ stays (11.2%) suggest a stable extended-stay market
- High market flexibility with 81.1% accepting 3 nights or less
Recommendations
- Set minimum stays between 2-3 nights to align with market standards
- Adjust minimum stays seasonally based on demand patterns
- Consider monthly stay discounts to capture the growing extended-stay market
- Implement different minimum stays for weekends vs. weekdays
Cancellation Policy Distribution
Non-refundable
1 listings
0.3% of total
Super Strict 30 Days
2 listings
0.5% of total
Super Strict 60 Days
5 listings
1.3% of total
Flexible
62 listings
15.8% of total
Moderate
111 listings
28.3% of total
Firm
49 listings
12.5% of total
Strict
162 listings
41.3% of total
Key Insights
- Strict is the preferred policy at 41.3% of listings
- The market shows a balanced distribution between guest-friendly (44.1%) and strict (53.8%) policies
- Strong market consensus around Strict policies
- Non-refundable policies are least common at 0.3% of listings
Recommendations
- Market supports various policies - choose based on your property type and target guests
- Strong market preference for Strict policies suggests this should be your baseline
Booking Lead Time Trends
Key Insights
- Peak booking lead times occur in Jul, Jun, May, averaging 59 days
- Shortest booking windows are in Nov, Jan, Feb, averaging 36 days
- Summer shows the longest average booking window at 57 days, while Winter has the shortest at 37 days
Recommendations
- Implement dynamic pricing strategies for Summer bookings at least 57 days in advance
- Consider early bird discounts during Winter to encourage longer lead times
- Focus on last-minute booking promotions during Nov-Feb when lead times are shortest
Popular Airbnb Amenities in Swansea
Below is the distribution of amenities across listings in Swansea:
Traveler Demographics
Key Insights
- Domestic travelers make up 83.9% of total guests, indicating a dominant local market share.
- Primary international markets: United States (3.4%) and Germany (1.9%)
- English is the top language at 78.1%, followed by French (7.5%)
- Notable demographic segment in <=1950s (Pre-1950s (Silent Gen)) at 6.3%
Recommendations
- Target marketing campaigns for England and London markets
- Develop localized content for United States and Germany
- Prioritize English and French language support
- Tailor experiences for Pre-1950s (Silent Gen) while maintaining broad age appeal
- Implement seasonal promotions aligned with key market travel patterns
Nearby Markets
Explore short-term rental performance in markets surrounding Swansea. These nearby markets offer diverse opportunities for property investors and hosts:
| Market | Properties | Monthly Revenue | Daily Rate | Occupancy |
|---|---|---|---|---|
| Englishcombe | 13 | $9,337 | $580.71 | 48% |
| Chew Magna | 14 | $6,741 | $398.56 | 48% |
| Stoke St. Michael | 10 | $6,129 | $429.47 | 44% |
| Long Sutton | 18 | $6,097 | $384.21 | 50% |
| Oldland Common | 14 | $5,212 | $344.32 | 45% |
| Limpley Stoke | 10 | $4,926 | $502.02 | 53% |
| Winsham | 11 | $4,699 | $458.19 | 50% |
| Cwmann | 17 | $4,652 | $230.88 | 55% |
| Craven Arms | 10 | $4,621 | $287.53 | 50% |
| Llanrhidian | 17 | $4,593 | $329.53 | 50% |
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